Design. Photography. Marketing. Advertising. Fashion

DEGREES, MASTERS, PHD S, TSC S, POST GRADUATIONS Design. Photography. Marketing. Advertising. Fashion 1

IADE - creative university Over the last four decades IADE has been a laboratory of creativity, talent and leadership, overall recognized. Conducting students through experimentation and success, leading them to test their own talent, to accept risks and to believe in themselves, we prepare them to their personal and future life and professional integration. We are today the major school in Design in the country and we are among the first in Marketing, Advertising and Photography, either in student s number, either in teaching and research. CREATED IN 1969 DAY SCHOOL OR NIGHT SCHOOL FULL TIME, HALF TIME OR EXTRA FREQUENCY ENGLISH SPOKEN CURICULAR UNITS ROOMS AND STUDIOS WHERE ONE CAN STAY, STUDY AND WORK EACH FLOOR ITS CONCEPT 3DLAB EDITING ROOM MEDIA LAB UX-LAB LIVE UNIT SCHOOL AGENCY TECHNOLOGIES LIBRARY HELPDESK WI-FI APPLE TRAINING CENTER PRINTING CENTRE STUDENT MANAGING FINANCING PROTOCOLS IADE ID CARD STUDENTS ASSOCIATION ACADEMIC TUNA FORMER STUDENTS ASSOCIATION ALUMNI SPORTS EXTRA CURRICULAR ACTIVITIES NEWSLETTER PARKING LOT 2012 THE RECOGNITION OF UNIVERSITY INSTITUTE IADE-U IADE-U Institute of Art, Design and Enterprise University Ministry of Education and Science recognizes the nature of the university institute IADE-U Institute of Art, Design and Enterprise - University Decree-Law n. º 206/2012 Ministry of Education and Science approves the Statutes IADE-U Institute of Art, Design and Enterprise - University Ordinance n. º 268/2012 2 3

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IADE - creative university PORTUGAL Protocols Over 20 High Studies institutions; Over 50 Cooperative Schools; Over 100 Institutions or National Organizations. Members APESP Associação Portuguesa de Ensino Superior Privado APPM Associação Portuguesa dos Profissionais de Marketing APAP Associação Portuguesa de Agências de Publicidade APCOR Associação Portuguesa da Cor international Partnerships Over 80 High Studies Institutions for students and teachers mobility exchange: Brazil, China, Japan and Mexico and Europe (Erasmus Program); Professional Erasmus Traineeships through the Consortium Erasmus Portugal Creative Link; Over 30 Country Partnerships; Over 100 Institutions or National Organizations. Members CUMULUS International Association of Universities and Colleges of Art, Design and Media/Network of Excellence and Innovation ICOGRADA International Council of Graphic Design Associations ICOGRADA Education Network EMAC European Marketing Academy TALENT UNIVERSITIES Talent Universities, network, to which IADE belongs, aims to provide a vast experience in the context of high level teaching. This experience will allow the best, solid and built to the future formation performance. Mobility between studies plans, international experience and the access to more services are an example of the add value that a network of schools united by a purpose that can allow a direct benefice to all those who aim to go further away. EDCOM European Foundation for Commercial Communications Education RESEARCH UNIDCOM Unidade de Investigação em Design e Comunicação The I&D Unit - 0711, is credited and financed under the Programa de Financiamento Plurianual das Unidades de I&D da FCT - Fundação para a Ciência e Tecnologia, and was constituted in March 2000 by IADE. TALENT ID Associação para a Investigação em Design, Marketing e Comunicação Research association for Design, Marketing and Communication, Talent ID manages the activities developed by UNIDCOM/IADE. 6 7

Degree in Design 1 st Cycle 180 6 Semesters Bachelors in Design will be prepared to develop project activity in support of consulting business and design services as a communication designer, a creative, an industrial and product designer and an environmental designer. 1 st Year 1 st Semester 1 st Year 2 nd Semester UNDERGRADUATE 2D Design Laboratory 12 Drawing and Visual Comunication 6 Geometry and Technical Drawing 3 Digital Publishing and Postproduction (1) 3 Science Applied to Design (1) 3 Design Methodologies 3 3D Design Laboratory 12 Observation Drawing 6 Analytic Drawing 3 Introduction to Programming (1) 3 Design Sociology (1) 3 Contemporary Art and Culture 3 8 9

