Telecom Service Delivery Platforms and Application Stores



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Internatinal Wrkshp Innvative research directins in the field f telecmmunicatins in the wrld within ITU-ZNIIS ITTC jint prject 21-2222 July 2011, Mscw, Russia Telecm Service Delivery Platfrms and Applicatin Stres Marc CARUGI ITU-T SG13 Vice-Chairman and Q3/13 Rapprteur Senir Expert, ZTE Crpratin Marc.Carugi@zte.cm.cn marc.carugi@gmail.cm Internatinal Telecmmunicatin Unin

Outline Telecm SDP Telecm SDP develpments in ITU-T Telecm SDP integratin with Applicatin Stres Current Telecm SDP status and evlutin paths (SDPaaS) 2

Telecm SDP Ygyakarta, Indnesia, 27-29 July 2009 3

An pen service envirnment fr the Telecm Infrastructure Applicatins Applicatin t Netwrk Interface Open Service envirnment Reusable Telecm capabilities Telecm Infrastructure (NGN) Reusable Telecm capabilities fr reduced service develpment csts Applying the develpment apprach frm IT industry t telecms Open service envirnment fr flexible and agile service creatin, executin, management and deplyment Rapid change is key fr satisfying the changing custmer needs New business pprtunities via an envirnment integrating applicatins and telecm infrastructure Telecm Service Delivery Platfrm (SDP) 4

A Telecm SDP fr cmpeting with Web Cmpanies Web Applicatins Service expsure (APIs) Telecm Service Delivery Platfrm Telecm capabilities abstractin Telecm Prviders and Web reality Web apps: many, diverse, rich, high speed dev. «Web» is the platfrm f Web cmpanies Telecm prviders face the risk t becme nly bit pipe prviders (Over The TOP services) New services are a strategic differentiatr fr Telecm Prviders and a way t cunter lwer vice revenues Inefficiency and cst f Legacy service delivery Telecm capabilities Telecm Netwrks Telecm SDP as a new framewrk fr service deplyment Multi-party business mdel Multi service Web rientatin, mashups NOTE: N standardized definitin f SDP (different market perspectives/fcus). Service Delivery Platfrm [frm MORIANA]: System architecture/envirnment enabling efficient creatin, deplyment, executin, rchestratin and management f ne/mre service classes. 5

A SDP ecsystem increases the business pprtunities Persnalisatin Cmmunities On-Demand Self-Service Cllabratin End user created applicatins 3rd Party applicatins Netwrk Prvider/Service Prvider services Cmmn Telecm capabilities 6

SDP fr cnvergent services (service examples) Telecm Services Internet/Mbile Internet Machine t Machine (M2M) Applicatins MMS MMS diary mbile search ehealth etraffic mnews vide blg vide surf Env. mnit ring agriculture mnitring UC IPTV mbk map City emergency Smart Grid SDP fr cnvergent services Telecm adaptrs Internet/Web App adaptrs M2M App adaptrs Telecm Internet M2M 7

Industry Business Integratin by SDP Inventry, fleet, mnitring, navigatin, identificatin, carg Lighting, signals, emergency, disaster, identifying Equipment, safety, energy cnservatin Equipment, clinical, diagnsis, curse f disease Intelligent Prductin, safety, disaster preventin, Transprt water and il and gas Public Safety Lgistics, retail, aut service Industrial Autmatin Mbile POS Supply Chain Transactins, rders, tracking, recgnitin Danger, il, transprt,pipeline Petrchemical Weather SDP platfrm Precipitatin, fld cntrl, Agriculture remte device Pwer Frestry Water Greenhuse, sil, irrigatin, envirnment, tracking Meter reading, mnitring, energy saving Intelligent Building Finance Digital Health Cal Telemetry Envirnmental Prtectin Fire Military Land surveying, frest, earthquakes, cean Pllutin detectin, alarm Linkage, fire hydrants, lcatin, scheduling Linkage, fire hydrants, lcatin, scheduling Ventilatin, gas, relief rientatin Fire preventin, investigatin, plice Water, pllutin, safety Electrnic payment, real-time infrmatin 8

