JOHN Y. PAK. Address: Los Angeles, CA Phone: (714) Online portfolio: hirejohnpak.com/rs_portfolio.html

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1 JOHN Y. PAK Address: Los Angeles, CA Phone: (714) Online portfolio: hirejohnpak.com/rs_portfolio.html SUMMARY A multidisciplinary and versatile Visual and Interactive Designer with over all 10 years experience in graphic/web design consist of e-commerce site content development, campaigns, multi-media/video, social media visual assets, packaging, trade show/events, collateral, presentations for beauty, cosmetics and fashion industries. I have proven best practices in branding, understanding industry trends, and recommending the most appropriate creative solutions with new media. CORE KNOWLEDGE & SKILL AREAS Multidisciplinary creativeness and multi-functional Strong corporate-brand, typographic and layout skills Design high-fidelity website, landing pages and templates Develop UI/UX Design Principles, Best Practices and Processes. Conduct Mockups and Usability Testing Demonstrate Technology Strategies for User Application Integration User Centered Interaction Design and Human Factors Wireframes, Process Flow Design and Documentation Conceptual Mockup Building for Web-Based Applications and Internal Business Modeling TECHNICAL SUMMARY Graphic Design Tools: Adobe Photoshop (Adobe Creative Suite), Illustrator, In Design, Dreamweaver, Fireworks, Flash, Final Cut Pro, Premier Prototyping Software: Balsamiq Mockups 3 Collaboration Tools: CRM, Jira (Agile) Project Management Tools: MS SharePoint SiteCore, Atlassian Jira Hardware: PC, MAC EDUCATION AND TRAINING Milwaukee Institute of Art & Design ( ) Bachelor's Degree, Industrial and Product Design Art Center College of Design ( ) Attended - Master of Science, Industrial Design UCLA Extensions ( ) Web Master/Development Program EXPERIENCE JPdESIGN Los Angeles, CA (01/ /2015) Role: Freelancer/Consultant URL: Lead e-commerce marketing planning and merchandising teams, assuring highest quality of

2 brand messaging, online product catalogs, and site content across brands e-commerce storefronts. Reported directly to VP of Marketing and CIO to ensure interfaces between e-commerce system and back-end operational systems (ERP, inventory management, sales force automation, etc.) to ensure seamless integrations and efficient business processes. Responsible for technical management of the overall e-commerce platform, working directly with varies online e-commerce platform providers. Established and executed digital marketing and sales directives for search engine marketing and optimization, social media marketing, mobile marketing, blogs, marketing, affiliate programs, comparison shopping engines, display ads and online content. Enhanced multi-channel shopping experience by incorporating in-store signage that directed consumers to shop online and vice versa. Utilized social media (Facebook and Twitter) to enhance brand awareness and the connection with company's online community Managed a team that implemented best of class e-commerce practices including guided navigation, dynamic promotion, click paths, checkout, personalization, SEO friendly site structure, merchandise rating and reviews, dynamic and rich product imagery, video, wish list, sharing, click to chat, product bundles and cross-sell/up-sell, social integration. Reference Sites: Flash, Final Cut Pro, Premier, Balsamiq Mockups 3, PowerPoint, Acrobat PDF, HTML, CSS3, AJAX, JQuery, SEO Analysis, SEM, Web Browser Testing RateSpecial Interactive LLC Pasadena, CA (08/ /2015) Role: Senior Interactive Designer UX Lead for in-house mobile/web portal designed to make home buying process more efficient by connecting real estate agencies, brokers, agents, mortgage lenders, mortgage brokers and home buyers. Website: ehomeafford.com Orchestrated creative meeting sessions between CTO, technical director, and Front-end developers to determine feasibility, feel, and function of web/mobile portal Created feel and flow of web portal by researching interface design that utilizes existing technology most effectively. Discover and research best UI/UX layout for particular product, constantly updating in accordance to requirements gathered Created site-map for process execution while directing junior designers to design logos, icons, fit and feel of web/mobile portal Understand personality of brokers, agents, lenders, and buyers in order to effectively design usable and effective portal Designed backend application design, interface design, content management interfaces all within strict deadlines Created corporate logo and branding Work with CTO and Tech Director to execute/manage user-friendly, effective, and engaging Visual concepts to create projects for multiple media marketing and large online advertising campaigns. Lead design development and deliver creative solutions with high-level of design strategy that includes visual content, information architecture and overall usability. Present mockups, wireframes, graphical user interface, concept sketches and other design deliverables to both internal and client teams on the design process and behind concepts. Collaborate with controllers, designers, programmers, account managers, and clients to find best practices Generate and iterate concepts that fulfill project goals and requirements, articulating the trade-offs between concepts while making recommendations based on research.

