Web Design Questionnaire

Transcription

1 Web Design Questionnaire

2 Web Design Questionnaire The following questionnaire will help our web design team better understand your needs and allow us to create a website proposal that is customized to your particular needs, goals and budget. Contact Information Company: Phone: Contact Name: Date: Goals for New Website What are the primary goals for your website? Common goals include: Enhance company image to support sales and marketing efforts. Distribute product, company, career and financial information to current and prospective customers, employees, investors, etc... Generate leads, registrations, online sales, etc... Help visitors find directions, where to buy or other customer service related issues. Reduce internal cost by putting systems or applications online. Other: Current Situation Will this site be replacing an existing website? yes no If yes, please answer the following: Do you run Analytics (i.e. Google Analytics) on the site and do you have access to run reports? Do you have access to Google Webmaster Tools for your site? Do you have Admin or FTP access to your current website? page 2

3 Branding & Marketing Do you have branding guidelines in place or is this web design project a catalyst for updating/formalizing your branding? Do you have your marketing message developed or is this web design project a catalyst for updating/formalizing it? Website Content What content elements do you anticipate having in your site? Typical content areas include: About Us/Company Information Product/Service Information Markets Served Information Technical Information (Specifications, CAD, MSDS Sheets, White Papers) Case Studies/Portfolio/Our Work/Applications Photo Gallery Video Gallery News/Press Releases Calendar of Events Contact/Request for Quote or Information Forms Locations/Dealer, Store, Distributor or Sales Rep Locator Careers/Jobs Online Store Blog Internal Search Other: page 3

4 Size of Website Do you have a feel for how many pages your new website will contain? If page count will be similar to an existing website, we can identify most indexed pages. Do you have a proposed site map for your new site? Copywriting Is content available for the site or will it need to be written? If content is not currently written, do you want copywriting to be part of the project or will you provide it? Imagery Do you have photography for your website? If so, do you envision this imagery needing significant editing (Photoshop work)? If not, do you envision using any of the following: Stock Photography (i.e. Shutterstock.com, istock.com or Getty Images) Images from suppliers, dealers or other partners Basic studio photography needed On location photography needed page 4

5 Geography/Language What type of geographic market will your website target? City Region United States U.S. and Canada Multinational Global Do you require the website to be translated into languages other than English? Please specify. Design Do you want your site to be responsive in nature? If not, do you require a separate mobile site? Do you have a Visual Standards Manual or a Corporate Brand Identity Guide that outlines desired fonts, colors, graphics and editorial styles? If not, do you have other marketing materials that your new website should complement? Are there particular websites that will give us a feel for the style and look you like? Please list domains and state what features you like. page 5

6 Promotion Does your site currently generate a significant amount of traffic, leads or other activity? How critical is Search Engine Optimization (SEO) to this project? Do you currently run CPC Advertising in Google AdWords or Bing? If yes, do you have Admin access to these accounts? Do you engage in any other forms of online advertising? Integration Do you need links to areas for social media accounts to be integrated into the design? Do you plan on incorporating any news feeds or social media into the design? Will online forms need to integrate with any type of Customer Relationship Management (CRM) system like Salesforce.com? Will any areas of your site need to be password protected or restricted to certain users? page 6

7 Support On a scale of 1 to 10, with 1 being Small updates 1-3 times per year and 10 being updated daily, how often do you anticipate updating your website? How many different people do you think will be updating your website? 0 - Would prefer Captiva Marketing handle all updates 1 person 2-4 people 5-9 people 10+ people How often will new people be updating the website? Technical & Compliance Issues Do you own or have access to your domain name so you can update DNS information? Are there any other domains that point to your primary domain? Will you have a need for any secured transactions, like online credit card processing or transferring of highly sensitive data? Does your site need to be ADA or W3C compliant? page 7