Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth descriptions for each service offered. Digital Marketing Services Starting at Prices Setup Cost Monthly Management Cost SEO Local Level 1 $500 Level 2 $1500 $1000 Level 3 $2000 Monthly Google Places Cost per Location for Local SEO 1 2 4 5-10 11 25 26 50 51 100 100+ $350 $325 $300 $275 $250 $225 $200 SEO National Level 1 $1800 Level 2 $2000 $2875 Level 3 $4025 Monthly Google Places Cost per Location for National SEO 1 2 4 5-10 11 25 26 50 51 100 100+ $250 $225 $200 $175 $150 $125 $100 Local Maps (Google Places)* $500 -(A 2 month project usually If they Just want to get their page created and optimized) PPC (AdWords) $1000 % of Monthly Ad Spend** Social Media Basic $900 Intermediate $600 $1500 Complete $2300 Blogging $165 per article (500-700 words) AdWords Express $65 $50 *Pricing for Local Maps (Google Places) as a stand-alone service. If SEO is being done on a Local Level, Local Maps (Google Places) is included in Setup and Monthly Management Cost of SEO. **The monthly management fee charged by PAGE ONE PROMOTIONS on a Pay-per-click campaign is determined as a percentage of the total monthly ad spend. Campaigns with a monthly ad spend of $1,000-$1,999 will be charged a 20% management fee, campaigns of $2,000-$9,999 will be charged a 15% management fee, and campaigns of $10,000+ will be charged a 12% management fee. PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 1
SEO LOCAL SETUP Client Audit Site Structure and Visibility Meta Information (Titles, descriptions, keywords, etc.) Links, both internal and external Semantics Devices and Mobile Tools, Analytics and Data Other Recommendations Logins and Reporting Install and Optimize Google Analytics Google, Yahoo, and Bing Website Verification Optimization/Configuration of Google Analytics and Webmaster Tools Logins for existing citation directories (Google, Bing, Yelp, Foursquare, etc..) Optimization of existing citation directories Creation of default citation sources as necessary Google and Yelp Development of a Reporting Template Website CMS Access Prepare email account for link-building outreach Strategy and Planning Client Brand Strategy SWOT Analysis Brand Link Building Tactics Brainstorm SEO NATIONAL SETUP On-Site SEO work is usually completed within the first month. The work includes PAGE ONE PROMOTIONS checking the following items to make sure that they are current with SEO best practices. Client Audit Site Structure and Visibility Site Speed Content Analysis Meta Information (Titles, descriptions, keywords, etc.) Images and Alt Tags Links, both internal and external Semantics Devices and Mobile Tools, Analytics and Data Other Recommendations PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 2
Create Proposed SEO Outline Create Timeline of Work Logins and Reporting Install and Optimize Google Analytics Google, Yahoo, and Bing Website Verification Optimization/Configuration of Google Analytics and Webmaster Tools Development of a Reporting Template Website CMS Access Prepare email account for link-building outreach Strategy and Planning Client Brand Strategy SWOT Analysis Brand Link Building Tactics Brainstorm Once PAGE ONE PROMOTIONS has analyzed the on-site SEO, tagging will be completed as mentioned above. This step is vital to set the proper foundation for a website moving forward. SEO LOCAL LEVEL (A La Carte Scroll further for standalone Levels) The purpose of Local SEO work is primarily to focus on impacting local based search results for clients that want their customers to call in or visit their locations. Generally, searches will be branded or category based (car washes). There are a variety of factors that contribute to success in this area, including site optimization, citation optimization, site content relevance, site authority, and the number and nature of online reviews for the locations. LEVEL 1 Level 1 service for local only work focuses primarily on two components of a local strategy, local citation creation and local link building opportunities. Citations are important to Google s ranking algorithm as Google will verify the actual existence of a business in its claimed location by comparing information in other citation directories. The more citations that exist for a business, theoretically, the more credible a business listing will be in Google. Tactics Include: Submitting to and optimizing low, medium, and high priority citation directories Finding and creating or optimizing local link building opportunities to improve site authority and location relevance. PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 3