2 nd Year 3 rd Semester 2 nd Year 4 th Semestre Degree in Photography and Visual Culture 1 st Cycle 180 6 Semesters Comunication Design 12 Interaction Design 6 Ergonomics 3 Illustration (1) 3 Project History and Critics (1) 3 Communication Sciences 3 Production Design 12 3D Digital Modelling 6 Models Workshop 3 Marketing (1) 3 History of Design in Portugal (1) 3 Project Managing 3 Bachelors in Photography and Visual Culture will occupy decisive places in the multiple areas where the visual phenomena are relevant. Authorship photography, fashion photography, photo journalism and report, portrait, cinema and television: realization, production, documentary, animated movies, screenwriting, animation direction. Illustration, infographics, humoristic drawing and comics. 3 rd Year 5 th Semester 3 rd Year 6 th Semester Visual Design 12 Industrial Design 12 Multimedia Design 6 Environmental Design 6 Visual Narrative 3 Photographic Planning 3 Creativity and Inovation (1) 3 Discursive Techniques (1) 3 History and Critics of Advertising (1) 3 Fashion History and Critics (1) 3 Philosophy of Art and Design 3 Entrepreneurship 3 1 st Year 1 st Semester 1 st Year 2 nd Semester (1) Optative: the student may choose this or any other curricular unit of a course in IADE-U with the same credits and typology according to the scientific area. 4 e 5. Classroom Analogic Photography Laboratory 12 Observation Drawing 6 Digital Publishing and Postproduction 3 Image Reading and Analysis (1) 3 Science Applied to Photography (1) 3 Theory and History of Visual Composition 3 Advanced Reproduction Laboratory 12 Digital Photography 6 Portfolio and Promotion 3 Image and Performing Arts (1) 3 Art Sociology (1) 3 Contemporary Art and Culture 3 6. Photography Studio 10 11

2 nd Year 3 rd Semester 2 nd Year 4 th Semestre Degree in Marketing and Advertising 1st Cycle 180 6 Semesters Digital Laboratory 12 Lightning and Digital Ambience 6 Publishing and Design 3 Sound and Image (1) 3 History and Critics of Photography (1) 3 Communication Sciences 3 Photography and Advertising 12 Photojournalism and Media 6 Photographic Project Methodology 3 Storyboard (1) 3 History of Photography in Portugal (1) 3 Project Managing 3 Bachelors in Marketing and Advertising will acquire competences that will allow them to approach professional problems within their vocational area, and to recollect, select and interpret relevant information as to help solve complex problems that enhance vocational, social and ethical issues. 3 rd Year 5 th Semester 3 rd Year 6 th Semester Photography Project 12 Photography and Fashion 6 Film and Documental Image 3 Art Direction (1) 3 Visual Culture (1) 3 Art and Image Philosophy 3 Audiovisual Directing and Production 12 Authorship Photography 6 Photographic Patrimony and Conservation 3 Curation and Museography (1) 3 Trends and Photography (1) 3 Entrepreneurship 3 1 st Year 1 st Semester 1 st Year 2 nd Semester (1) Optative: the student may choose this or any other curricular unit of a course in IADE-U with the same credits and typology according to the scientific area. Advertising Communication 12 Marketing Fundamentals 6 Communication Theories 3 Business English (1) 3 Research Methodologies (1) 3 Contemporary Art and Culture 3 Data Analysis and Treatment 12 Consumption Psichosociology 6 Operational Marketing 3 Discursive Techniques (1) 3 Media Advertising and Communiction Agencies (1) 3 Public Relations 3 2 nd Year 3 rd Semester 2 nd Year 4 th Semestre Communications Laboratory 12 Economics 6 Market Studies 3 Merchandising and Promotional Communications (1) 3 Commercial Distribution (1) 3 Marketing Strategy 3 Audiovisuals and Multimedia Production 12 Corporate Management 6 Finance Applied to Marketing 3 Commercial and Negotiation Techniques (1) 3 Adversiting Text (1) 3 Direct Marketing and Databases 3 12 13

