0 1 0 9 2 0 0 9 0 0 0 0 2 THE WORKS promotional items by Gemaco Group 5
GEMACO EDITORIAL STAFF Cover picture: CLIENT: Hertog Jan CHALLENGE: to create a promo item for the Facebook campaign which you can find at page 35 ITEM: beer glasses Our works TREND watching CLIENT: Nescafe CHALLENGE to produce a tin box for the 300 g Nescafe gold for Denmark and Norway ITEM: tin box At Gemaco, we are always on the lookout for creative items! Innovative, practical and beautiful items. Trendy, quirky, fashionable, fun, stylish, inspiring and eye-catching items. Items, in any case, that are a perfect match with the identity, values and strategic objectives of your brand. In this latest edition of THEWORKS, we are proud to show you just a few of the items we designed, developed and produced for our customers in the last year. Editorial staff Creative direction: Eleonora Di Natale Graphic design & Photography: Timothy De Ridder Copywriter: Jeremy McKenna CLIENT: Bridgestone CHALLENGE: to build a fulfillment program that you can see at page 30 ITEM: umbrella 30 years of experience in the industry; a continuous dedication to trend watching, sourcing and quality control; an impressive track record of creative designs; and a comprehensive portfolio of integrated communications, logistics and fulfilment services have made Gemaco one of the leaders on the European market. Every item at Gemaco is either chosen or custom made according to your objectives. Our promotional and merchandising items, premiums and gifts are designed to attract attention on the shelves, at events or out on the streets: to boost direct sales and/or awareness for your brand. From design to production to delivery and fulfilment from a one-off give-away for your next event to a complete collection of branded items from our offices in Belgium, the Netherlands, Germany, France, Switzerland and Great Britain to our production departments in Hong Kong and Shanghai you can trust Gemaco for high-quality, cost-effective and above all result-driven items, each and every time. DESIGN ideas sourcing The Works is published by Gemaco Group CLIENT: Toyota CHALLENGE: to design a valuable gift for the launch of the Toyota G86 ITEM: watch Warning: The items showcased in this catalogue are just the tip of the iceberg. For the big picture of what Gemaco can do for your brand, don t hesitate to call us, send us a mail or make an appointment for an obligation-free presentation. info@gemaco-group.com know-how 2. THE WORKS THE WORKS.3
When IT comes TO promotional ITEMS we focus on every design individually CLIENT: Asics CHALLENGE: to design a key ring reminiscent of the famous Asics running shoe ITEM: shoe shaped key ring 4. THE WORKS THE WORKS.5
because our items carry our Brand values CLIENT: Crocs CHALLENGE: to create fun-filled summer items for everyone in line with the brand identity ITEM: crocodile shaped water gun CLIENT: Pril CHALLENGE: to present the iconic pril flower once again - with a sustainable twist! ITEM: solar flower 6. THE WORKS THE WORKS.7
GEMACO CUSTOM GEMACO MADE CUSTOM PROMOTIONAL MADE PREMIUMS ITEMS That is why we can proudly say: CLIENT: Ministry of Defence CHALLENGE: to create a valuable, limited edition collector s scale model of the Royal Netherlands Air Force F-16 ITEM: model aeroplane CLIENT: Henkel CHALLENGE: to present Spee s 2-in-1 washing detergent with a press-mailing ITEM: laundry bag 8. THE WORKS THE WORKS.9
CLIENT: BIVV CHALLENGE: to develop an attractive Bob giveaway for people who buy a BBQ pack from Renmans butchery ITEM: glass marker set (custom shaped figures with suction cup to identify your glass) 10. THE WORKS THE WORKS.11
CLIENT: MINI CHALLENGE: to create a very low priced, yet creative product in line with MINI s Twinkle in th eye campaign ITEM: pencil + eraser 12. THE WORKS THE WORKS.13
CLIENT: Fred&Ginger CHALLENGE: to create a fun, durable and safe bicycle kit ITEM: bike bag with reflective print, reflective handlebar hangers and fun, animal- shaped saddle cover CLIENT: Vorwerk CHALLENGE: to translate the brand s colourful design into a desirable incentive suitable for a large sales -team / -field crew. ITEM: travel set 14. THE WORKS THE WORKS.15
CLIENT: Brussels Airlines CHALLENGE: to create brand awareness during an event for the launch of the new flight to New York ITEM: branded fresh apple CLIENT: Lipton CHALLENGE: to design a collectable item with a totally vintage feel that appeals to women. ITEM: retro tin boxes 16. THE WORKS THE WORKS.17
CLIENT: Heinz CHALLENGE: to create a gift with high perceived value ITEM: trolley CLIENT: Peijnenburg CHALLENGE: to design a specially shaped, custom-made mug to enjoy Pijnenburg breakfast cookies together with a hot drink ITEM: mug 18. THE WORKS THE WORKS.19
CLIENT: Havana Club CHALLENGE: to design a mojito- related, -out-of-the-box item to place on the bottle ITEM: mint seeds can 20. THE WORKS THE WORKS.21
CLIENT: Düsseldorf International CHALLENGE: to produce an attractive item for kids to promote the Airport amongst Düsseldorf residents. ITEM: pencil case CLIENT: Elanco CHALLENGE: to design a unique baby set for the bath ITEM: baby towel 22. THE WORKS THE WORKS.23
GEMACO CUSTOM GEMACO MADE CUSTOM PROMOTIONAL MADE PREMIUMS ITEMS CLIENT: Live Nation CLIENT: Ricard THE WORKS.25 CLIENT: BNP Paribas Fortis CLIENT: Malibu 24. THE WORKS THE WORKS.25
BELGIUM S BEST BISCUITS BELGIUM S BEST SWEETS When A promotional item tastes good, it's made by t. +32 (0)15 289 185 www.belgiumsbest.com CLIENT: Pearle ITEM: biscuit flow pack CLIENT: Bel&Bo ITEM: jar with soft fruit candies 26. THE WORKS THE WORKS.27
BELGIUM S BEST SWEETS BELGIUM S BEST CHOCOLATE CLIENT: Domaine des Andèols ITEM: sugar sticks with white sugar, brown sugar or aspartame Range of several chocolate figures to be packed in custom made sachet 28. THE WORKS THE WORKS.29
GEMACO FULFILLMENT PROGRAMMES GEMACO FULFILLMENT PROGRAMMES Bridgestone collection Daikin collection GEMACO COLLECTIONS Looking to create real impact? Gemaco can help develop a complete collection of high-quality branded items and even take care of the back-office as well. Contact us for more info about our fulfillment programmes and e-commerce solutions. 30. THE WORKS THE WORKS.31
GEMACO CUSTOM MADE E-TOOLS GEMACO CUSTOM MADE E-TOOLS GEMACO E-TOOLS Get real results with your merchandising or advertising gift. Gemaco s impressive range of fully customisable e-tools offer you total transparency and control. So you coordinate your promotional campaigns down to the smallest detail. CLENT: Solo CHALLENGE: to create a promotional campaign to reward loyal customers, while staying close to the product. A-Z Solution : creative product development, in-house development of the online customisation tool, integration within Solo s own social platform and powerful logistics. CLIENT: AB Inbev Gemaco produced for one of AB Inbev s local Dutch brands, Hertog Jan, custom made glasses for a promotion through a special Facebook action. Within two weeks the Facebook page of Hertog Jan reached 45.000 likes. 32. THE WORKS THE WORKS.33
GEMACO CONTACTS Gemaco NV Hanswijkvaart 51 2800 Mechelen Belgium TEL: + 32 (0)15 50 05 70 FAX: +32 (0)15 289 189 info@gemaco-group.com Gemaco BV Franse Akker 9 4824 AL Breda The Netherlands TEL: +31 (0)76 542 41 40 FAX: +31 (0)76 542 41 50 info@gemaco.nl Noveltis GmbH Rudolfstraße 10 V 41068 Mönchengladbach Germany TEL:+49 2161 477 290 FAX:+49 2161 477 2929 info@noveltis.de Gemaco France SAS 3, Rue Leon Cogniet 75017 Paris France TEL: + 33 (0)1 47 66 31 40 FAX: +33 (0)1 47 66 31 41 info@gemaco.fr www.gemaco-group.com 34. THE WORKS THE WORKS.35
THE WORKS www.gemaco-group.com 5