+1 PLAY CONSULT CONCEPT ING +2
A Brand New Playground How can we use games as a branding and marketing tool?
Content 1. Who is He? 2. What makes a game a good game? 3. How can we use it as a marketing tool? 4. Why use games as a marketing tool? 5. Where is more information?
1/5: Who is He?
Download at www.brandnewplayground.com
Game Time
The story of FarmVille
The story of FarmVille 32 million people like Farmville
The story of FarmVille It s Social
The story of FarmVille
The story of FarmVille You want to have what you don t have...
The story of FarmVille
The story of FarmVille
The story of FarmVille
The story of FarmVille
The story of FarmVille
The story of FarmVille
The story of FarmVille
The story of FarmVille
The story of Nespresso on Facebook
The story of Nespresso on Facebook
The story of Nespresso on Facebook
1/4: What s in a game? The story of CityVille, CastleVille, Sim Social,...
Game Time
Game Time
Some Facts to kick off? 50% of Facebook users log in to play games (= 350 million players) Angry Birds was downloaded 500 million times > 300 million people play games through the portals of Spil Games Call of Duty Black Ops was played by >25 million people (PS3 + Xbox 360 + PC) Average amount of gamers playing through Steam is 4 million daily The average gamer is 37 years old
2/5: What makes it good? Playing a Game is like entering a Circle
2/5: What makes it good? Playing a Game is like Levels entering of involvement a Circle
2/5: What makes it good? The Flow makes it so Addictive and Fun to play games
2/5: What makes it good? Games stimulate Gradual learning through Levels Challenges Playtime
2/5: What makes it good? Peaks of Frustration create Epic Experiences
2/5: What makes it good? A Game exists of these elements: 1. Objectives (purpose & challenge) 2. Variables (freedom) 3. Rules 4. Feedback system 5. Rewards 6. Levels 7. Theme
3/5: How can We? Limited Time forces me to show just two examples
3/5: How can We? Limited Time forces me to show just two examples They show you how games can help to reach objectives in the field of: 1. Product 2. Price 3. Place 4. Personnel 5. Promotion
3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase) Objective: increase store traffic Target: young minded consumers Essence: being comfortable during uncomfortable situations
3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)
2/3: How can We? Price (and builds up a CRM 2/5: A game that influences the Price (and builds up a CRM dbase)
3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)
3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)
3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)
3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)
3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)
3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase)
3/5: How can We? 2/5: A game that influences the Price (and builds up a CRM dbase) http://www.youtube.com/watch?v=xgavreu6jrs
3/5: How can We? 3/5: New distribution Places
3/5: How can We? 3/5: New distribution Places
3/5: How can We? 3/5: New distribution Places
3/5: How can We? 4/5: Games to train Staff (Personnel) ABN Amro bank merged with Fortis
3/5: How can We? 4/5: Games to train Staff (Personnel) Objective: learn new brand values and way to work Target: all bank employees (retail) Essence: learn how to profile consumers quicker and build trust
2/3: How can We? 4/5: Games to train Staff (Personnel)
3/5: How can We? 4/5: Games to train Staff (Personnel)
3/5: How can We? 4/5: Games to train Staff (Personnel)
3/5: How can We? Promotion (Gamevertising) 1. Product Placement 2. In-game advertising 3. Branded scripted content 4. Visually adapted games 5. Advergames Light involvement Maximum involvement
3/5: How can We? 5/5: Games to Promote your organization or brand (Gamevertising) 5. Advergame Just pay attention to advertising... ;-) An example how you SHOULDN T do it: Autotaalglas.
4/5: Why should We? You tell me!
4/5: Why should We? 1. 100% Attention 2. Fun! 3. Active multi-sensory, re-playable, experience 4. Hours, weeks, years of engagement 5. Immersion - depth
5/5: Where is More? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded!
5/5: Where is More? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded! If so... reward me by jumping up and down!
5/5: Where is More? Book: www.brandnewplayground.com Blog: www.gamingandbranding.com Bizz: www.brandnewgame.nl Twitter: @BartHufen
Book: www.brandnewplayground.com PLAY Blog: www.gamingandbranding.com CONSULT ING Bizz: www.brandnewgame.nl CONCEPT Twitter: @BartHufen