3 rd Year 5 th Semester 3 rd Year 6 th Semester Marketing Plan 12 Branding 6 Creativity and Innovation 3 Leadership and Negotiation (1) 3 Aesthetics and Advertising (1) 3 Web Design 3 (1) Optative: the student may choose this or any other curricular unit of a course in IADE-U with the same credits and typology according to the scientific area. Students due to conclude IADE-U Bachelor courses can still continue their 2nd cycle studies leading to the Master degree, in specific areas of specialization, that will prepare them to their future professional careers promoting an enlarged basis of knowledge that will stimulate their research and innovation skills. Communication Plan 12 Audiences and Media Planning 6 Entrepreneurship 3 Marketing and Advertising Law (1) 3 Contemporary Economics History (1) 3 Online Marketing and Interactive Communication 3 (1 st Cycle) APPLICATION PROCEDURE Institutional Contest Via 12th year The candidate must successfully perform one of the following exams: Design: (03) Drawing or (10) or Geometry (12) History Culture and Arts; Photography and Visual Culture: (03) Drawing or (12) History of Culture and Arts, or (18) Portuguese; Marketing and Advertising: (04) or Economics (17) Mathematics Applied to Social Sciences or (18) Português. REGIMES SPECIAL ACCESS Course changing regime; Special access and admission: aged over 23 years, holders of colleges, middle and post-secondary courses; Academic and professional skills certification. ADMIssion Candidacy Expression of interest by the candidate to begin the process of admission to IADE. To formalize an application shall be considered the conditions of each access regime. Online application in www.iade.pt. Proof of Admission Constituted by the time the candidate and IADE interact to meet their preferences, skills, knowledge and characteristics. In order to determine and fit the profile of the skills set and frequency requirements for this course. 7, School Agency 8, Model Drawing Class 9, 10 3D Lab 11 TAI - Tuna Académica IADE Enrollment Formal act of the condition of new student in higher education system. It is also at this time that the student defines the first courses he/she wishes to attend. 14 15

Masters in Design and Visual Culture 2 nd Cycle 120 4 Semesters Masters in Design and Visual Culture, in Visual Design option, will be able to fulfil functions as visual designer, or art direction in a large variety of professional contexts, in very distinctive areas due to their interdisciplinary formation in several areas of visual communication. Masters in Visual Culture Studies option, though sharing basic competences with the former have especially vocation to the artistic creation applied to visual communication. Masters in Photography Studies option have in their turn, the vocation to the photographic creation in its multiple ways and applications. They all are prepared to follow a teaching career or university research and, in labor issues, to work in such distinctive creative industries such as advertising, editorial or cultural. Specialization Areas Visual Design (Graphic Design, Communication Design and Web Design) Visual Culture Studies (Illustration, Animation and Cinema) Photography Studies (Photography and Image). MASTERS 1 st Year 1 st Semester Visual Culture Project 6 Motion Graphic 6 Photographic Image Design 4 Digital Interfaces 2 Contemporary Visual Culture (1) 3 Cognitive Ergonomics (1) 3 Graphic Production (1) 3 Trends Studies 3 16 17

