How To Use Social Media To Connect And Engage With Thousands Of Potential Prospects, Clients, Partners and Influencers In Less Than 10 Minutes A Day!

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1 How To Use Social Media To Connect And Engage With Thousands Of Potential Prospects, Clients, Partners and Influencers In Less Than 10 Minutes A Day! Sometimes it seems like social media websites such as Twitter, Facebook, YouTube and LinkedIn are practically everywhere you turn but as business owner or marketing professional, the question you re probably asking yourself is: The Marketing Results Managed Social Media Program is a unique managed service that allows you to use social media tools such as Twitter, Facebook, YouTube and LinkedIn in your business to: Attract new customers and clients by combining social media traffic with direct response marketing strategies such as opt-ins, autoresponders and irresistible offers. Establish yourself as a Thought Leader and a Centre of Influence in your industry: the expert to whom clients and even competitors look for direction and guidance, and a go-to guy or gal for journalists and industry commentators. Drive NEW, free traffic to your website (and diversify away from dependence on just one or two traffic sources). Engage more deeply with customers and clients in real time particularly raving fan clients in a personal, authentic and responsive way. Forge relationships with key influencers, including journalists, strategic partners and industry mavens. Proactively manage your brand and reputation your customers and competitors ARE talking about you on social networks. It s up to you whether you choose to listen, participate and respond. Take the pulse of your market in real time the cheapest way to conduct market research and detect new trends faster than other people.

2 7 Reasons Why You Can t Afford To Ignore Social Media Social Media websites are some of the highest trafficked websites in the world, where your customers are spending more and more of their time. Social media sites are no longer just for hanging out and telling your friends what you ate for breakfast. More and more business is being done via social sites than ever before and the trend is rapidly rising. Whether or not you personally use social media sites your customers do! Search Engines are starting to incorporate social media activity into their search algorithms. Invisibility in social networks is BAD for your search engine visibility. When used astutely, social networks offer outstanding functionality for connecting with specific people and laser-targeting high-value prospects in a way not possible via ANY other media. Social media sites offer outstanding opportunities to listen and participate in the chatter among prospects, customers and commentators with a level of honesty you ll rarely see in any customer survey all in real time. Social networks are here to stay. When the personal computer came out, some people resisted the new technology and wrote it off as a passing fad. Now computers dominate our work life, just as social networks will dominate the way we connect with friends, colleagues, businesses and brands in the very near future. Your competitors are already there. Or if they re not, they are not far away from taking the conversation online via social networks. Google is the new Yellow Pages. Facebook is the new Town Square. Both have their place in your online strategy. So with all these great benefits, what stops more business owners from successfully deploying social media? There are 3 major frustrations

3 The 3 Major Frustrations Faced By Business Owners Who Want To Turn Social Media Into Dollars There are three major frustrations that face business owners wanting to generate more sales and profits with social media: Frustration #1: STRATEGY Including which social media properties to focus on, how to define and communicate your key messages, and most importantly how to connect the dots between social media activity and cash-generating results. Frustration #2: MECHANICS: Including how to set up each social media account, how to automate the heavy lifting and how to make the most of the functionality of each social media website. Frustration #3: RESOURCING: In particular, the TIME required to create appropriate content and monitor social media activity. You simply don t have the time to let social media swallow up an hour or more a day, even if the payoffs are there! How Managed Social Media From Marketing Results Solves The 3 Key Frustrations Our Managed Social Media Program is designed to solve the 3 major Social Media frustrations by: - Formulating the right STRATEGY, starting with a Social Media Strategy Session, resulting in a Social Media Plan that becomes the blueprint for your social media activities. - Setting up, customising and automating each of your social media accounts (e.g. Twitter, Facebook, YouTube and LinkedIn). - Creating and publishing a steady stream of relevant CONTENT in order to keep your social media properties lively, relevant and useful to your target audience WITHOUT chewing up your time! - Giving you and your team access to tools and coaching to support your in-house social media activities, which can range from zero minutes a day through to an hour a day (with 10 minutes per day recommended). This is time that can either be spent by yourself, or a member of your team. We used social media to get interviewed for articles syndicated in these major traditional media publications.

4 Managed Social Media Packages The Managed Social Media program is delivered in two phases: Strategy & Setup and Ongoing Management PHASE 1: STRATEGY & SETUP Phase 1 includes strategy, setup, content creation and coaching to get your social media strategy off to a roaring start over 90 days. Here s what you get: Social Media Marketing Plan, customised to your requirements and goals. Your Social Media Marketing Plan includes a summary of: Your social media goals Your key messages Your content creation and distribution strategy Your network-building action plan Roles and accountabilities Setup, design and customisation of 4 major social networks: Your company Facebook fan page: including a Lead Magnet mechanism for capturing optins and building your list. In most cases, Facebook will be the hub of your social media strategy. Your company Twitter page: Twitter is a micro-blogging platform that will feed updates into your Facebook company page. Your company YouTube Account: for posting video content including video testimonials, webinars and informational content. Your company LinkedIn Account: fast becoming the best place for business networking and gathering personal recommendations and endorsements. Integration and automation of your social media accounts to allow content to be cross-fertilised with zero incremental effort. Creation of 90 days worth of status update content for your social media sites, using a proprietary process designed to convert connections into clients. Scheduling daily content to ensure your social media accounts remain active, without any effort on your part! Setting up alerts and information tripwires that allow you to easily aggregate and respond to the latest news in your industry quicker than your competitors. Access to 6 hours (and growing!) of step-by-step Social Media Training in video format, explaining EXACTLY what you need to do to maximise your impact on social media websites. You are free to share this training with inhouse employees who may assist in the implementation of your strategy. Your investment for Phase 1: (ex GST): Current Gold/Platinum Clients: $795 x 3 months Current PPC/SEO Clients*: $995 x 3 months Non-PPC/Gold/Platinum Clients*: $1,195 x 3 months * You are free to upgrade your current service level in order to qualify for a lower price By the end of Phase 1, your social media strategy will be defined, your accounts set up and customised, and your first 90 days of content distributed to your fans and followers! After that, you have the option of either running your social media strategy in-house or moving to Phase 2: Ongoing Management. Ready to get started or want to know more? Simply info@marketing-results.com.au or call

