MICHAEL ONG COACHING S TARTUP TEAM S ON P RODUCT M ANAGEMENT, US ER EXP ERIENCE & AGILE

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1 MICHAEL ONG COACHING S TARTUP TEAM S ON P RODUCT M ANAGEMENT, US ER EXP ERIENCE & AGILE Summary Embarking on a new journey to apply what I've learnt over the last 15 years in technology, user experience design and product management towards mentoring individuals and coaching teams / companies. Check out and drop us a note to have a chat. Michael began his software career researching and developing a rules-based system for fraud detection in call data records. Since then, he has provided consultation for and delivered a spectrum of projects for Mobile Payments, Logistics Tracking/Surveying, Cleaning Inspection, Merchant Monitoring, Online E-Commerce and Real Estate Portals. His passion lies in full-stack development and being Agile. He enjoys the challenge of studying real world problems and providing solutions for them together with a team that has the same ideals and vision. With his team at iproperty, he took an active role advocating Agile/Scrum/UX and performed the role of a Mobile Product Manager/Owner for 4 core markets in Hong Kong, Indonesia, Malaysia and Singapore. By applying agile software development methods for usercentric rapid iteration, the team operated like a start-up to release products in the rapidly evolving mobile space. He also took on the challenge of working with bellabox on a new generation beauty experience to deliver customers a smart and fun way to try and buy high-end beauty products. Currently he is enjoying cycling and connecting interesting projects together with the right teams. Specialties: Product Management, Mobile/Web/Application Development, User Experience Design, Business Process, Strategic Partnership, Scrum, Agile Project Management, Networking, Server Architecture, Workflow, Database Skills Project Management C++ C ASP PHP Visual Basic Java Perl MPI HTML + CSS JavaScript SQL SQL Server MySQL C# VB.NET ASP.NET Dbase Turbo Pascal Assembly OpenGL jquery Certified Scrum Master CSM

2 Agile Technical Leadership Mobile Technical Architecture E-commerce Agile Project Management Scrum Team Leadership Change Management Agile Methodologies Product Management Product Development Business Analysis AJAX Software Development Mobile Devices Mobile Applications HTML Android User Experience SDLC Databases Start-ups Web Development Web Design Integration HTML 5 Experience The Collab Folks 07 / Present Startup Coach Embarking on a new journey to apply what I've learnt over the last 15 years in technology, user experience design and product management towards mentoring individuals and coaching teams / companies. Check out and drop us a note to chat. Bike Network Product Guy 12 / Present Bicycl is a community for storytellers from all over the world to share their ride. Through our stories, we hope to connect cyclists to new experiences and discover the best routes for their next adventure. Read our story at On9 Systems Owner 11 / Present Provide consulting services and project technical assistance to clients, specializing in Mobile applications development, Web design development, systems integration and network administration. Evaluate and implement software alternatives and selected software/hardware vendors. Provide one-on-one telephone support to clients, resolving network, hardware and software problems. Lead development on the re-launch of Youth.SG Lead development on the revamp of Sportskaki.com (sports social network) Development of Broadcasting Solution for MobileOne Ltd and Mapletree Investments Pte Ltd. Identified opportunity and development of Windows Mobile PDA Inspection program utilized in various facilities like Changi Airport Cargo, T1 to T2A/B, Paragon and Vivocity. bellabox 10 / / 2015

