NEW FLEXIBLE MODULAR. DUAL EXECUTIVE MBA CKGSB IMD Lead the way between China and the world

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1 NEW FLEXIBLE MODULAR F O R M A T DUAL EXECUTIVE MBA CKGSB IMD Lead the way between China and the world ANTONINUS PIUS, ROMAN EMPEROR ( AD) ARMORED GENERAL, QIN DYNASTY ( BC)

2 WHY CHOOSE THE CKGSB IMD EXECUTIVE MBA? YOU WANT A Dual Executive MBA from two world-class institutions, recognized in both the West and East, that: Provides the Eastern and Western perspectives on business and management Develops the business skills and capabilities to work effectively with China and the West Captures the world s most powerful economic trends Strengthens your career without you having to leave your job Increases your value to your organization and your customers Builds the strong personal and professional relationships needed for success Fosters cross-cultural trust Connects you with two prestigious alumni networks Offers a personalized learning journey tailored to your unique needs 2

3 MESSAGE FROM THE PROGRAM DIRECTORS The collaboration between CKGSB and IMD is characterized by bold commitment. From the outset, our intention has been to rethink the nature of executive learning, and to create an original and unique Executive MBA. We begin by developing in-depth knowledge of the subjects core to business administration marketing, finance, strategy, innovation, operations, and leadership. We approach the fundamentals of business in the 21st century by combining classroom sessions with assignments that let you apply concepts to the challenges that your company faces. In parallel, we provide exposure to multiple locations so as to promote tangible and deep contextual understanding. JULIET ZHU Chinese CKGSB Professor of Marketing Associate Dean for Asia and Alumni Affairs Co-Director of the Branding Center PhD University of Minnesota Our new modular format gives you greater flexibility to choose the timing and options that work best for you and your organization. The entire EMBA program can be completed while being out of the office for as little as seven weeks. The result is a program that will enable you to excel as you pursue a career that spans the East and West, mastering the distinctive perspectives that characterize business across these diverse contexts. If the CKGSB IMD Dual Executive MBA sounds like the right step for you, then we encourage you to contact us. PHIL ROSENZWEIG American IMD Professor of Strategy and International Management PhD The Wharton School, University of Pennsylvania

4 WHAT AN OVERVIEW OF BENEFITS The CKGSB IMD Dual Executive MBA program is a rigorous, action-oriented degree program that benefits both you and your organization. FOR YOU: Develop the business skills and capabilities to work effectively with China and the West Master Eastern and Western business concepts and entrepreneurial practices Succeed in diverse and very different cultural settings Apply multiple perspective expertise to the most important business issues of the 21st century Strengthen essential leadership, strategy and general management skills FOR YOUR COMPANY: Advance the strategic initiatives of your company Increase the likelihood of success in both the East and the West Improve the rigor and power of your executives' strategic thinking Contribute to a solid network of alliance partners Build a strong pool of talented executives able to secure future success 4

5 As well as enriching yourself and enhancing your capabilities across both Eastern and Western cultures, you will be delivering real value to your company. Your organization won t lose you while you are studying; rather it will gain from your growing insights and benefit from the solutions you propose. As you involve your organization, you will spread skills and ideas throughout your business, helping you and your colleagues as they continue to learn. EARN TWO DEGREES Satisfactory completion of all exams and assignments will lead to the award of two Masters of Business Administration degrees, one from CKGSB and one from IMD. 5

6 WHO A COMMITMENT TO CHINA AND THE WORLD The CKGSB IMD Dual Executive MBA has been designed for high-potential, internationally minded executives with at least 10 years experience, who are deeply committed to pursuing a career that leads the way between China and the world. The program is intended for participants from around the world who are seeking to develop their business skills and capabilities to work effectively with China, and for Chinese participants looking to develop business ties with the rest of the world. ADMISSION IS BASED ON THE FOLLOWING: Professional achievement Career progression, with a preference for global experience and responsibility Proven leadership Drive, initiative, maturity, curiosity and self confidence Intellectual ability Undergraduate university degree or equivalent International outlook Cultural sensitivity, time spent living or working outside own country, international scope of career and responsibility, knowledge of foreign languages English language proficiency English is the language of instruction, and all participants must have a strong command of both written and spoken English 6

