LERN Institutes Online! Earn your CPP, CCT, CeP, CMP, C2P, COM, or CPO Online! spring 2016 llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll
By participating in one of our institutes, you will receive the most advanced information about enhancing your daily work and improving your program. LERN offers the following institutes online twice a year: Program Management Institute Contract Training Institute Marketing Institute Advanced Programming Institute emarketing Institute Operations Institute Certificate in Programming Online and Certified Programmer Online Each course includes weekly presentations, questions and answers with the presenters, online discussion, self quizzes, and slide presentations. Seven LERN Institutes are now offered online! Unique Learn from the foremost authorities in the field of lifelong learning programming. Take home a library of readings that will be useful for you and other staff members for years to come. Network online with colleagues from all over North America. The best school you can attend because you ll learn tips, ideas, and techniques you can use on Monday morning. Take back the knowledge that you have received the most comprehensive, intensive, and advanced information available. Have your knowledge validated and find out just how much you know about our changing and sophisticated industry. The opportunity to have access to faculty throughout the Institutes and to have faculty help you with specific challenges, as well as critique your brochure, website, or any other aspect of your program. Recognition Participate in the LERN Institutes and become a Certified Program Planner (CPP), Certified Contract Trainer (CCT), Certified Marketing Planner (CMP), Certified Professional Programmer (C2P), Certified emarketing Professional (CeP), Certified Operations Manager (COM) or Certified Programmer Online (CPO). Here s How It Works Register for one of the institutes. In addition to your Institute readings, you will then also receive a Study Guide for the exam. After the Institute, you will have the option to take the exam online or on paper with a proctor of your choice. Graduate Credit LERN Institutes are part of the curriculum for a Master s Degree with credit and degree awarded by the University of South Dakota. 2 LERN Institutes Online (800) 678-5376 l www.lern.org
Program Management Institute Feb. 8 May 1, 2016 llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Agenda Unit 1: Overview of the Field Unit 2: Learning & Teaching Unit 3: Program Development Unit 4: Needs Assessment The Program Management Institute (PMI) is the most complete, comprehensive, and advanced training in the field of class programming. The PMI will: Provide you with the best strategies, tools, and techniques to take your program to the next level. Provide you with a professional development experience that strengthens and recognizes your status as a professional in the field. Provide your organization with experienced and qualified professional management. The PMI is intensive training that will supply the most up-to-date data, facts, and practical information to keep your program on the cutting edge. You will be able to make the best decisions to solve your problems. Unit 5: Program Analysis Unit 6: Finance and Budgeting Unit 7: Pricing Unit 8: Marketing Unit 9: Promotion Unit 10: Brochures Unit 11: Customer Service, Priorities, and Exam Prep Unit 12: Exam Week Earn your CPP Upon successful completion of the Certified Program Planner exam, you will earn the CPP credential. Fred Bayley has been a popular speaker and presenter at LERN conferences for many years. A senior LERN leader for 15 years, he co-authored with Julie Coates a program analysis that led to LERN s Program Review and Certification. From Forest City, North Carolina, Bayley has been in the field of lifelong learning for more than two decades. Bayley is an energetic and friendly presenter and a highly rated facilitator. Fred Bayley (800) 678-5376 l www.lern.org LERN Institutes Online 3
lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Agenda Unit 1: CT Overview Unit 2: Finances & Budgeting Unit 3: Team Selling Unit 4: Client Analysis Unit 5: Real World Selling Unit 6: Pricing CT Unit 7: Needs Assessment Unit 8: Quality Assurance Unit 9: Teaming with the Right Instructors Unit 10: Documents Unit 11: Return on Investment (ROI) Unit 12: Marketing CT Contract Training Institute Feb. 8 May 1, 2016 The Contract Training Institute (CTI) is the most complete, comprehensive, and advanced training in the field of contract education. In this nuts and bolts Institute, you will learn the practical and proven skills in contract training from a successful professional with contract training experience. After attending the Contract Training Institute, you will be able to boost contracts, increase your operating margin and net, and price contracts correctly. You will have the strategies and techniques for increasing your effectiveness and success rate. Earn your CCT Upon successful completion of the Certified Contract Trainer exam, you will earn the CCT credential. Layne Harpine is LERN s Vice President. He has served as a business consultant, Fortune 100 corporate trainer, and worked in higher education for the last 14 years as an instructor and administrator in the field of workforce development. Layne Harpine 4 LERN Institutes Online (800) 678-5376 l www.lern.org
