Email, Geofencing and Snapchat Driving Cross-Platform Success with Data-Driven Tactics Steven Ozbun, VP LeaseLabs Barrie Nichols, VP Campus Apartments Emily Austin, Marketing VP, Grand Campus
The Big Picture Optimizing The Inbox True ROI with Email Marketing Maximizing The Mobile Moment with Geofencing Leveraging Snapchat! The single most popular platform with your target demographic
Optimizing The Inbox
66% of consumers have made a purchase online as a result of an email marketing message. Email marketing has an ROI of 4,300% Source: Direct Marketing Association
DRIP VS. TRIGGER
48% of emails are opened on mobile devices and only 11% of emails are optimized for mobile! Sources: Litmus & Equinux
Keep it short. Place the most important words at the beginning Be clear and specific about the topic of the email If someone referred you, be sure to use their name Highlight the value you have to offer Personalize it with the recipient s name Don t put words in ALL CAPS.
Maximizing The Mobile Moment With Geofencing
<Geo car, Fencing>
What is Geofencing? <IMAGE OF GEOFENCING 1>
What is Geofencing? <IMAGE OF GEOFENCING 2>
Privacy
The Trade-Off <Image of the action of an exchange
Why Should You Use Geofencing? Hyper-Targeting Increase Brand Awareness Increase Sales Increase ROI Delivers your Ad/Message to the right people, In the right area, at the right time
The Consumer 80% of mobile users preferred locally relevant advertising 75% of mobile users are more likely to take action after seeing a location aware message Geofencing is your solution!
How Retailers Use Geofencing
Wal-Mart s Geofence <Walmart>
How Geofencing Works
How Geofencing Works <Google Maps with a radius around it>
Where Can You Create A Geofence? <Image of the globe with geofences pulsing from different locations>
Create A Geofence On Your iphone
Types of Geofencing Ad Platforms <GEOFENCING TYPE IMAGE?>
In-App Banner Ads <image of iphone with pandora open with banner ad on bottom photo shopped with Radius15th ad>
In-App Push Notifications <IMAGE OF A PUSH NOTIFICATION FROM AN APP>
SMS (Text Messaging) <IMAGE OF TEXT ON A IPHONE, Example:
Which Service Is Most Effective? SMS Is King SMS remains the best medium marketers use to reach customers Geo-Location SMS campaigns help brands send the right message, at the right time, to the right people 97% of all text messages are read! Increase in AOV (Average Order Value)
Example In-App Banner Ad Campaign
Example 1 In-App Banner Ad Campaign For Student Housing <image of library with a geofence around it>
Example 1 In-App Banner Ad Campaign For Student Housing <image of 18 year old male / female>
Example 1 In-App Banner Ad Campaign For Student Housing <Image of Chris with headphones on studying with book and phone with pandora on>
Example 1 In-App Banner Ad Campaign For Student Housing <Chris s phone with photoshopped banner ad with Image of cyber lounge, property logo and You could be studying here if you lived at Radius Apartments
Example 1 In-App Banner Ad Campaign For Student Housing <image of Radius Contact Form>
Example 1 In-App Banner Ad Campaign For Student Housing <IMAGE OF Snapchat Logo> <IMAGE OF Email Logo>
Geofencing Good Practices Fish where the fish are Big fences do not work Bland messages do not work Make it important Watch the clock Measure everything
The Big Picture The Big Picture
Leveraging Snapchat
What Is Snapchat?
What Is Snapchat?
What Is Snapchat?
Snapchat Stats
3 rd Most Popular App With Millennials
The Elephant In The Room
What Is A Snap?
Snapchatters Love To Draw
Basic Filters
Geofilters
Geofilters
Snapcash
My Story
What Do Users Story?
My Campus Story
My Campus Story
UCSD My Campus Story
UCSD My Campus Story
UCSD My Campus Story
Why Is Snapchat Important?
The Cool Factor
A Hard To Reach Demographic <College age women>
College Students & Snapchat 77% of College Students use Snapchat at least once a day 70% of College Students use Snapchat the most on Friday and Saturday 81% of College Students use Snapchat the most during the late afternoon and into the night
College Students & Snapchat If a college student follows a brand on another Social Network 69% - Would add them on Snapchat
Snapchat Strategy
Snackable Content What Should You Snap? Apartment amenities, your apartment team, etc Interesting facts about the apartment Video apartment tours Video of tenants saying what they like most about the apartment Pictures of coupons and discount codes
Embrace My Story and My Campus Story
Get The Word Out
Taco Bell Loves Snapchat
The LeaseLabs Case Study
Snapchat Best Practices Keep it casual Provide a product sneak peak Send a custom coupon Release behind the scenes footage Embrace the time limit Most importantly Have Fun!
The Big Picture
Thank You Contact Information Steven Ozbun, VP LeaseLabs steve@dzap.com Barrie Nichols, VP Campus Apartments bnichols@campusapts.com Emily Austin, Marketing VP, Grand Campus emily.austin@grandcampus-usa.com