Visual Design: (Option of Specialization) Photographic Studies: (Option of Specialization) 1 st Year 2 nd Semester 2 nd Year 3 rd Semester 1 st Year 2 nd Semester 2 nd Year 3 rd Semester Visual Design 6 Tipography and Editorial Design 6 Art Direction 4 Branding and Identity 3 History of Design 2 Visual Design Research Methodology 3 Image Critics (1) 3 24 Commercial and Editorial Photography 6 Advertising Photography 6 Studio and Digital Creation 4 Branding and Identity 3 Photographic Image History 2 Photographic Studies Research Methodology 3 Image Critics (1) 3 24 Thematic Seminars 3 Marketing and Communication (1) 3 2 nd Year 4 th Semestre Thematic Seminars 3 Marketing and Communication (1) 3 2 nd Year 4 th Semestre Portfolio Management (1) 3 Visual Design 30 Portfolio Management (1) 3 Photographic Studies 30 (1) Optative: the student may choose this or any other curricular unit of a course in IADE-U with the same credits and typology according to the scientific area. (1) Optative: the student may choose this or any other curricular unit of a course in IADE-U with the same credits and typology according to the scientific area. Visual Culture Studies: (Option of Specialization) 1 st Year 2 nd Semester Unidades Curriculares 2 nd Year 3 rd Semester Unidades Curriculares 15. Biblioteca Commercial and Editorial Illustration 6 Narrative Image and Animation 6 Vídeo and Communication 4 Branding and Identity 3 Advertising History 2 Thematic Seminars 3 Marketing and Communication (1) 3 Portfolio Management (1) 3 Visual Culture Studies Research Methodology 3 Image Critics (1) 3 2 nd Year 4 th Semestre Unidades Curriculares Visual Culture Studies 24 30 (1) Optative: the student may choose this or any other curricular unit of a course in IADE-U with the same credits and typology according to the scientific area. 18 19

Masters in Design Production 2 nd Cycle 120 4 Semesters 16. 3D Lab Masters in Design Production are able to develop projectual activity in business linked to industry and commerce, in activities centered in interior design for houses, public buildings, cultural and institutional equipment, design studios, consulting business or yet as free lancers professionals. 1 st Year 1 st Semester 1 st Year 2 nd Semester Product Design 6 Project and Modelling 2D and 3D 6 Urban Design 4 Environmental and Product Ergonomics 3 Materiais Science and Technologies 2 Light Design (1) 3 Events Design (1) 3 Trends Studies 3 Environmental Design 6 Equipment and Space Design 6 Prototyping and Modelling 4 Color and Environment 3 Industrial Design History 2 Thematic Seminars 3 Scenography and Photographic Production (1) 3 Operacional Marketing (1) 3 Masters in Branding and Fashion Design 2 nd Cycle 120 4 Semesters Masters in Branding and Fashion Design will be able to develop their professional activities in branding direction, since its creation to its managing in the contemporary fashion market; in the creation of fashion design market focused, with the implementation of the concepts of Marketing, Design and Communication in fashion s context; in creative and technological innovative practices in Branding and Fashion Design. 2 nd Year 3 rd Semester 2 nd Year 4 th Semestre Production Design Research Methodology 3 Image Critics (1) 3 24 Production Design 30 (1) Optative: the student may choose this or any other curricular unit of a course in IADE-U with the same credits and typology according to the scientific area. 20 21

1 st Year 1 st Semester 1 st Year 2 nd Semester Masters in Design Management 2 nd Cycle 120 4 Semesters Fashion Branding 7 Fashion Business 6 Fashion Culture 6 Fashion Collections and Sourcing 6 Marketing and Branding Fundaments (1) 5 Fashion Design Fundaments (1) 5 Branding Project and Fashion Design 10 Macro Trench and Research 5 Fashion Studio (2) 5 Retailing and Brands in Fashion (2) 5 Fashion Production (2) 5 Techno Fashion (3) 5 Fashion Accessories (3) 5 Visual Merchandising (3) 5 CAD and Digital Printing (4) 5 Comfort and Usability (4) 5 Fashion Photography and Communication (4) 5 Masters in Design Management are able to develop the complete design management process, with integrated thinking at the same time concerned about the emerging needs of organizational processes. Understanding both the economic and financial components, both in the macro side as in the daily needs, as to manage innovation projects coherently applied to the needs of business and consumers. Cycle studies in association between IADE and IPAM Porto - Instituto Português de Administração de Marketing. Syllabus published in the Official Gazette, 2. Grade, N. 128, by Order n. 9020/2012, of 4th July, approved under and pursuant to Decree-Law n. 74/2006, of 24 March, as amended by Decree-Law, n. 107/2008 of 25 June. 2 nd Year 3 rd Semester 2 nd Year 4 th Semestre 1 st Year 1 st Semester 1 st Year 2 nd Semester Branding and Fashion Design Branding and Fashion Design Seminars 12 18 Branding and Fashion Design (1) Optative 1, 2, 3 or 4, meaning that the student can choose, in each semester, one of each curricular units with this reference. The mentioned institution corresponds to the place where contact hours are taking place. 30 Design Integrated Management 6 Design Thinking 6 Consumer Behavior 6 Marketing 6 Research Methodology 3 Entrepreneurship and Finance (1) 3 Project Finance Management (1) 3 Branding and Comunication Management Value Chain Management 6 Strategic Planning and Direction 4 Service Design 3 Leadership and Negotiation 2 Design and Sustainability (1) 3 Innovation and Intellectual Property (1) 3 6 17. Photographic Session 2 nd Year 3 rd Semester 2 nd Year 4 th Semestre Design Management Thematic Seminars 3 Applied Research 3 24 Design Management 30 (1) Optative: the student may choose this or any other curricular unit of a course in IADE-U with the same credits and typology according to the scientific area. 22 23

