Organic Packaged Food in Switzerland

Transcription

1 International Markets Bureau MARKET INDICATOR REPORT APRIL 2012 Organic Packaged Food in Switzerland Source: Mintel, 2012

2 Organic Packaged Food in Switzerland!"EXECUTIVE SUMMARY Switzerland is considered a global leader in organic farming and organic products, which have an established history dating back to the mid-1990 s. As a result, organic foods have achieved a prominent role in the diets of the Swiss population, who have a reputation for being some of the most healthconscious consumers in the European market. The growth of health and wellness products is aided by the Swiss government which has implemented promotional campaigns encouraging exercise and healthy eating. As Swiss consumers purchase more and more food products for their perceived health benefits, the value they place on such products continues to grow. In 2010, Switzerland had a population of 7.8 million. Despite the relatively small size of this market, prospects for exporters remain. In 2010, the country s per capita gross domestic product (GDP) was US$67,751 (one of the highest in the world), while consumer spending per capita was US$39,539. Moreover, Switzerland is internationally recognized for its economic stability, low unemployment rate and high standard of living. These characteristics are generally necessary for the successful entry of imported organic products, which are normally associated with higher prices.!"inside THIS ISSUE Executive Summary 2 Market Trends 3 Organic Packaged Food Sales Key Market Segments 6 Pricing and Market Shares 8 Organic Beverages 9 Distribution Channels 11 Certification 11 Pricing Samples 12 For More Information 14 4 Switzerland is unofficially divided into French, German and Italian cultural regions. This offers further opportunities for exporters whose organic products may appeal to consumers in one of the distinct cultural and linguistic areas. PAGE 2

3 !"MARKET TRENDS Organic products have traditionally played an important role in the overall Swiss food sector. The significance of the organic food industry is supported by the Swiss consumers who conventionally follow a healthy lifestyle. The organic packaged food sector grew by 7% in 2009, and then by 5% in The future of organic foods is expected to be strong, with the market forecast to reach US$493 million in Swiss consumers normally spend a considerable amount of their budget on food, which can be attributed to high expectations of food quality. In 2010, food retail sales in Switzerland reached a total value of US$44,014 million. Food sales alone constitute almost half of Switzerland s overall retail sales. Domestically, there is a tendency for producers to market products labelled as Swiss, which is received positively by consumers. Consumers in Switzerland are interested in supporting local producers, and believe that Swiss products, including organic foods, are likely to meet their expectations of quality. While overall consumer demand for organic packaged food is widespread, it is unevenly distributed amongst women and men. A recent industry survey indicated that 78% of Swiss women are likely to purchase organic packaged food regularly, in comparison to 60% of men (Euromonitor, 2012). However, most Swiss consumers are also likely to purchase both organic and conventional packaged food products, rather than strictly adhere to one category over the other. Although Swiss consumers are strong supporters of locally produced products and domestic retailers, the issue remains as to whether domestic producers will be able to keep up with the country s growing demand. In response, the Swiss government along with the Bio Suisse Federation, are increasing the allocation of land for organic farming and attempting to recruit more farmers willing to farm organically. Despite the country s domestic production capacity, the Swiss market for organic packaged food remains an opportunity for foreign producers due to the ever-increasing consumer demand in this well-established industry. Swiss Market Sizes of Organic and Regular Packaged Food Historic/Forecast Retail Sales Value in US$ millions Packaged food 15, ,487 16,501 16,649 16,813 17,057 17,333 17,621 17,908 Organic packaged food Organics as a % of total packaged food Source: Euromonitor, 2012 PAGE 3