Psitin f SDP in Telecm Infrastructure Applicatins Streaming Dwnlad Vide Mail Lcatin E-business Multimedia Messaging Service Delivery Platfrm Mbile Payment 3G 业 务 平 台 LCS Cntent Dwnlad Enablers WAP Gateway MMSC SMSC Streaming Server DRM CDMA2000 WCDMA Cable Fixed Bradband GPRS GSM PSTN Underlying netwrks 9

Telecm SDP develpments in ITU-T Ygyakarta, Indnesia, 27-29 July 2009 10

Telecm SDP in NGN: NGN-SIDE ITU-T Recmmendatin Y.2240 Requirements and capabilities fr NGN Service Integratin and Delivery Envirnment (NGN-SIDE) NGN-SIDE ecsystem Business rles NGN-SIDE functinal framewrk Layered view and functinal view NGN-SIDE requirements At applicatin, integratin, adaptatin and security levels NGN-SIDE capabilities Descriptin and requirements fr each capability Requirements f NGN-SIDE interfaces Psitining within the NGN architecture Resurce Interfaces, Service Interfaces (UNI, NNI, ANI, SNI) N reqts amng different NGN-SIDE cmpnents Appendixes Business deplyment scenaris in the NGN-SIDE ecsystem Applicatin scenaris (3 rd party app., In-huse app., M2M app.) Clud services and supprting rle played by NGN-SIDE Survey f standards fr APIs (n survey f verall SDP aspects) 11

NGN-SIDE ecsystem NGN-SIDE aims t supprt a multi-fld business mdel and a cmprehensive ecsystem fr all stakehlders in the NGN value chain Business rle relatinships in the NGN-SIDE ecsystem NGN-SIDE prvides an pen envirnment in NGN, with integratin f resurces frm different dmains, including Telecm dmain (e.g. Fixed and Mbile Netwrks), Internet dmain, Bradcasting dmain, Cntent Prvider dmain 12

NGN-SIDE business deplyment scenaris Example scenari where the NGN Prvider actr plays the NGN-SIDE prvider rle Actr Business rle Business rle 13

Main functinalities f NGN-SIDE Integratin f resurces frm different dmains ver NGN (e.g. telecm dmain (fixed and mbile netwrks), bradcast dmain, internet dmain, cntent prvider dmain etc.) Adaptatin, including abstractin and virtualizatin, f resurces frm different dmains Resurce brkering fr mediatin amng applicatins and resurces Applicatin develpment envirnment fr applicatin develpers Different service interfaces acrss ANI, UNI, SNI and NNI fr expsure f NGN-SIDE capabilities and access t resurces in different dmains Mechanisms fr supprt f diverse applicatins, including clud, machine t machine, and ubiquitus sensr netwrk applicatins Mechanisms fr supprt f applicatins making usage f cntextbased infrmatin Mechanisms fr cntent management 14

NGN-SIDE functinal view 15

NGN-SIDE within the NGN Functinal Architecture (Y.2012) 16 NOTE: SG13 is nw prgressing the NGN-SIDE Functinal Architecture (Y.NGN-SIDE-Arch)

Overall standardizatin effrts n Telecm SDP Varius SDOs/Frums are invlved in this nging prcess Framewrk perspective ITU-T: SG13 (NGN/Future Netwrks), SG16/SG9 (IPTV), (FG CC) OMA : OMA Service (Prvider) Envirnment, Enablers, APIs IEEE: NGSON (Next Generatin Service Overlay Netwrk) ATIS: Service Oriented Netwrks (SON) [nw renamed as Clud Services Frum] Management perspective: TMF Service Delivery Framewrk IMS fcus: 3GPP [SDP can build ver IMS r nt] Others (Whlesale Applicatin Cmmunity etc.) Testbeds (e.g. Fraunhfer FOKUS) Sme challenges f the standardizatin prcess Prcess crdinatin amng relevant SDOs A minimum set f standardized APIs t be adpted by each SDP Interperability amng different SDP implementatins 17

