Website Design/Development & Internet Marketing Planning Guide

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Jodie Garrison
9 years ago
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1 Website Design/Development & Internet Marketing Planning Guide biz2web team Prepared for: Prospective Client Overview Before actually starting a Web site, there are several steps, which can be taken to ensure the success of your project. The purpose of this document is to provide biz2web team with a basic outline for determining your website design, development and online marketing objectives. This questionnaire will help you articulate, identify, and agree upon the overall goals of your project, including specific questions regarding message, audience, content, look and feel, and functionality. Of certain items are not applicable, please leave them out however; please be as complete as possible. Our goal is to fully understand your project requirements and provide the optimum solution to make your project a success. The best websites are created with a keen understanding of visitors interests, needs and expectations. Text, visual design, organization and navigation should all work together to allow visitors to find key information and complete critical tasks quickly and easily.

This questionnaire will help you articulate, identify, and agree upon the overall goals of your project, including specific questions regarding message, audience, content, look and feel, and

2 General Information COMPANY DETAILS What is the name of your company? What is your current (or intended) URL? Contact Person: WEBSITE DEADLINE What date would you like your website to go live on the web? We will work backwards from this date to meet your deadline. Goals of Website What are the primary goals of the site? (Check all that apply) To increase public awareness of your company s name, brand, or identity To strengthen your position in the marketplace To develop a list of qualified prospects To gain an increase in sales To sell products directly taking credit card information over the Internet To make product information available to customers and/or distributors Other

Goals of Website What are the primary goals of the site?

3 Target Audience Who are the primary and secondary audiences? What types of people do you want to attract? (Describe interests, needs, skills, age range, income, geographic location, and lifestyles. What motivates this audience?) What s the key message you want the site to communicate? What s the second most important message? Please explain why this message is important. What information will change? (How often will it change? How extensively?). Particulars of your Website Discuss any identity/branding assets such as logos, trademarks,other artwork, etc:

) What s the key message you want the site to communicate? What s the second most important message?

4 Use a few adjectives to describe how the user should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) How is your company currently perceived offline? Do you want to carry the same kind of message through your website? List your competitor s websites. What do you like about them? Describe how your company is different than the competitor:

) How is your company currently perceived offline?

5 Redesign Questions (please skip if brand new project) Do you feel your current site promotes a favorable user experience? Why or why not? What specific areas of your current site do you feel are successful? Why are they successful? What shortcomings exist with the current site, and what would you change on the site today if you could? How important is it to maintain your current look and feel, logo, and branding?

What specific areas of your current site do you feel are successful? Why are they successful?

6 Project Objectives What are the main reasons for this project (new business model, updated site, expanded services, different audience)? What are your primary online business objectives with the project? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals. How will you measure the success of the solution (increased traffic? Reduced phone calls, etc)? What existing strategy (both on- and offline) is in place to meet the business objectives?

(Examples include increased sales, marketing/branding awareness, and fewer customer service calls.

7 Home page design Navigation menu classic Horizontal Vertical Horizontal + Vertical Navigation menu modern slide out panels Left Top Right At slide panel, you can add additional blocks: social buttons, contacts or form, please describe what would you like to see? Would you like Sticky or fixed navigation menus but can make a huge difference in a website's usability Yes No

social buttons, contacts or form, please describe what would you like to see?

8 The Structure of Your Website The key to your website's success is how easily your visitors can navigate through it. By understanding the site structure we can then optimise your company s online potential. Main Page, Showcase and Category Headings As part of standard web design package, we will add up to 7 content pages to your site. We can add additional pages and their content for you ($49.95 per page) or you can add them yourself once the site is built. In the right hand column, please list the pages that you would like us to create on your site. Once the site is created, you will be able to change the pages, as you need to. Use the Example list (on the left hand side) as a reference. Example Page Headings Home Page (default) Your Page Headings Home Page (default) Our Services Our Products About Us News Gallery Contact Us Remember, that once your site is developed, you can easily add and edit text, add images and add new pages via Wordpress CMS

Main Page, Showcase and Category Headings As part of standard web design package, we will add up to 7 content pages to your site. We can add additional pages and their content for you ($49.

9 Header Do you have a company logo? Yes No Do you have a company slogan and/or mission statement? Yes No If yes, what is it? Please, describe what would you like see at header (example: logo at left side, navigation at center, contact phones and social buttons at right corner) Do you have any color palette / font preferences? Do you already have image/graphic content for you web site? Yes No Do you have text content ready for your web site? Yes No Do you have anything in mind for background images or colors?

buttons at right corner) Do you have any color palette / font preferences?

10 Main content Slider Background Hero Image Full Screen Video The homepage page needs to introduce your product or service in a way that leaves no hesitation. It should entice visitors to explore your website further. What is this? What does it offer? The first question people ask themselves when they come to a new website is a simple one: 'What is this?' They want to understand clearly, what the website offers or what the brand presents is all about.

11 Who is it for? The next thing people want to be assured of is whether your product or service is truly for them. In other words, they ask themselves: 'Who is this website for?' How does it work? Once you've convinced your visitor that your brand is for them, the next thing they'll want to understand is how your service works? How to get started? What should I do next? Now that you have convinced your visitors to choose you, they are ready to get started. Just don't forget to clearly show them what they should do next.

12 Footer Describe, what would you like to see at the footer? Internal page Sidebar Content Left Right Left Right

13 If navigation design not same like at home page, please describe how it will be different: Describe, what additional blocks and information would you like to see at the internal page? Ecommerce Will your website require E-Commerce/Shopping Cart Functionality? Yes No Are you going to be accepting credit cards? Yes No If so, do you currently have a merchant account? Yes No Describe additional ecommerce functionality OUR TEAM AGREES TO MAKE A REASONABLE NUMBER OF REVISIONS TO THE DESIGN, LAYOUT, COLOURS ETC, UNTIL YOU ARE SATISFIED WITH THE DESIGN CONCEPT OR SUCH TIME AS BOTH PARTIES FEEL AN AGREEMENT IS LIKELY TO BE REACHED BUT NO MORE THAN 2 MAJOR REVISIONS. ADDITIONAL REVISIONS OR DESIGN WORK OUTSIDE THE SCOPE OF THE PROJECT WILL BE CHARGED SEPARATELY.

Yes No Describe additional ecommerce functionality OUR TEAM AGREES TO MAKE A REASONABLE NUMBER OF REVISIONS TO THE DESIGN, LAYOUT, COLOURS ETC, UNTIL YOU ARE SATISFIED WITH THE DESIGN

3. Who is your Website Domain Registrar? (i.e. www.godaddy.com, 1and1.com, etc.)

3. Who is your Website Domain Registrar? (i.e. www.godaddy.com, 1and1.com, etc.) C A R L S O N P R O III D U C T I O N S E L E M E N T A L D E S I G N WEBSITE DESIGN SURVEY S A N D I E G O, C A L I F O R N I A c c a r l s o n @ c a r l s o n p r o d u c t i o n s. n e t w w w. c a