3 bellabox COO Supporting the work of the CEO, help grow the bellabox business working closely with other functions, in particular Logistics, Customer Service, Finance, Planning and Technology. bellabox 08 / / 2015 Senior Product Manager Working on a new generation beauty experience to deliver customers a smart and fun way to try and buy high-end beauty products. The iproperty Group 01 / / 2013 Mobile & UX Lead Leads regional mobile product development strategy for driving the marketing mix (product, price, place, promotion) for assigned products with a focus on Consumers and paying Customers in four core markets (Hong Kong, Indonesia, Malaysia and Singapore). Applies a Lean UX approach with his team in the rapidly growing mobile space to test new ideas and measuring quality in products. The iproperty Group / 2012 Project Manager / Scrum Master, Singapore Manage multiple projects from high-traffic consumer web sites and revenue generating customer web applications. Develop Agile based SDLC (with Scrum) for new and existing web applications creating necessary standards, tools and practices. Organize and facilitates project planning, daily stand-up meetings, reviews, retrospectives, sprint and release planning, demo and other Scrum-related activities. Singapore Press Holdings 06 / / 2010 Web Developer, ST701 Conduct systems studies, end-user requirement gathering and develop detailed specifications Evaluate options & tools for implementation Perform system design, coding and unit testing Participate in system testing and manage UAT Develop implementation plan Successfully managed and developed 11 projects including 2 major vertical web portals (new market and site revamp of existing portal) - Development and Launch of new ST701 Parenting in April Development and Revamp of ST701 Spree in June 2010 Where2Makan.info 03 / / 2008

4 Where2Makan.info Writer Visit and review interesting food destinations during travels. Include Geo information to display on maps. Edit and publish reviews from writers. IconnectE Pte Ltd 08 / / 2008 Consultant Drive innovation to ensure performance efficiency, create value to member base of iconnecte and enable greater collaboration potential and viral marketing of the web site Architect, design, develop and test changes of the web site Supervise and manage the development team of iconnecte Supervise and work with external contractors as appointed by iconnecte for any additional development work to integrate into the web site Cornet Technologies Pte Ltd 04 / / 2007 Manager Understand and produce comprehensive proposals and RFP responses Skilled in project management, with a keen eye on financial well-being as well as direction of company leading to profits Leads team in aspects of lead development, account acquistion as well as account follow up. Effectively manage and consult in both large and small medium enterprises to streamline their operations using IT. Comprehensive understanding in needs assesment, problem identification/resolutions, cost analysis, sales, consulting, application software and development, databases, mobile systems, operating systems, computer hardware and client/server networks. Asis-T Solutions Owner Operated Web Hosting for small & medium businesses Develop web applications Société Générale 07 / / 2003 Network Programmer Whilst studying to acquire his degree, Michael had the opportunity to collaborate with Societe Generale, a major European bank, to develop CDRTool, a PABX Monitoring System as well as office automation and network monitoring projects. CDRTool was designed and implemented by him around J2EE architecture to provide a robust mechanism for call data record monitoring and fraud detection. By using J2EE design guidelines, the system is able to be fault-tolerant and provides real-time monitoring of calls in progress to the system administrator. Michael also co-authored and presented a paper at KES 2004 (Knowledge-based

5 Intelligent Information & Engineering Systems) on the topic of "A Robust Rule-based Event Management Architecture for Call-Data Records". Education Nanyang Technological University Computer Engineering Interests scrum, agile project management, new technology, scuba, programming, design, web hosting, web design, content mangement, blogs, social networks, windows mobile, iphone, android, mobile inspection, asset tracking, mobile point-of-sales Certifications Certified ScrumMaster 11 / 2010 Scrum Alliance License: Languages English Chinese Publications A Robust Rule-Based Event Management Architecture for Call-Data Records 10 / 2004 Knowledge-Based Intelligent Information and Engineering Systems Authors: Michael Ong, Tay Joc Cing Rules provide a flexible method of recognizing events and event patterns through the matching of CDR data fields. The first step in automatic CDR filtering is to identify the data fields that comprise the CDR format. In the particular case of the Nortel Meridian One PABX, five different call data types can be identified that are critical for call reporting. The architecture we have proposed will allow for line activity analysis while continuously publishing action choices in real-time. For performance evaluation of serial-line CDR data communications, an approximation to the CDR record loss rate at different simulated call traffic intensities was calculated. Here, the arrival process represents the arrival of newly generated CDR to the output buffer and the service process represents the process of transmitting the CDR over the serial connection. We calculate the CDR loss rate at different arrival intensities and observed that the CDR loss rate is negligible when the CDR arrival rate is less than 4 CDR per second. Keywords: Rule-based system, CDR loss rate, event filtering and correlation. Citations: hl=en&lr=&cites=