Masters in Marketing 2 nd Cycle 120 4 Semesters Masters in Marketing are able to develop professional activities in marketing management in the general sectorial organizations. 2nd cycle studies also allow the preparation both for teaching or research in areas belonging to Visual Design, Industrial Design, Environmental Design, Photography and Visual Culture, which in turn transfer competences to the frequency of the 3rd cycle courses PhD. 1 st Year 1 st Semester 1 st Year 2 nd Semester Marketing Management 6 Consumers Behavior 6 Internacional Marketing 6 Business Information Systems 6 Marketing New Trends (1) 3 Ethics and Social Responsibility (1) 3 Marketing Thematic Seminars 3 Research Methodologies 3 Data Analyzing Techniques 3 18 Marketing Relational Marketing 6 Sailings Direction 6 Marketing and Business Performance 4 Commercial Logistics 3 Innovation Management (1) 3 Marketing Communication (1) 3 2 nd Year 3 rd Semester 2 nd Year 4 th Semestre 30 (2 nd Cycle) application procedure To hold a bachelor s degree or legal equivalent; There may also be admitted to candidacy, holders of a school curriculum, scientific or professional who is recognized as attesting the capacity to carry this cycle of studies by the Scientific Council competent institution of higher education where wish to be admitted; Candidates transfers are also accepted attending other 2nd cycle courses at other institutions of higher education; Other conditions; Students originating from Lusophone countries and the European Union can also apply for courses of the 2. Cycle. The recognition of degrees obtained as equivalent to required as qualifications for access to Portuguese students will be the subject of an order of the Scientific Committee and will only have effect for further studies in graduate school for which they are applying. (1) Optative: the student may choose this or any other curricular unit of a course in IADE-U with the same credits and typology according to the scientific area. 24 25

PhD s in Design 3 rd Cycle 180 6 Semesters PhD s in Design will hold cultural and scientific formation at a highest level. They will obtain competences, skills and research methods associated to the theory and history of the material culture and to design sciences, or marketing and communication; competence in project conception, adaptation and realization of a significant research abided to the demands of quality and academic integrity of the scientific international community; competence in the participation of a significant set of original research works that contributed to the enlargement of knowledge frontiers, part of it with the merit of national or international divulgation in publications with selected committees; competence in critically analyze, evaluate and synthetize new and complex ideas in the field of Design; competence in the communication with the academic community and society in general about the Design area; competence in promoting in an academic or professional context the scientific progress and the social and cultural progress. 1 st Year 1 st Semester 1 st Year 2 nd Semester Presentation Seminar 3 Research Seminar in Theory and History of Material Culture Research Seminar in Design Sciences and Technologies Research Seminar in Marketing and Comunication Academic Writing in English 6 Writing in Art and Design Critics 6 Business and Creativity Seminar 6 3 3 3 Internacional Seminar 1.5 Research in Design Groups Seminars 1.5 Insert in Research Group 12 Dissertation - Research and Proposal 15 PHD S 26 27