7 LARGE AND SMALL, HIGHLY-ESTABLISHED AND ENTREPRENEURIAL COMPANIES HAVE PREVIOUSLY SENT PARTICIPANTS ON THE PROGRAM: Banapp E-Commerce BC Financial Group Beijing Ingbaobei Information Science & Technology Beijing Yun Cheng Tai Investment Management Biaxplen Chemours China Minsheng Investment China National Culture Group Chinese Peptide Company Deloitte Engender to Entrepreneur Agronegoce Services Fidelity Bank GE Hong Kong Dorsett Hospitality International Lakaffa International Nestlé Qilu Securities Shanghai Engine Consulting Shanghai Ho Chi Technologies Shanghai Yufeng Financial Leasing Sichuan Lan-Bridge Information Technology Siv Investment Fund Management UBS

8 I was looking for something beyond a standard EMBA program and found it with the CKGSB-IMD Dual EMBA. You learn about two different cultures, two different ways of thinking and about what motivates people. And that is a tremendous help when you go back to developing business strategies and objectives. You learn to work in a different way, where collaboration and helping people realize their full potential is the focus rather than competition and human utilization. This program isn t led by one school on two different campuses, but brings together the knowledge and expertise of two top-ranked business schools, one from the East and one from the West and that is the real beauty of the program. Cristiana Borrelli PhD in Chemical Engineering Tech-Mark Consultant & Business Development Chemours International Operations Switzerland An HR professional, educated in China, with 25 years of experience working for US-based multinational companies, I chose this program for the European exposure I need to further develop my understanding of different working cultures. This is a program where you gain real business insights, and get to meet entrepreneurs who will make you think hard about how to run a business and teach you from their successes and failures. 8 Bruce Lu Human Resources Director Asia Pacific Energy Management, GE China

9 I initially attended IMD s Orchestrating Winning Performance in Singapore and was impressed by the insights I gained on doing business with Asia. I then found out about the CKGSB-IMD Dual Executive MBA and was excited to learn about how economic forces from the East and West can play a critical role in helping me realise growth, profitability and sustainability for my own company in South Africa. Lufuno Mphaphuli Chief Executive Officer Mphaphuli Consulting South Africa The CKGSB-IMD Dual Executive MBA has provided me with an instant perspective on how to do business with China and put me in direct contact with a large network of CKGSB alumni, all successful business leaders and decision makers in their own region. Stephan Killinger President Atlantis Sanya China The CKGSB-IMD Dual Executive MBA offers a unique cross-cultural curriculum bringing together Western management experience and Chinese business wisdom. I gained a brand new vision of international business and people. Lingmei Li Deputy General Manager Shanghai Yufeng Financial Leasing China

10 HOW THE CKGSB IMD DUAL EXECUTIVE MBA CONSISTS OF TWO STAGES THE FOUNDATION STAGE AND THE MASTERY STAGE. FOUNDATION STAGE CHOOSE ONE OF THREE ENTRY PATHS: PATH 1 PATH 2»» Foundations for Business Leadership (FBL) West 20 days at IMD Foundations for Business Leadership (FBL) West 20 days at IMD + + Foundations for Business Leadership (FBL) East 10 days at CKGSB (Shenzhen) + distance learning equivalent to 10 days work Advanced Management Concepts (AMC) 5 weeks distance learning (can be completed without time away from your office) + + EXAMS EXAMS CORE MODULE LONDON Business in the East and West November (1 week) E-MODULE 1 Economics and Leadership CORE MODULE JOHANNESBURG Foreign Direct Investment, Strategy and Leadership» December» January» (1 week) PATH 3» Foundations for Business Leadership (FBL) East 10 days at CKGSB (Shenzhen) + distance learning equivalent to 10 days work + Advanced Management Concepts (AMC) 5 weeks distance learning (can be completed without time away from your office) + EXAMS UK Distance learning South Africa Between 10 and 30 days out of the office depending on the path you choose 5 weeks out of the office 10

11 MASTERY STAGE E-MODULE 2 CORE MODULE SHANGHAI E-MODULE 3 CORE MODULE LAUSANNE E-MODULE 4 CORE MODULE BEIJING Marketing and Finance March China and New Business Models Strategy and Organization Political and Economic Trends East and West Execution and Leadership Mastering the Future: Corporate, Individual, Team» April» May» June» July August» September» (1 week) (1 week) (1 week) GRADUATION CKGSB Executive MBA degree + IMD Executive MBA degree = Distance learning CKGSB China Distance learning IMD Switzerland Distance learning CKGSB China You will be awarded two Masters of Administration degrees Alumni of either school may be eligible to join the program via their advanced standing. Please contact a Program Advisor to find out what options are available to you: CKGSB: , [email protected]; or IMD: , [email protected] 11

