Evolution or Revolution: Next steps in the journey for successful hosters
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1 Evolution or Revolution: Next steps in the journey for successful hosters Pavel Ershov Odin Sales, Marketing and Customer Success
2 Hosting TODAY What Next? IaaS VPS Hosting Website Hosting Dot-com Bubble
3 Challenges Price Wars Commoditization Complexity Capital Investment Competition
4 Opportunities SMB cloud service market forecast through 2018 SMB service needs are complex and they have a myriad of choices $ 98.7B 2015 $ 158.9B % CAGR 8-10 Services consumed by SMBs by 2018 Source: Odin SMB Cloud Insights
5 SMB Cloud Spending 14.1% CAGR 14% CAGR 14.2% CAGR 25.9% CAGR $ 38B $ 56B $ 17B $ 26B $ 19B $ 29B $ 24B $ 48B Infrastructure as a Service Web presence and web applications Unified communications Business applications *SMB: employees Source: Odin SMB Cloud Insights (Global), 2015
6 Business Applications Top Business Applications through 2018 File sharing Online backup Online accounting Support and help desk Most Important Factors in Choosing Business Applications Payroll and HR Virtual desktop (VDI) Online CRM 40% 22% 19% 19% Business need Customer experience Price Features and capabilities Source: Odin SMB Cloud Insights (Germany), 2015
7 Managed Services $ 43B Managed Services from Cloud Service Providers in % CAGR in 2018 Source: 451 Research s Market Monito, 2015 By 2020 clouds will stop being referred to as "public" and "private" and ultimately they will stop being called clouds altogether. Source: IDC. Worldwide and Regional Public IT Cloud Services Forecast
8 What s Next? Continue to evolve or revolutionize and grow.
9 New Business Models 8 Expand: Platform Hybrid: Upgrade: Modernize Hosting Managed Legacy Services Services Hosting + Syndicated Business Services
10 Platform Upgrade: Modernize Legacy Hosting Business 9 Key Drivers Growing complexity Slow time to market Exponential costs increase Benefits Predictable costs Rapid time-to-market + innovative solutions Pay-as-you go
11 Hybrid: Hosting Services + Syndicated Services Your Hosted Services Syndicated Services Integrated Cloud Solutions 10 Web IaaS VPS Hosted Security Backup-as-a-Service Desktop-a-a-Service + = Your portfolio now supports all SMB business needs
12 Expand: Managed Services 11 Complete Product Offerings Cloud Infrastructure Security, Backup, Recovery Business Applications Websites and Digital Agency Services Communications and Collaboration Additional Revenue from IT-as-a-Service Assessment IT Consulting Provisioning Support User Activation Disaster Recovery MGMT Migration Services Business Intelligence
13 Modernize Platform Sell integrated cloud solutions: Syndicated + Hosted IT-as-a-Service 12
14 13
15 Full-service provider for small and midsize business with solutions $ 3-4M Increase in profit with Microsoft CSP services
16 Leading technologies including Odin Service Automation (OSA) and all associated intellectual property associates including over 200 experienced engineers Strong global presence Extensive customer portfolio including Telcos and Hosters Global IT leader Fortune 62 Largest IT channel of over 200,000 businesses Expansive portfolio of over 1700 vendors 27,000 associates
17 On premises Cloud based Fully integrated, customizable on premises automation platform for larger companies. Multiple reseller channels. Complete Automation Platform Private Label Cloud Automation Fully managed service for large companies with substantial resources and no infrastructure required. Fully integrated, customizable automation platform with quick install and smaller infrastructure. Agile Automation Platform Custom Store Smaller companies with no infrastructure required and optional managed services. Reseller Marketplace Comprehensive ISV Ecosystem Fully Cloud based fast implementation of cloud services to end customers
18 On premises Cloud based Fully integrated, customizable on premises automation platform for larger companies. Multiple reseller channels. Complete Automation Platform Private Label Cloud Automation Fully managed service for large companies with substantial resources and no infrastructure required. Fully integrated, customizable automation platform with quick install and smaller infrastructure. Agile Automation Platform Custom Store Smaller companies with no infrastructure required and optional managed services. Reseller Marketplace Comprehensive ISV Ecosystem Fully Cloud based fast implementation of cloud services to end customers
19 April 11-13, 2016 Phoenix, AZ ingramcloudsummit.com CODE: CS16TD3 Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. 18
20 Next Step Visit the Odin Booth: F10 Attend Breakout Sessions at Meeting Room Petit Paris 1. APS - Your gateway to a global cloud Tuesday, 3 PM Wednesday, 10 AM Thursday, 11 AM 2. Leveraging big data and predictive analytics in your winning cross and upsell strategies Tuesday, 11 AM Wednesday, 2 PM Thursday, 12 PM 3. How to accelerate your cloud business with Odin for Microsoft CSP program Tuesday, 2 PM Wednesday, 4 PM Thursday, 10 AM 19
21 Thank You
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GLOBAL HEADQUARTERS 500 SW 39th Street Suite 200 Renton, WA 98057 USA main: +1 425 282 6400 HostingSales@odin.com EMEA Willy-Brandt-Platz 3 81829 Munich Germany main: +49 89 450 80 86-0 HostingSales.eu@odin.com
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