4 !"ORGANIC PACKAGED FOOD SALES Organic Food and Beverages in Switzerland Historic/Forecast in US$ millions Organic Beverages Organic Packaged Food Forecast period Switzerland Organic Packaged Food and Beverages Market Sizes Historic/Forecast Retail Sales Value in US$ millions Organic Beverages Organic Packaged Food Switzerland Sales of Organic Packaged Food by Subsector Historic/Forecast Value Growth in % Rate and US$ millions Subsector *CAGR = compound annual growth rate Source for all: Euromonitor, CAGR* % Absolute (US$ millions) CAGR* % Absolute (US$ millions) Organic Baby Food Organic Bakery Products Organic Confectionery Organic Dairy Products Organic Ice Cream Organic Oils and Fats Organic Ready Meals Organic Rice Organic Sauces, Dressings and Condiments Organic Snack Bars Organic Soup Organic Spreads Organic Sweet and Savoury Snacks Other Organic Food PAGE 4

5 !"ORGANIC PACKAGED FOOD SALES (continued) Source: Euromonitor, Total Organic Packaged Food Organic Baby Food Organic Milk Formula Organic Dried Baby Food Other Organic Baby Food Organic Prepared Baby Food Organic Bakery Products Organic Biscuits Organic Bread Organic Breakfast Cereals Organic Confectionery Organic Chocolate Confectionary Organic Sugar Confectionery Organic Dairy Products Organic Cheese Organic Cream Organic Fromage Frais and Quark Organic Milk Organic Reduced Fat Milk Organic Standard Milk Organic Ice Cream Organic Oils and Fats Organic Butter Organic Olive Oil Organic Vegetable and Seed Oil Organic Ready Meals Organic Rice Organic Sauces, Dressings and Condiments Switzerland Organic Packaged Food Market Sizes Historic/ Forecast Retail Sales in US$ millions Organic Soup Organic Spreads Organic Honey Organic Sweet and Savoury Snacks Organic Nuts Other Organic Food PAGE 5

6 !"KEY MARKET SEGMENTS Total Organic Packaged Food Organic Baby Food Organic Milk Formula Organic Dried Baby Food Other Organic Baby Food Organic Prepared Baby Food Organic Bakery Products Organic Biscuits Organic Bread Organic Breakfast Cereals Organic Confectionery Organic Chocolate Confectionary Organic Sugar Confectionery Organic Dairy Products *Not Calculable* Organic Cheese Organic Cream Organic Fromage Frais and Quark Organic Milk Organic Reduced Fat Milk Organic Standard Milk Organic Ice Cream ( 000 litres) Organic Oils and Fats Organic Butter Organic Olive Oil Organic Vegetable and Seed Oil Organic Ready Meals Organic Rice Organic Sauces, Dressings and Condiments Organic Soup Organic Spreads Organic Honey Organic Sweet and Savoury Snacks Organic Nuts Other Organic Food Source: Euromonitor, 2012 Switzerland Organic Packaged Food Market Sizes Historic/ Forecast Retail Volume in 000 Tonnes (unless otherwise indicated) *Not Calculable* PAGE 6

7 !"KEY MARKET SEGMENTS (continued) Organic Packaged Food Organic Baby Food Organic Bakery Products Organic Confectionery Organic Dairy Products Organic Ice Cream Organic Oils and Fats Organic Ready Meals Organic Rice Organic Sauces, Dressings and Condiments Switzerland Per Capita Expenditure on Organic Packaged Food Historic/Forecast US$ Organic Soup Organic Spreads Organic Sweet and Savoury Snacks Other Organic Food Source: Euromonitor, 2012 Switzerland Year-on-Year Growth (%) of Organic Packaged Food, by Sub-Category Organic Baby Food Organic Bakery Products Organic Confectionery Organic Dairy Products Organic Ice Cream Organic Oils and Fats Organic Ready Meals Organic Rice Organic Sauces, Dressings and Condiments Organic Soup Organic Spreads Organic Sweet and Savoury Snacks Other Organic Food Source: Euromonitor, 2012 PAGE 7

8 !"PRICING AND MARKET SHARES Switzerland Retail Sales Price of Organic Packaged Food Historic/Forecast US$ per kg Organic Baby Food Organic Bakery Products Organic Confectionery Organic Dairy Products Organic Ice Cream *Not calculable Organic Oils and Fats Organic Ready Meals Organic Rice Organic Sauces, Dressings and Condiments Organic Soup Organic Spreads Organic Sweet and Savoury Snacks Other Organic Food Source: Euromonitor, 2012 *Note: Unit prices for organic dairy products are not calculable, as they are not all measured in kilograms. The Swiss organic food market is well-established and continues to thrive. It continued to grow despite the 2008/2009 global recession, confirming the entrenched importance of this industry for Swiss consumers, who perceive organic foods as superior to products with artificial additives and preservatives. Increased competition from German discounters Aldi and Lidl are causing the prices of organic foods to drop. Moreover, price declines in this market are likely to continue as trade increases between Switzerland and the European Union member states. However, prices are still unlikely to fall as low as some other European countries, such as Germany, due to the high import tariffs in Switzerland. More and more consumers are partaking in cross-border shopping, due to the high prices in Switzerland. Brand Company name (GBO) Naturaplan Coop Genossenschaft Bio Zwirbelbrot Hiestand AG Bischofszell Migros Migros Genossenschaftsbund eg M-Bio Migros Genossenschaftsbund eg Bio Kaese Emmi AG Morga Morga AG Migros Bio Engagement Migros Genossenschaftsbund eg Max Havelaar Migros Genossenschaftsbund eg Bio Kaese Napfmilch AG Bio Bio-Familia AG Source: Euromonitor, 2012 Switzerland Top 10 Brand Shares (by Global Brand Name) in the Organic Packaged Food Market % Breakdown PAGE 8

9 !"ORGANIC BEVERAGES As seen in the organic packaged food market as a whole, organic beverages remain a popular choice for Swiss consumers. During the recession, volume sales of organic beverages continued to increase despite rising consumer price-consciousness and a growing number of discount retailers. In 2010, the current value growth of the organic beverage category was 5%. Moreover, any losses or sluggish sales growth within the organic beverage sub-categories can be attributed to an increase of less expensive options, rather than consumers opting out of the market. Switzerland Organic Hot Drinks Market Sizes Historic/Forecast Retail Value in US$ Millions and % Growth Retail Sales Value in US$ millions Growth (%) Organic Hot Drinks Organic Coffee Organic Fresh Coffee Organic Instant Coffee Organic Tea Organic Black Tea Organic Fruit/Herbal Tea Organic Green Tea Switzerland Unit Prices of Organic Hot Drinks by Sub-Category Historic/Forecast US$ per Kilogram Based on Retail Sales Organic Coffee Organic Fresh Coffee Organic Instant Coffee Organic Tea Organic Black Tea Organic Fruit/Herbal Tea Organic Green Tea Other Organic Hot Drinks Switzerland Retail Sales of Organic Hot Drinks by Sub-Category Historic/Forecast US$ Per Capita Organic Coffee Organic Fresh Coffee Organic Instant Coffee Organic Tea Organic Black Tea Organic Fruit/Herbal Tea Organic Green Tea Other Organic Hot Drinks Source for all: Euromonitor, 2012 In 2010, organic black tea experienced the highest current value growth in the organic hot drinks sector at 10%. This growth is attributed to media campaigns promoting the health benefits of black tea and is likely to continue into the future. Organic coffee also remains in high demand as the Swiss population generally prefers to drink coffee over tea. In 2010, organic coffee recorded value growth of 6%. The major challenge that exists in this sub-sector is the growing popularity of Nespresso capsules and other machines providing consumers with high quality coffee and convenience. However, organic beverages will continue to post growth, due to their role in the health and wellness market. PAGE 9

10 !"ORGANIC BEVERAGES (continued) Switzerland Organic Soft Drinks Market Sizes Historic/Forecast Retail Value in US$ Millions and % Growth Retail Sales Value in US$ millions Growth (%) Organic Soft Drinks Organic Concentrates Organic Fruit/Vegetable Juice Organic 100% Juice Organic Nectars (25-99% Juice) Organic Juice Drinks (up to 24% Juice) Switzerland Unit Prices of Organic Hot Drinks by Sub-Category Historic/Forecast US$ per Litre Based on Retail Sales Price Organic Concentrates Organic Fruit/Vegetable Juice Organic 100% Juice Organic Nectars (25-99% Juice) Organic Juice Drinks (up to 24% Juice) Switzerland Retail Sales of Organic Soft Drinks by Sub-Category Historic/Forecast US$ Per Capita Organic Concentrates Organic Fruit/Vegetable Juice Organic 100% Juice Organic Nectars (25-99% Juice) Organic Juice Drinks (up to 24% Juice) Source for all: Euromonitor, In 2010, organic soft drinks experienced a current value sales growth of 5%. In the same year, organic concentrates was the strongest-performing sub-category, with value growth of almost 6%. This growth can be attributed to consumers willingness to pay a higher price for organic concentrates, considering the already low price of concentrates overall. Growth for organic 100% juice is forecast to be strong at 6% from Similar to organic concentrates, this increase is attributed to an expected decline in the prices of organic 100% juices, as retailers increase their selection. Lower prices and innovative products will further encourage consumers to make the switch from regular juice to organic options. PAGE 10

11 !"DISTRIBUTION CHANNELS The organic food market in Switzerland is dominated by two major grocery store chains, Coop and Migros, with value shares of 32% and 11% respectively. The dominance of Coop and Migros along with other discount chains, has made it difficult for small scale retailers to prosper in this market. Combined, Coop and Migros control approximately 80% of Switzerland s retail market and 65% of grocery banner sales. However, competition from German discounters Aldi and Lidl is increasing, causing the prices of organic foods to decline Store-Based Retailing Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Other store-based retailing Other Grocery Retailers Non-Grocery Retailers Non-Store Retailing Vending Home Shopping Internet Retailing Direct Selling Total Source: Euromonitor, 2012 Switzerland Distribution of Organic Packaged Food Retail Value RSP % Breakdown!"CERTIFICATION The Bio Suisse federation is a private organization in Switzerland that includes 32 organic farmers associations, and the Research Institute of Organic Agriculture FiBL. The label assigned to organic foods is referred to as the Bud, and products with this label represent approximately 60% of organic sales. More information can be found at the following link: Although Switzerland has regulations in place designed to certify different products as organic, exporters and distributors believe that obtaining the Bud classification is necessary for successful market sales, which could also apply to imported goods. It is also important for exporters to recognize that even the ingredients used in the final production of Bud labelled products, must also meet strict Bio Suisse requirements. PAGE 11

12 !"PRICING SAMPLES The following pricing samples were derived from Euromonitor International (2011). Brands Company name Outlets Organic Fresh Coffee Kaffee Engagement Max Havelaar Migros Genossenschaftsbund eg Supermarket/hypermarket 500 g 6.7 Max Havelaar Migros Genossenschaftsbund eg Supermarket/hypermarket 500 g 6.7 Max Havelaar Café Bio Migros Genossenschaftsbund eg Supermarket/hypermarket 500 g 6.7 Max Havelaar Café Espresso Bio Migros Genossenschaftsbund eg Supermarket/hypermarket 500 g 6.7 Naturaplan Café Coop Genossenschaft Supermarket/hypermarket 500 g 6.9 Organic Black Tea Coop Max Havelaar Ceylon Tea Coop Schweiz Supermarket/hypermarket 50 bags 2.6 Coop Max Havelaar Finest Darjeeling Tea Coop Schweiz Supermarket/hypermarket 100 g 4.2 M Bio Tee Migros Genossenschaftsbund eg Supermarket/hypermarket 30 g 2.4 Organic Fruit/Herbal Tea M Bio Tee Migros Genossenschaftsbund eg Internet retailing 26 g 2.6 Twinings Wander AG Supermarket/hypermarket 35 units 3.4 Organic Green Tea M Bio Tee Migros Genossenschaftsbund eg Supermarket/hypermarket 26 g 2.6 Organic Concentrates Naturaplan Sirup Bio Holunderblüten Laumann Co AG Supermarket/hypermarket 0.5 litres 4.9 Naturaplan Sirup Bio Orangenminze Laumann Co AG Supermarket/hypermarket 0.5 litres 4.9 Naturaplan Sirup Bio Sanddorn Laumann Co AG Supermarket/hypermarket 0.5 litres 10.0 Naturaplan Sirup Bio Zitronenmelisse Laumann Co AG Supermarket/hypermarket 0.5 litres 4.9 Weight Watchers Sirup Himbeer Laumann Co AG Supermarket/hypermarket 1 litres 4.8 Organic 100% Juice Andros Blutorangensaft Andros AG Supermarket/hypermarket 1 litres 5.3 Anna's Best Bio Blutorangensaft Migros Genossenschaftsbund eg Supermarket/hypermarket 0.75 litres 3.8 Anna's Best Bio Orangensaft Migros Genossenschaftsbund eg Supermarket/hypermarket 0.75 litres 3.8 Pack Size Local Price (CHF) Biotta Saft Thurella AG Internet retailing 6 x 50 cl 17.1 Naturaplan Bio Birnensoft Co op Schwiez Supermarket/hypermarket 6 x 1 litres 14.4 Organic Soy Drinks Coop Naturaplan Bio Jogurt Cranberry Erd beere Coop Schweiz AG Supermarket/hypermarket 2 x 150 g 1.9 Coop Naturaplan Bio Vollmilchjogurt Erd beer Coop Schweiz AG Supermarket/hypermarket 2 x 180 g 1.8 Coop Naturaplan Jogurt Mango-Passionsfrucht Coop Schweiz AG Supermarket/hypermarket 2 x 150 g 1.9 Coop Pro Montagna Bergjogurt Apfel-Birne Coop Schweiz AG Supermarket/hypermarket 500 g 2.7 Coop Pro Montagna Bergjogurt Waldbeeren Coop Schweiz AG Supermarket/hypermarket 500 g 2.7 Organic Milk Formula Coop Naturaplan Bio Galactina Humana 3 Coop Schweiz AG Supermarket/hypermarket 700 g 23.5 Coop Naturaplan Galactina Humana 2 Coop Schweiz AG Supermarket/hypermarket 700 g 23.5 Coop Naturaplan Galctina Humana 1 Coop Schweiz AG Supermarket/hypermarket 700 g 23.5 Hipp 1 Hipp GmbH & Co Vertrieb KG Internet retailing 800 g 21.3 Hipp 2 Hipp GmbH & Co Vertrieb KG Supermarket/hypermarket 800 g 21.3 Organic Dried Baby Food Coop Naturaplan Bio Semoulette Coop Schweiz SA Supermarket/hypermarket 400 g 3.0 Coop Naturaplan Galactina Bio Gemüse-Brei Wander AG Supermarket/hypermarket 700 g 11.2 Organic Prepared Baby Food Coop Naturaplan Galactina Bio Kalbfleisch-Kartoffeln Wander AG Supermarket/hypermarket 130 g 3.8 Coop Naturaplan Galactina Bio Karotten-Kartoffeln Fe Wander AG Supermarket/hypermarket 130 g 2.0 Coop Naturaplan Galactina Bio Schweizer Rindfleisch Wander AG Supermarket/hypermarket 130 g 3.8 Coop Naturaplan Galactina Bio Zwieback mit Früchten Wander AG Supermarket/hypermarket 130 g 2.0 PAGE 12

13 !"PRICING SAMPLES (continued) Brand Company name Outlets Other Organic Baby Food Hipp Baby Zwieback Hipp AG Supermarket/hypermarket 100 g 2.6 Organic Biscuits Coop Naturaplan Bio Cookies Coop Schweiz AG Supermarket/hypermarket 225 g 4.0 Coop Naturaplan Bio Cookies Choco Coop Schweiz AG Supermarket/hypermarket 225 g 4.0 Coop Naturaplan Bio Petit Beurre Coop Schweiz AG Supermarket/hypermarket 170 g 3.0 Migros Bio Migros Genossenschaftsbund eg Internet retailing 280 g 3.8 Natur Aktiv Bio Cookies Aldi Suisse AG Discounter 200 g 3.0 Organic Bread Coop Naturaplan Bio Ballast Knäckebrot Coop Schweiz AG Supermarket/hypermarket 200 g 3.1 Coop Naturaplan Bio Leinsamen Knäckebrot Coop Schweiz AG Supermarket/hypermarket 200 g 3.1 Natur Aktiv Bio Knäckebrot Aldi Suisse AG Discounter 200 g 1.8 Natur Aktiv Bio Toastbrötchen Aldi Suisse AG Discounter 260 g 1.4 Natur Aktiv Bio Vollkorn Toast Aldi Suisse AG Discounter 500 g 2.5 Organic Breakfast Cereals Bio Farm Haferflöckli BIO FARM Genossenschaft Internet retailing 500 g 4.6 Coop Bio Naturaplan Cornflakes Coop Schweiz AG Supermarket/hypermarket 250 g 1.7 Coop Naturaplan Bio 5-Korn-Flocken Coop Schweiz Supermarket/hypermarket 500 g 3.3 Coop Naturaplan Bio Dinkelflocken Coop Schweiz AG Supermarket/hypermarket 500 g 3.7 Coop Naturaplan Bio Hafernüssli Coop Schweiz AG Supermarket/hypermarket 200 g 2.5 Organic Cheese Coop Naturaplan Bio Mascarpone Coop Schweiz AG Supermarket/hypermarket 225 g 3.7 Coop Naturaplan Bio Rahmtilsiter mild Coop Schweiz AG Supermarket/hypermarket 220 g 5.1 Coop Naturaplan Bio Reblochon Coop Schweiz AG Supermarket/hypermarket 150 g 4.0 Coop Naturaplan Brie Bio Coop Schweiz AG Supermarket/hypermarket 180 g 4.8 Coop Pro Montagna Gstaader Bergkäse im Kräutermantel Coop Schweiz AG Supermarket/hypermarket 220 g 5.6 Organic Cream Coop Naturaplan Bio Halbrahm Coop Schweiz AG Supermarket/hypermarket 200 ml 2.3 Coop Naturaplan Bio Vollrahm Coop Schweiz AG Supermarket/hypermarket 200 ml 2.9 Organic Fromage Frais and Quark Coop Naturaplan Bio Cottage Cheese nature Coop Schweiz AG Supermarket/hypermarket 200 g 2.3 Coop Naturaplan Bio Halbfett-Quark nature Coop Schweiz AG Supermarket/hypermarket 250 g 1.9 Migros Engagement Bio Magerquark Migros Genossenschaftsbund eg Supermarket/hypermarket 200 g 1.2 Organic Reduced Fat Milk Coop Naturaplan Bio Drink Teilentrahmte Milch Past Coop Schweiz AG 27% Supermarket/hypermarket 1 litres 1.7 Coop Naturaplan Bio Drink Teilentrahmte Milch UHT Coop Schweiz AG (27%) Supermarket/hypermarket 1 litres 1.8 Coop Naturaplan Bio Magermilch UHT (01%) Coop Schweiz AG Supermarket/hypermarket 1 litres 1.6 Organic Standard Milk Coop Naturaplan Bio Vollmilch UHT (39%) Coop Schweiz AG Supermarket/hypermarket 1 litres 1.8 Coop Nauraplan Bio Regio Züribiet Vollmilch Coop Schweiz Supermarket/hypermarket 1 litres 1.9 Coop Nauraplan Bio Vollmilch Coop Schweiz Supermarket/hypermarket 1 litres 1.7 Migros Engagement Bio Vollmilch UHT (39%) Migros Genossenschaftsbund eg Supermarket/hypermarket 4 x 1 litres 6.8 Natur Aktiv Bio Vollmilch Aldi Suisse AG Discounter 1 litres 1.7 Organic Sour Milk Drinks Coop Naturaplan Bio Saure Buttermilch Nature Coop Schweiz AG Supermarket/hypermarket 500 ml 1.0 Organic Soy Milk Coop Naturaplan Bio Sojadrink Nature Coop Schweiz AG Supermarket/hypermarket 1 litres 2.2 Migros Engagement Bio Soja Line Drink Migros Genossenschaftsbund eg Supermarket/hypermarket 1 litres 1.8 Pack size Local Price (CHF) PAGE 13

14 !"PRICING SAMPLES (continued) Brand Company name Outlets Pack size Local Price (CHF) Organic Soy-Based Yogurt Coop Naturaplan Bio Jogurt Bifidus Coop Schweiz AG Supermarket/hypermarket 4 x 125 g 3.2 Coop Naturaplan Bio Schafmilchjogurt Coop Schweiz AG Supermarket/hypermarket 120 g 1.4 Coop Pro Montagna Bündner Bergjogurt Nature Coop Schweiz AG Supermarket/hypermarket 140 g 0.9 Coop Pro Montagna Graubünden Jogurt Nature Coop Schweiz AG Supermarket/hypermarket 500 g 2.4 Coop Weight Watchers Drinkjogurt Mocca Coop Schweiz AG Supermarket/hypermarket 500 ml 1.7 Other Organic Yogurt Coop Naturaplan Bio Bifidus Jogurt Mokka Coop Schweiz AG Supermarket/hypermarket 2 x 125 g 1.8 Coop Naturaplan Bio Bifidus Jogurt Nature Coop Schweiz AG Supermarket/hypermarket 500 g 1.8 Edelweiss Biologic Cappuccino EDELWEISS GMBH & CO KG Internet retailing 4 x 125 g 4.5 Organic Ice Cream Coop Naturaplan Bio Glace Chocolat Coop Schwiez AG Supermarket/hypermarket 460 ml 4.9 Coop Naturaplan Bio Glace Johgurt Heidelbeer Coop Schweiz AG Supermarket/hypermarket 460 ml 4.9 Coop Naturaplan Bio Glace Johgurt mit Zwetschgen sauce Coop Schweiz AG Supermarket/hypermarket 460 ml 4.9 Coop Naturaplan Bio Glace Vanille Coop Schwiez AG Supermarket/hypermarket 460 ml 4.9 Organic Butter Coop Naturaplan Bio Butter Coop Schweiz AG Supermarket/hypermarket 200 g 3.8 Coop Naturaplan Bio Jogurt-Butter Coop Schweiz AG Supermarket/hypermarket 200 g 4.1 Cremo Bio Butter Crémo SA Internet retailing 200 g 4.6 Natur Aktiv Bio Butter Aldi Suisse AG Discounter 100 g 1.9 Organic Olive Oil Coop Naturaplan Bio Italienisches Olivenöl Coop Schweiz AG Supermarket/hypermarket 0.5 litres 10.2 Coop Naturaplan Bio Olivenöl Aus Spanien Coop Schweiz AG Supermarket/hypermarket 0.5 litres 11.3 Migros Engagement Italienisches Olivenöl Migros Genossenschaftsbund eg Supermarket/hypermarket 0.5 litres 10.2 Migros Globus Olivenöl Extravergine Migros Genossenschaftsbund eg Internet retailing 0.5 litres 24.8 Natur Aktiv Bio Olivenöl Aldi Suisse AG Discounter 750 ml 11.0 Organic Vegetable and Seed Oil Coop Naturaplan Bio Sonnenblumenöl Coop Schweiz AG Supermarket/hypermarket 0.5 litres 5.7 Organic Ready Meals Coop Naturaplan Betty Bossi Bio Pizza del Padrone Coop Schweiz AG Supermarket/hypermarket 350 g 8.0 Coop Naturaplan Bio Gartensalat Coop Schweiz AG Supermarket/hypermarket 200 g 3.3 Coop Naturaplan Bio Nüsslisalat Coop Schweiz AG Supermarket/hypermarket 100 g 5.0 Coop Naturaplan Bio Ravioli alla Napoletana Coop Schweiz AG Supermarket/hypermarket 880 g 5.2 Organic Rice Coop Naturaplan Bio Vollreis Coop Schweiz AG Supermarket/hypermarket 1 kg 2.8 Rapunzel Riz Bio Rapunzel Naturkost AG Internet retailing 600 g 6.0 Organic Sauses, Dressings and Condiments Coop Naturaplan - Bio Ketchup Coop Schweiz AG Supermarket/hypermarket 540 g 4.2 Coop Naturaplan - Bio Senf Coop Schweiz Supermarket/hypermarket 200 g 1.7 Coop Naturaplan Bio Apfelessig Coop Schweiz Supermarket/hypermarket 500 ml 2.5 Coop Naturaplan Bio Bouillon Gemüse Coop Schweiz AG Supermarket/hypermarket 250 g 5.8 Coop Naturaplan Bio Gewürzmischung Pizza Coop Schweiz AG Supermarket/hypermarket 60 g 2.9 Organic Honey Natur Aktiv Bio Honig Aldi Suisse AG Discounter 500 g 5.0 Other Organic Non-Honey Spreads Coop Naturaplan Bio Konfitüre extra Aprikose Coop Schweiz AG Supermarket/hypermarket 235 g 3.0 Natur Aktiv Bio Konfitüre Aldi Suisse AG Discounter 340 g 2.0 Organic Fruit Snacks Coop Naturaplan Bio Rosinen Coop Schweiz Supermarket/hypermarket 200 g 1.7 Coop Naturaplan Bio Sultaninen Coop Schweiz AG Supermarket/hypermarket 200 g 1.4 Organic Nuts Natur Aktiv Bio Nussmix Aldi Suisse AG Discounter 250 g 5.0 Other Organic Sweet and Savoury Snacks Coop Naturaplan Bio Chips Nature Zweifel Chips & Snacks Holding Supermarket/hypermarket 140 g 3.8 Coop Naturaplan Bio Chips Paprika Zweifel Chips & Snacks Holding Supermarket/hypermarket 125 g 3.8 PAGE 13

15 !"FOR MORE INFORMATION For more information on organic products and labelling standards, please consult the following publications from Agriculture and Agri-Food Canada, or any of the resources listed below: #"Market Trends: Organics November 2010 #"Food Labels in Europe: Changes to E.U. Labelling Regulations and New Eco-Labels in France September 2010 #"Market Briefing: Food Information and Labelling in the European Union September 2011 Key Resources on Organic Standards, Regulations, and Labelling Switzerland Bio Suisse European Union *The regulations surrounding food labelling in the E.U. are currently under review, and may be subject to further amendments. For more detailed information, or the latest updates, please consult the following resources: The European Commission The European Food Information Council Canada International Canadian Food Inspection Agency, Organic Product Regulations International Taskforce on Harmonization and Equivalence in Organic Agriculture International Federation of Organic Agriculture Movements PAGE 14

16 The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada assumes no liability for any actions taken based on the information contained herein. Organic Packaged Food in Switzerland Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food Canada (2012). ISSN AAFC No E Photo Credits All Photographs reproduced in this publication are used by permission of the rights holders. All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada. For additional copies of this publication or to request an alternate format, please contact: Agriculture and Agri-Food Canada 1341 Baseline Road, Tower 5, 4th floor Ottawa, ON Canada K1A 0C5 Aussi disponible en français sous le titre : Aliments biologiques emballés en Suisse