MANAGEMENT SOFTWARE FOR HAIR SALONS I N D E P E N D E N T S T Y L I S T S, G R O U P S A N D F R A N C H I S E S
We share your zest for creation and innovation. Our mission is to develop solutions tailored to the needs of hair salons large and small and to produce high-performance software to make your lives simpler. summary 2 Merlin 2013...3 The Till...4 Clients...6 Employees...8 Stock...10 Appointments...11 Statistics...12 Security...13 Service Suite...14 imerlin...16 ibusiness... 17 Ikonet...18 Ikostore...19 Customer Care Plan...20 Prices... 22
More than a simple program: a complete salon management system Choosing a salon management system is no easy task. There s the functionality to consider as well as its performance and how easy it is to use but also all the associated services and the ability of the software publisher to provide training and help develop the salon business. With over 16000 Merlin salons worldwide, IKOSOFT fits all these criteria perfectly and goes even further towards making your salon the best it can be with Merlin 2013. Team of 20 technicians and trainers dedicated to hair salons Development team: 10 developers Training certification Microsoft/Apple certified Capital: 245000 euros Startup date : April 1993 3
the till Simple, quick and intuitive, billing takes into account every aspect of the billed client. simple, effective billing Everything you need on the billing screen: in a couple of clicks your till receipt is finished. A client s waiting time is measured from the moment she arrives in the salon. To speed up payment even more, several tickets can be opened at once and your employees can add their services as and when they are performed. On the billing screen you can view the client s balance, loyalty points and most recent purchases. The payment window includes change and tip management and multiple currencies. Tickets and clients on hold Combo bills Direct access to client and tech files Latest sales, client orders Special rates, discounts, packages, courses, rates based on day/time/client/employee Service management Performance and development times Mixed payments (card, cash, voucher ) 4
the till quick and thorough till check Merlin 2013 simplifies your everyday tasks such as printing off reports including results by service and employee - time saved at the end of the day freeing you up for other jobs. In the till module you can view: receipts, performance by employee, Turnover by service and product category in text and graph format. Consult the till for the day or a selected period Bank and currency management Cheque, cash and card management Multi-currency billing Expense management Till summary screen Till closure optional devices: Send statistics and till reports to your accountant with a single click Barcode scanner, till drawer, ticket printer, cheque printer, display unit, chip card reader, barcoded cards. 5
clients Merlin adds value to your business by helping you reach out to your client base. know your clients Everything you could possibly need to know about your clients is saved in their files as they visit your salon, from their habits to their expectations. Ensure your clients get the perfect welcome from the moment they set foot in the salon by calling up their service and retail history, their personal information and even their favourite drinks. Taking care of your client file means taking care of your clients. Merlin 2013 lets you save client addresses, mobile numbers, emails, Facebook contact details, retailed products, average bills, frequency and much, much more. Basic information: address, telephone Commercial and technical history for each client Unlimited technical files, including beauty files Till history Marketing campaign tracking Advice notes Photo timeline Configurable warnings Client waiting and performance time measurement 6
clients Merlin gives you all the tools you need to create a client loyalty and recruitment scheme tailored to your needs. Because client loyalty is one of the most important aspects of the development strategy of a hair salon, Merlin helps you manage your loyalty program based on client visits or purchases. Loyalty based on visits or purchases Privilege Carte Loyalty points displayed in the client file Recommend a Friend Customised point allocation Customised point spend For your marketing campaigns, Merlin will allow you to select a group of clients corresponding to different criteria: purchase habits, last visit date, birthday etc. Then simply draw up your promotion, print off a personalised letter, print labels, send an email or a text*. Multi-criteria targetting Salon promotion management Integrated text editor Label creator Communication by post, email, SMS* In the Ikostore, you will find a wide range of pre-made campaigns ready to use in Merlin. *Requires SMS plug-in 7
8 employees employee files Merlin s employee files give detailed information on each employee: Contact information (address, telephone etc.) Roster Bonus payment management Passwords a schedule that s tailored for your needs Merlin not only lets you see at a glance how your client visits are shaping up but also gives you detailed feedback on each employee s performance. Fine tune your roster and boost your turnover. Give time in lieu during slow periods or restructure employee rosters to fit the weekly client flow. Punch clock Absences and holidays Adaptable schedules Fine tune to account for occupation rates
employees Optimised salary management precise targets With Merlin you can set your annual targets to motivate your team and propose challenges which can be set on an employee-by-employee, day-by-day, month-by-month level. Employees can then see how they are doing relative to one another, relative to their targets and compared to previous years. Setting targets gives everyone the motivation to improve salon performance. On top of this, Merlin automatically calculates employee bonuses, giving employees the responsiblity and motivation they need to assure they get the most out of their time in the salon. Bonus calculations Report Printouts Formulas Grids & thresholds Automatic salary calculation Employee stats Advances You can find a range of ready-to-use salary and bonus profiles in the Ikostore 9
10stock Merlin manages your stock in such a way that you never run out and can monitor your stock flow easily. You can view your stock value at any time for a selected date, a vital function for your accounts. Our trainers are specialised in the setup and optimisation of your stock management. A well-managed stock list boosts your budget while avoiding running out of stock. Product files Supplier files Inventory (input, stock differences) Orders (suggested automatic orders, input, deliveries, history) Tracking (stock in, stock out, barcode or name) Individual or global price changes Label printing optional devices: Barcode scanner.