Advanced Programming Institute Feb. 8 April 3, 2016 lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Agenda Unit 1: The Programmer s Job and Programming Key Concepts Unit 2: Program Finances and Understanding Participants Unit 3: Needs Assessment In today s competitive environment, changing learner demands means you need to develop new programs at an astounding rate. LERN experts say up to 30 percent of your offerings every year should be brand new, and in today s rapidly shifting society, your customers interests are changing even more quickly as they try to keep up with and respond to the economic and social environment. Unit 4: Developing Courses Unit 5: Working with Teachers Unit 6: Evaluation and Improvement Unit 7: Pricing and Marketing Unit 8: Planning That means you have to offer even more new programs right now and you have to do it with the same staff and resources. You can t afford to waste valuable hours on programs that don t succeed and you can t afford your own R&D department. But, not just any new programs will do. They must be successful because with the fiscal demands being placed on your organization, you can t afford trial and error. This is one of the four core Institutes in the LERN curriculum. The Program Management Institute is a recommended, but not mandatory, first course. Earn your C2P Upon successful completion of the Certified Professional Programmer exam, you will earn the C2P credential. William A. Draves, CAE, President of LERN, is one of the nation s foremost authorities on lifelong learning. He has a Master s degree in adult education from The George Washington University in Washington, D.C., Draves is a popular speaker who is in great demand and has given seminars in most states, as well as countries including Germany, England, Canada, and Australia. He is the past president of the Coalition of Lifelong Learning Organizations. William A. Draves (800) 678-5376 l www.lern.org LERN Institutes Online 5
lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Agenda Unit 1: Positioning Your Program for Great Success Unit 2: Who Are Your Customers- Really? Unit 3: Market Analysis Strategies Unit 4: The Finances of Marketing Unit 5: Database Marketing Unit 6: Developing and Implementing Cost-Effective Promotional Campaigns Unit 7: Print Marketing Unit 8: Websites, emarketing, & Social Networking Unit 9: Inbound Marketing Unit 10: Generational Marketing Unit 11: Developing a Detailed Marketing Plan Unit 12: The Management of Your Marketing Marketing Institute Feb. 8 May 1, 2016 The Marketing Institute has been designed to give you the best and most advanced professional development opportunity in order to enhance your skills toward marketing your lifelong learning program. Welcome to marketing in the new millennium. It is a challenging time for marketing lifelong learning programs and events. It is a changing time; a time of fiscal pressures and accountability, a time of increasing competition, and a time of niching out into smaller markets. It is also a time when the sophistication and expertise in marketing programs have never been higher. There are exciting marketing breakthroughs that you need to know in target marketing, retention marketing, and Internet marketing. There are proven ways to plan your marketing efforts; to take the guesswork out and make marketing as scientific and cost effective as possible. Earn your CMP Upon successful completion of the Certified Marketing Planner exam, you will earn the CMP credential. Suzanne Kart is a writer, presenter, and practitioner on marketing and emarketing. Currently Associate Vice President of Marketing for the Learning Resources Network (LERN), she is one of the nation s leading experts on Twitter, social networks, and generational communication for lifelong learning. She has more than 18 years experience in the marketing and communications Suzanne Kart fields. She does workshops across the U.S. and Canada on marketing, emarketing, and generational communication. She also teaches online for the graduate school at the University of South Dakota Master s degree program in adult and higher education. 6 LERN Institutes Online (800) 678-5376 l www.lern.org
emarketing Institute Feb. 8 April 3, 2016 lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Agenda Unit 1: Eight emarketing Strategies That Work Unit 2: The Print-eMarketing Mix In recent years, website and email marketing have become essential to your marketing mix and central to your promotional success. emarketing will become even more important to your registration success than ever before. LERN now recommends that 15 percent of your marketing budget and staff time be devoted to emarketing; second only to your brochure and print promotions. With this emarketing Institute, you will get the latest success techniques, the best long-term emarketing strategies to employ, and practical, how-to information on what, when, where, and how to conduct your emarketing activities. Earn your CeP Upon successful completion of the Certified emarketing Professional exam, and three projects, you will earn the CeP credential. Unit 3: Upgrading Your Programs Main (Home) Page And Analyzing Your Website Traffic Unit 4: Creating Web Descriptions That Sell And Online Registrations Unit 5: Online Surveys as a Marketing Tool Unit 6: Online Programming and the Impact On Marketing Unit 7: Do s and Don ts Of Email Promotions Unit 8: Social Media Suzanne Kart is the Associate Vice President of LERN where she does email promotions and oversees emarketing activities. An expert on Gen X communication and social networks including Twitter, she does webinars and presentations around the country. Suzanne Kart Susan Hurrell is the Vice President for Modern Earth Web Design. She sees nothing but possibilities for businesses and organizations to extend their reach and engage new clients through all forms of online interaction via email marketing, social media, and blogging. Susan Hurrell (800) 678-5376 l www.lern.org LERN Institutes Online 7
lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Three one-month online courses Strategic Planning for Online Programming April 4 29, 2016 Wendy Evers and William A. Draves The market potential Exploring market niches and subjects Selecting and developing online C.E. programs Pricing and marketing online C.E. programs New! Certified Programmer Online Feb. 1 April 29, 2016 Tap into the growing market for online certificates, certifications and other online professional development courses. Take your existing programs global, develop new market niches and subject areas, and learn how to capture and dominate an online market niche for your institution. Interact with colleagues and the foremost authorities in online learning in continuing education. After successfully completing our three one-month online courses, you will have the knowledge to: Advanced Teaching Online Feb. 1 26, 2016 William A. Draves and Mary Dereshiwsky Understanding how we learn differently online and the three primary characteristics of online learners Building online content with our 10-Step Method Facilitating online discussions and teaching online Assessment and course completion for online learning Instructional Design for Online Continuing Education March 7 April 1, 2016 Diana Howles, Dan Belhassen and John Alexander Designing Visual Multimedia Creating audio and video presentations New etools for online learning Developing online instructional design model for c.e. programs Create a strategic plan, price, market, and choose what online programs to develop Train online instructors on how adults learn online, build online content, teach online classes, and assess online learning Design online instruction with multimedia, audio, video, and new etools Who Should Attend? Continuing education staff with existing or future responsibilities for planning online programs, instructional design of online courses, and/or training instructors of online courses. Those new to online learning will gain the fundamental techniques that will save your c.e. unit hundreds of hours and thousands of dollars. Those experienced in online learning will acquire the most advanced and latest new information to keep your program on the cutting edge and ahead of the competition. Earn your CPO Upon successful completion of the Certified Programmer Online Program, you will earn the CPO credential. Wendy Evers, Extended Learning California State University at San Marcos, has 10 years experience developing continuing education online programs. Mary Dereshiwsky, Northern Arizona University, is the foremost authority on fostering online discussion. Diana Howles, President of Howles Associates, designs online multimedia for corporations and organizations Dan Belhassen, founder and CEO of Modern Earth, Winnipeg, is an internationally known expert in digital marketing, web site design, and etools John Alexander, School of Extended Studies, San Diego State Unviersity, is an online instructional designer and presents on the subject to faculty 8 LERN Institutes Online and staff. (800) 678-5376 l www.lern.org
Operations Institute Feb. 8 April 17, 2016 Experts, including your presenters, say efficient operations and the right staffing structure are fundamental in ensuring increased staff productivity. No longer can everyone do everything and your lifelong learning program needs people dedicated to day-to-day operations so your revenue generators can do their jobs! The difference between success and failure for your program is just 5 percent. Efficient and effective operations make the difference and can help generate an overall staff productivity increase of 25 percent or more. With LERN s unique Operations Institute you will discover the tasks operations, programming, marketing and sales should be responsible for, the role operations plays in making your staffing structure succeed, and how to make your lifelong learning program productive, creating more profit and success for your entire program. lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Agenda Unit 1: Understanding Operations Unit 2: LERN s Ideal Staffing Structure Unit 3: Operations Managers Role Unit 4: Running like a Business Unit 5: Finances and Benchmarks Unit 6: Processes and Procedures Unit 7: Job Standards and Competencies Unit 8: Data Collection and Analysis Unit 9: Operations Best Practices Unit 10: Study Session for COM Exam Earn your COM Upon successful completion of the Certified Operations Manager exam, you will earn the COM credential. Greg Marsello is LERN s Senior Vice President for Organizational Development and an authority on successfully running lifelong learning programs. He travels over 40 weeks a year visiting and consulting with programs throughout North America. Marsello is a co-founder of LERN and was chair of the Board of Directors for 12 years. With more than 40 years in the business, he Greg Marsello authors publications, articles, and white papers, administers LERN s Program Review, develops data analysis software tools. He works to make winning lifelong learning programs more successful and helps challenged programs succeed. (800) 678-5376 l www.lern.org LERN Institutes Online 9
lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Three one-month online courses Advanced Teaching Online Feb. 1 26, 2016 William A. Draves Developing Hybrid Courses March 7 April 1, 2016 Kassia Dellabough, Ph.D., teaches at the University of Oregon The Flipped Classroom, April 4 29, 2016 Dr. John T. Meyer is a professor at the Florida Institute of Technology New! Certificate in Blended Instruction FEB. 1 April 29, 2016 Get the keys to developing a successful hybrid or blended course. Take away the essentials of creating an online classroom experience and online options for enhancing your in-person class meetings. Then explore the concept and Kassia Dellabough Dr. John T. Meyer practice of The Flipped Classroom and how to maximize your teacher time to maximize student learning. $495 total for all three courses and certificate. Certificate in Teaching Adults FEB. 1 march 25, 2016 For you, your staff and your instructors teaching in-person or faceto-face courses. With learning and teaching changing dramatically now, you will acquire the latest and most advanced information to improve your teaching. Your instructor is author of How to Teach Adults, the best-selling book on the subject with over 100,000 in sales. The book is included in the program. Two-month course, William A. Draves, instructor; $295. Call (800) 678-5376 for information on group discounts. You also receive the latest Fourth Edition of the most popular book on the subject of teaching adults. 10 LERN Institutes Online (800) 678-5376 l www.lern.org
New! Certificate in Leadership Development Feb. 1 April 29, 2016 Especially geared for emerging leaders, discover how-to practical information on advancing your leadership potential and making a difference in both the workplace and in society. Find out what it takes to become an effective leader. Discover your style of leadership. Discuss task completion, building relationships with others, becoming socially perceptive to changes in the workplace, utilizing your emotions in a positive and effective manner, and addressing challenging goals. lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Three one-month online courses Leadership Principles Feb. 1 26, 2016 Constance Yates Developing Your Leadership Skills March 7 April 1, 2016 William A. Draves Developing Your Professional Career April 4 29, 2016 Tawanda McLaurin Then learn the unspoken secrets that leaders know and the strategies they employ/exhibit in for influencing others. Leadership skills are acquired and learned. You can become a leader if you know the do s and don ts; what to say, what not to say; what to do, what not to do. At the end of completing the three-course certificate, you will come away with a new understanding, new toolbox of leadership skills, and the information to move your leadership development into high gear. $395 total for all three courses and certificate. (800) 678-5376 l www.lern.org LERN Institutes Online 11
llllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Three one-month online courses Introduction to Data Analysis Feb. 1 26, 2016 John Rutledge owns an IT consulting firm in Guelph, Ontario Intermediate Data Analysis March 7 April 1, 2016 Dr. Mary Dereshiwsky is a professor at Northern Arizona University Advanced Data Analysis April 4 29, 2016 Dr. Jeff Kritzer is a professor at the University of Nebraska at Kearney HOT! Certificate in data analysis FEB. 1 April 29, 2016 One of the top new skills needed for the 21st century, data analysis is quickly becoming one of the most sought-after skills in the workplace. Organizations now have lots of data, but it is rare to have someone with the ability to analyze that data to see trends and make predictions. Add a whole new skill set to your portfolio, and make a big difference in the success of your organization by acquiring data analysis skills. Hundreds of people have taken this certificate already. Begin with getting a basic understanding of how to analyze data in a business setting. Then learn how many of your business decisions involve comparing groups for differences. You will know the statistics behind these group differences and relationships. Finally you will find out how to perform inquiries that will be useful to your business or organization, and have the skill necessary to communicate these results through graphs and text that your fellow employees will understand. This certificate will take you to the next level where important decision-making is made. John Rutledge Dr. Mary Dereshiwsky $495 total for all three courses and certificate. 12 LERN Institutes Online (800) 678-5376 l www.lern.org
