MEDIA KIT
There is a Revolutionary new television network launching in 2015 that will responsibly offer extraordinary access to purchasing the most diverse representation of firearms and related consumer goods in the world. The Social Responsibility Network presents GunTV, the first live hosted television shopping network and related technology applications combining firearms and related consumer products, firearms industry insights and safety education, and the most exciting and original transactional programming ever created in the history of media in this category. Imagine the multifaceted platform of itunes, the social interactivity of Facebook and best in class products combined to form a revolutionary shopping opportunity available to US satellite and cable subscribers, smart device and active social media users. ABOUT GUNTV
OUR BACKGROUND We are a dynamic team of professionals culled from both the broadcast direct response television and live television shopping, entertainment and business communities. GunTV s primary designers have multi-platform backgrounds in live television shopping, television and film production, media, marketing and advertising, trade and consumer promotions and presentations. ABOUT US
National media distribution on satellite and cable television, an estimated 400+ million US smart device and active social media users and innovative mobile and digital applications. $400 billion in revenue is expected to be generated by mobile marketing in the US in 2015. GunTV s mobile marketing applications will run contests prompting fans/ viewers to text GunTV which in turn will prompt a text message with a call to action e.g. a chance to win free prizes and merchandise. CARRIAGE
GunTV will engage America s 85+ million outdoors men and women and owners of more than 270 million guns in the USA with world class television shopping content, broad selection of firearms and related consumer goods, original programming, gun safety, personal security and self defense education. The GunTV shopping network will bring to life a vast array of firearms and related consumer goods in a ground breaking format that inextricably fuses the social responsibility message with the traditional shopping channel format to create an unprecedented direct response television experience. Dynamic hosts and visually stunning sets bring to life segments as diversified as women s concealed weapons apparel and generational grandfather, father and son big game hunting to name a few. PROGRAMMING
A Social Broadcasting Platform streaming on social networks. We capitalize on mobile, text/sms, push and social media networks with our real time planning and placement capabilities. We exploit - that customers and fans virally spread words about their experiences to friends, family and other customers and fans, in reviews; on blog posts and via social media - to anyone who is willing to listen. We specialize in delivering different and unique experiences to different age groups, incomes, needs and lifestyles. We today have a multitude of options for customers and fans to interact. In today s social and mobile era, GunTV is zero-distancing from its customers. We excel at journey mapping and always look at and review the entire life cycle of customer and fan experience, and design and innovate new and unique experiences. We will say thank you at every opportunity. SOCIAL MEDIA
The customer experience matters. Customer insight is the Holy Grail of fan experience. We invest our time and resources to better understand who your customers and fans are and what they like and don t like. Data is the key ingredient for gaining better and deeper insight. Analyzing customer and fan insight is like solving a jigsaw puzzle. Individual pieces (data sources or systems) in disconnected states won t tell the whole story. GunTV is passionate about growing and leading our partners in this space. We plan to use our software solutions and analysis of consumer interactions with one or more marketing campaigns and the results of those interactions to generate a cross-media/cross-channel attribution model representing the true impact of marketing resource allocation decisions. GunTV s customer experience platform includes concierge customer care, electronic news releases and newsletters to GunTV fans, email, social media marketing, listening and engagement. GunTV plans to use video on demand through its YouTube channel to keep fans and customers engaged. CUSTOMER X
The GunTV live shopping channel will be advertised and promoted by airing short form (00:30 and 00:60) television commercials on television channels including the Outdoor Channel, the Sportsman Channel and Pursuit TV, and through social media and mobile marketing. The Outdoor Channel Pursuit TV The Sportsman Channel Social Media Mobile TV PROMO All trademarks used herein not identified as being owned by the Social Responsibility Network are the property of their respective owners. Representative media. Actual media may vary.
PRINT PROMO All trademarks used herein not identified as being owned by the Social Responsibility Network are the property of their respective owners. Representative media. Actual media may vary.
SHOWS All trademarks used herein not identified as being owned by the Social Responsibility Network are the property of their respective owners. Representative shows. Actual shows may vary.
