Building Your Small Business Social Media Strategy

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1 Building Your Small Business Social Media Strategy Joel Mark Witt Publisher Folk Media John Lucchetti FM Contributor & Internet Marketing Expert

2 HERE'S WHAT WE ARE COVERING ON THIS TELESEMINAR 5 Myths of Social Media Marketing 3 Key Areas To Focus Social Media Blueprint (Applications) 3 Specific Techniques To Implement Right Away Some Action Steps Q&A

3 QUESTIONS Write Your Questions Or Comments On The Folk Media Website Go To The Home Page At Click On The Featured Blog Post "Building Your Small Business Social Media Strategy Teleseminar" Type Your Question Or Comment & We'll Answer On The Cal Also what's your biggest frustration with social media marketing

4 THE FOLK MEDIA GOAL FOR 2010 Help An Additional 500 Small Businesses Implement Social Media Marketing. At The End Of The Call I'm Going To Share With You How You Can Get A Free Private One-On-One Coaching Session.

5 WHY SOCIAL MEDIA Low cost High Involvement Tools For Everyone Get Customer Feedback Augment Your Marketing Budget Social Proof Fewer Gate Keepers = Opportunity To Network With Influencers In Your Market Reputation Management 78% of consumers trust recommendations from friends while only 14% trust organic advertising

6 SOCIAL MEDIA MYTH #1 Just get out there and listen then figure stuff out as you go

7 SOCIAL MEDIA MYTH #2 Social Media Is For Kids

8 SOCIAL MEDIA MYTH #3 People Don't Like To Be Marketed To With Social Media

9 SOCIAL MEDIA MYTH #4 You Have To Have A Presence On Every Social Media Site

10 SOCIAL MEDIA MYTH #5 Social Media Will Replace Traditional Marketing

11 THREE AREAS TO FOCUS ON WITH SOCIAL MEDIA 1. Strategy *Tonight's Call* 2. Systems 3. Metrics (or ROI Measurement)

12 DIVING DEEPER INTO SOCIAL MEDIA STRATEGY Presence

13 DIVING DEEPER INTO SOCIAL MEDIA STRATEGY Presence Engagement

14 DIVING DEEPER INTO SOCIAL MEDIA STRATEGY Presence Engagement Relationship

15 DIVING DEEPER INTO SOCIAL MEDIA STRATEGY Presence Engagement Relationship Influence / Customers

16 DIVING DEEPER INTO SOCIAL MEDIA STRATEGY BLUEPRINT "Social Media Hurricane"

17 SOCIAL MEDIA HURRICANE

18 SOCIAL MEDIA HURRICANE

19 SOCIAL MEDIA HURRICANE

20 SOCIAL MEDIA HURRICANE

21 SOCIAL MEDIA HURRICANE

22 SOCIAL MEDIA HURRICANE

23 SOCIAL MEDIA HURRICANE

24 SOCIAL MEDIA HURRICANE

25 3 PLACES TO GET STARTED Facebook Twitter YouTube

26 ACTION STEP - BUILD THE EYE OF YOUR STORM Focus On Conversions Not Traffic Use A Blog Capture System

27 FREE CONSULTING Send me an to and I'll set up a time with you to do a 15 minute oneon-one coaching call with you. Just put "15 Minute Coaching Call" in the subject line. That's it - no strings attached.

28 QUESTIONS Write Your Questions Or Comments On The Folk Media Blog Go To The Home Page At Click On The Featured Blog Post "Building Your Small Business Social Media Strategy Teleseminar" Type Your Question Or Comment & We'll Answer On The Call Also Let Us Know What Other Trainings You Would Like Us To Cover

29 More Resources & Tools