appointments Our visually attractive appointment book lets you optimise your performance times and occupation rates. Merlin can analyse your clients average waiting and service times for each time slot and day of the week letting you see at a glance which times are busy and which are empty. If an employee is unavailable for a given service, find his/her next free slot instantly or find available employees for that slot. You can use the appointment book as your main screen if you wish. Appointment creation Split appointments between employees Automatic SMS reminders (requires SMS plug-in) and confirmations Stat management (no shows etc.) Search clients by name, number, address... Let your clients book their own appointments from their homes and offices.* Great for you: less time wasted on the phone and fewer calls missed. Great for your clients: efficiency and flexibility. *Requires Online Booking plug-in 11
12statistics Signing up to the Ikosoft panel (free) lets you compare your figures with the market in real time. a plethora of analytical reports Summary or detailed reports to help with your management strategy. Merlin 2013 provides you with all the tools you need to analyse and comprehend the behaviour of your business. Track your till and turnover growth Reports on client flow (file analysis, visit frequency...) Employee career growth Services and Retail Merlin gives you a quick low-down on the health of your salon and the impact of each change you make to your business, such as new services introduced. visual tools for measuring you salon activity Merlin lets you view your salon figures in graph form. Growth curves compare performance with the same period in the previous year. For a more precise comparison the periods are adjusted to begin on the same day of the week.
security Your salon activity monitored on a daily basis a regular business alert Merlin 2013 tracks your KPIs in the form of counters: for example the number of colours per day and per person. If one of the counters leaves the green zone and drops below the threshold you have set, you will be notified and can take steps immediately to put things right. passwords and security Assign an access level and log actions for each employee - authentication system - lock remotely - lock software after a certain idle time. Security: your client file cannot be hacked. Code system for accessing salon data - anti-theft encryption - secure connections. A special ID code is set up with Ikosoft and reserved for the salon owner so only he/she we will be given instructions for certain software functions. 13
2013 SERVICE SUITE: a group of innovative applications to help your salon grow. Ikonet, Ikostore, imerlin, Panels a suite of applications to open your salon to the future. Linked to Merlin, these services guarantee you ll keep one step ahead of the competition. These services are offered free of charge to all clients with a support contract (see page 21). The first three months support are free to all new clients. 14
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16 imerlin The 100% ipad solution imerlin is a suite of innovative applications and services running on Apple ipad and higher. imerlin harnesses the friendliness, ease of use and mobility of the ipad, making your salon an interactive environment to improve communications between your salon and your clients. Your salon, your team and your clients are brought together in an altogether new way. Your stylists can clients can interact in a friendly, high-tech manner, via imerlin s style guides, satisfaction questionnaires and look books. Connected to Merlin 2013, simply tap up your tickets on the ipad and send them automatically to the Merlin 2013 machine for payment. Let your clients fill out their own file information and answer a satisfaction questionnaire Take photos of your clients and save them to their files. Save your clients preferences to file. Customise the icon set for quicker billing. All information entered in imerlin is automatically saved in Merlin 2013
ibusiness ibusiness: the nerve centre of your network With ibusiness you can manage and tweak the settings for the Merlin software running in your salon group. You can create and update service lists, discounts, services, products, marketing campaigns and loyalty schemes from an off-site location. Changes can be set to apply immediately or at a later date. Centralised catalogues: - Services - Packages - Courses - Discounts - Loyalty cards - Direct marketing campaigns - Documents - Retail products ibusiness is the key to managing multiple branches with the option to set prices and items specific to each branch and to create and edit loyalty cards and discounts remotely. You can set up a complete marketing campaign and send it to the group to be run automatically in each salon. Boost the power of ibusiness by integrating the Nomad* module for remote consultation of your salon figures from any internet access point and Manager* for full remote control. *Software requires an additional licence or subscription. Manage your salon group remotely Transfer your group s data automatically Manage your loyalty schemes and marketing campaigns easily Take control of your salons! 17
