The LinkedIn Lead Liberation System For Telecom Business

Transcription

1 The LinkedIn Lead Liberation System For Telecom Business 1

2 What is LinkedIn Lead Liberation? LinkedIn Lead Liberation is the organic development of your professional influence and reach within the LinkedIn network. It helps you get more leads and increase your sales for your telecom business. Why LinkedIn Lead Liberation? LinkedIn has over 200 million users worldwide. LinkedIn has more affluent users compared to other social networks. Average household income is $109,000. You want customers with money, right? LinkedIn has more decision makers compared to other social networks. CEO s, CFO s, CIO s, and CTO s. The kind of people who make IT and telecom investment decisions. 77% of LinkedIn users are age 25 and above. Over 5 million businesses are on LinkedIn. Nuts & Bolts of the LinkedIn Lead Liberation System 1. Search: Using the built-in advanced search function of LinkedIn, you can search for decision makers (titles related to President, CIO, CTO). 2. Focus: Create your perfect prospect list by filtering for: a. The niche you want to work with (banks, lawyers, car dealerships, etc.) b. Company size (revenue or # employees) c. Seniority d. Your geographic area (city/state) e. Keywords or company (if you are targeting a specific company) 3. Filter: For the prospect list that you get back from your search, do these two CRUCIAL things: a. Permission: From the list that shows up, (refer to image on next page) first decide which individuals you want to target. Next, get name drop permission from your 2nd degree connections, or your shared connections. To do this, use the specific script from the templates provided at the end of this report. Do NOT contact prospects directly. I repeat - DO NOT contact prospects directly. b. Commonality: Next, for the prospect that you are interested in, view his profile page and join a group he or she is already a member of. 2 The LinkedIn Lead Liberation System For Telecom Business

3 4. Connect: Once in the group, connect with them via searching for them on the members list of the common group that both of you are part of. Use our special script to get the appointment. You can take it from there. Reverse Engineering Your LinkedIn Sales Results How much activity should you perform each month to get the results you want? Here s a realistic funnel to test it out for yourself. Monthly sales: Let s say you want 2 new telecom sales each month Monthly sales meetings: Let s assume your close ratio is 25%. This means you would need to setup 8 meetings a month to close 2 telecom sales. The LinkedIn Lead Liberation System For Telecom Business 3

4 Monthly Calls to get a meeting: Let s say your call-to-meeting conversion ratio is 25%. This means you would have to make 32 outbound calls a month. Monthly Introduction Responses: Let s assume that out of every 100 people who respond to your s, 75 give you their phone number (75% phone number close ratio). This means you would have to initiate 43 conversations to get 32 phone numbers. Monthly Introduction Requests: Let s assume that out of every 100 people that you request for introduction, 75 agree to give you the introduction (75% introduction response ratio). This means you would have to make 58 requests to get 43 responses. Templates Let s say Bobby Bling is a telecom agent and wants to connect to Jimmy Nimble, CFO of Mega- Corp. Shannon Schnitzel is your common connection. Here s how the whole thing would play out: (Credit Due: This script was created, tested, and fine tuned on thousands of prospects by Josh Turner from Linkedin University) Bob s Prospect Connection Hi Shannon, I noticed that you re connected to Jim Nimble. I was going to reach out to him. Do you mind if I mention your name? Thanks, and hope business is going well. Bob 4 The LinkedIn Lead Liberation System For Telecom Business

5 Prospect Meeting Hi Jim, I saw that we re both connected to Shannon Schnitzel and wanted to reach out. Shannon and I ve known each other some time and I ve really valued the networking we ve done over the years. I told her I d be reaching out to you, and she thought it would be a good connection. It would be great to chat some time and learn more about your business. How does next Wednesday or Thursday work? Thanks Bob Additional LinkedIn Lead Liberation Strategies Google LinkedIn Fusion Add all of your services on your LinkedIn services page. Add thumbnails to make it look professional. Add local city names on your LinkedIn Services page. Add keyword focused products and services pages for your company page within LinkedIn (DO NOT KEYWORD STUFF). Share your LinkedIn service/products category pages on Google+ and other social channels to trigger social signals (DO NOT SPAM). Because of LinkedIn s domain authority, your LinkedIn company profile services page may be more likely to show up on Google search results when people search Google for your services + your city Proactive Prospecting On LinkedIn Most people join LinkedIn to stay connected to their peers and join subject matter expert groups. This proactive prospecting strategy alone would put you ahead of 95% of your competition. Join prospect focused LinkedIn groups - groups where your prospects would hang out Contribute value to these groups. Position yourself, communicating directly and openly, in front of high-level key players in your prospect groups Better yet, get an admin assistant or lower level employee to do this for you The LinkedIn Lead Liberation System For Telecom Business 5

6 Exponentially Grow Your Prospect Database (It s all in the list) Add manual auto responder messages for new connections. In this message, (non-salesy and personal) request your new connections to join your monthly newsletter or offer them your free telecom report/whitepaper/case study/webinars so that you can send them monthly newsletters and stay top-of-mind. Special Credit: Special thanks and credit goes to LinkedIn genius Josh Turner from LinkedIn University. Josh gets the credit for creating, testing, and refining many of the core principles found in LinkedIn Lead Liberation. MOJO MARKETING Telecom, Cloud and IT Marketing Mojo-fied! 8390 E. Via de Ventura Suite F-110 Scottsdale, AZ Phone: info@gimmemojo.com 6 The LinkedIn Lead Liberation System For Telecom Business