GunTV will launch with a broadcast schedule of 6 hours per day, 7 days per week, and will ramp up on a stepped up basis to 12 hours per day, 7 days per week and ultimately 24 hours per day, 7 days per week. 01:00-01:20 AM 01:20-02:22 AM 01:22-01:30 AM 01:30-02:00 AM 02:00-02:20 AM 02:20-02:22 AM 02:22-02:30 AM 02:30-03:00 AM 03:00-03:20 AM 03:20-03:22 AM Advertising Firearm Safety PSA S Advertising Firearm Safety PSA S Advertising SCHEDULE 03:22-03:30 AM 03:30-04:00 AM 04:00-04:20 AM 04:20-04:22 AM 04:22-04:30 AM 04:30-05:00 AM 05:00-05:20 AM 05:20-05:22 AM 05:22-05:30 AM 05:30-06:00 AM Firearm Safety PSA S Advertising Firearm Safety PSA S Advertising Firearm Safety PSA S
NETWORK LAUNCH YEAR 1 TIME LINE NETWORK LAUNCH Q4 2015 6/7 BROADCAST SCHEDULE MONTH 7 12/7 BROADCAST SCHEDULE MONTH 12 24/7 BROADCAST SCHEDULE 6/7 refers to 6 hours per day, 7 days per week, 12/7 refers to 12 hours per day, 7 days per week, 24/7 refers to 24 hours per day, 7 days per week. Target time line. Actual time line may vary.
NETWORK LAUNCH THROUGH YEAR 1 PRODUCT CATEGORIES* 6/7 BROADCAST SCHEDULE 12/7 BROADCAST SCHEDULE 24/7 BROADCAST SCHEDULE FIREARMS AIR GUNS/AIRSOFT AMMUNITION PELLETS BASES EXTRA BARRELS GRIPS HOLSTERS/BELTS MAGAZINES SIGHTS RELOADING GUN CARE Adding SHOOTING ACCESSORIES HUNTING BAGS & PACKS GAME CALLS TREE STANDS Adding KNIVES/TOOLS OUTDOOR GEAR RANGE GEAR TRAIL CAMERAS/FEEDERS SCENTS/SCENT ELIMINATORS DECOYS ARCHERY DOG TRAINING/SUPPLIES TWO WAY RADIOS/ GPS APPAREL/FOOT & HEADWARE CONCEALED CARRY TACTICAL GEAR HEARING PROTECTION TENTS/SHELTERS CAMPERS/RV CAMP BEDDING/FURNITURE CAMP COOKING CAMP SHOWERS/TOILETS LIGHTS HEATERS/FIRE PITS *Network reserves the right to and may consider changes to the product categories for each broadcast schedule. Contact us if your product is not listed and you would like to participate in the 6/7 Broadcast Launch Schedule.
Value Proposition & Return On Investment Sales Performance Data Analytics Leading Print Publication 1X 30 Days: Full page color print ad 416,224 subscribers $39,727 rate card cost of ad No measure of ROI GunTV 20 Hours: Turn key hosted live TV shopping Television air time Inbound order taking Cross sell/up sell Electronic transfer of product orders 34+ million potential satellite subscribers $2,000 cost of up-front ad @ 24/7 airtime schedule Real time measure of ROI VALUE & ROI Leading print publication rate card cost of ad as published by owner at the time of this writing and not since verified.
Live Hosted Production & One-Hour* Broadcast Segments Plus: Inbound Call Order Taking Services Cross Sell & Upsell Services Electronic Transmission of Product Orders BROADCAST SCHEDULE UP FRONT HOURLY RATES SCATTER HOURLY RATES 6/7 $3,500.00 $4,291.00 12/7 $2,500.00 $3,060.00 24/7 $2,000.00 $2,578.00 *5 Minutes Per Hour Spot Advertising & PSA s Min. 1 Hour Per Week/90 Day Commitment Network may split one hour broadcast segments into 30 minute broadcast segments for products that meet the network s criteria. 2015 RATES Ask about our bundle packages; turnkey repackaging of your broadcast segment investment HIGHLIGHT SIZZLE REEL PRODUCT PERFORMANCE & FOCUS HIGHLIGHT REEL CALL IN CUSTOMER TESTIMONIALS MEMORABLE MARKETING ON AIR MOMENTS CUSTOMER SATISFACTION PROFILES
Spot Advertising: Advertising Spot Production Services: Daypart 00:30 00:60 00:90 01:20 Length 12:00-02:00AM 02:00-06:00AM $70 $140 $200 $250 $50 $100 $175 $200 Taped $13,500 Live Read $15,000 2015 RATES 00:30 00:60 00:90 Call for Quote 01:20
THANK YOU SOCIAL RESPONSIBILITY NETWORK LLC TO SUBMIT YOUR PRODUCT FOR EVALUATION VISIT: GUNTV.TV GET INVOLVED