George Aquino Soto. Digital Designer

Transcription

1 George Aquino Soto Digital Designer

2 DIGITAL DESIGN

3 SOCIAL (Twitter & Facebook) MICROSOFT (MSN) Most of the work coming from Microsoft stems from social campaigning (Bing, Office, and MSN). My role during this project was to come up with new creative concepts. I worked closely with an art director and copy writer. Coming from our last campaign Things Organized Neatly, Microsoft wanted a new direction that clearly pointed out the most useful parts of their new app and desktop website. Role: Digital Designer Client: Microsoft (MSN) Agency: POSSIBLE Year: 2015

4 CONCEPT The concept of this campaign was simple: Call out important facts that can be found throughout the app. This idea was to show how convenient it was to navigate and use the apps for the clients. Like the app, we also ran this campaign for the individual sites as well.

5 DESIGN General Food & Drink

6 CREATIVE PITCH CONCEPT (Objects Creating Objects) After some research from competing companies, we liked the idea of Objects Creating Objects. The idea was to take parts of an overall theme and use it to make everyday use objects. In this case, since we were marketing the new app, I came up with the idea of using mobile and tablet devices. This would be specifically for the app. Microsoft loved the idea but because of disagreements on the deadline and photo shoot issues, we went with a simpler concept of Call Out Points.

7 UI DESIGN MITSUBISHI The opportunity to help design and build assets for Mitsubishi was a huge honor. The launch of the 2016 Outlander was the premise of this project. The landing page is known to be the first thing customers sees so the visual design was our number one priority. We came up with this look that targets the key content needed to advertise it s over 100 plus new features. Role: Digital Designer Client: Mitsubishi Agency: POSSIBLE Year: 2015

8 PRODUCTION ASSETS (Photoshop) es se We were only given one trim shot of the car. My objective was to photoshop and give the car the necessary treatment needed to create the different trims. - Between the ES and SE, I had to create a roof without roof racks. - Created a background for their trims and specs section along with build and price. - This treatment was used on six different 2016 Outlander colors. - Removed the brand of tire in all assets and 360 vehicle assets. (The car was displayed in 12 different angles) sel gt

9 PHOTO EDITING Before After Removing Tire Brand

10 MOBILE DESIGN MOBILE We wanted to create a clean design (much like the desktop) for the mobile that displayed the key points for introducing the 2016 Outlander. -Designing for both desktop and mobile platforms while keep the brand identity. -Team consisted of a creative director, copy writer, and me (digital designer extraordinaire).

11 UI DESIGN SOUTHERN CALIFORNIA EDISON Throughout our relationship with Southern California Edison, we have been responsible for several redesigns in certain sections of their website. We pitched for several months on the UX wireframes and finally got the thumbs up to start designing and prototyping. Working close with our senior UX designer (using strict branding and government guidelines), we came up with a beautiful design. Having so many restrictions was by far the hardest aspect about this project. Role: Digital Designer Client: Southern California Edison Agency: POSSIBLE Year:

12 OUTAGE Landing Page Redesign Desktop R1 Design (Current) Desktop Redesign Mobile

13 DESIGN Working with Wireframes Design Wireframe

14 DESIGN Working with Wireframes This is an example of a simple wireframe explaining the dropdown information with each county showing the outages. This outage card shows where there are current outages in the area. The card design highlights the most important information. Design Wireframe

15 ROAD MAP ROAD MAP Road Map was designed to be presented and used by executives to understand the user experience. This was my very first project at Possible. Throughout different periods of time, this Road Map is updated as we design and develop different sections of the site. Different scenarios are prototyped and able to be viewed for user testing. This is still being used today. Role: Digital Designer Client: Southern California Edison Agency: POSSIBLE Year:

16 ICONS Current Icons Mobile ICONS SCE used old and outdated icons for their website. My mission was to create simple and clean icons that could be easily identified in both desktop and mobile platforms. Desktop Role: Digital Designer Client: Southern California Edison Agency: POSSIBLE Year:

17 ICONS

18 UI & ICON DESIGN Voice Search CABLEVISON Cable vision uses Optimum as their platform for watching television with their TV service. This is used currently throughout their box, mobile, and tablet apps. Role: Digital Designer Client: CABLEVISION Agency: POSSIBLE Year: 2015 My main role on this project was to create a voice search flow. Working with a UX designer, I designed a variety of microphones and wave listening icons.

19 MARKETING PNP (PACIFIC NORTHWEST PICTURES) My role in this project was designing an interactive newsletter to market the release of RIDE staring Helen Hunt and Luke Wilson & independent film October gale. These 2 movies were released spring of Role: Digital Designer Client: PNP Freelance Year: 2015

20 MARKETING OLD DESIGN NEW DESIGN BLAST REDESIGN Electrosonic is a Audio and Visual company with locations all over the world. At their corporate office in Burbank, my role was a Senior Graphic designer working with their marketing team. When a project was finished there was a project profile created and sent to potential clients showing our recent work. These project profiles were printed and sent in marketing packages. Electrosonic had a blast template that they used with an outdated CMS service. Moving with a more advanced responsive service I was put in charge to redesign their template. Role: Senior Graphic Designer Client: Electrosonic Contract Year: 2014

21 MARKETING CAMPAIGNS

22 MARKETING CAMPAIGN RED 67 RED 67 is a non-profit organization in Los Angels. As a Graphic Designer I was in charge of all design for advertising and marketing. The event I worked on was Day of the Dead (Día de Los Muerto). I worked closely with a marketing manager, event coordinator, and project manager creating marketing material and assets for print and social Media.. I also was in charge of print production. Preflighting files, color theory, photo editing, compositing, and press checks were some of my responsibilities. Role: Graphic Designer Client: RED 67 Contract Year: 2015

23 MARKETING CAMPAIGN Print

24 MARKETING CAMPAIGN ITALIAN STAMPEDE Al & Ed s Autosound is the leading after market Audio and Video rental store in all southern California. Since the 1950 s they have build a brand around honest service and the best in the business in installation. Since 2010 Al & Ed s has found ways to market not only to the normal consumer but to the luxury consumer. Italian Stampede brings high roller car fanatics from all over the world. Italian stampede is a race up the coast of Southern California to the Bay Area. Over 300 cars take this trip and meet for food and a long night party celebrating their Italian beauties. This is a great way to market to our customer who bring tons of revenue to our Al & Ed s Locations. This event is thought out with sponsorships, and loads of marketing. Flyers, Posters, Web banners, Blast, Apparel, and a DVD release. Role: Senior Graphic Designer Client: Al & Ed s Year: 2012

25 MARKETING CAMPAIGN Flyers

26 MARKETING CAMPAIGN DVD

27 MARKETING CAMPAIGN Apparel

28 MARKETING CAMPAIGN Web