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INSTITUTE OF FINANCIAL PLANNERS OF HONG KONG FINANCIAL EDUCATION AWARDS INSTITUTE OF FINANCIAL PLANNERS OF HONG KONG ACCREDITED PROFESSIONAL FINANCIAL PLANNING FIRM Institute of Financial Planners of Hong Kong Financial Awards cum Accredited Professional Financial Planning Firm Stand in the Spotlight for Financial Excellence! Organizer: Media Partner: Enquiry: Institute of Financial Planners of Hong Kong Address: 13/F, Causeway Bay Plaza 2, 463 483 Lockhart Road, Causeway Bay, Hong Kong Telephone: (852) 2982 7888 Fax: (852) 2982 7777 Email: marketing@ifphk.org Website: www.ifphk.org CFP CM, CERTIFIED FINANCIAL PLANNER CM,,, AFP TM, ASSOCIATE FINANCIAL PLANNER TM, and are certification marks and / or trademarks owned outside the U.S. by Financial Planning Standards Board Ltd. The Institute of Financial Planners of Hong Kong is the marks licensing authority for the CFP marks and AFP marks in Hong Kong and Macau, through agreement with FPSB.

Introduction IFPHK Financial Awards cum Accredited Professional Financial Planning Firm ( The Awards ) aims to drive excellence in financial education and boost public awareness of the profession. The Awards is divided into four categories, with the highest honour, Company of, going to the cream of the crop. In addition, the honour of Accredited Professional Financial Planning Firm will be awarded to corporations that can fulfill the requirements of employing CFP CM professionals and AFP TM professionals, which shows a commitment to enhance corporations professional image in providing appropriate and reliable financial planning advice to the public. The Awards is organized by the Institute of Financial Planners of Hong Kong and supported by Hong Kong Economic Times as media partner. Objectives To recognize corporations that have made significant contributions to financial education To promote and support the participation in financial education as an aspect of corporate social responsibility To be the driving force in advancing the development of financial education in Hong Kong The Awards Financial Awards 2013 Children & Youth Category Excellence in Wise Money Management Excellence in Planning Financial Competition of Adults Category Excellence in Women s Financial Excellence in Wealth Management Excellence in Credit Management Excellence in Medical & Life Protection Excellence in Retirement Planning Excellence in Family Financial Planning Best Adult Financial of Professional Training & Development Category Best Professional Training & Development Program Professional Training & Development Company of Publication & Multi- Media Category Children s Book of Adult s Book of Website of Financial Mobile Apps of Innovative al Game of Company of Accredited Professional Financial Planning Firm 2013 Accredited Professional Financial Planning Firm Banking Insurance Independent Financial Advisory Unlimited award recipients Eligibility Open to all corporations that have undertaken and completed their financial education tasks between 1 January, 2012 and 31 December, 2012. Submission of Application Applications should be submitted to IFPHK in person or by mail with Re: Application for IFPHK Financial Awards cum Accredited Professional Financial Planning Firm 2013 on the envelope. Please enclose the following: A completed application form Application materials and supplementary documents (SIX print copies and SIX soft copies. Soft copies must be in the form of PDF and saved on a CD). Application Period The application period is from 2 July, 2013 to 14 August, 2013. Any application submitted thereafter will not be assessed. Timeline 2 July Launch of the Awards 14 August Application Deadline 19 August - 5 September Judging Period 28 November Result Announcement and Awards Presentation Ceremony

