2016 Aual Coferece & Trade Show April 18-19, 2016 Tow & Coutry Resort & Covetio Ceter Sa Diego, Califoria Sposor & Exhibitor Opportuities Packet FOR MORE INFORMATION PLEASE CONTACT: Teresa Morris, Member Services ad Meetigs Califoria WIC Associatio 530.750.2280 / 916.276.8283 tmorris@calwic.org
Dear Sposor or Exhibitor, It is my pleasure to offer you the opportuity to become a Sposor ad/or Exhibitor of the 2016 Califoria WIC Associatio Aual Coferece, to be held at the Tow ad Coutry Resort ad Covetio Ceter i Sa Diego, Califoria. This high-profile evet will serve as a woderful marketig platform for your compay to promote its ame, products ad services. This coferece is a ideal opportuity to itroduce, stregthe, or re-acquait your brad or idetity with a large ad diverse WIC commuity. Thaks to federal policy chages implemeted sice 2009, over a millio Califoria households use their WIC beefits to shop for a variety of fresh, froze ad caed fruits ad vegetables, whole grai products, soy beverages, tofu, ad baby foods as well as the cereal, eggs, milk, cheese ad juice they already ejoy. The healthy foods WIC offers to Califoria participats are carefully aliged with high-quality utritio, breastfeedig, ad obesity prevetio couselig ad messagig. WIC is the Special Supplemetal Nutritio Program for Wome, Ifats ad Childre, a successful federal program that esures low-icome wome have healthy pregacies ad that youg childre grow up properly ourished. WIC is widely recogized as oe of the atio s premier public health itervetios, providig utritious food, utritio educatio, health care cotacts ad persoal couselig to millios of youg families. The Califoria WIC program, by far the largest i the coutry, serves early 1.3 millio participats via 84 local agecies ad approximately 4,300 retail grocers i every couty. Sice 1992, the Califoria WIC Associatio, a o-profit membership orgaizatio, has provided major traiig ad techical assistace opportuities for local ad state WIC staff ad parters via statewide ad regioal meetigs. Approximately 1,000 participats are expected to atted this year, icludig utritio, health ad huma service professioals who promote physical activity, utritio, breastfeedig, ad materal-child health. The coferece provides attedees with opportuities for professioal developmet, etworkig with colleagues ad iformatio o how to best serve the eeds of WIC participats. The Trade Show has icluded compaies such as Geeral Mills, Kellogg s, Welch s ad Health Net ad o-profit orgaizatios such as Califoria Smoker s Helplie, ad Mother s Milk Bak. WIC s solid reputatio as oe of the best public ivestmets ever devised is a result of thoughtful ad strategic plaig to provide stellar services. Eclosed is a copy of the Sposorship ad Exhibitor Opportuities Packet. Please cosider this as a startig poit to meet your goals ad priorities. Space is limited at the trade show so cotact us today! For more iformatio o how to participate, cotact Teresa Morris at 916.276.8283 or email at tmorris@calwic.org. We look forward to discussig this excitig opportuity with you! Sicerely, Kare Farley Executive Director Califoria WIC Associatio
Coferece & Trade Show Details TRADE SHOW AND CONFERENCE INFORMATION Coferece Dates: Pre Coferece: Suday, April 17, 2016 Coferece: Moday, April 18, 2016 through Wedesday, April 20, 2016 Exhibit Hall Access, Schedule, Iformatio ad Hours Exhibitors Set Up: Moday, April 18, 2016 from 12:00 pm 5:30 pm Exhibit Start: Moday, Moday, April 18, 2016 from 5:45 pm 8:00 pm Welcome Receptio Kick Off Exhibit Ed: Tuesday, April 19, 2016 from 7:30 am 1:00 pm Raffle prize wiers will be posted at the Registratio after 1pm Exhibit Dismatlig: Tuesday, April 19, 2016 after 1:00 pm. Exhibits must be dismatled ad removed from exhibit area by 5:00 pm DEMOGRAPHICS Objectives: This aual coferece will serve as a high-profile ad memorable evet showcasig iovatios, best practices ad model programs; a educatioal platform o recet developmets ad advaces i health, utritio ad customer service; ad a aveue for WIC-related compaies ad orgaizatios to promote its brad products ad services amog the attedees of the coferece, 3,500 WIC employees, ad potetially amog the 1.3 millio WIC participats served i Califoria. Primary Target Audiece: Approximately 1,000 WIC providers from throughout Califoria, icludig key seior decisio-makers at the couty, state ad federal levels. Secodary target audieces iclude keyote speakers, preseters, trade show exhibitors, ad 3,000 WIC employees ad 1.3 millio WIC participats. WHAT S NEW? EARLY BIRD COMMITMENTS Exhibitors ad Sposors that complete ad submit a exhibitor/sposor applicatio by October 1, 2015 will have the opportuity participate i a attedee email blast, describig the educatioal opportuities at your booth 2-3 weeks prior to the coferece. CWA will approve ad sed the attedee email blasts. Take advatage of this additioal opportuity today!!! ADVERTISING- We have added advertisig opportuities! Iside Frot Cover (color)... $1,200 Iside Back Cover (color)... $1,000 Full Page (black ad white)... $750 Half Page (black ad white)... $450 Quarter Page (black ad white)...$275 Coferece ad Trade Show Locatio: Tow & Coutry Hotel 500 Hotel Circle North, Sa Diego, CA 92108 619.291.7131 Hotel Reservatios: Califoria WIC Associatio has a room block at the Tow ad Coutry with a special group rate of $125 per ight. More iformatio o hotel reservatios will be available o our website, www.calwic.org. Rooms will be available November 1, 2015. Coferece ad Trade Show Cotact: Teresa Morris Meetig Plaer Califoria WIC Associatio 916.276.8283 tmorris@calwic.org SPONSORS Sposorship Levels ad Beefits: Compaies ad orgaizatios have the opportuity to become a CWA 2016 Coferece Sposor at Diamod, Platium, Gold, Silver or Broze levels. I additio, there are exclusive ad other sposorship opportuities available. There are reserved exhibit booth spaces exclusively for Sposors of the coferece. The deadlie to cofirm Sposorships so that your compay ca be icluded o the Registratio Brochure is Friday, October 23, 2015. All other Sposors must cofirm participatio by Friday, March 6, 2016. For more iformatio or to cofirm your compay s participatio as a Sposor, please complete the applicatio form or cotact Teresa Morris at 916.276.8283 or by email to tmorris@calwic.org. EXHIIBITORS Compaies ad orgaizatios have the opportuity to purchase a booth space(s) at the followig prices: $1,050 per booth for profit orgaizatios $1,200 corer booth for profit orgaizatios $525 per booth for o-profit orgaizatios There are a limited umber of booth spaces please refer to the eclosed map for more details about the layout at the Tow ad Coutry Resort. Preferece for booth locatio will be based upo a first paid, first assiged basis withi exhibit level. Exhibitor Applicatios must be retured with paymet. Deadlie to submit applicatios ad paymet is by Friday, March 6, 2016. Reservatios for booth space will ot be accepted over the telephoe. All applicatios are subject to the terms, coditios, rules ad regulatios goverig the coferece. Approved applicatios will be set a authorized cofirmatio form. Sigature o the trade show applicatio costitutes a bidig cotract, if accepted by CWA. C W A 2 0 1 6 A N N U A L C O N F E R E N C E & T R A D E S H O W - 1 -