Master s Degree in Adult Education From LERN and the University of South Dakota, with graduate credit and degree awarded by the University of South Dakota. Attend the LERN Institutes and complete the requirements for your Master s degree at the same time! The following LERN online institutes are approved for credit as part of the Master s Degree awarded by the University of South Dakota: Advanced Programming Institute Contract Training Institute Marketing Institute Program Management Institute emarketing Institute lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll This course was filled with so much practical information...i am on overload! I have made notes throughout the readings on areas that really need improvement in our organization. Thanks for a great course! Heather Conrad, Vancouver Island University Unique This is the only Master s Degree in the world that combines the essential academic education from a highly respected and accredited university with the practical professional education that LERN offers. What Master of Arts in Educational Administration with an emphasis in Adult Education. The degree is awarded by the University of South Dakota. Curriculum The curriculum is offered by the University of South Dakota and LERN. USD courses are taken online. From LERN, students take two Institutes, plus either a third Institute or online courses. What to Do Now Contact Julie Coates, LERN s Senior Vice President, for Information Services and our Graduate Dean. You can email her at coates@ lern.org to set up a phone appointment or call LERN at (715) 426-9777. She will give you more information, provide advice and counsel, and answer your questions. Julie earned her Master s Degree while working full time and she can help you earn yours, too. She ll affirm: You can do it! Julie Coates (800) 678-5376 l www.lern.org LERN Institutes Online 13
lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll Here s How It Works Register for the institute you choose and indicate that you want to study for the CPP, CCT, CeP, C2P, COM, or CMP. In addition to your Institute readings, you will then also receive a Study Guide for the exam. After the Institute, you will have the option to take the exam proctored at your office. Benefits The CPP, CCT, CeP, C2P, COM and CMP award benefits include a gold medal suitable for framing, framed certificate, pin, press release, letter to your supervisor, maintenance of your records, invitation to be awarded your designation at the next LERN Annual Conference, a distinguishing ribbon to wear at future LERN conferences and other benefits and information updates. LERN Certifications Take an Institute only and become a Certified Program Planner (CPP), a Certified Contract Trainer (CCT), Certified emarketing Professional (CeP), Certified Marketing Planner (CMP), Certified Professional Programmer (C2P) or Certified Operations Manager (COM). The Program Management Institute, Advanced Programming Institute, Operations Institute and Contract Training Institute give you the best professional training available in the field of lifelong learning programming. The emarketing Institute and Marketing Institute give you the best professional training available for emarketing and marketing for lifelong learning programs. Now you can also get the recognition you deserve by passing the CPP, CCT, CeP, C2P, COM or CMP exam and becoming a Certified Program Planner, a Certified Contract Trainer, Certified emarketing Professional, Certified Professional Programmer, Certified Operations Manager, or Certified Marketing Planner. (Please note: To receive your CeP designation, you also will need to produce three case studies in addition to passing the exam.) The purpose of the designations is to provide a standard of achievement and excellence in the knowledge of lifelong learning programming and marketing. The CPP, CCT, CeP, C2P, COM and CMP are not licenses, but voluntary programs recognized by LERN, the leading organization in lifelong learning in the world. How to Sign Up See page 15 for a registration form or register online at LERN.org 14 LERN Institutes Online (800) 678-5376 l www.lern.org
Registration Simply fill in the information below and fax it to (888) 234-8633 with your credit card information or purchase order, or mail along with your check. If you have questions, call us at (800) 678-5376. Feel free to copy this form for additional registrations. Name LERN ID Number Department Institution Address City State/Province ZIP/Postal Code Country Email Phone Fax Please Check One (All fees are in U.S. dollars.): Program Management Institute $745 Contract Training Institute $745 Advanced Programming Institute $745 Marketing Institute $745 emarketing Institute $745 New! Certified Programmer Online $995 Operations Institute $745 Certificate in Blended Instruction $495 Certificate in Teaching Adults $295 Certificate in Leadership Development $395 Certificate in Data Analysis $495 Payment Method Payment enclosed. Check # Bill my institution. PO # Charge to my credit card. See credit terms. Account # Exp. Date CVC# Cardholder s Name (please print) Cardholder s Signature (800) 678-5376 l www.lern.org LERN Institutes Online 15
PO Box 9 River Falls, WI 54022 USA Courses start in February Non Profit Organization US Postage Paid Saginaw, MI Permit No. 52 llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll LERN Institutes Online! Earn your CPP, CCT, CeP, CMP, C2P, COM, or CPO online!