Website Development Questionnaire Contact Information: Contact Name: Title: Department: Email: Phone: Office: Ext: Mobile: Project Type: q New Site q Upgrade/Enhancement q Replacement Existing site URL: http://www. A Little Bit About You: 1. Name of Organization: 2. Type of Business: q Manufacturer q Hospitality q Corporate q Distributor q Travel & Tourism q Educational q Service q Banking q Government q Retail q Construction q Other: (Please specify) 3. Do you have an existing marketing/communication objective for this year? Understanding Your Goals & Objectives: 1. What Primary goals should the Website achieve? [Select all that apply] q Promote your products and/or services q Attract prospective clients q Increase public awareness of your company s name, brand, and identity q Increase sales q Sell products directly over the Internet through credit card q Make product/service information available for customers and/or distributors
2. What is the first key message every visitor should take away when visiting your site? [Please explain] 3. Is there a business problem this project is meant to address? [Please explain] 4. What measure will determine the project s success? [Please explain] 5. Are there other projects/strategies in place that tie in with this project? [Please explain] 6. Other: [Please explain] Understanding Your Target Audience: 1. Age Group: 2. Gender: 4. Occupation: q 10-17 q Female q Student q 18-25 q Male q Business Owner q 26-35 q IT q 36-45 3. Education: q Advertising q 46+ ne q Education q Elementary q Government q High School q Housewife q B.A. q Unemployed q B.S. q Masters q Ph. D 5. Spoken Language: q English q Spanish q Other
6. Tell us more about your Target Audience: Content & Functionality: 1. Will you provide content? 2. If no, would you prefer we repurpose content from a brochure or other publication or develop entirely new content? q Repurpose q Develop new content 3. How often will the website need updating? q Daily q Weekly q Monthly q Quarterly q Yearly 4. What existing images/photographs/artwork is available? ne q Some images but not enough q We have all the images needed q Help us get images 5. What content do you want your website to include? [Select all that apply] q List of Products/Services q Newsletter Subscription q Client List q Press Clippings q User Guides q What s New on the Site q Catalogue Including Details q Interactive Forms q Ordering Facility q Search Facility q Payment Facility q Downloadable Forms (PDF) q Booking Facility q Links to Other Sites q Calendar q Testimonials q Business Info q Blog q Message Board q Project Portfolio q Audio / Video q Articles q Job Application Forms q Contact Details q Inquiry Forms q Mailing List Subscription Form q News Feeds 6. Additional Considerations: [Select all that apply] q Content Management q E-Commerce or Online Shopping q Online Order Forms q Audio q Video
7. Marketing and Search Engine Optimization: [Select all that apply] q Site submittal to top search engines Design: 1. Which of the following personalities do you want to convey through your website? [Select all that apply] q Serious q Easygoing q Contemporary q Practical q Humorous q Classy q Young q Energetic q Reliable q Fun q Traditional q Sophisticated q Trendy q Caring q Conservative q Confident q Outgoing 2. Will the website reinforce an existing branding or marketing strategy? If yes, what is it? 3. What are your businesses strengths and weaknesses? [Compared to competitors] Strengths: Weaknesses: 4. List websites that have similar aspects to those you want in your website: 5. List websites that have less desirable aspects to those you want in your website: 6. Does your company have a Corporate Guideline Manual? 7. If yes, are you willing to provide a hard and/or soft copy?
8. If no, do you have an editable version of your logo? 9. If you answered no to the above question, what are your preferred colors of choice? Planning & Budget 1. Have you previously been involved in website planning or design? 2. Who issues final approvals on design and functionality? Name: Contact #: 3. Who is in charge of the project day-to-day? Name: Contact #: 4. Is there a deadline we are trying to meet? 5. Intended launch date? Date: 6. Have you established a budget for this project? 7. Is it possible to divide the project into phases for budgetary or timing reasons? 8. Do you wish for MSA to provide your website hosting? [If no, your Hosting must support.php format] 9. Do you wish for MSA to provide you with a Domain Name? 10. What is your website s current Domain Name? [If not available, please provide some preferences]
Company Background: 1. What is unique about your business? [Please explain] 2. How do you generate business? [Please explain] 3. Why do you want to develop a Website? [Please explain] If there are issues we did not address that you would like us to take note of, please elaborate in the space below. Thank you for completing this questionnaire. We appreciate your time and look forward to doing business with you! 517 N. Main St. P.O. Box 72 Hutchinson, KS 67504-0072