2016 Sprig 2016 SPRING Coferece CONFERENCE AND & Trade TRADE SHOW Show SPONSORSHIP LEVELS AND BENEFITS Sposorship Levels & Beefits at a Glace AT A GLANCE Diamod $50,000 *Exclusive Platium $25,000 *1 per Idustry Gold $10,000 Silver $5,000 Broze $2,500 Registratio Brochure logo logo logo Cover of Coferece logo logo logo Program Coferece Baer logo logo ame listed Trade Show Baer logo logo logo ame listed ame listed Icetive Gift logo logo logo Sposor lik o logo logo logo ame listed ame listed website Thak You Sposor logo logo logo logo ame listed Page i Coferece Program Advertisig i full page full page ½ page ad Coferece Program Press Advisory ame listed ame listed ame listed ame listed ame listed CWA Magazie; full page ad ½ page ad ¼ page ad logo ame listed Sprig Coferece Editio 1 Year CWA yes yes yes yes yes membership Speakig Opportuity yes for oe Cocurret Sessio Welcome Remarks at yes yes Opeig Sessio (5 miutes) Trade Show Opeig welcome welcome photo op remarks ad photo op remarks ad photo op Workshop Track logo logo Sposor Physical Activity logo logo Sposor Sprig Coferece Promotioal Isert 1 Booths - Sposor reserved locatio Exhibitor Badges 3 booths ($3,150 value) 6 ($150 value) Full Coferece Registratios 10 ($3,500 value) 1 2 booths ($2,100 value) 4 ($100 value) 6 ($2,100 value) 1 1 booth 2 ($50 value) 4 ($1,400 value) 1 booth 2 ($50 value) 2 ($700 value) 1 booth 2 ($50 value) 1 ($350 value) Other Sposorship opportuities see page 5. C W A 2 0 1 6 A N N U A L C O N F E R E N C E & T R A D E S H O W - 2 -
Diamod Sposor: $50,000 (exclusive) Compay Recogitio: Osite Recogitio: Compay ame ad logo o prited materials: Welcome Remarks at Opeig Pleary Sessio Registratio brochure (cofirmed by Friday, October 23, 2015) Cover of Coferece Program Trade Show Baer ad Coferece Baer Icetive gift item Sposor lik o Califoria WIC Associatio website Thak You Sposor Page i Coferece Program Full page ad i coferece program Compay ame listed i Press Advisory Full page ad i CWA Magazie; Special Coferece Editio Oe year CWA membership (five miutes) Speakig Opportuity at oe Cocurret Sessio Welcome Remarks ad Photo Opportuity at Trade Show Opeig Oe Promotioal Isert Expo Booth: Three 8 x 10 exhibitor booths i Sposor Reserved locatio with permissio to distribute products ad promotioal materials Six exhibitor badges Te Full Coferece Registratios Platium Sposor $25,000 (Oe per idustry) Osite Recogitio: Compay Recogitio: Welcome Remarks at Opeig Pleary Sessio Compay ame ad logo o prited materials: (five miutes) Registratio brochure (cofirmed by Friday, October 23, 2015) Cover of Coferece Program Trade Show Baer ad Coferece Baer Icetive gift item Sposor lik o Califoria WIC Associatio website Thak You Sposor Page i Coferece Program Full page ad i coferece program Compay ame listed i Press Advisory Half page ad i CWA Magazie; Special Coferece Editio Oe year CWA membership C W A 2 0 16 A N N U A L Photo Opportuity at Trade Show Opeig Workshop Track ad Physical Activity Sposor Oe Promotioal Isert Expo Booth: Two 8 x 10 exhibitor booths i Sposor Reserved locatio with permissio to distribute products ad promotioal materials Four exhibitor badges Six Full Coferece Registratios C O N F E R E N C E -3- & T R A D E S H O W
Gold Sposor: $10,000 Compay Recogitio: Compay ame ad logo o prited materials: Registratio brochure (cofirmed by Friday, October 23, 2015) Cover of Coferece Program Trade Show Baer Coferece Baer (ame listed oly) Icetive gift item Sposor lik o Califoria WIC Associatio website Thak You Sposor Page i Coferece Program Half page ad i coferece program Compay ame listed i Press Advisory Quarter page ad i CWA Magazie; Special Coferece Editio Oe year CWA membership Osite Recogitio: Photo Opportuity at Trade Show Opeig Workshop Track Sposor Oe Promotioal Isert Expo Booth: Oe 8 x 10 exhibitor booth i Sposor Reserved locatio with permissio to distribute products ad promotioal materials Two exhibitor badges Four Full Coferece Registratios Silver Sposor: $5,000 Compay Recogitio: Compay ame prited o materials: Trade Show Baer Sposor lik o Califoria WIC Associatio website Compay logo prited o Thak You Sposor Page i Coferece Program Compay ame listed i Press Advisory Compay logo prited i CWA Magazie, Special Coferece Editio Oe year CWA membership Osite Recogitio: Physical Activity Sposor Expo Booth: Oe 8 x 10 exhibitor booth i Sposor Reserved locatio with permissio to distribute products ad promotioal materials Two exhibitor badges Two Full Coferece Registratios C W A 2 0 1 6 A N N U A L C O N F E R E N C E & T R A D E S H O W - 4 -
broze Sposor: $2,500 Compay Recogitio: Compay ame prited o materials: Trade Show Baer Sposor lik o Califoria WIC Associatio website Thak You Sposor Page i Coferece Program Compay ame listed i Press Advisory Compay ame listed i CWA Magazie; Special Coferece Editio Oe year CWA membership Expo Booth: Oe 8 x 10 exhibitor booth i Sposor Reserved locatio with permissio to distribute products ad promotioal materials Two exhibitor badges Oe Full Coferece Registratio Other Sposorship Opportuities $4,000 Level Sposorships Coferece Beverage ad Sack Break (oe) Compay ame ad logo o table sigage, ¼ page ad i coferece program; Sposor provides CWA approved sack, hotel provides beverage Recogitio i program $3,000 Level Sposorships Movie Night Compay ame ad logo o table sigage, ¼ page ad i coferece program; Sposor provides CWA approved sack, hotel provides beverage Recogitio i program Coferece Beverage Break (oe) Compay ame ad logo o table sigage, ¼ page ad i coferece program Recogitio i program $2,000 Level Sposorships Mother/Baby Room Compay ame ad logo o room sigage; brochures ad samples (subject to CWA approval) ca be provided i Mother/ Baby Room Recogitio i program WWW Workout Room Compay ame ad logo o room sigage; brochures ad giveaways (subject to CWA approval) ca be provided i WWW Workout Room Recogitio i program $1,050 Bag Isert Compay ca provide oe icetive item for coferece bags Recogitio i program C W A 2 0 1 6 A N N U A L C O N F E R E N C E & T R A D E S H O W - 5 -
1/4 page 3.6 x 4.75 Full Page 7.5 x 10 1/2 page vertical 3.6 x 10 1/2 page horizotal 7.5 x 4.75 Advertisig Fees Iside Frot Cover (color)...$1,200 Iside Back Cover (color)...$1,000 Full Page (black ad white)...$750 Half Page (black ad white)...$450 Quarter Page (black ad white)...$275-6 -
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Exhibitor Rules & Regulatios RULES: These rules ad regulatios goverig the exhibits uder the auspices of the Califoria WIC Associatio (CWA) are part of the agreemet for space. PURPOSE: The exhibit program is for educatioal ad iformatioal purposes oly. Retail sales o the exhibit floor are permissible, upo CWA approval. Your compay may offer raffle prizes at booth as well as participate i the CWA Trade Show Raffle Drawig. EXHIBIT DATES AND HOURS: The exhibit floor will ope o Moday, April 18, 2016 from 5:45 pm to 8:00 pm, ad o Tuesday, April 19, 2016 from 7:30 am to 1:00 pm. EXHIBIT SALES: Exhibitors are permitted to sell items at the trade show; however, taxes are the resposibility of the exhibitig compay. All items eed to be approved by CWA prior to the coferece. Exhibitors must display their sales permit or apply for a temporary oe if they do ot already have oe. BOOTH SIZES: All booths are 8 x 10. Each booth icludes 7 x 44, two-lie ID sig (maximum of 44 characters); oe 6 draped table; two side chairs; oe wastebasket ad two complimetary exhibitor badges. Additioal badges are $25 each. EXHIBIT SPACE AND DEADLINES: Deadlie to submit sposor applicatio ad paymet, so that it ca be icluded o the Registratio Brochure, is Friday, October 23, 2015. All other sposors ad exhibitors must submit applicatio ad paymet by 5:00 pm Friday, March 6, 2016. Applicatio must be retured with paymet ad first, secod ad third booth preferece choices. Preferece for booth locatio will be based upo a first paid, first assiged basis with exhibit level. Reservatios for booth space will ot be accepted over the telephoe. SPONSORS: Exhibit booth spaces have bee reserved exclusively for sposors o the diagram provided i this packet. Please idicate these booth spaces o your applicatio. EXHIBIT SPACE RELOCATION: CWA reserves the right to relocate booths for the overall beefit of the covetio. EXHIBITOR REGISTRATION: The purchase of oe 8 x10 booth space icludes oe registratio ticket to all sessios ad Moday eveig kick-off receptio, ad two exhibitor badges. Additioal badges are $25 each. ADMISSION: CWA shall have sole cotrol over all admissio policies at all coferece evets. Badges must be wor at all times; badge swappig amog persoel is strictly prohibited. TRADE SHOW DECORATOR: The official Trade Show decorator is Curti Covetio & Expositio Services, Ic., 2269 Chestut Street, Suite 628, Sa Fracisco, CA 94123. Phoe: (415) 883-7818 Fax: (415) 883-1755 Booth furishigs, carpet, electrical service, audio/visual ad techology services, plat/floral arragemets, additioal sigage, exhibit display retals, prop retals, freight hadlig services, ad labor to set up ad dismatle Display Uits ca be ordered ad paid via Curti OLie, or o the forms provided i the Exhibitor Service Kit, which will be posted i a password protected area of the Curti Covetio website (www. curticovetio.com) alog with summary show iformatio to all cofirmed exhibitors approximately six weeks before the trade show. UNION RULES AND JURISDICTION: Uio Regulatios To assist you i plaig for your participatio i this Trade Show, we are certai you will appreciate kowig i advace that Uio labor will be required for certai aspects of your exhibit hadlig. To help you uderstad the jurisdictio of the various Uios ivolved, we are furishig you with the clauses pertaiig to jurisdictio of the Uio cotract that ALL Covetio Decoratig ad Drayage compaies are sigatory to. Sig, Display ad Allied Crafts Uio: Members of this Uio have jurisdictio over all setup ad dismatlig of exhibits, icludig sigs ad lyig of carpet. This does ot apply to the upackig ad placemet of your merchadise, i.e., items produced by you for sale that are to be displayed i your booth, or literature describig same. You may set up your exhibit display uit, if oe perso ca do such i less tha oe half-hour, without the use of tools. Teamsters Uio: This Uio has jurisdictio o the operatio of all material hadlig equipmet, all uloadig ad reloadig, ad the hadlig of empty cotaiers. A Exhibitor may move material that is had carryable by oe perso (per compay) i oe trip without the use of dollies, had trucks, or other mechaical equipmet. *Multiple trips are ot permitted. Safety: Stadig o Chairs, Tables or other Retal Furiture is PROHIBITED. This Furiture is ot egieered to support your stadig weight. Curti is ot resposible for liability caused by stadig o or ay other improper use of Curti furiture or equipmet. If assistace is required i assemblig your booth, please order Labor o the DISPLAY ORDER FORM ad the ecessary ladders ad tools will be provided. SHIPPING AND STORAGE: The exhibitor agrees to ship display materials, at his/her ow risk ad expese. Due to limited storage space at Tow ad Coutry Resort. All shipmets eeds to be directed to the Advace Warehouse o later tha 72 hours prior to show move-i. Special hadlig fees ad services are outlied i the Exhibitor Service Kit. If shipmets caot be delivered by the Advace Warehouse deadlie, please call Diaa Curti at Curti Covetio at 415.883.7818 or diaa@curticovetio.com. USE OF SPACE: Exhibitors shall arrage their exhibits so that they do ot obstruct other exhibits. Aisles must be kept clear; exhibits should be arraged so that attedats will be iside assiged space. Display material or equipmet at the side of the booth shall ot exceed the heights of the sidewalls withi 5 of the frot of the exhibit space. Display material may ot be higher tha 42 above the sidewalls i the back 5 of the exhibit space. All material used for decoratio, i.e., paper, cardboard, cloth, etc. shall be a flame-retardat type. Safety ad fire exits ad equipmet must be left accessible ad i full view at all times. Display materials or equipmet of sigificat size must be preapproved i writig by CWA staff; all requests must be submitted i writig prior to the Trade Show. Requests must be submitted by 5:00 pm, Friday, March 18, 2016. LIABILITY: It is mutually agreed that CWA ad The Tow ad Coutry Resort ad Covetio Ceter shall ot be liable to a exhibitor for ay damage to or for the loss or destructio of a exhibit or the property of exhibitor or ijuries to his/her perso resultig from ay cause. All claims for ay such loss, damage, or ijury are expressly waived by exhibitor. RESTRICTIONS: CWA reserves the right to declie to approve all or ay part of a proposed exhibitor, vedor, advertisemet, or sposor which i CWA s judgmet is iappropriate or cotrary to CWA s missio or its programs. Exhibitors, vedors, advertisemets or products that are cotrary to CWA s missio or programs iclude, but are ot limited to, those that (1) ihibit or are likely to ihibit CWA s ability to carry out its missio; (2) ihibit or are likely to ihibit the effectiveess of CWA s programs; or (3) challege CWA s credibility or effectiveess. All exhibitor materials must coform to atioal, state ad local fire ad safety codes. Ay cookig with heat MUST be approved by CWA prior to show. Ope flames are strictly prohibited. No exhibitor may broadcast music of ay kid o the exhibit floor. No exhibits will have excessive oise or displays that iterfere with other exhibits. BREASTFEEDING FRIENDLY CONFERENCE: Exhibitor agrees ot to display, promote, give away samples or show pictures of ifat formula, bottles or ipples. This applies to ay type of supplemet for ay age of ifat, toddler or child. The oly exceptio is for prited iformatio o therapeutic formula, available by prescriptio oly. Exhibitors foud i o-compliace will be asked to remove the materials. Exhibitor refuds will ot be hoored. RIGHTS OF TRADE SHOW MANAGEMENT: Should ay emergecy arise, of ay ature, prior to the opeig show date which would prevet its scheduled opeig, destructio or damage of the exhibit area by fire, wid storm, strikes, acts of God, etc., or a declaratio of ay emergecy by the Govermet, it is expressly agreed that CWA may retai as much of the paymet for exhibit space as is ecessary to cover the expeses icurred by the associatio up to the time of such emergecy. All poits ot covered by these rules are subject to the judgmet of the Trade Show Maagemet. CANCELLATIONS: I the evet a exhibitor fids it ecessary to cacel its participatio i the 2016 Califoria WIC Aual Coferece Trade Show, 50% will be refuded before a cacellatio date of March 17, 2016. There will be o refuds after this date. All cacellatios must be i writig. Postmarks will be used to determie eligibility. FAILURE TO OCCUPY SPACE: Ay space ot occupied will be forfeited by exhibitor without a refud. 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