Telecm SDP integratin with Applicatin Stres Ygyakarta, Indnesia, 27-29 July 2009 18

Applicatin Stres can use SDP capabilities as supprt fr applicatin building Mbile Phne PC IPTV Tablet App Stre App Vide Music Message Pht Game Search Bk Vice E-Gds Basic capabilities (e.g. netwrk strage, instant messaging, search engine) Mbile Netwrk (2G/3G/4G) SDP 3G 业 务 平 台 NGN & IP Netwrk (IMS/IPTV) Scial Netwrk (Twitter/Face bk) Capabilities frm varius dmains Openness & expsure Stre prtal Develper Cmmunity Online service creatin Unified Management Service Hsting etc. Value fr End Users: rich services and cntents Value fr Telecm Prviders: keeping a rle in the value chain, lw cst and quick service develpment Value fr Develpers: access t Telcs capabilities, unified APIs, revenue sharing Value chain integratin and cperatin 19

Current Telecm SDP status and evlutin paths Ygyakarta, Indnesia, 27-29 July 2009 20

Telecm SDPs tday and Web (platfrm) attributes Status f current Telecm SDPs Emphasis n cntrl and management - SDP (and IMS) are centralized envirnments (centralized servers cntrlling the netwrk capabilities) Services are gegraphically-bund (with service interperability issues between Telecm Prviders) Functin-centric service architectures Nt s pen Prprietary cntrl mechanisms, SDK, market is restricted Cnvergence f Telecms, Internet, IT, Entertainment and resulting diversificatin f value chains Existence f multiple dmain-specific SDPs (fr mbile, IPTV, legacy and bradband services, Machine-t-Machine applicatins etc.) The gd attributes f Overlay SDPs (Web 2.0 platfrms) A single and distributed envirnment Services are glbal, always available Data-centric service architectures Open APIs fr 3 rd parties and scial features 21

Sme interesting evlutin paths fr an enhanced value Telecm SDP Service Oriented Architecture (SOA) mdel and pen APIs pave the way t pen and decentralized (distributed) SDPs All services n demand: a Clud-based SDP SDP as a Service frm the Clud (SDPaaS) Mdular SDP architecture with cmmn/general purpse functinal mdules and device/service-specific functinal mdules Data enhanced SDP (e.g. via data mining and knwlegde-based capabilities) Intercnnectin/federatin f SDPs fr gegraphical pervasiveness Others (SDP as a Brker) 22

SDPaaS functinal view: Onging wrk within the ITU-T FG Clud Cmputing SDP as a Service frm the Clud SDPaaS may be implemented via utilizatin and intermediatin f different basic SaaS and Paas clud services 23

Evlutin int the Clud Decuple the functins f each subsystem f a SDP Distribute the cnstructin and deplyment f each SDP subsystem Make the services f each SDP subsystem int a resurce pl Implement the essential distributed Services and clud management SDP (SaaS)/PaaS SDP as a Service frm the Clud Tday s Web platfrms include Applicatin Stres and SDP in the clud (develper supprt, SDP capabilities as a Service, API-based mashups) Thus sme key requirements f a Telecm SDP int the clud platfrm expsure in the clud develper supprt and gvernance with respect t 3 rd parties service discvery and agile service cmpsitin and prvisin 24

Cnclusin A Telecm SDP ecsystem enables new business pprtunities and a way fr Telecm prviders t cmpete with Web platfrms SDOs and Frums are invlved in SDP standardizatin frm different perspectives and ITU-T is part f this effrt Telecm SDP integratin with Applicatin Stres can bring additinal value Clud based apprach and SDP as a Service frm the clud are interesting evlutin paths fr an enhanced value Telecm SDP Ygyakarta, Indnesia, 27-29 July 2009 25

Thank yu fr yur attentin Questins? Ygyakarta, Indnesia, 27-29 July 2009 26