& SPONSORSHIP OPPORTUNITY
CONTENT : A BRAND OPPORTUNITY WHAT IS OUR AUDIENCE EPISODES KEY WEST MIAMI SPACE COAST ST. AUGUSTINE ST. PETERSBURG ODD S AND END S COMING SOON AIRING NETWORKS AND ANALYTICS DISTRIBUTION SUMMARY FACEBOOK ANALYTICS WEBSITE & GOOGLE RANKING YOUTUBE REPLAY SYNDICATION & GROWTH PRESS & AWARDS TESTIMONIALS BROADCAST OPPORTUNITIES SUNSHINE SPONSOR SHOW SPONSOR FEATURE SPONSOR DIGITAL OPPORTUNITIES AVAILABLE SPECIAL PROMOTION CONSIDERATION PRESENTING TEAM ACTIVATION DEADLINES CONTACT 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Travel Thru HISTORY A Brand Opportunity You are receiving this with an exclusive offer and opportunity to be a part of history. Thanks to our recent Emmy Nomination, Travel Thru History (currently airing on MeTV) will Syndicate to audiences across Florida via major broadcast networks including ABC, CBS, NBC and FOX. First Airing Date June 2014 Enjoy your journey. 01
INTRO What is Travel Thru History? Travel thru History is an exciting television show (and growing blog) sparking interest in travel and history. Each episode highlights a different destination city and tells its unique story bringing historical facts to life. Travel Thru History is more than just an Emmy-nominated television show. It s an audio-visual experience that injects the viewer right into world history. The viewer can delve deeper into the history, culture, or attractions on the TravelThruHistory.tv website. 02
AUDIENCE The viewing audience of Travel Thru History trends Women, age 35 and up. They are: Highly educated Those who enjoy history Enjoy travel Baby Boomers Set a travel/vacation budget annually Moms with families Discretionary income Decision makers and household advisors 03
EPISODES
05 Key West Episode Locations include: The Mel Fisher Museum, Michael Gieda Custom House, Fort Jefferson, and Ernest Hemingway s home.
06 Miami Episode Locations include: Vizcaya Museum and Gardens, the Spanish Monastery, Dr. Paul George Little Havanna Walking Tour, Miccosukee Indian Village, and an interview with George Nary CB at the Surfcomber hotel.
07 Space Coast Episode Locations include: Includes a tour of the Kennedy Space Center Visitor s Complex and we learn about NASA s future public - private endeavors.
08 St. Augustine Episode Locations include: Jay Humphreys St. Augustine, Ponte Vedra, Castillo San Marcos, the Pirate Museum, the Oldest Store Museum, the Lightner Museum, and the Fountain of Youth.
09 St. Petersburg Episode Locations include: An interview with David Downing from Visit St. Pete/ Clearwater, St. Petersburg Museum of History, Dali Museum, Tarpon Springs Sponge Docks, and Fort Desoto.
10 Odd s and End s Episode Locations include: Weekie Wachee Springs State Park, Ted Williams Hitters Hall of Fame, the Presidential Hall of Fame, and Pinball Museum.
Coming Soon Atlanta Date Pending Savannah Aired on Me TV 2013 - soon to syndicate New Orleans Aired on Me TV 2013 - soon to syndicate Jacksonville Date Pending Orlando Date Pending Daytona Date Pending Pensacola Date Pending 11
CURRENT Airing Networks and Analytics MeTV Network Airs in over 150 US television markets Available in 90% of US households 104 million potential viewers Weekly Saturday morning time slot Owned by Weigel broadcasting and distributed by MGM 12
DISTRIBUTION SUMMARY METHOD DESCRIPTION Network Broadcast Digital Tier Network Broadcast TravelThruHistory.tv Syndicated to 13 Florida broadcast markets, mostly ABC affiliates. Saturday & Sunday 6 am 3 pm time slots MeTV Network, 150 Markets, 104 Million US households Site is promoted with in show ads plus social media. 30,000 page hits a month. 13 Amazon on Demand Worldwide distribution by TVS syndication. Educational DVD sales to US schools via Landmark Media.
4 8 0 8 FACEBOOK ANALYTICS 4,808 Page Likes as of 03.14.2014 14 Promoted By Ads In The Show Along With Daily Historical Facts Featuring our Episode Locations Highest post reach: 5,100 users
WEBSITE & GOOGLE RANKING 15 Through search engine optimization and online marketing, we see a considerable organic traffic to the Travel Thru History website Organic search: 49.6% Social: 19.4% Direct: 16.5% Referral: 14.5%
YOUTUBE REPLAY Youtube replay Videos are promoted thru Facebook, blog following, website, and as a promoted reminder during every show airing that more travel thru history programming is available on youtube.com 16
SYNDICATION & GROWTH SUMMER 2014 MARKET STATION NETWORK TIME Orlando WESH NBC Sat 1:30 p.m. West Palm Beach WPEC CBS Sat 1:30 p.m. Pensacola/Mobile WPMI NBC Sat 1:30 p.m. 17 Jacksonville WJXT Independent Sat 1:30 p.m. Panama City WJHG NBC Sat 1:30 p.m. Tallahassee WTXL ABC Sat 1:30 p.m. Fort Meyers WFTX FOX Sat 1:30 p.m. Sarasota WWSB ABC Sat 1:30 p.m. WMYG MY Sat 1:30 p.m. Gainesville WNBW NBC Sat 1:30 p.m. WGFL CBS Sat 1:30 p.m. Tampa WTOG CW Sat 1:30 p.m.
PRESS & AWARDS Travel Thru History Launches Via Kickstarter.com, Debuts on MeTV Network - [2-1-12] Travel Thru History Show Seeks International Destinations For Season Two, Signs Belize - [2-6-13] Travel Thru History Wins Bronze Telly Award for Broadcasting - [5-1-13] Travel Thru History is Nominated for a National Daytime Emmy - [5-2-13] With Friends Like These Who Needs Emmy s - Lake Mary Life Magazine [9-1-13] Former Seminole Resident Films Travel Show - TBNweekly.com [10-8-13] 18
TESTIMONIALS Travel Thru History has worked with 22 distinct tourism offices in North & Central America, and is making new partners in Europe. The Travel Thru History show has been a remarkable way for us to get our city s PR message to a US nationwide audience. SeeTorontoNow.com The producer s are highly organized & effective storytellers working with our staff all along the way to make a phenomenal product. MeetMinneapolis.com 19 It was a great experience working with John and Joe. We were very happy with the exposure we received from the show. GotoLouisville.com Working with Joe Dorsey and Red5 Creative team for the Salt Lake segment on Travel Through History was a great experience and offered some incredible exposure to one of our top travel segments. If you and your destination have the opportunity to be a part of this series or another project involving Red5Creative, I strongly recommend participating they re pros at what they do and enhance their distribution and promotion through their far-reaching social media channels. Visit Salt Lake Director of Communications - Shawn Stinson
BROADCAST OPPORTUNITIES
SUNSHINE SPONSOR 21 10 second Promotional Leader and 10 second Tag Airing in the entire state of Florida for every show Production of promotional leader and tag 90 Second Feature on Company/Organization in middle of every show including Syndication and replay/youtube features Production of 90 Sec ond Feature 90 Second feature promoted on Facebook 2x a month during airing dates 90 Second Feature showcased on Website homepage consistently
SHOW SPONSOR 10 second Graphic/Voice over Promotional Leader on show Production of promotional tag 60 second feature on company/organization at end of show including syndication and replay/youtube features Production of 60 second feature 60 second feature promoted on facebook day of airing Mention on facebook reminder day prior to airing 60 second feature showcased on website consistently thru page hosting replays of feature 22
FEATURE SPONSOR 23 5 minute promotional segment featuring Production of segment including scripting, video shoot, editing and graphics as necessary (following theme of rest of show format) Promotion of feature on website Promotion of feature on facebook Reply feature on youtube Press release on feature issued
DIGITAL OPPORTUNITIES AVAILABLE We support Attractions and Destinations! Promote yours thru our 2,000 Fans (and growing daily), with our optimized and well visited website, or create your own promotional video. We can help you with each and help design a custom marketing program to grow your visitors, fans and revenues! Facebook Promotions On (Web) page Promotions Video Production Digital Advertising Photography 24
SPECIAL PROMOTIONAL CONSIDERATION 10 second info-graphic at the end of the show stating Promotional consideration provided by (your brand) 25
PRESENTING TEAM 26 Red 5 Creative has over 20 years of combined experience producing television programming and has over two dozen broadcasting awards. The Clear Agency is a strategic communications and marketing firm with award winning tools in creative, digital, production and experiential brand management. Red 5 Creative and The Clear Agency are working together to bring you this comprehensive broadcast opportunity and a perfect blend of production quality, distribution, and strategy to take your promotional dollars further.
ACTIVATION DEADLINES Sunshine Sponsor - April 15 Show Sponsor - April 15 Feature Sponsor: Miami - May 1 St. Pete - May 21 Space Coast - May 7 Key West - May 28 St Augustine - May 14 Odds and Ends - May 28 Special promotional consideration 10 second special promotional consideration provided by name mention 27 Digital Opportunities - ongoing
CONTACT INFORMATION To take advantage of opportunities, discuss partnerships or for more information contact Jenn Greacen Jenn@theclearagency.com 727.489.2332