3 Understand, articulate, and strategically apply the latest platform/industry/creative trends and digital best practices. Flash, Final Cut Pro, Premier, PowerPoint, Acrobat PDF, HTML, CSS3, JavaScript, AJAX, JQuery, JS, SEO Analysis, SEM, Web Browser Testing Creative Recruiting Agencies Los Angeles, CA (06/ /2012) Role: Sr. Designer & Art Director (Contract) Ref. Companies: Colliers International, INTERLOG Corp., Travelers Group, NYX Cosmetics, USC (Fisher Museum of Art and Gallery), KANEX Inc. Sr. UX Designer and Creative Lead at Colliers International, in charge of corporate branding, interactive materials, PDF for property proposals, individual brokers websites in GLA Region Utilized Sharepoint Site Core and Adobe Suite to design offering memorandum and background of team members in accordance to branding guidelines Implemented Site Core s UI/UX functions for wireframe designs for corporate website, and samples Developed firm understanding of Real Estate Brokers, Agents, and Buyers processes Interacted with CEO, ECD and marketing directors to develop creative concepts and executed online/offline marketing campaigns, advertising, interactive design, multimedia, fashion, e- commerce and web development for various companies. Created multiple wireframes, templates, and samples within strict deadlines Conceptualized and executed the creative ideas and next generation of branding to life across all channels, images, collaterals, web projects by industry standards and trends. Work closely with producers to schedule and monitor all projects, advised on all technical visual recommendations and/or issues, provide detailed direction to designers. Designed micro sites, web pages, assets for marketing campaigns such as html s and banners, and print design and production. Fluency with core graphic design principles (typography, form, color, composition, imagery, etc.) and the confidence to bend the rules when necessary. Designed, implemented, and managed online marketing programs focusing on building awareness and customer acquisition. Flash, Final Cut Pro, Premier, PowerPoint, Acrobat PDF, HTML, CSS2, JavaScript, AJAX, JQuery, JS, SEO Analysis, SEM, Web Browser Testing Ntreev USA Irvine, CA (07/ /2009) Role: Senior Web Designer URL: Designed and constructed 3 different online enterprise level game sites. Provided strong design aesthetic and demonstrated deep knowledge of design and typography. Executed creative leadership in development of assigned projects. Work closely with Engineers, UX Designer and Systems Designers to ensure high degree of all visual assets appeared in-game. Created wireframe, project specification and aesthetics of web design concept. Translated cutting-edge ideas into tangible, executable designs to meet company s goal. Provided ideas of making the best design aesthetics and most intuitive user-interface in onlinegames. Created interactive flash animations for all 3 online game sites. Provided excellent communication skills to present creative concepts to clients and team members. Reference Sites:

4 Flash, Final Cut Pro, Premier, PowerPoint, Acrobat PDF, HTML, CSS2, JavaScript, AJAX, JQuery, SEO Analysis, SEM Coordination, Web Browser Testing BADA (BezierArt Design Associates, LLC.) Glendale, CA (09/ /2008) Role: Creative Art Director Worked with the Chief Executive Officer to develop cohesive and productive goals for the company and creative design business models. Directed all phases of creative work for major accounts from concept through production and manages creative teams on various projects. Responsible for inspiring, motivating, mentor and leading creative teams and accountable for developing creative work of the highest caliber. Responsible for creating brand-on, strategy-on compelling creative online/offline advertising campaigns for assigned clients. Worked closely with cross-functional teams, including business and development to create a meaningful user experience using various forms of digital media. Maintained and supervised active vendors such as freelance designers, photographers, writers, web developers and programmers to share branding elements to ensure consistency. Anticipated the future direction of the industry using both research and own insight, and brings the company into the fore of that trajectory. Flash, Final Cut Pro, Premier, PowerPoint, Acrobat PDF, HTML, CSS, JavaScript, AJAX, JQuery, Web Browser Testing, Video Editing PricewaterhouseCoopers, LLP Los Angele, CA (09/ /2001) Role: Global Communication Specialist (IFS) URL: Responsible for the design, coordination, and development of all internal and external visual communications for the office. Assisted in the creation of MS Power Point slide presentations, client proposals, seminars and educational materials, newsletters, press packets, internal and external communication collateral. Assisted Firm Partners and Project Managers to obtain competitive bids from external vendors and to manage production schedule. Provided graphic support to Global Business Experts, Corporate Financial Analyst and Firm Internal Communications including scan images, manipulation, electronic file management of archived projects and stock image library. In conjunction with the Project Manager, survey decision makers on effectiveness/quality of past presentations and materials to solicit feedback for future work. Fully responsible for graphic design solutions based on instructions provided and within the mandate of Corporate design standards. Flash, PowerPoint, Acrobat PDF, HTML California Credit Union Glendale, CA (03/ /2000) Role: Senior Graphic Designer URL: Developed and executed high quality, cost effective collateral design projects to support highly visible marketing and member retention programs for headquarter office and regional branches. Designed corporate site, web pages, assets for digital marketing campaigns such as html s, web flash banners and info graphics. Ensured that design solutions are appropriate for targeted audience, meet project's specific criteria,

5 reflect best practices for efficiency, and support strategic goals including brand identity. Provided technical expertise and design direction on projects of complex scope. Participated in creative teams and helps facilitate problem-solving on conceptual, technical, and process issues. Supported design supervisor in quality control, monitoring workload, and brand identity implementation. Demonstrated mastery of complex, high-end projects, typography, color, photography, and costeffective print production. Flash, PowerPoint, Acrobat PDF, HTML BurkeTriolo Studio Culvercity, CA (04/ /1998) Role: Graphic/Web Designer Responsible for design layout, type and color and display conceptual ideas as rough sketches and in electronic format. Created and prepared original art requiring design elements, page composition and basic conceptualization for proposals, presentations, marketing collateral, packaging and direct mail pieces. Managed and coordinated simultaneous projects, and meet deadlines in a fast paces environment. Flash, Premier, PowerPoint, Acrobat PDF, HTML, CSS

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