ISV Cloud Program - der schnelle Weg in die Wolke

Transcription

1 ISV Cloud Program - der schnelle Weg in die Wolke Ing. Peter Ploiner Manager Channel Business Development Cloud Computing OCG Arbeitskreis Cloud Computing Wien, 22. Juni 2011

2 Nr. 3 globalen IT-Services Anbieter Rang Unternehmen Anteil in % 1. IBM 7,2 % 2. HP 4,5 % 3. Fujitsu 3,1 % 4. Accenture 2,7 % 5. CSC 2,1 % Nettoumsatz GJ08* Mrd. US$ IT-Services 27,6 (54,7 %) Systemplattformen 6,7 (13,3 %) Sonstige Produkte 16,1 (32,0 %) Gesamt 50,5 (100 %) Zusammengefasste Zahlen der Fujitsu Gruppe für das Geschäftsjahr, das am 31. März 2010 endete. US$1 = 93,43, 1 = 125,93 1

3 Fujitsu Cloud Approach 1 Produkte mit Uplink (Hybridcloud) Rechenzentrum in der Box (Primergy BX 400) Erweiterung um Server, Storage, Backup 2 Infrastructure as a Service Server as a Service Storage as a Service Workplace as a Service 3 Business Enablement Services ISV Cloud Programm Vercloudifizierung der Software ohne Eingriff auf Source Code Flexible Abrechnungsmöglichkeiten, Marktplatz 2

4 Situation of the ISV Market There are several s of ISVs worldwide Over 98% of them have existing applications that are not SaaS ready If Cloud and SaaS becomes as popular as currently assumed, then many of these ISVs will feel pressure to move towards SaaS models Forecast: Global Public Cloud Market Size, 2011 to 2020 The spreadsheet detailing this forecast is available online Total public cloud markets (US$ billions) 180 BPaaS 150 PaaS SaaS IaaS

5 Why SaaS? Advantages for ISVs Enter New Markets Expand awareness & reach via the internet Additional market offering beyond classical license sale Participate in online market & branch places More Efficient Sales Integrated online sales & marketing Integrated online delivery & service Cost Reduction through Centralized Operating Model Automated provisioning & reporting Frequent & incremental upgrades Easy scalable infrastructure 4

6 Options for ISVs to go Cloud with Fujitsu Outlook: Build new cloud applications New SW development in an environment for free More options due to development from scratch Intelligent integration into our Fujitsu Cloud Today: Instant use off existing application Continue using established Independent Development Environment (IDE) No new SW coding necessary Fast SaaS enablement & time-to-market No Fujitsu fees for enablement & usage Re-use Existing 5

7 The ISV Cloud Program 6

8 Our ISV Cloud Program Levels & Offerings PaaS ISV SW development environment Marketplace Fujitsu ISV Offerings BES - Business Enablement Solution IaaS BES - Business Enablement Solution IaaS Strategically ranked BES & Fujitsu Cloud BES & Fujitsu Cloud & Marketplace / Visit 2011 BES only for strategic reasons possible PaaS development environment in preparation SaaS Registered SaaS Complete ISV ISV 7

9 Key Elements of our Business Enablement SW Account Management contracts customers to service providers Subscription Management subscriptions of customers / users to services Identity Management org & user info to enforce service & data policies Brand Management Customizable Portal (Color, Logo, Text) Event Management record & retrieve events, support metering Billing accounting & valuation of subscriptions & billing events Bill Presentment producing invoices to customers Payment Collection collecting money & handling payment problems Service Provisioning registering products, providing product info Tenant Provisioning providing a product instance to customer Portal Web site for customers & users to buy & administer subscriptions Reporting various reports for customers & providers 8

10 Summary of Key Value Propositions Cooperating with Fujitsu What's in it for the ISV? SaaSification and Cloud use without reprogramming of the application Revenue-share-model that implies no pre-investment No vendor-lock-in from our Business Enablement SW A global marketplace that ensures access to new markets One-stop-shopping and end-to-end support by Fujitsu Our global IaaS-Platform as a solid foundation Fujitsu, your single point of contact for easy, fast and reliable cloud business 9

11 The Fujitsu SaaS Marketplace Complementing the ISV Cloud Program Availability in second half of

12 BES SaaSification Process < 2 weeks Checklist SaaS suitability Demo Workshop Evaluation Contract Integration Workshop Implement Integration (PoC) initial contact 30 minutes 1-2 hours offline ½ day < 1 manweek ready for commercial contract business model SW ownership web service calls GUI look&feel integration basics identify work items free SW usage for PoC Fujitsu support commitment for PoC Customer Quote commitment Integration Guide training details of technical interfaces BES mapping to customer s business case customer implements web service calls declaration of technical services definition of marketable services test with friendly users 11

13 Austrian Partner diperia Demo Environment Go live scheduled

14 Austrian Partner Verpura 13

15 Checklist SaaS suitability Technical criteria's to fit to FUJITSU s ISV CLOUD PROGRAM The ISV has to be able to change the code of his software. The R&D of ISV has to be flexible and product management has to briefed in order to establish a second licensing model (SaaS). The software should not be dependent of 3 rd party software. If so, the third party software should provide a SaaS licensing model. Deployment of the software doesn t require a high degree of customizing. Only little project specific effort should be provided per end user. Web Frontend (i.e. JSP, JSF, PHP,.NET, ASP,.. ) OR software has to be terminal server capable. Software has to use web services (web service capabilities) If software is not using web services, it has to be a java based application in order to use the Fujitsu Java API directly. The API is well documented and can be accessed easily. There are cookbooks and sample applications for a quick ramp up. 14

16 Last but not least Security & Availability Tier level 3+ for EU and equivalent certifications for the other regions Access control utilizing visual and biometric recognition Security Fujitsu's data centers Data center disaster recovery/continuity Synchronized and automated archival options Interrupt free maintenance Single point of failures eliminated Availability Modularly extendable Expansion space for a second "mirrored" data center Extensibility Saving on operation costs using innovative facility technology Power Usage Effectiveness (PUE) value of 1.45 Energy efficiency 15

17 Security and Reliability 16

18 Analyst Feedback confirms our Strategy Portfolio-Attraktivität 100% 0% 50% Experton Market Insight Cloud Vendor Benchmark 2011 Deutschland Cloud Services: IaaS Public Fujitsu 0% 50% Wettbewerbsstärke 100% 17

19 Fujitsu Dynamic Cloud Your Gateway to Success 18

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