Assessment Criteria and Submission Requirements Assessment will be made on the organization s achievement in 2012 in the following areas: al : Effectiveness : Diversification : Impact : Innovative : Sustainability : Excellence : Entrants must demonstrate that their primary purpose is to educate the public in acquiring and learning to use planning tools, concepts and finance industry knowledge. Entrants must demonstrate how the public benefited from the financial education program(s). Entrants must show how a wide range of programs and initiatives can help to advocate financial literacy in Hong Kong. Entrants must address the specific needs of the public and achieve desirable outcomes. Entrants must demonstrate innovative use of resources to deliver creative financial education program(s). Entrants must show how the financial education program(s) and their work will impact positively on the community in the long term. Entrants must demonstrate outstanding character, performance and financial education value towards the community of Hong Kong. Financial Awards 2013 Awards Children & Youth Category NOTES 1 Excellence in Wise Money Management Excellence in Planning Financial Competition of To recognize the organization s effort in providing the best education to children and young adults in saving, spending, budgeting and etc. To recognize the organization s effort in promoting the importance of children and young adults. The Award aims to recognize the organization s outstanding achievement in organizing a successful financial competition to raise awareness of financial planning among young adults. The participants of the competition could be primary, secondary or university students. The following documents should demonstrate how and why your company deserves to win the Award(s): Program(s) outline: The outline should clearly describe the achievements and contribution for each related program conducted in 2012. Supporting/supplementary documents: Program reports: participant satisfaction survey, program survey, media report, event pictures, etc. Any material backing up the above claims or achievements. Adults Category Excellence in Women s Financial Excellence in Wealth Management Excellence in Credit Management Excellence in Medical & Life Protection Excellence in Retirement Planning Excellence in Family Financial Planning Best Adult Financial of NOTE 2 Women are earning and controlling more money than ever before. This Award aims to pay tribute to the organization for serving the demands of the financially independent woman. This includes providing unique and relevant information to address their special needs over time. To recognize the organization s effort in promoting the importance of wealth management in fulfilling future life goals. Good credit management is vital to your cash flow whether you are running a business or achieving life goals. This Award recognizes the organization s effort in educating the public in the appropriate attitude towards managing income and debt to create a prosperous financial future. To acknowledge the organization s efforts in providing free-ofcharge programs and initiatives which best educate and promote medical and life protection. To recognize the organization s efforts in promoting the importance of retirement planning to the community. To pay tribute to the organization s efforts in promoting the importance of family financial education for meeting expectations and needs of all family members. The Award goes to the organization that has made a significant contribution to advocating public financial education to adults. The following documents should demonstrate how and why your company deserves to win the Award(s): Program(s) outline: The outline should clearly describe the achievements and contribution for each related program conducted in 2012. Supporting/supplementary documents: Program reports: Participant satisfaction survey, program survey, media report, event pictures, etc. Any material backing up the above claims or achievements. The organization scores the highest marks in the above adult awards.

Awards Professional Training & Development Category Best Professional Training & Development Program Professional Training & Development Company of To pay tribute to the organization in developing a comprehensive, innovative and effective training program to its employees. To pay tribute to the organization s outstanding efforts in providing a series of effective and creative training programs to enhance the professional development of employees in 2012. The Award is open to financial organizations that provide structured training programs in comprehensive content and measurable results. Documents presented to us should include: Training program outline: Clearly describe the objective, curriculum, medium of delivery, number of participants, instructor profile, achievements and contribution for the program conducted last year. Supporting / supplement documents: Reports: program survey, evaluation report, program photo, etc. Any material backing up the above claims or achievements. Please attach six hard copies of teaching materials for the judges reference. The Award is open to all financial organizations that provide professional training and development to employees in financial planning. The following documents include: Overall training strategy and achievements. Please list out all related training programs operated in 2012 following the criteria of Best Professional Training & Development Program. Publication & Multi-Media Category Children s Book of Adult s Book of Website of Financial Mobile Apps of Innovative al Game of To acknowledge the dedication and commitment of the organization in supporting financial literacy in Hong Kong through production of easy-to-read and practical financial planning books for children and adults. To acknowledge the organization whose mission is to promote financial literacy in Hong Kong through effective use of a website. To acknowledge the organization s efforts in promoting financial literney among the Hong Kong public through financial planning mobile applications (apps). To acknowledge the organization whose game demonstrates a high level of innovation and creativity in promoting financial literacy in Hong Kong. The Award is open to all organizations (not limited to financial organization) that have published books and publications in 2012 which are accessible to the target readers. The primary objective of the books and publications is to meet the needs of target readers in financial planning. Name of publication Publisher Publication date Content Characteristics Distribution channel Any materials backing up the above claims or achievements. Please attach six hard copies for judges reference. The Award is open to all organizations (not limited to financial organization) that have been running a website in 2012 and that is freely accessible to a public in search of practical financial information and/ or advice. Name of website / Owner of website Unique concept(s) Website content User experience Number of visitors / hit rates The Award is open to all mobile applications running in 2012 in which up-to-date, useful, relevant financial information is easy-to-use and readily available at your fingertips. Name of application Name of developer / Name of owner Available platforms: ios / Android/ both App content Unique concept(s) User experience Downloading rates Any materials backing up the above claims or achievements. The Award is open to all organizations (not limited to financial organization) that developed and ran an innovative game during 2012 that is freely accessible to the public. Name of game Owner of game Unique concept(s) Program content User experience Number of users/ participants Any materials backing up the above claims or achievements.