LEVEL 2 Level 2 service includes everything in Level 1 with the addition of on-site blogging. Continually adding strategic content to a website has two purposes. It forces the search engines to continually crawl the website which leads to improvements in site authority. Additionally, the blog posts will serve as landing pages for new traffic to enter the site; essentially expanding site relevance which enables the site to drive traffic for a wider set of search terms. Finally, we will provide basic training to the client to help facilitate gathering positive reviews online. Tactics Include: Blogging Working with client to acquire online reviews LEVEL 3 Level 3 adds to Levels 2 and 3. In addition to Level 2, Level 3 adds on two more services. In addition to adding blog content to the site for content freshness and potential landing page relevance, we will create 1-2 blog posts per month, specifically design to attract links from other local web resources (other businesses, government organizations, and community organizations). In addition to this, we will work more closely with the client to successfully collect client reviews, and we will monitor the acquisition of reviews. Tactics Include: Targeted on-site content to attract local links Working closely with the client to acquire more online reviews Monitoring online reviews for the business --STANDALONE LOCAL SEO-- LEVEL 1 (Standalone) This basic SEO service for local only work focuses primarily on two components of a local strategy, local citation creation and local link building opportunities. Citations are important to Google s ranking algorithm as Google will verify the actual existence of a business in its claimed location by comparing information in other citation directories. The more citations that exist for a business, theoretically, the more credible a business listing will be in Google. Tactics Include: Submitting to and optimizing low, medium, and high priority citation directories Finding and creating or optimizing local link building opportunities to improve site authority and location relevance. PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 4
LEVEL 2 (Standalone) This is our basic Local SEO package, with the addition of on-site blogging. Continually adding strategic content to a website has two purposes. It forces the search engines to continually crawl the website which leads to improvements in site authority. Additionally, the blog posts will serve as landing pages for new traffic to enter the site; essentially expanding site relevance which enables the site to drive traffic for a wider set of search terms. Finally, we will provide basic training to the client to help facilitate gathering positive reviews online. Tactics Include: Submitting to and optimizing low, medium, and high priority citation directories Finding and creating or optimizing local link building opportunities to improve site authority and location relevance. Blogging Working with client to acquire online reviews LEVEL 3 (Standalone) This package includes Local SEO basics, general blogging, and strategic blogging. What this means is that in addition to adding blog content to the site for content freshness and potential landing page relevance, we will create 1-2 blog posts per month, specifically designed to attract links from other local web resources (other businesses, government organizations, and community organizations). On top of this, we will work more closely with the client to successfully collect client reviews, and we will monitor the acquisition of reviews. Tactics Include: Submitting to and optimizing low, medium, and high priority citation directories Finding and creating or optimizing local link building opportunities to improve site authority and location relevance. Blogging Working with client to acquire online reviews Targeted on-site content to attract local links Working closely with the client to acquire more online reviews Monitoring online reviews for the business SEO NATIONAL LEVEL (A La Carte Scroll further for standalone Levels) National SEO focuses on building site authority and site relevance to facilitate organic traffic visiting the website, usually for lead generation. National SEO has a wider variety of tactics that are employed in order to create a wider variety of results. National SEO differs from Local SEO in the intent of the searcher. In local SEO we are optimizing for searches where someone is looking for a location. In National SEO we focus on PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 5
enabling the customer website to display for a wide variety of keyword based queries, rather than branded or generic category search (best detailing service vs. car wash). LEVEL 1 Level 1 services focus on foundational SEO principals. Most often, there are many opportunities that exist to optimize a client s website that will facilitate gains in traffic from search engines. Following the development of an overall marketing strategy, we optimize the website. Once the site is optimized we begin focusing on optimizing existing link opportunities online. Tactics may include: Community Based Tactics 1 Participate in industry relevant communities: forums, blogs, wiki s, etc Helping Webmaster Tactics 1 Seeking out opportunities to help webmasters in a relevant vertical in exchange for a link Local Tactics 1 find a facilitating link acquisition from locally relevant sites Optimizing Existing Opportunities 1 Finding and fixing unlinked brand mentions, category mentions, and broken links Submission Based Tactics 1 submission to high quality directory and resource sites. LEVEL 2 Level 2 services pick up where Level 1 leaves off. In addition to a focus on site optimization, relevance, and optimizing existing link opportunities, we create opportunities to establish back links. Typically this is accomplished through generation of content in some form. Depending on strategy, this content may be placed on the client site to encourage the natural accumulation of backlinks, or off-site to create backlinks to the client site. Tactics may include: Basic Tactics 2 Competitive research and competitive link building. Identifying opportunities that competitors have and leveraging them for the client Community Tactics 2 Participate in local newspapers and social media Q&A Content Based Tactics 2 Creating on-site and off-site content in order to drive traffic and authority Event Based Tactics 2 Identifying opportunities to host, sponsor or participate in events as well as optimizing online authority gained from events Giving Based Tactics 2 Opportunities that are derived from sponsorships, discounts, or donations. Helping Webmaster Tactics 2 Helping webmasters not just fix problems but also optimize their presence often times resulting in a positive on-going relationship. Link Attraction 2 Creation of high-quality content that will pique interest in individual and webmaster to talk about and link to content LEVEL 3 Level 3 of our service offering takes SEO to the next level. In addition to the work described in Levels 1 and 2, we seek out high-authority, high-visibility opportunities to create relationships. In addition to that, we create campaigns that happen in the real world that will impact the digital world. These type of activities PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 6
create the best kind of links. These links may be low in volume but carry a significant amount of authority and generally have significant impact on site performance. It should be noted, however, that these campaigns typically require more involvement from the clients. Tactics may include: Content Based Tactics 3 Creating on-site and off-site content in order to drive traffic and authority. These sites typically will have much higher authority than Level 2 sites Event Based Tactics 3 Identifying opportunities to host, sponsor or participate in events as well as optimizing online authority gained from events. These sites typically will have much higher authority than Level 2 sites Link Attraction 3 Similar to link attraction level 2, but we target higher authority domains which require a greater time investment in content and relationship building Linking Out 3 This involves finding other websites that are complementary to the client website and establishing a reciprocal relationship with them Miscellaneous Tactics 3 this covers a variety of tactics Paid Tactics 3 These tactics become very high-level and often include buying and utilizing other domains. Not a fit for most clients Traffic Driving Tactics 3 This involves optimization and active marketing for newsletters and other such tactics Infographic Creation and Seeding Video Creation and Seeding --STANDALONE NATIONAL SEO-- LEVEL 1 (Standalone) This basic National SEO package includes services focused on foundational SEO principals. Most often, there are many opportunities that exist to optimize a client s website that will facilitate gains in traffic from search engines. Following the development of an overall marketing strategy, we optimize the website. Once the site is optimized we begin focusing on optimizing existing link opportunities online. Tactics may include: Community Based Tactics 1 Participate in industry relevant communities: forums, blogs, wiki s, etc Helping Webmaster Tactics 1 Seeking out opportunities to help webmasters in a relevant vertical in exchange for a link Local Tactics 1 find a facilitating link acquisition from locally relevant sites Optimizing Existing Opportunities 1 Finding and fixing unlinked brand mentions, category mentions, and broken links Submission Based Tactics 1 submission to high quality directory and resource sites. LEVEL 2 (Standalone) PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 7
This level of National SEO could be considered our intermediate level. In addition to a focus on site optimization, relevance, and optimizing existing link opportunities, we create opportunities to establish back links. Typically this is accomplished through generation of content in some form. Depending on the strategy that is right for the client, this content may be placed on the client site to encourage the natural accumulation of backlinks, or off-site to create backlinks to the client site. Tactics may include: Community Based Tactics 1 Participate in industry relevant communities: forums, blogs, wiki s, etc Helping Webmaster Tactics 1 Seeking out opportunities to help webmasters in a relevant vertical in exchange for a link Local Tactics 1 find a facilitating link acquisition from locally relevant sites Optimizing Existing Opportunities 1 Finding and fixing unlinked brand mentions, category mentions, and broken links Submission Based Tactics 1 submission to high quality directory and resource sites. Basic Tactics 2 Competitive research and competitive link building. Identifying opportunities that competitors have and leveraging them for the client Community