Clarity Marketplace automates the management of multi-channel business environments, supporting both customers and business partners

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1 Clarity Marketplace automates the management of multi-channel business environments, supporting both customers and business partners clarity.com

2 Clarity s innovative solution has helped TelstraClear deliver on its vision for the VISP eco-system, and prove to the in-dustry that a win-win exists in the new business models being introduced around the world Raymond O Brien Head of Wholesale TelstraClear New Zealands 2 Clarity Simplifying Operations

3 Automating customer processes for account management, ordering and billing lets operators meet the increasing desire of customers to use self-service capabilities. Simultaneously they can reduce the significant operational costs of maintaining in-house customer services. Generate new revenue streams, stay competitive and meet customer demands. Revenue Growth with Innovation Operators face the challenge of managing increasingly complex business models to deliver multi-play, multi-vendor services and products to customers. They need to simplify channel management to streamline customer and partner interactions. Automating customer processes for account management, ordering and billing lets operators meet the increasing desire of customers to use self-service capabilities. Simultaneously they can reduce the significant operational costs of maintaining in-house customer services. Operators must reduce the complexity and cost of operations. Rationalising the processes to manage business partners, from rapid product development, reselling and on-selling to the management of account settlements makes this possible. Efficient and effective marketplace management lets operators generate new revenue streams, stay competitive and meet customer demands. They need solutions that recognise the relationships between suppliers and customers to adapt quickly and compete in sophisticated, next generation markets. Clarity Benefits for TelstraClear New Zealand Managing 39 Virtual ISPs and their enduser accounts with one secure solution providing White Label services Fast and efficient market differentiation with a componentised re-usable catalog, managing 300+ product bundles based on 27 core products Clarity Simplifying Operations 3

4 Marketplace Customer Manager Clarity Services Unified Catalog Order Manager Revenue Manager Consulting Business Quality Manager Infrastructure Management Fulfillment Assurance Program Governance Network Project Controller Network Asset Controller Network Site Controller Service Manager Performance Manager Inventory Manager Alarm Manager Identifier Manager Ticket Manager Discovery SLA Manager Spatial Manager Test Manager Field Service Manager Network & Systems Education Support Partner Support System Connect Report Connect Element Connect Figure 1: Clarity s Unified Architecture Marketplace Clarity Marketplace Suite Clarity Marketplace automates the management of multi-channel business environments, supporting both customers and business partners. With integrated support for customer and partner practices, it simplifies business processes with: Customer account management and self-care, order management, billing and payment processing through a secure, web services based front-end Rapid product development, with a TMF SID compliant, re-usable product catalog to create new products and bundles, incorporating third party components Key Benefits Simplify and reduce the cost of retail and wholesale channel management with a common interface and supporting business processes Cost effectively manage high volume order processing with end-to-end automated ordering and fulfillment processes Enable faster and cheaper product differentiation with reusable, componentised product models Develop new channels to market by extending the catalog and self-care capabilities to resellers to repurpose for their own markets, including integrated settlements to reduce revenue leakage Third party account management, ordering, provisioning and settlements 4 Clarity Simplifying Operations

5 Clarity Marketplace Products Clarity Customer Manager provides a secure Web Services interface to support the growing trend of customers choosing to manage their own accounts online. It manages all customer account activities, including self-service ordering of complex product offerings with a flexible interface to enable on-demand product bundling. A secure, web-based interface for customers to manage their account details, order products and services, view bills and make payments. Figure 2: Order Manager Role based access for Customer Service Representatives (CSR) to respond to customer queries and log incident reports. Order capture, including sign-up wizards for new customers, availability and eligibility checking and order status updates. Integrates with Clarity Fulfillment to check availability of services, resource reservations, service status updates and incident tracking. Clarity Unified Catalog provides a componentised product catalog to efficiently build multi-technology and multinetwork products and bundles. It offers the convenience of pre-integration to the Clarity Suite to quickly get new offerings ready for ordering, provisioning and billing. Definition and composition of re-usable product components, products and bundles with attribute definition and version management Flexible product model to support multi-technology offerings to build next generation multi-play offerings Rules management to incorporate business logic into product definitions Rating profile definition for one-time, recurring and usage charges associated with product offerings TMF Information Framework (SID) compliant to expose catalog to other applications Figure 3: Clarity Unified Catalog Clarity Order Manager manages the orchestration of fulfillment workflows to deliver orders through to the network for activation, and update all other OSS and BSS applications with relevant order details. Modular workflow definition that can be reused across multiple products Automated order processing including order capture, workflow decomposition and execution, milestone monitoring and reporting Jeopardy and rollback management, with interactive augmentation of workflow in progress, to remedy exceptions and send notifications Manual task management with workgroup inboxes for task assignment Integrates with Clarity Customer Manager to capture orders through self-service and provide direct visibility of order status Integrates with Clarity Service Manager for end-to-end delivery of services in network for complex services Clarity Simplifying Operations 5

6 Service Vendor Software Vendor Hardware Vendor Platform Owner Retailer X Wholesaler Customer Customer Retailer Y Retailer Z Customer Customer Customer Figure 4: Clarity Wholesale ISP Manager maps the reseller channel hierarchy. Wholesale ISP Manager lets resellers use the Clarity Marketplace solution to manage their own retail and wholesale channels. They can quickly offer products for resell, reaching niche markets and providing new revenue streams. Clarity Revenue Manager provides integrated rating, billing and payment processes for any product, increasing billing accuracy and reducing revenue leakage. Network usage mediation with Radius (AAA) aggregation & metering of network usage Bill calculation based on usage, one off charges, recurring charges, part-period pro-rata and other charges and credits Statement generation viewable by customers and CSRs through user interface, or available for printing Payment processing, including batch, overdue, and payment adjustment processes Integrated settlement generation for resell channel reconciliation and payment Web Services to ERP financial systems including Accounts Receivable, Aged Debtors and General Ledger Clarity Wholesale ISP Manager lets resellers use the Clarity Marketplace solution to manage their own retail and wholesale channels. They can quickly offer products for resell, reaching niche markets and providing new revenue streams. Enable resellers and their customers to order products and manage accounts using self-service capabilities through a secure, portioned White Label interface Allow resellers to extend the product catalog with their own products, bundles and pricing to differentiate their market offerings Accept reseller orders and orchestrate fulfillment with the same robust process workflows used for the operator s direct retail channels Manage reseller account hierarchies, to accumulate usage and other charging information on individual accounts for billing and integrated settlements 6 Clarity Simplifying Operations

7 The Clarity Portfolio The Clarity Portfolio is a unified solution designed to support the key business processes required to build and manage network infrastructure, create and sell innovative products, and fulfill and assure customer services. It is built on a common, modular, product architec-ture to provide end-to-end management of a multi-vendor, multiplatform, multi-service network. With a configurable and reusable design, the Portfolio is used to: Reduce operational costs with an integrated, adaptive solution to reduce the time, cost and resources required for the deployment and ongoing management of complex and evolving networks Increase competitiveness with the tools to quickly build revenue streams and adopt new business models whilst reducing the cost of market operations Implement industry best practices with embedded technology models, interfaces and automated process workflows across a single platform to proactively manage end-to-end business operations Build customer rapport by providing superior customer experience, high service quality, and competitive pricing Deployment Options Clarity modules can be deployed independently to meet a specific business need, or as a complete preintegrated solution to provide end-to-end management of all network operations. Please contact Clarity to discuss hosting and Software as a Service deployment options. About Clarity Established in 1994, Clarity s global headquarter is in Sydney, Australia, with offices located world-wide. For further information us at info@clarity.com or visit Clarity Simplifying Operations 7