ikonet A service portal open to Merlin users ikonet: your service portal From this area you can access a range of free service. Your client space: talk to our advisors directly on line. Supplier catalogues (over 50 full listings): these lists are made available so you can import product catalogues directly without having to create them by hand. Your Ikosoft account: view all information on your Ikosoft subscriptions. On-line training and documentation: download our training videos and user manuals to go even further with Merlin. 18
ikostore Your IKOSTORE space gives you a ready-to-use library for your marketing campaigns Double-click to pick - your campaign is ready to use in Merlin! Some products in the Ikostore are free and others have a points value. Points can be earned in various ways: you can purchase points but also earn them. Ikosoft will top up your points as a thank-you for your loyalty when, for example, you renew your support contract. Ikostore is updated every month with new products. Consult it regularly. Over 200 marketing campaigns Over 10 loyalty programs Over 100 letter, SMS and coupon templates to communicated with your clients Over 20 specialised technical files (nails, spa, facials...) Over 30 employee bonus schemes Communication templates for your managers, accountants etc. 19
customer care plan Our Customer Care Plan is your development guarantee At Ikosoft we guarantee complete support in using our products in the form of our Customer Care Plan: a warm welcome and efficient problem-solving on-line training customised to your needs, unlimited and scheduled at a time of your choosing. Tech support call back within the hour for all your questions, from the most basic how-to all the way up to the most technical configuration. customised setup (optional) IKOSOFT today has the largest group of qualified technicians and trainers based in Europe and dedicated solely to hair and beauty salons. Technical suport On-line training Training in our European offices Software updates Access to our service suite The first 3 months support, including the full range of services is free of charge. 20
Ikosoft CCP: a true partnership Ikosoft follows you through your development Your partnership with Ikosoft begins when you purchase your Merlin program. It is of utmost importance that you be comfortable with your software and that you feel free to ask questions or receive training at any time you require. We don t recommend on-site training as these have proven to be ineffective - noise and distractions, cost and difficulty in freeing up time, the near impossibility of absorbing so much information at once and the need to plan far in advance all take away from the experience. With our Customer Care Plan you will benefit from an unlimited number of training sessions throughout the year, allowing you to go through the steps at your own rhythm, from the first steps to the most advanced functions. customer care plan To ensure you are getting the best support, we contact you on average 6 times per year. We re always keen to hear your feedback and learn about your needs and wants regarding the development of our software. development of your software Merlin changes constantly to adapt to your needs and the inevitable changes an innovation of the technical world - hardware, operating systems, devices etc. Your Customer Care Plan guarantees you one major update per year and the assistance of our technicians throughout the year. 21
merlin 2013 prices Pro... 1 372 Light... 640 Solo... 380 All our software comes with 3 months technical support included. service contract rates The Customer Care Plan is a key element in your development. Not only does it give you access to daily guidance in getting the best out of the software and improving your salon s business, it also guarantees you updates to the latest software versions and access to our suite of services: Ikonet, Ikostore, BeautyPlanet, Panels, imerlin... Pro... 381 / year* Light... 240 / year* Solo... 150 / year* Modules... 60 / year. * Ask us for update prices. peripheral hardware prices Ask us for prices on peripheral hardware. 22 All prices listed in Euros ex. VAT. Prices as of 1st January 2013.
merlin 2013 solutions Functions merlin solo 2013 merlin light 2013 merlin pro 2013 main screen Absences EWS Appointment Book Employee Stats billing Billing Screen Payment Tips till Till Screen Ticket List Expenses SMS Till Alerts clients Client Files Tech Files Employee Module Employee Module Marketing Marketing Module Marketing Module Loyalty Loyalty Module Loyalty Module stock Product Files Suppliers Retail Price Changes Orders Stock Module Stock Module Inventory Stock Module Stock Module Stock History Stock Module Stock Module Stock Movement Stock Module Stock Module employees Files Objectives Roster Clock In Wage Calculation services Files Packages Special Rates Courses Tools Access Rights Backups Employee Module Employee Module Employee Module Label spa Resources Management (rooms, rentals, equipment...) SPA Module SPA Module Personalised client files SPA Module SPA Module = Enabled function = Disabled function Functions which are not present in Merlin Solo 2013 and Merlin Light 2013 can be added with the following modules: Marketing Module... 250 Loyalty Module... 250 Stock Module... 250 Employee Module (except Merlin Solo 2013)... 250 SPA Module... 250 23
try it : Merlin 2013, its service suite and service contract are free for one month! www.ikosoft.com Contact us : +44 (0) 121 288 0877 (UK) +353 (0) 1 443 4318 (IRL) Inspiré par vous Brighton Business Centre, 95 Ditchling Road, Brighton, BN1 4ST Sales: 0121 288 0877 - Tech: 0121 288 0270 - E-mail : info@ikosoft.com join the merlin community! 02-juin-2013