Overview: Peter Klein

Transcription

1 For Peter Klein

2 Overview: Peter Klein The following is a report on your digital footprint. How you appear digitally is important because people are now Googling you before meetings or making decisions on vendors from what they find on-line. Think of your digital presence as Personal SEO (Search Engine Optimization), you can control what is found about you on-line. On the next page you will find your report: Social Channel Summary The row across the top shows your profiles on the major social networks. What Google is finding The centre section of the Digital Overview shows Google search results for your name and company name. You will see different results in Google on your own computer but we use an unfiltered/clean search for web and image. SEO Word Cloud The Word Cloud is created from publicly available data connected to your name and work . We gather data (profile summaries and what you are saying on the different platforms) these are uploaded it into Natural Language Programing Engine and Machine Learning software. The results show how people searching for you might find you using a combination of the selected words. Comparison Graph The graph is a comparison of you to different types of people that impact your work life. We have collected data on other employees in your company, your customer s and your competitors. In each case we have used the same measurement criteria and then taken an average over the specific group and compared you with that group (customer, employee, competitor). Employees and competitors operate in the same geographic region, have similar titles and were selected at random from our database. The customers are all multinational customers listed in your public reports. info@educatedc.com UK USA +1 (941) Melbourne

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4 LinkedIn Comparisons for Peter Klein Profile Picture: You: You have a profile picture Customer: 28% of your customers have a profile picture Competitor: 69% of your competitors have a profile picture Group: 50% of the people in your group have a profile picture Internal: 40% of EC employees with a similar job role to you have a profile picture Summary: You: You have a summary Customer: 35% of your customers have a summary Competitor: 68% of your competitors have a summary Group: 43% of the people in your group have a summary Internal: 20% of EC employees with a similar job role to you have a profile summary Connections: You: You have 500 connections Customer: Your average customer has 261 connections Competitor: Your average customer has 419 connections Group: The average person in your group has 335 connections Internal: The average EC employee with a similar job role to you has 222 connections Work History: You: You have a completed CV Customer: 90% of your customers have a completed CV Competitor: 94% of your competitors have a completed CV Group: 80% of the people in your group have a completed CV Internal: 70% of EC employees with a similar job role to you have a profile completed CV Skills: You: You have listed 22 skills Customer: Your average customer has listed 10 skills Competitor: Your average competitor has listed 16 skills Group: The average person in your group has listed 12 skills Internal: The average EC employee with a similar job role to you has listed 6 skills LinkedIn Warmth: on a scale of 0-4 You: Your LinkedIn warmth is 4 Customer: Your average customers warmth is 1.7 Competitor: Your average competitors warmth is 2.8 Group: The average warmth in your group is 2 Internal: The warmth of the average EC employee with a similar job role to you is 1.6 info@educatedc.com UK USA +1 (941) Melbourne

5 Profile Recommendations for Peter Klein TWITTER PROFILE Create a Twitter Presence - Twitter is great for listening to what is happening in your industry from thought leadership people or industry influencers that are attempting to engage with your target audience. Creating a profile is the first step and will enables you be on the channel that your friends - kids - customers - prospects and peers to see what others are talking about in the space you want to be involved in. Fill in all the details that will help your presence and brand. LINKEDIN USING Start Liking - Sharing and Posting - Liking is a complement and people love complements. The complement is when people like or comment on their writing. It is simple and fast so get liking. Sharing is when you find other peoples material interesting CONGRATULATIONS Other than the above - congratulations on having a great social presence. There are other changes and enhancements that you should make, book an appointment and we will help you through the process of moving your reputation.

6 Your Next Step - The Digital Engagement Plan There are other changes and enhancements that you should make, book an appointment and we will help you through the process of moving your reputation. Each person should have a Digital Engagement Plan, which will give you a simple understanding of how you can use social networks at work and in your personal life to further you personal and professional brand. We all have a digital footprint and the Digital Engagement Plan is designed to help you control what is on these networks in a thoughtful, intentional way. There is a worksheet on the next page to help get you started. Please consider all of the topic areas and we can discuss how you can continue to improve your brand with your digital coach at Educated Change. Think about your SEO Cloud and the keywords that you use in your writing. We suggest you think about your 4 Communication Quadrants and list words you would like to be associated with, be found by, or adjectives that your clients/colleagues would use to describe you. Once you have completed that, review the summaries/bios on you social networks and include more of those chosen keywords. The Digital Engagement Plan Worksheet is used to help you think about what is important in your social media strategy. If you would like to talk to someone about using the worksheet please schedule a time or attend the scheduled webinars (free) or book an appointment with a digital coach 1. Webinar Schedule No reservation required Every Tuesday at 16:00 GMT Access Code info@educatedc.com UK USA +1 (941) Melbourne

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