5 PHASE 2: ONGOING MANAGEMENT In Phase 2, we continue to provide content, implementation, technology support and coaching in order to keep your social media strategy going and growing, without the need for heavy input of time or effort from you or your team. Here s what you get: Monthly strategy call to discuss activities, results and targeted strategies for achieving your short and mid-term social media goals (e.g. connections, sales, PR etc.) Network building for your 4 major social networks, including increasing your number of fans and followers, strategising content, promoting greater interaction and furthering your social media goals. Integration of latest tools: social media is a very dynamic field where new tools are emerging almost every week. We ll keep you in front of the curve by incorporating must-have tools so you can safely ignore the rest. Creation of 30 days worth of status update content for your social media sites, using a proprietary process designed to convert connections into loyal clients. Scheduling daily content to ensure your social media accounts remain active, without any effort on your part! Monitoring alerts and information tripwires that allow you to easily aggregate and respond to the latest news in your industry much faster than your competitors. Ongoing access to our ever-expanding Social Media Training Library in video format. You are free to share this training with in-house employees who may assist in the implementation of your strategy. Your investment for Phase 2: (ex GST): Current Gold/Platinum Clients: $695/mth Current PPC/SEO Clients*: $895/mth Non-PPC/Gold/Platinum Clients*: $1095/mth * You are free to upgrade your current service level in order to qualify for a lower price How to Get Started: All you have to do to get started is to give us a call on or us at info@marketing-results.com.au and we can set a timeframe to get started (subject to availability and qualification). If you have any questions, please don't hesitate to contact us. Here s to YOUR success, Will Swayne Exponential Internet Strategist P.S. Still have a few questions? Scroll down to read the Managed Social Media FAQ

6 Managed Social Media FAQs Q. Is social media really viable for businesses? Isn t it just teenagers telling each other what they had for breakfast? A. Social media is becoming more and more prevalent as a business tool. The principle is: you need to fish where the fish are. Right now, more and more businesses are making money using social media and the trend is dramatically upward (see the 7 Reasons Why You Can t Afford To Ignore Social Media above). Q. Is Social media right for every business or is it more suited to some businesses than others? A. Social Media is definitely a better fit for some businesses than others. If what you sell is highly personal, embarrassing or a major grudge purchase, a strong social media presence may not be warranted. However, if education-based marketing or relationship-building are strong elements in your sales process, social media may be a perfect fit. If in doubt, please feel free to ask us on Q. With your Managed Social Media programs, what is the client responsible for and what is Marketing Results responsible for? A. Our Managed Social Media Program is designed to achieve 4 key things: 1. Set you up with the right strategy 2. Ensure your social media accounts look great and take advantage of the latest functionality and time-saving tools 3. Take care of much of the content creation heavy lifting 4. Provide coaching to you and your team to enable you to make the most of any in-house time you spend on social media. That being said, one of the goals of Social Media is achieving Thought Leadership in your industry. This tends to require at least some input from you or your team. The great thing is you choose the level of input you want as little as 10 minutes a day while we handle the grunt work for you. Q. We re already active on social media sites can this Program still help me? Yes! That s great that you re already active, but you probably still find you re affected by at least one of the 3 Social Media Frustrations: Strategy, Mechanics or Resourcing (Time). This Program solves those frustrations, so you can spend more time performing high-value activities and less time on social media gruntwork. Q. Is Social Media Management included in the Gold Client or Platinum Client Programs? Because different clients require social media to varying degrees, social media management is not included in the Gold Client or Platinum Client Programs those Programs focus on search traffic generation, website conversion and followup marketing. Q. What if I still have some questions? How do I find out more? It s natural that you have a few questions. Simply call us on and set up a time to chat in a strategic, pressurefree environment about whether or not social media is right for you at this point in time. If it s not, all you ve lost is 10 minutes of your life but if it is, this could be the next exciting chapter of your business growth strategy! About Marketing Results As Australia's leading internet lead generation experts, Marketing Results specialises in helping growing companies generate more enquiries and sales online, while eliminating marketing waste. Our unique Sales Funnel Optimisation methodology is credited with producing 100%-plus ROI gains for dozens of SME and corporate clients, documented in case studies on our website at