AGENDA 14:30 REGISTRATION



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May 5th, 2015

AGENDA 14:30 REGISTRATION 15:00 WELCOME Vicente J. Montes - Director Fundación Rafael del Pino Juan José Güemes Chairman, Entrepreneurship & Innovation Center, IE Business School 15:15 KEYNOTE SPEAKER Mario Alonso Puig Surgeon, Author, Entrepreneur 15:30 RUNNER UP TEAMS MODERATOR: PARTICIPANTS: 15:45 DISCUSSION PANEL MODERATOR: PARTICIPANTS : 16:30 RUNNER UP TEAMS MODERATOR: PARTICIPANTS: 1-Minute Pitches from the Runner-Ups Joseph Pistrui Professor of Entrepreneurship, IE Business School 1. BODICELLI 2. VOUND 3. GROUPOFLY 4. FACEMED 5. TUENDELEE ENTREPRENEURSHIP IN THE MENA REGION Rachida Justo Professor of Entrepreneurship IE Business School Dana Shaddad, Director of Imtiaz Middle East Roula Moussa, Founder & Managing Partner Netways Ashraf El Khatib, Investment Professional, CFA, MBA Concepción Galdón, Director Area 31, IE Business School 1-Minute Pitches from the Runner-Ups Peter Bryant Entrepreneurship Professor, IE Business School 1. GOOSCOOT 2. CRAZZE 3. MOTIVEO 4. CARFLY 5. JEKOGRIP 16:45 CYBER SECURITY DISCUSSION Juan José Güemes Chairman, Entrepreneurship & Innovation Center, IE Business School Avi Biran CEO & Cofounder Cyber Odysseys

AGENDA 17:05 LUXURY LAB GLOBAL 17:10 DISCUSSION PANEL MODERATOR: PARTICIPANTS: Ana Revuelta Director of Communications, Luxury Lab Global INNOVATION & TECHNOLOGY IN THE LUXURY SECTOR Maryse Sonia Benge, Coordinator IE Luxury Club. Helena Bermudez de Castro, Director of Communications, Chopard Iberia Raúl Ramos, Director General Piaget Iberia Ignacio Carrasco, Managing Director of the Porsche Center in Madrid Enrique Lorenzana Del Rio, Operations Manager West Europe-Country Manager, Maserati María Eugenia Girón, Executive Director, IE Business School Premium and Prestige Business Observatory 18:00 NETWORKING & COFFEE BREAK 18:30 VENTURE DAY FINALISTS MODERATORS: 5 MIN PITCHES FROM OUR FINALIST STARTUPS Paris de l Etraz MD Venture Lab, IE Business School 1. TAXA 2. NEXT SEGUROS 3. SHARIES 4. FIDELIZOO 5. DRIVE GUMS 6. ENNOMOTIVE 7. BOUTIQUITO 8. BHIVE 9. CANDEO 10. EVOLUFARMA 20:30 PUBLIC VOTE INTRODUCTIONS Concepción Galdón Director Area 31 Challengers, presented by Kayvan Nikjou Google Campus, presented by Sofía Benjumea Pangea, presented by Pablo González 21:00 PRIZES & AWARDS MODERATORS: Cristina Cruz Head of Entepreneurship Faculty Paris de l Etraz MD Venture Lab, IE Business School Allison Rohe Deputy MD Venture Lab Musical performances will be conducted throughout Venture Day by musicians from the Berklee College of Music.

SPEAKERS MARIO ALONSO PUIG Dr. Mario Alonso Puig, M.D. is one of Spain s top inspirational speakers frequently starring in the top local night time TV shows as well as the leading Entrepreneurship and Innovation conferences. He has written seven books and several local bestsellers. RACHIDA JUSTO Dr. Rachida Justo, Ph.D. (Universidad Autónoma de Madrid) is an Entrepreneurship and Social Entrepreneurship professor at IE Business School. She has produced state-of-the-art academic knowledge and teaching tools to train entrepreneurs and help them create value for their companies. DANA SHADDAD Ms. Dana Shaddad lives in the MENA region and has focused on running, Imtiaz Middle East, her boutique consulting business and growing the tech businesses in which she has invested. She also became heavily involved in advising on and executing programs targeting the empowerment of Arab youth in entrepreneurship, ROULA MOUSSA Ms. Roula Moussa is an established entrepreneurial leader, known for being results-driven and highly motivated when working in challenging environments. She has diverse experience in building businesses, teams and identifying market opportunities in the Gulf & Middle East countries for more than 15 years. ASHRAF EI KHATIB Mr. Ashraf El Khatib contributes to building the entrepreneurial ecosystem everywhere he goes, while collaborating with great partners, such as connecting international players and the entrepreneurship ecosystem in Egypt. CONCHITA GALDÓN Ms. Conchita Galdón is Puentes Global s CEO and the manager of Area 31, the space for entrepreneurship and innovation at IE Business School. She is also professor of entrepreneurship and Innovation.

SPEAKERS AVI BIRAN Mr. Avi Biran is the CEO and co-founder of Cyber Odysseys, an innovative Cyber Security company based in Israel. He worked for 25 years for the elite Technological Unit of Israel s Intelligence Corps Special Forces, where he served as a senior commander in the Cyber Command. ANA REVUELTA Ms. Ana Revuelta is the Director of the Salón Internacional de Alta Relojería and is in charge of public relations at Luxury Lab Global. She has over ten years of experience in PR and as a strategic consultant for big and luxury brands. MARYSE SONIA BENGE Ms. Maryse Sonia Benge is an International MBA student at IE and Coordinator of IE Luxury Club. She has over 7 years of experience in fashion, international business development and, most recently, in luxury retail and tourism development. HELENA BERMÚDEZ DE CASTRO Ms. Bermúdez de Castro is the Director of Communications for Spain and Portugal of Chopard, having joined the company in 2007. Prior to joining Chopard Iberia, Ms. Bermúdez de Castro held positions at Vogue and Elle in Spain. RAUL RAMOS Mr. Raúl Ramos is the General Director of Piaget Iberia. Mr. Ramos will be participating in Venture Day as part of the Discussion Panel that addresses the role of technology in the luxury sector, based on his vast experience in the luxury business. IGNACIO CARRASCO Mr. Ignacio Carrasco is the Managing Director of the Porsche Center in Madrid. Mr. Carrasco will be participating in Venture Day as part of the Discussion Panel that addresses the role of technology in the luxury sector, based on his vast experience in the luxury automobile industry.

SPEAKERS ENRIQUE LORENZANA Mr. Enrique Lorenzana Del Rio is the Operations Manager West Europe, Country Manager of Maserati. Mr. Lorenzana has had a long and seasoned career at Maserati and he will be participating in the Discussion Panel that addresses the role of technology in the luxury sector. MARÍA EUGENIA GIRÓN Ms. Maria Eugenia is Executive Director for IE Business School Premium and Prestige Business Observatory. She is an entrepreneur with over 18 years experience in luxury goods retailing; has successfully led and operated business and brand turnaround and has advised numerous luxury companies on strategic development. JUAN JOSE GÜEMES Mr. Juan Jose Güemes is Chairman of the Entrepreneurship and Innovation Center at IE Business School. He spent 17 years as a politician serving in a variety of departments: tourism, finance, health and women leadership. His efforts gained him a reputation for entrepreneurial and innovative ideas. PARIS DE L EZTRAZ Dr. Paris de l Etraz, Ph.D., is Managing Director of the Venture Lab Accelerator at IE Business School. His career spans over 20 years in investment banking and venture capital prior to entering academia. Since 2005, he has continued in the business of raising capital, establishing new companies, and selling or buying them through his group Amazing Lab. A SPECIAL THANKS TO IE ENTREPRENEURSHIP PROFESSORS FOR PARTICIPATING AS MODERATORS TODAY AT THE VENTURE DAY: JOSEPH PISTRUI, CRISTINA CRUZ & PETER BRYANT

VENTURE DAY COMPETITION JURY Beatriz González Seaya Capital Gestión SGECR Carlos Rodríguez-Maribona, Axon Partners Group Carmen Goytre, Rivergo Advisors Dana Shaddad, Director of Imtiaz Middle East Javier Torremocha Kibo Ventures Jeffrey Char, J-Seed Ventures José Martín Cabiedes, Cabiedes & Partners Roula Moussa, Founder and Managing Partner Netways Sonia Sánchez - Wayra VENTURE DAY FINALISTS

SPECIAL THANKS We wish to extend a special thanks to the Fundación Rafael del Pino for its continued support and hosting of IE Venture Day Madrid in its beautiful installations on Rafael Calvo. With the prestigious support of: