Cohere Studio LLC Portfolio of Selected Works

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1 Cohere Studio LLC Portfolio of Selected Works Contact: Dmitry Paperny Managing Partner, Creative Director (917)

2 About Us the Studio Cohere Studio LLC is is a design boutique committed to creating to creating relevant relevant online online content content using using new technologies new technologies for a distinguished for a distinguished group of group Fortune of Fortune 500 clients, 500 including clients, including Time Warner, Time News Warner, Corp, Facebook, News Corp, Starwood Facebook, Hotels Starwood and Resorts, Hotels P&G, and NBC Resorts, Universal, P&G, NBC Martha Universal, Stewart Martha Living Omnimedia, Stewart Nike, Living Boeing, Omnimedia, IBM and Nike, Toyota Boeing, among IBM others. and Toyota among others. The studio was founded in 2008 by designers Dmitry Paperny and Jeffrey Jouppi, who have The studio was founded in 2008 by designers Dmitry Paperny and Jeffrey Jouppi, who have been been collaborating on online projects for over 10 years and who share a desire to create collaborating on online projects for over 10 years and who share a desire to create and build elegant, user and build elegant, user friendly, technically advanced sites and online applications. friendly, Additional technically roles in advanced the studio sites are and filled online by a applications. network of partners Additional and roles consultants in the studio with are filled by a shared network work of partners history, and design consultants sensibilities, with shared and commitment work history, to design quality. sensibilities, With the offices and commitment in to New quality. York With City and the offices in San in Francisco New York Bay City Area, and in Cohere the San Studio Francisco ideally Bay Area, situated Cohere to provide Studio LLC is ideally personalized situated creative to provide services personalized to clients creative on both services East to and clients West on Coasts. both East and West Coasts. Our core competency competencies clusters 3 User Interface Design Icon and Product Design Visual Design and Digital Illustration Mobile and Tablet Design Information Architecture Interaction Design User Experience Design Customer Experience Modeling Content Strategy Content Development and Curation Taxonomy and Ontology Development User Insights and Audience Research Usability Testing Iterative Development Search Engine Marketing (SEM) Search Engine Optimization (SEO) HTML and CSS development CMS Design and Implementation Selected Awards Selected awards American Society of Magazine Editors Award, LIFE.com (2011) Webby Award for Best Visual Design, LIFE.com (2011) Webby People s Voice Award, LIFE.com (2010) American Society of Magazine Editors Award, LIFE.com (2011) Webby Award, Health.com (2009) Webby Webby Award Honoree, for Best Homepage, My Home Ideas, LIFE.com Southern (2010) Accents, Cooking Light (2009) Webby Award, Health.com (2009) Gold Eddie Award, Best Online Tool, In Style Hair Makeover (2008) Webby Honoree, My Home Ideas, Southern Accents, Cooking Light Magazine Publishers of America Entertainment Site of the Year: (2009) EW.com (2007) Gold Eddie Award, Best Online Tool, In Style Hair Makeover Magazine Publishers of America Fashion Website of the (2008) Year: InStyle.com (2007) Magazine Society Publishers of Publication of America Designers Entertainment Medal, realsimple.com Site of the Year: (2006) EW.com (2007) Magazine Society Publishers of Publication of America Designers Fashion Award, Website In of Style the Year: Instant InStyle.com Style application (2007) (2006) Society of Publication Designers Medal, realsimple.com (2006) Society of Publication Designers Award, In Style Instant Style application (2006)

3 Principals Dmitry Paperny creative director Dmitry Paperny is the co-founder of the Studio. Most recently Dmitry was Creative Director at Time Inc. Interactive, responsible for visual design and branding of Time Inc. s categoryleading websites such as InStyle, Entertainment Weekly, Health, Real Simple, LIFE.com, portals MyRecipes and MyHomeIdeas and many more. Dmitry also oversaw design and branding of SPC Digital sites, including Cooking Light, Southern Living, Coastal Living and Cottage Living. In addition, he acted as a design advisor to the internal design teams at People.com, Time. com, and This Old House.com. The sites under his design supervision reached nearly a billion pageviews a month. At Viewpoint, where he started as Product Manager for interactive online products and later became Vice President of Creative Strategy, he managed the creative process utilizing company s groundbreaking technology from concept to implementation. His creative work for clients such as Nike, Sharper Image, Sony, Gateway, IBM, Ford and Boeing won numerous awards and industry accolades. Dmitry began his career in graphic design in 1991 when he founded a design studio that specialized in corporate identity, product packaging and graphic design for clients that included Capitol Records, Warner Music, La Crema Winery, Barefoot Cellars and UCLA, among others. Over the years Dmitry won numerous design and technology awards, including 2007 Web Designer of the Year Award from MIN, and Time Inc. President s Award in Dmitry holds a BFA with Honors in Graphic Design from School of Visual Arts. Dmitry teaches a graduate course on web design at NYU School of Publishing, where he is an adjunct professor. Jeff Jouppi art director Jeff Jouppi is the co-founder of the Studio. He is a creative professional specializing in developing consumer web products including content websites, promotional mini-sites, and web 2.0 applications. Consulting independently, Jeff was the designer responsible for Time Inc. s award winning sites including LIFE, Entertainment Weekly, InStyle, Real Simple and sites for SPC Digital. Jeff has over 15 years of experience in the online content and computer graphics industry. His career began as a stop-motion animator for the ABC children s series Bump in the Night. Transitioning to computer graphics, he was hired as Art Director and first employee of ThinkFish Productions, an MIT/RISD startup focused on bringing creative and expressive digital rendering products to market. Continuing on through a merger with Viewpoint DataLabs, he worked to productize the award winning ThinkFish technology into client services and a desktop application. Moving to Computer Associates, he served as Creative Director for a pilot R&D group focusing on interface concepts to provide elegant visual access to complex data for their Unicenter enterprise management applications. Jeff rejoined Viewpoint Corp. in 2000 with the role of expanding its 3D media technology s capabilities to include online promotions, interactive games and collaborative design environments. Clients included Ford, Infiniti, NBC, AOL, Sony, and Warner Bros. Jeff oversaw the creative integration of Viewpoint s technology into AOL 8.0 with uses for immersive ad placement, shopping tools and personal themes. Jeff received a BFA with Honors in Illustration/Animation from Rhode Island School of Design.

4 Our Process Strategy and Analysis Determine Mission and Constituencies, evaluate Business Needs Review Target Audience, Competitors, and Differentiating factors Develop Content Priorities, assess Strengths, Weaknesses, and Desired Changes Establish Success Metrics, determine Available and Required Resources Analyze Technology and Platform Needs Prioritize Stakeholders Wish List UX Design and Information Architecture Evaluate and conceptualize the user experience Identify personas and core user behavior Determine how to organize and architect the information Translate requirements into site maps and wireframes Test often and early Visual Design Establish site branding goals and requirements Create mood boards, establish and apply look and feel to the core pages Create pixel-accurate PSD files for each page template Create complete design specification for future design updates Construct and Launch Create technology, infrastructure and integration specifications Identify and analyze technology vendor proposals Develop standards-based HTML and CSS code Develop the back-end code and content management templates Visual Fidelity, Functional, User and Accessibility Testing

5 LIFE.com Site, Branding and Mobile Design

6 Stella & Dot Website, Intranet, Mobile design

7 MiMedia branding, site, application, packaging and app UX and Visual design

8 Gust.com Consumer and Application sites UX, Design, front-end coding

9 Jim Jubak Asset Management Branding, Content Site and Mutual Fund sites

10 Facebook Marketplace

11 Snob.ru website, branding, mobile applications, marketing and advertising

12 ivillage Home & Garden Channel Redesign

13 EW.com Redesign

14 Martha Stewart Shopping Channel Design and Mobile Apps

15 Starwood Hotels SPG Multi-brand website

16 InStyle Hollywood Hair Makeover Application

17 Health.com Redesign

18 AOL Bill Pay Application Design

19 Time Inc Publishing System: Internal CMS UI, UX and Visual Design

20 Various iphone Applications Martha Stewart Everyday Food App Snowglobe Maker App

21 Various iphone Applications

22 Various icons and illustrations

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