A guide to the campaign and ordering its materials

Transcription

1 Updated October 2013 for NHTW! A guide to the campaign and ordering its materials This document will: explain how to order It Starts With Me campaign materials and get involved show you all current resources that you can order explain how to order National HIV Testing Week materials explain how to order It Starts with Me campaign materials if you re not an HIV Prevention England (HPE) partner.

2 It Starts With Me It Starts With Me is an England-wide HIV prevention campaign lasting from April 2013 to April It promotes testing and condom use and is produced by Terrence Higgins Trust for the Department of Health-funded initiative HIV Prevention England (1). Who is it for? The campaign s audiences are Black African people and gay and bisexual men in England (who together account for 7 in 10 people with HIV). The look of the campaign is similar for the two populations but content is tailored accordingly and delivered via discrete channels to reach each audience. The campaign website has an African and gay version and is the hub of campaign activity, promoting access to testing and condoms. Social media activity is communicating with thousands of people from the target audiences. Pre-testing of campaign messages with hundreds of members of both target groups ensures maximum acceptability, from press and outdoor advertising and printed small media, to digital and online messaging and interactive tools. What is it trying to do? The campaign has regular amplification phases which focus on a particular aspect of testing or condoms. The first (launched in April 2013) focused on testing, the second (in June) on access to condoms and condom variety, the third (in November) will promote National Testing Week and the fourth (in early 2014) will highlight another condom-related issue. It Starts With Me is about personal responsibility. The goal is to mobilise people around their own role in condom use and regular testing. The campaign comes at the start of an exciting new era in the fight against HIV. We now have proof that HIV treatment can dramatically cut how infectious a person is. This is allowing us to imagine a sharp drop in new infections if we encourage more people with HIV to test and start treatment (while we all continue to use condoms). It Starts With Me will increase knowledge around the benefits and acceptability of testing and condoms, and promote greater access to both. The campaign s call to action is clear: Test. Treat. Protect. Take action. How will you measure success? Monitoring and evaluation is being carried out by Sigma Research of the London School of Hygiene and Tropical Medicine. They will measure the campaign s effectiveness in meeting its objectives around national and local campaign activity. They will also record key indicators of success, such as campaign recognition and changes in annual testing rates. Who else can get involved? Key to the success of It Starts With Me is ensuring that people like you can champion the campaign locally. We are keeping non-hpe partners informed of campaign Produced by Terrence Higgins Trust for 2

3 developments - this includes commissioners, clinicians, faith leaders, community businesses, Directors of Public Health and sexual health clinics, as well as HIV and other voluntary sector and primary care agencies. I want to order free It Starts With Me material. What do I do? We re very pleased you want to promote the campaign locally. HPE has commissioned local partners to deliver the campaign but materials are available to all organisations in England to use in their work with Black African communities and gay and bisexual men. How To Order Order your free items at resources The online order form will be updated three or four times a year whenever a new phase of the It Starts With Me campaign launches. A small number of items are not free (currently this applies only to t-shirts and travel wallets). You can order these at Branding Most items carry no Terrence Higgins Trust logo with the exception of posters. However there is a no logo poster with an empty space designed to promote local services during National HIV Testing Week Costs Pdfs of campaign material are available free to download and print using the pdf links in the catalogue. It Starts With Me informational materials can usually be provided and delivered for free (except in cases when exceptionally large quantities are requested). There is an at-cost charge for promotional items, which currently only applies to T-shirts and travel wallets. If you are willing to pay to have your logo printed on items, this is possible. Quantities Requests will be handled by Terrence Higgins Trust on a case-by-case basis, depending upon the quantities requested. Reasonable requests for printed resources should be able to be met in full. Please note: campaign materials have been written for Africans and gay men and funded for targeted distribution to them, not for the general public. HPE material is funded for distribution in England only. 1. HPE is managed by Terrence Higgins Trust, supported by BHA for Equality, MBARC, Sigma Research at the London School of Hygiene and Tropical Medicine, NAM Publications and Yorkshire MESMAC, and a network of almost 40 local delivery partners. 3 Produced by Terrence Higgins Trust for

4 NEW! Items for National HIV Testing Week 2013 Posters National HIV Testing Week 2013 A4 posters (double sided) African Code: National HIV Testing Week 2013 A4 posters (double sided) Gay Code: African local testing services posters (with space for local details) These posters are only available as pdfs. You can either print from the pdfs and add your own information by hand, or type information and print locally. Terrence Higgins Trust logo only (it is not possible to add your own logo to the pdf) Code: Gay local testing services posters (with space for local details) These posters are only available as pdfs. You can either print from the pdfs and add your own information by hand, or type information and print locally. Terrence Higgins Trust logo only (it is not possible to add your own logo to the pdf) Code: African local testing services posters (with space for local details) These posters are only available as pdfs. You can print them and add your own information by hand, or type information and print locally. No Terrence Higgins Trust logo. Code: Gay local testing services posters (with space for local details) These posters are only available as pdfs. You can print them and add your own information by hand, or type information and print locally. No Terrence Higgins Trust logo. Code:

5 Scratch cards African scratch card (branded National HIV Testing Week 2013) This scratch card advises on when someone s next HIV test is due, with space for agencies to apply a sticker with local testing services. Code: Gay scratch card (branded National HIV Testing Week 2013) This scratch card advises on when someone s next HIV test is due, with space for agencies to apply a sticker with local testing services. Code: Campaign briefing Campaign briefing sheet for National HIV Testing Week 2013 Only available as a pdf. Code: Magazine Mambo (issue 11 - winter 2013) The healthier lifestyle magazine for Africans with articles about African cinema, Miss Zambia UK, the It Starts With Me campaign, Men s Health, National HIV Testing Week and the football-based Play It Safe HIV intervention. Code:

6 Catalogue Here are the available It Starts With Me materials as of October This catalogue will be updated again in early Leaflets New Era, New Hope leaflet (intro to campaign, treatment as prevention explained, benefits of testing, treatment and condoms). 12 pages African version, male cover (A6) Code: African version, female cover (A6) Code: African version, wallet card size (9cm x 6cm) Code: Gay version, white model cover (A6) Code: Gay version, black model cover (A6) Code: Gay version, wallet card size (9cm x 6cm) Code:

7 Why I Test leaflet (benefits of knowing your status, risks of late diagnosis, ease of testing). Eight pages African version, male cover (A6) Code: African version, female cover (A6) Code: African version, wallet card size (9cm x 6cm) Code: Gay version, white model cover (A6) Code: Gay version, black model cover (A6) Code: Gay version, wallet card size (9cm x 6cm) Code:

8 Feel the Difference leaflet (varieties of condom and lubricant and where to get them). Eight pages African version (A6) Code: African version wallet card size (9cm x 6cm) Code: Gay version (A6) Code: Gay version, wallet card size (9cm x 6cm) Code: Scratch cards African scratch card This scratch card advises on when someone s next HIV test is due, with space for agencies to apply a sticker with local testing services. Comes without Testing Week branding so can be used throughout the year. Code: View or download from here Gay scratch card This scratch card advises on when someone s next HIV test is due, with space for agencies to apply a sticker with local testing services. Comes without Testing Week branding so can be used throughout the year. Code: View or download from here 8

9 Posters A4 testing posters (double sided) African Code: A4 testing posters (double sided) Gay Code: African local testing services posters (with space for local details) These posters are only available as pdfs. You can either print from the pdfs and add your own information by hand, or type information and print locally. Terrence Higgins Trust logo only (it is not possible to add your own logo to the pdf). Code: African local testing services posters (with space for local details) These posters are only available as pdfs. You can either print from the pdfs and add your own information by hand, or type information and print locally. Terrence Higgins Trust logo only (it is not possible to add your own logo to the pdf). Code: Gay local testing services posters (with space for your local details) These posters are only available as pdfs. You can either print from the pdfs and add your own information by hand, or type information and print locally. Terrence Higgins Trust logo only (it is not possible to add your own logo to the pdf). Code: Gay local testing services posters (with space for your local details) These posters are only available as pdfs. You can either print from the pdfs and add your own information by hand, or type information and print locally. Terrence Higgins Trust logo only (it is not possible to add your own logo to the pdf). Code:

10 A4 condom posters (double sided) African code: A4 condom posters (double sided) Gay code: African condoms available here A4 poster male code: African condoms available here A4 poster female code: Film clips It Starts With Me infographic film clip (mixed version: African and gay) This short clip (under two minutes) introduces the campaign and explains how testing, treatment and condoms can stop HIV. Features Africans and gay men. View or download from here As well as downloading the clip from this link for your local use, we can also supply it on disc (generic film clip on disc: code: ). It Starts With Me infographic film clip (African version) The above clip but featuring only Africans and with an African voiceover (African film clip on disc: code: ). View or download from here It Starts With Me infographic film clip (gay version) The above clip but featuring only gay men (gay film clip on disc: code: ). View or download from here 10

11 Stickers It Starts With Me stickers 6cm x 6xm (order by the roll: 500 stickers per roll) code: Condom packs (condoms & lubricant not supplied) African version (African Facebook address and heterosexual illustrations) code: Gay version (gay Facebook address and gay male illustrations) code: Please note: one use for the wallet card size leaflets is insertion into condom packs. If you require wallet card size leaflets for this purpose, please order them separately and put them into the condom packs locally. Items for sale at cost price T-shirts It Starts With Me T-shirt cost: 5 each Small code: Medium code: Large code: XL code: Travel card wallets It Starts With Me travel card wallet cost: 0.13p per wallet code: These are intended to be distributed with one of the wallet card size leaflets inside. Please order these wallet card size leaflets separately and put them into the travel card wallets locally. 11

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