12 DISCOVER MORE ABOUT THE PROGRAM Foundation Stage During the foundation stage, you develop your capabilities in core business functions of marketing, finance, strategy, innovation, operations and leadership. The modular structure offers a choice of on-campus and distance learning, so that you can select the option that best fits your schedule and geographic preferences. Foundation stage choices are as follows: FOUNDATIONS FOR BUSINESS LEADERSHIP WEST (FBL WEST) During this module, held in Lausanne at IMD, you will study the core functions and processes of business. Not only will you examine each function on its own, but by working with IMD Faculty you will become aware of how value is created by integrating these functions. (This module within the CKGSB IMD Dual Executive MBA is also available as a stand-alone program at IMD: FOUNDATIONS FOR BUSINESS LEADERSHIP EAST (FBL EAST) This module combines a 10-day session at CKGSB's campus in Shenzhen with a distance learning assignment, where you get a chance to integrate and consolidate what you have learned in China. Here, you will gain a complementary perspective, studying core functions and processes with Chinese Faculty, and you will come to understand the world of business by drawing on Chinese concepts of economic behavior and leadership. You may either choose to take the two on-campus modules, FBL West and FBL East, or alternatively, combine one of the two, with a distance learning module called Advanced Management Concepts. ADVANCED MANAGEMENT CONCEPTS (AMC) In this module, you will continue to expand and consolidate your knowledge and skills in strategy, finance, leadership and decision analysis. You will then prepare for a final exam in each topic to ensure that you have reached the level required for the mastery stage. Any of these routes will provide the foundation you need to be ready for the mastery stage. 12

13 London, UK Johannesburg, South Africa Mastery Stage Lead the way between China and the World. FIVE MODULES In this mastery stage you will apply what you have learned during the foundation stage to real business situations. During your mastery journey, you will take part in a series of five face-to-face modules, connected by distance learning sessions and a series of written assignments. The pace is demanding, but designed to be manageable while carrying out your responsibilities at work. Two of these modules will go beyond the campuses of CKGSB and IMD, where our class can experience new and unfamiliar contexts and learn about business in the 21st century. CORE MODULE LONDON Business in the East and West Globalization has turned London into one of the world s most international cities. Led by a financial industry centered in the City and Canary Wharf straddling the Eastern and Western hemispheres the UK s capital is also a prominent player in many other industries like fashion, art and film. Here, you will explore the cultural foundations of Western business institutions, and the distinctive features of both Western and Eastern economic and social systems. You will broaden your understanding of the global business environment and discover how your company is affected by the growing East-West dynamics. CORE MODULE JOHANNESBURG Foreign Direct Investment, Strategy and Leadership Africa s formidable demographics and its considerable resources make it a bright continent for economic growth in the decades to come. In recent years, Africa has shown itself to be not only a location of entrepreneurial vitality but also a destination for foreign direct investment, much of it from Asia. Here, you will learn about trends in economic and social development in Africa, visiting local companies and entrepreneurs. You will examine how Eastern and Western economic forces are converging on a region that combines significant challenges with attractive prospects, and consider how this region could provide your company with significant growth opportunities. Shenzhen, China