2 nd Year 3 rd Semester Work in Research Group 15 Dissertation - Research and Dissemination 15 2 nd Year 4 th Semestre Applied Research 15 Dissertation - Publication s Article 15 2 nd Year 5 th e 6 th Semester Dissertation - Document s Elaboration 30 (3 rd Cycle) ACCESS REQUIREMENTS Holding a master degree or legal equivalent; Holders of scholar, scientific or professional curricula recognized as attesting the capacity to the realization of this cycle studies by the statutory scientific competent organ of IADE; The program accepts applications to its three-way: a) Doctoral Program; b) Set of Research Publications; c) Set of Artistic Lifetime Work, of candidates owners of a master degree or legal equivalent. 28 29

Technological Specialization Course in the Development of Multimedia Products Professional formation 90 3 Semesters Specialization Areas in Multimedia; Web Design; Audiovisual Post-production; Digital Image. TSC S 1 st Year 1 st Semester 1 st Year 2 nd Semester Marketing and Advertising Introduction 1.5 Tecnical English 1.5 Design Introduction 3 Language and Communication 1.5 Visual Culture 1.5 Information and Communication Systems 2 Digital Image 3 Vectorial Draw 3 Web Design 4 Multimedia Design 3 Video Capture and Edition 6 Quantitative Methods 2 Content Management Systems 3 Digital Photography 3 Programming in Web Environments 6 Audio - Capture, Recording and Editing 3 Two-dimensional Animation 4 3D Modelling and Animation 5 Pós-produção Vídeo 4 2 nd Year 3 rd Semester Multimedia Project 8 Internship 22 30 31

Technological Specialization Course in Photography Professional formation 90 3 Semesters 23 e 24. Media Lab Specialization Area in Photography. 1 st Year 1 st Semester 1 st Year 2 nd Semester Marketing and Advertising Introduction 1.5 Tecnical English 1.5 Photographic Process Introduction 3 Language and Communication 1.5 Visual Culture 1.5 Information and Communication Systems 2 Black and White Laboratory I 3 Digital Photography I 3 Photojornalism and Reporter 4 Portfolio and Disclosure 3 History of Photography I 1.5 Graphic Technology Reproduction 1.5 Semiotics 3 Quantitative Methods 2 Black and White Laboratory II 4 Digital Photography II 5 Post-Production Photography 4 Photography and Fashion 4 Photography and Advertising 4 History of Photography II 1.5 Sensitometry and Applied Optics 1.5 Video Art 4 2 nd Year 3 rd Semester Photography Project 8 Internship 22 (TSC s) ACCESS REQUIREMENTS Special application procedure: Over 23 years old and owners of High Studies courses, Median and Post-Secondary courses; Owners of the 12th secondary year frequency; Owners of a professional qualification of level III; Owners of a technological specialization diploma or or a degree or diploma from a high level teaching that wish professional requalification. 32 33

Post Graduations Executive Formation 30* - 60** Branding & Brand Management** Integrated Communication and Advertising* Creativity and Design Thinking* Jewelry Design* Jewelry Design & Branding* Shoe Design* Shoe Collections Design* Multimedia & Interaction Design* Communication Design & Brand Shoe Merchandising* Fashion Business* POST GRADUATIONS Digital Marketing* Visual Merchandising & Store Design* Web Design* (POST GRADUATIONS) ACCESS REQUIREMENTS Based in the analysis of the professional and motivational route of the candidate. 34 35

LABORATORIES 3D Lab 36 37

Editing Room 38 Media Lab 39

UX-Lab 40 Live Unit 41

School Agency 42 43

alumni-iade.pt 44 45

Photography: André Ngan-Meng Paulo Andrade Pedro Rodrigues School Agency 46 47

www.iade.pt iade@iade.pt Avenida D. Carlos I, 4, 1200-649 Lisboa, Portugal Palácio Quintela, Sede Cultural do IADE-U Rua do Alecrim, 70, 1200-018 Lisboa, Portugal facebook.com/iade.creativeuniversity twitter.com/iadecreativeu linkedin.com/in/iadecreativeu youtube.com/user/iadecreativeu 48 Imaginar, CRIAR, REFAZER, CONSTRUIR, LANÇAR, ARRISCAR, BRILHAR