Awards Company of Company of NOTE 2 The Award goes to the organization that has made a remarkable contribution in IFPHK Financial Awards 2013 in advocating public financial education in Hong Kong. The organization scores the highest marks in Children & Youth Category (20%), Adults Category (30%), Professional Training & Development Category (20%) and Publication & Multi-Media Category (30%). Accredited Professional Financial Planning Firm 2013 Awards Accredited Professional Financial Planning Firm 2013 Banking / Insurance / To demonstrate that good financial planning practice is key to success in financial organizations. Independent Financial Advisory This award is open to all financial planning organizations that employ CFP professionals or AFP professionals and can fulfill the following criteria in 2012: 1. A minimum of 50 CFP professionals and AFP professionals are employed; or 2. At least 50% of staff who are engaged in regulated activities are CFP professionals or AFP professionals. The company has at least 10 working staff engaged in regulated activity. Important Notes: 1. Children refers to all primary school students. Youth means all secondary school, college and university full-time students excluding master and doctoral students. 2. The applicant cannot nominate themselves for Best Adult Financial of and Company of, as the winner will be selected by judges among the winners in each related categories. 3. Please refer to the Guidelines and Entry Samples on IFPHK website at www.ifphk.org. 4. Entry to the award(s): please state the award(s) your organization is participating on the application form. IFPHK Financial Awards cum Accredited Professional Financial Planning Firm 2012 Event Highlights The first Awards presentation ceremony held at The Atrium, Island Shangri-La Hong Kong on 20 September, 2012 was attended by over 100 guests. The General Secretary of the Hong Kong Examinations and Assessment Authority Dr. Tong Chong-sze, graced the event with his presence as Guest of Honour. Other prestigious award presenters included Legislative Council Member (Insurance) Mr. Chan Kin-por BBS, JP, Chairman of IFPHK (2011-2012) Mr. Paul Pong, Sitting Chairman of IFPHK Mr. Steve Chiu, Chief Executive Officer of IFPHK Mr. Dennis Lau, Chief Executive of BOC Group Life Assurance Co. Ltd. and Advisory Council Member of IFPHK Mr. C.F. Choy, Chairman of Hong Kong (SME) Economic and Trade Promotional Association Mr. Simon Cheung and Chief Operating Officer of South China Media Group Ms. Teresa Fung. Judging Panel To ensure the fairness and credibility of the Awards, our judging panel is made up of representatives from regulators, the financial services industry, academia and the media. Judges of 2012 include: Mrs. Ivy Lai Director, External Relations, Hong Kong Securities and Futures Commission Prof. Raymond So Dean, School of Business, Hang Seng Management College Mr. Eddie Wang Senior Advisor, McKinsey & Company and Former President of China Minsheng Bank Dr. Lo Wing Yan Vice Chairman, South China Media Group Mr. Dennis Lau Chief Executive Officer, The Institute of Financial Planners of Hong Kong Winning Companies

IFPHK Financial Awards cum Accredited Professional Financial Planning Firm 2013 Application Form Please complete and return this application form with application materials to IFPHK by post or in person on or before 14 August, 2013. For applications submitted by mail, the post mark will be taken as submission date. The application materials should be in format of printed copy (six copies) and soft copy (six copies, please save files as PDFs on a CD). Applicant must state clearly the awards they are participating in and provide relevant information for judging and assessment. Applicant may take the Guidelines and Entry Samples on IFPHK website at www.ifphk.org as reference. The application form and supporting / supplementary materials can be written in Chinese or English. The information disclosed on the application report including idea and mission, initiatives, facilities, system, program and activities must be conducted or completed between 1 January, 2012-31 December, 2012. The application must be endorsed by the relevant head of the department. The application materials provided will be used for marking purpose. Applicant shall be liable for any incorrect or missing section from the application materials and may be disqualified if any false information is found. Please where appropriate Section A: Company Information Name of Company: Industry Sector: Banking Insurance Independent Financial Advisory Others (please specify) Section B: Contact Person Name (English): Name (Chinese): Contact Number: Title: Mr Ms Miss Email: Position: Department: Office Address: Section C: Awards Application (you may choose more than one item) Children & Youth Category Excellence in Wise Money Management Excellence in Planning Financial Competition of Financial Awards 2013 Adults Category Professional Training & Development Category Excellence in Women s Financial Excellence in Wealth Management Excellence in Credit Management Excellence in Medical & Life Protection Excellence in Retirement Planning Excellence in Family Financial Planning Best Professional Training & Development Program Professional Training & Development Company of Publication & Multi-Media Category Children s Book of Adult s Book of Website of Financial Mobile Apps of Innovative al Game of Note: Applicants cannot nominate themselves for Best Adult Financial of and Company of. Accredited Professional Financial Planning Firm 2013 Banking Insurance Independent Financial Advisory Section D: Company Endorsement (To be completed by department head) On behalf of the captioned company, I hereby participate in IFPHK Financial Awards cum Accredited Professional Financial Planning Firm 2013, and agree that the information provided on this application form and application materials is intact, accurate and factual. I have read and agreed that IFPHK can use or preserve the information provided. I acknowledged that the media partner of these Awards ( Hong Kong Economic Times ) may contact me in order to coordinate the Awards Presentation Ceremony and related marketing initiatives. Signature and Company Chop: Name: Date: Contact Number: Position: Department: