SMART Activator, the Most Used Marketing App in the WORLD!

Transcription

1 SMART Activator, the Most Used Marketing App in the WORLD!

2 About MoZeus The MoZeus SMART Activator application, the most-used event marketing application in the world, provides a comprehensive toolbox of innovative, costefficient experiential marketing platforms and mobile applications in one cuttingedge bundle that utilizes smartphones, Facebook, and photo/video sharing to provide real-time consumer results. To date, MoZeus Worldwide has worked with more than 200 brands, agencies and sports properties. The SMART Activator, the Most Used Marketing App in the WORLD!

3 SMART Generator Data Collection Lead Generation Simplified The SMART Generator Data Capture App is a simplifed, cost-efficient, lead generation tool built with real-time functionality - putting you in control. The application can run on a smartphone or tablet, enabling over-the-air wireless updates and real-time uploading. This amazing data capture solution is ideal for events. It empowers the user to collect valid data and gives them the ability to register consumers for sweepstakes and communication as well as acceptance of privacy and other company policies. NO INTERNET REQUIRED Capture consumer data without being connected to the internet and decrease the stress of your Event Managers. Apps don t need internet access! Multiple Languages LAUNCH QUICKLY Create a fully customized Data Capture App in days, not weeks, for half the cost. BRANCHING LOGIC Design surveys with branching logic allowing you to speed thru the process and capture more leads. AUTOMATED RESPONSE SYSTEM Turn your leads into customers quickly by using MoZeus Automated Follow- Up System. Driver s License Scanning

4 The SMART Educator Educating Consumers About Your Brand MoZeus Worldwide specializes in helping clients educate consumers about products, features and branded mobile applications. MoZeus accomplishes this by creating educational screens for consumers to review during different forms of engagement, such as trivia, interactive games or app demos. Typically, most educational experiences are part of a station environment where consumers receive credit for checking into respective locations. If you re looking for ways to enhance an experience and deliver key brand messaging, the SMART Educator is a trusted and proven solution. Educational Engagement Tools Mobile Trivia Interactive Games Instant Wins App Demos Sweepstakes

5 SMART Instant Wins A Unique Tool to Capture Qualified Leads Using the SMART Prize software within the SMART Activator, brands and agencies can utilize assets like special t-shirts and other common premiums to successfully engage consumers and, more importantly, capture qualified leads. Add a SMART Instant Win Game to any program for as little as $1,500. Development time for SMART Instant Wins can take as little as two weeks. Instant Win Options Branded Instant Wins Interactive Flash Animations Tweet-Up Sweepstakes The MoZeus Inventory Console allows Brand Ambassadors to change the odds or ratios on-the-fly to monitor your prize inventory.

6 SMART Photo Overlay The Future of Photo Marketing The SMART Overlay is the most popular choice by brands and agencies for exciting photo promotions and real-time data collection. The SMART Overlay system allows clients to quickly capture valid data on site at an event and send the final, composited image to the consumer in real-time. This technology represents the most sophisticated solution available today, especially if you re looking to get branded photos posted on Facebook and capture valid addresses in the process. REAL-TIME DELIVERY & INSTANT SHARING Deliver Photos instantly for immediate sharing & gratification then watch your Facebook stats grow. FACEBOOK POSTS More than 50% of photos taken with the SMART Overlay solution get posted to Facebook. FACEBOOK VIEWS On average, the viral impact of a MoZeus SMART Overlay campaign exceeds 1000%. WHAT DOES THIS MEAN? If you take one thousand photos, more than 10,000 will be viewed on Facebook, with the brand at the center of attention. Consumers Receive a Custom HTML with Instant Social Media Sharing Options

7 SMART Video & Signature Capture Create Unique Videos With Overlay Technology The MoZeus SMART Video System allows partners to create exciting promotions by integrating brand assets into the feed and end result. Video applications can include signature collection software that allows brands to get consent from the consumer to use the footage for future marketing campaigns (TV commercials, web ads, etc.). Consumers Record a Video With a Custom Branded Frame Consumers can Sign Virtually to Give Consent SMART Video Benefits Collect valuable personal data quickly & cost effectively. Engage consumers in unobtrusive manners. Improve viral marketing initiatives. Capture signatures from consumers digitally. Deliver videos to inboxes immediately. Consumers Receive Their Video in a Custom HTML With Sharing Options

8 SMART Games Promoting Your Brand in Fun Ways In 2010, MoZeus Worldwide launched a series of interactive games on mobile devices to help brands and agencies successfully engage consumers in non-traditional manners and collect data in the process. MoZeus can develop and design a variety of games quickly and cost efficiently. In less than a week, consumers can play a fully branded game specific to your event. MoZeus can even take live results from a game and post them on a branded leaderboard on an LCD Screen. Custom Games Include: Racing Games Sports Games Spin the Wheel Magic 8 Ball Branded Trivia Simon Says Photo Scrambles

9 SMART Donator The Perfect Solution for Cause Marketing The SMART Donator mobile payment processing system built into the SMART Activator app allows brands or organizations to engage consumers in fun ways PRIOR to asking for a donation. Upon being engaged by a Brand Ambassador with a MoZeus promotional tool like a special photo opportunity or instant win game, consumers then have the option to make a donation by swiping their credit card via the Roam Data technology. The credit card data is encrypted immediately and all transactions are processed in real-time meaning no data is stored on the mobile device. The Roam Data technology is 100% PCI-DSS certified and the most secure solution available today. MoZeus can also include digital signature waivers and terms and condition pages within the respective work-flow.

10 SMART RFID & NFC A SMART Way to Track Consumers MoZeus Worldwide offers several different solutions to track consumers around footprints including RFID and NFC systems. Each program can be built out to include any components that are included within the SMART Activator platform. Popular elements that clients utilize include Dynamic Data Collection, Sweepstakes Entry, Instant Wins, HTML 5 Games, Photo and Video Marketing and Augmented Reality. All content generated from each respective station can be fully integrated with social media channels like Facebook and Twitter. This allows for consumers to quickly post photos or videos and update their personal pages to highlight which activity they just completed.

11 SMART Stations Multiple Engagement Tools on One Platform Utilizing the SMART Activator, MoZeus helps its partners deliver different engagements on smartphones or tablets by creating different experiences on each device. The MoZeus SMART Tracking software allows brands to easily learn about consumer preferences while capturing data in the process. Our advanced tracking technology allows the consumer to use one unique ID to participate in all engagements in the brand s footprint. 1 Consumers register via a unique ID - an RFID bracelet, branded swipe card, mobile number or address. 4 Consumers go on to the next station and check in with their unique ID to play a SMART Instant Win Game. 3 Consumers proceed to the next station, where they check in with their unique ID to enter a sweepstakes. 2 Consumers check in with their unique ID at the next station to play a branded interactive game. 5 Consumers check in at the last station with their unique ID to fill out a branded survey.

12 The Social Activator Integrating Social Networks Into Your Program The MoZeus Social Activator can easily be integrated into any program, allowing brands access to a wealth of consumer information including number of friends, age, demographics, gender, groups, likes, and more. The Social Activator gives brands the opportunity to allow consumers to log in using their Facebook credentials. Once the consumer accepts the permissions associated with the program, the brand then not only has access to important profile information, but also now has the ability to automate branded messaging to the consumer s timeline. Incentivize Consumers to Log in by Awarding Points for Prizes Consumers can Register Securely Using Their Facebook Account Information Clients are Given Access to Crucial Facebook Statistics in Real Time

13 SMART Console Dashboard Real-Time Access, With Real-Time Results One of the distinct advantages of using the MoZeus SMART Activator is having access to the SMART Console the online web portal that allows you to view results and make changes in real-time. The SMART Console has a variety of features and benefits for clients to have a complete understanding of their results. Tour Managers and Brand Ambassadors can even access the SMART Console on mobile devices in the field to measure real-time progress. SMART Console Benefits Live, 24/7, stat reports and results at no additional cost Automated Reports Premium Data Exporting Real-Time access to the dashboard with unlimited users

14 The MoZeus Leadership Team Proven Experience and Expertise Scott Sheppard President and CTO Scott Sheppard is President and Chief Technology Officer of MoZeus. Scott is a serial entrepreneur with more than 20 years of experience at organizations ranging from technology start-ups to Fortune 500 companies. Scott has expertise in product research & design, development, and management. Scott s past history with creating successful technology start-ups has helped shape the overall mission and early success of MoZeus Worldwide. Scott s previous company, WebVMC, provided in-home healthcare technology that allowed caregivers to remotely manage patients with chronic diseases. In 2008, Intel recognized WebVMC s innovative technological advancements, and purchased WebVMC. In 2009 Intel and GE invested $250 million in a healthcare joint venture using WebVMC s technology as its cornerstone. Scott s career has also included positions at several notable organizations, like Priceline.com, where he was the Vice President of Product Development. In addition to this, Scott was the 2nd employee at two successful start-up ventures, Portable Systems Technologies & Media Solutions International, which were purchased by Aflac and Hitachi respectively. Scott holds a Degree in Computer Engineering from the Georgia Institute of Technology. Charles Jones Chief Operating Officer Charles Jones is COO and SVP of Brand Strategy of MoZeus Worldwide. With over fifteen years of experience in the marketing, advertising, and mobile technology space, Charles brings a wide variety of skillsets to MoZeus. His current responsibilities revolve around developing and managing fully integrated, multi-million dollar partnership platforms with Fortune 500 companies and Top 100 Experiential Agencies. Notable client acquisitions while at MoZeus include Verizon Wireless, Nissan, Ford, US Cellular, Virgin Mobile, Coca-Cola and McDonald s. Charles career has included tenures with the San Antonio Spurs, Axcess Partners Worldwide, University of Texas, Fidelity Investments and PictureU Promotions. In 2006, Charles was nominated for the prestigious 30 under 30 Award given to top executives who have excelled at young ages. Charles is a graduate of Denison University and holds a Master s Degree in Sports Marketing from the University of Florida. Bill Sluben SVP - Consumer Engagement Bill Sluben is Senior Vice President of Consumer Engagement of MoZeus. Bill joined the Management Team in 2012 after his agency, Live Link Events, was acquired by MoZeus. His impressive resume includes over 17 years of planning, implementing and managing experiential marketing programs for a wide variety of clients including Coca- Cola, General Motors, Fiat, Comcast, The Weather Channel and others. Bill holds an MBA in Marketing from the University of Connecticut. Preston Carter SVP - Strategic Partnerships Preston Carter is Senior Vice President of Strategic Partnerships of MoZeus and has been with the company from the very beginning. With over twelve years of experience in developing data collection, photo marketing and interactive campaigns for large brands and agencies, Preston is well known around the industry as one of the most talented and progressive thinkers in the Event Marketing space. Preston s career started at PictureU Promotions where he spent eight years helping pioneer the photo marketing industry. Preston s client roster includes AT&T, Beam Global, Coca-Cola, Visa, Miller-Coors, Dannon, Harley Davidson, Kraft, Country Financial, Mitsubishi and Toyota. Jay Fuller VP - Product Development Jay Fuller is Vice President of Product Development of MoZeus. Jay brings more than 15 years of development experience to MoZeus Worldwide. In his current role, Jay manages the development team and more specifically, the SMART Activator and SMART Console platforms. Jay s career has included roles at WebVMC, Ciena, InterContinental Hotels Group and CNN, where he was a Senior Architect. Jay attended the Georgia Institute of Technology. Erich Janzen Creative Director Erich Janzen is the Creative Director of MoZeus Worldwide. His daily responsibilities include managing and directing all creative projects for a wide variety of brands and agencies. Erich has held positions with Intel and WebVMC prior to joining MoZeus.

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