14 CORE MODULE SHANGHAI China and New Business Models Shanghai is home to the leading edge of Chinese business and represents China's emphasis on global interaction. A diverse, commercial metropolis, sleek skyscrapers define its skyline. Many of the West s multinational companies (MNCs) have established their headquarters in Shanghai and several of China s most successful entrepreneurial companies are also based in Shanghai. You will have the opportunity to meet with top Chinese entrepreneurs. You will learn about new trends in business models, e-commerce, and gain insights on Chinese consumer behavior and how to design strategies for the Chinese market. CORE MODULE LAUSANNE Political and Economic Trends East and West A major trend in the 21st century is globalization: growing competition for access to resources and markets, and growing interdependence among countries and companies. Institutional frameworks are under review as the flow of goods, capital, and people accelerate across borders. We return to IMD, near Geneva and home of many international agencies, to consider developments in the world s economic system, and address matters of law, taxation, immigration, and world competitiveness. You will learn the differences between East and West in terms of markets, free exchange, innovation, profit, duty, authority, power and governance and reflect on how that affects your own company s international operations. 14 CORE MODULE BEIJING Mastering the Future: Corporate, Individual, Team In our final module, we provide a synthesis of learning at the level of companies and economies, and consider implications for you as a leader in the 21st century. Leadership, effective interpersonal interaction, team work, and network building come to the fore as we consolidate gains from an intense learning experience and look to the future. DISTANCE LEARNING Written Assignments Between modules of the mastery stage, you will work on a series of written assignments supervised by CKGSB and IMD Faculty. The program becomes part of your daily life. Based in your office or at home, you work at a distance with Faculty and your classmates completing assignments that use your company as the learning laboratory. There are eight assignments in total, six are company-related; delving into economics, marketing, finance, strategy, organization and execution; while two focus on leadership, one at the team-level and one at the personal-level. The company assignments are an opportunity for you to apply what you have learned to real-world situations in your own work context but also in the context of the destinations you are emerged in during the mastery stage core modules. The leadership assignments are a chance to really focus on yourself and explore your authority as an individual and in the context of groups. These assignments will call for you to work independently, conducting analysis and submitting written work to reach the high standards of the EMBA program. All assignments will be individually graded and reviewed, and must reflect a depth of reflection and mastery of the assignment objectives. Shanghai, China TALK WITH US Contact the Program Manager at or [email protected] Contact a Program Advisor at or [email protected]

15 CKGSB campus, Beijing, China WHERE CKGSB campuses in Beijing, Shanghai and Shenzhen, China; London, UK; Johannesburg, South Africa; IMD campus in Lausanne, Switzerland. WHEN The entry path into the program is highly flexible, both in terms of format and timing. You can join the foundation stage at different times each year. There is one mastery stage session running each year. FOUNDATION STAGE Class of Class of FBL, West (Lausanne, Switzerland) April 09-28, 2016* or Visit August 13-September 01, 2016* for the latest dates FBL, East (Shenzhen, China) June 23 July * June 22 July * AMC Three sessions are offered each year MASTERY STAGE After successfully completing the foundation stage, candidates progress to the mastery stage, which is composed of five one-week modules combined with distance-learning written assignments. Class of Class of Core Module London November * November * Core Module Johannesburg February * February * Core Module Shanghai April * April * Core Module Lausanne June * June * Core Module Beijing September * September * DURATION An average of 18 months, combining a minimum of 7 weeks face-to-face learning with distance learning. FEE RMB688,000* / CHF105,000* * CKGSB and IMD reserve the right to modify the program dates, location and fee. IMD campus, Lausanne, Switzerland 15

16 CHEUNG KONG GRADUATE SCHOOL OF BUSINESS AND IMD: BLENDING THE BEST FROM THE EAST AND WEST CKGSB is China s leading and most entrepreneurial business school with a wide range of innovative programs ranging from MBA and Executive MBA to DBA. Established in Beijing in 2002 with generous support from the Li Ka Shing Foundation, CKGSB is China s first faculty-governed, nonprofit, independent business school. CKGSB has quickly become a leader in executive education: Over 45 full-timeworld-class faculty members who are recognized as influential thought leaders on business in China More than half of CKGSB s 8000 alumni are first generation entrepreneurs and hold one fifth of China s most valued brands The school is committed to building a global learning platform, with campuses in Beijing, Shanghai, Shenzhen, and New York City, and representative offices in London and Hong Kong. Learn more at IMD is a top-ranked business school. We are the experts in developing global leaders through high-impact executive education. We are recognized for global thought leadership, excellence in teaching, innovative program design, and our unique real world, real learning approach: More than 8,000 executives from 98 countries come to IMD each year 120 global companies choose IMD for their customized programs each year Our alumni network counts more than 80,000 members and 45 clubs worldwide Since 1998, IMD has offered an outstanding Executive MBA to executives from all over the world For over 25 years, the IMD World Competitiveness Center (WCC) has pioneered research on how nations and enterprises compete to lay the foundations for future prosperity IMD is ranked FIRST in executive education worldwide (Financial Times ) and FIRST in open programs worldwide (Financial Times 2012, 2013, 2014 & 2015) Learn more at