Tactics 2 Participate in local newspapers and social media Q&A Content Based Tactics 2 Creating on-site and off-site content in order to drive traffic and authority Event Based Tactics 2 Identifying opportunities to host, sponsor or participate in events as well as optimizing online authority gained from events Giving Based Tactics 2 Opportunities that are derived from sponsorships, discounts, or donations. Helping Webmaster Tactics 2 Helping webmasters not just fix problems but also optimize their presence often times resulting in a positive on-going relationship. Link Attraction 2 Creation of high-quality content that will pique interest in individual and webmaster to talk about and link to content LEVEL 3 (Standalone) This is our premiere National SEO package. In addition to standard SEO best practices/implementation, we seek out high-authority, high-visibility opportunities to create relationships. We create campaigns that happen in the real world that will impact the digital world. These types of activities create the best kinds of links. These links may be low in volume but carry a significant amount of authority and generally have significant impact on site performance. It should be noted, however, that these campaigns typically require more involvement from the clients. Tactics may include: Community Based Tactics 1 Participate in industry relevant communities: forums, blogs, wiki s, etc Helping Webmaster Tactics 1 Seeking out opportunities to help webmasters in a relevant vertical in exchange for a link Local Tactics 1 find a facilitating link acquisition from locally relevant sites Optimizing Existing Opportunities 1 Finding and fixing unlinked brand mentions, category mentions, and broken links Submission Based Tactics 1 submission to high quality directory and resource sites. PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 8
Basic Tactics 2 Competitive research and competitive link building. Identifying opportunities that competitors have and leveraging them for the client Community Tactics 2 Participate in local newspapers and social media Q&A Content Based Tactics 2 Creating on-site and off-site content in order to drive traffic and authority Event Based Tactics 2 Identifying opportunities to host, sponsor or participate in events as well as optimizing online authority gained from events Giving Based Tactics 2 Opportunities that are derived from sponsorships, discounts, or donations. Helping Webmaster Tactics 2 Helping webmasters not just fix problems but also optimize their presence often times resulting in a positive on-going relationship. Link Attraction 2 Creation of high-quality content that will pique interest in individual and webmaster to talk about and link to content Content Based Tactics 3 Creating on-site and off-site content in order to drive traffic and authority. These sites typically will have much higher authority than Level 2 sites Event Based Tactics 3 Identifying opportunities to host, sponsor or participate in events as well as optimizing online authority gained from events. These sites typically will have much higher authority than Level 2 sites Link Attraction 3 Similar to link attraction level 2, but we target higher authority domains which require a greater time investment in content and relationship building Linking Out 3 This involves finding other websites that are complementary to the client website and establishing a reciprocal relationship with them Miscellaneous Tactics 3 this covers a variety of tactics Paid Tactics 3 These tactics become very high-level and often include buying and utilizing other domains. Not a fit for most clients Traffic Driving Tactics 3 This involves optimization and active marketing for newsletters and other such tactics Infographic Creation and Seeding PAY-PER-CLICK MARKETING The Pay-per-click Setup Includes: Finalization of Keyword Lists Writing Initial Ad Copy Implementing Conversion Tracking Solidifying Account Organization (Settings, Ad Groups, etc.) Solidify Account Organization (Settings, Ad Groups, etc.) The set-up phase will also involve integrating the campaigns into the selected website landing pages where the traffic will have the best chance of converting. The Pay-per-click Management Phase includes: Optimization of Bid Prices/Bid Adjustment PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 9
Continual A/B Testing of Ad Copy Continual testing of Landing Pages Review Search History for Negative Keyword List Optimization of Day Parts PAGE ONE PROMOTIONS will continually track important metrics, including Conversion Rates, Cost per Acquisition and Click through Rates. These metrics provide important data to track the success of the campaign and allow for continual optimization. This information will be put into weekly reports and discussed with the client. MONTHLY GOOGLE PLACES/LOCAL SEO WORK On a monthly basis, Leadgenix will build citations within local online directories. These citations end up building the local authority of the Google Business and Google Places pages and thus help it to rank higher. The main directories that Leadgenix focuses on are Yelp, Yahoo, Bing, Foursquare, City Search, and Super Pages. After that list, Leadgenix focuses on several hundred other prominent and important local business directories. GOOGLE PLACES In our Google Places package, we offer a one-time fee to go through and set up all top priority local listing websites. This is for clients that don t have the budget to invest in a full-fledge local SEO campaign. With this service we will make sure that the client s listings are created and correctly optimized so their potential customers can find them with correct information online. Properties include: - Google - Bing - Four Square - City Search - Localeze - Yelp PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 10
SOCIAL MEDIA OPTIMIZATION AND MARKETING PLATFORMS SETUP Optimize social platforms (Facebook, Twitter, Google+, etc.) Skin all platforms (Facebook, Twitter, etc.) to have a cohesive look and feel in line with your website PACKAGE PRICING Many brands find that they can best reach their social media audience using a standardized package of social media platforms. Depending on your brand s interest in growing and engaging with its fan base, these are the packages that we recommend. Please know that with increased engagement efforts on our part, your brand will be expected to participate more actively in the creation and direction of content. Basic Package: PRESENCE Facebook 3 to 5 posts per week, responses, and content planning. Twitter 3 to 5 posts per week, responses, and proactive following. Google Plus 3 to 5 posts per week, responses, follower management and proactive following. Blog Posts Weekly or Semi-Monthly blog posts. (250ish words for weekly blog posts (4/month) and 750ish words for semi-monthly blog posts (2 per month). Monitoring and Reporting Monthly reports showing status and direction of your audience across platforms, complete with analysis and recommendations. Social Media Advertising Creation, optimization, and reporting of ads on social media platforms designed to grow your audience and drive potential customers to your websites. Intermediate Package: ENGAGEMENT Facebook Daily posts, responses, consistent optimization, and content planning. Twitter Daily posts, responses, and proactive following. Google Plus Daily posts, responses, follower management, and proactive following. LinkedIn 3 to 5 posts per week, responses, and group engagement. YouTube Monthly upload ready video posting, tagging, and syndication. Blog Posts Weekly or Semi-Monthly blog posts. (250ish words for weekly blog posts (4/month) and 750ish words for semi-monthly blog posts (2 per month). Monitoring and Reporting Monthly reports showing status and direction of your audience across platforms, complete with analysis and recommendations. Social Media Advertising Creation, optimization, and reporting of ads on social media platforms designed to grow your audience and drive potential customers to your websites. Complete Package: COMMUNITY BUILDER PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 11
Facebook Daily posts, responses, consistent optimization, and content planning. Twitter Daily posts, responses, and proactive following. Google Plus Daily posts, responses, follower management, and proactive following. LinkedIn 3 to 5 posts per week, responses, and group engagement. YouTube Monthly upload ready video posting, tagging, and syndication. Pinterest 3 to 5 pins per week, new board creation, pin curation, and proactive following. Instagram 2 upload ready image postings each month including tagging and syndication. Blog Posts Weekly or Semi-Monthly blog posts. (250ish words for weekly blog posts (4/month) and 750ish words for semi-monthly blog posts (2 per month). Monitoring and Reporting Monthly reports showing status and direction of your audience across platforms, complete with analysis and recommendations. Social Media Advertising Creation, optimization, and reporting of ads on social media platforms designed to grow your audience and drive potential customers to your websites. Strategy, Campaigns, and Contests PAGE ONE PROMOTIONS will work with your team to plan high-level engagement strategy for your brand, including developing your brand s strategic message, content themes, contest ideas, and quarterly campaigns and promotions. ADWORDS EXPRESS Similar to Pay-per-click campaigns, AdWords Express will get the your brand exposure quickly through paid ads. AdWords Express is easier and quicker to set up compared to Pay-per-click ads. It is recommended for smaller, more local businesses. AdWords Express allows you to select your audience, write three lines about your company, and set a budget. Google then handles the maintenance, keywords, and where and when your ad shows in your local area. BLOGGING PAGE ONE PROMOTIONS can create relevant blog posts, written by its in-house copywriting team, to meet the on-site content standards of Google and expectations of users. This includes appropriate linking strategy, attractive and relevant image(s), optimized title and headings throughout the content. Blog posts are shared to the platform in an attractive and engaging manner thus driving qualified traffic to the website and closer to converting. PAGE ONE PROMOTIONS BIRMINGHAM, ALABAMA Page 12