How To Prepare For A Marketing Management Course At Cardiffmet.Ac.Uk

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1 Cardiff School of Management (CSM) BA (Hons) Marketing Management Pre Induction Handbook Year 1

2 Dear Student Well done in achieving the grades you needed to attend Cardiff Metropolitan University, and congratulations on selecting Cardiff School of Management (CSM) to pursue your marketing education. As you will discover CSM offers you a vibrant and challenging environment to learn and study. It will provide you with the knowledge, skill and opportunity to be a top graduate, where commitment and enthusiasm will be rewarded. Joining Chances are that you are going to be exposed to many new things when you arrive and it can be quite confusing. Once you re here, we ll take you through the details -- please make sure to join us during Induction Week. Online Enrolment Enrolment is an important process which formally confirms your status as a Student. You can complete the online enrolment process from any computer through our Self Service system. Please note that in order to self enrol your status must be Unconditional Firm (UF); please begin your enrolment process by going to step-by-step guidance is provided. This process is essential in that it will allow you access to your student loan (if applied for), payment of fees, programme information systems and importantly enable you to obtain your Student ID Card. A scheduled time for collection of your student ID card will be given to you during your Induction: Meet Your Tutor session. We hope you enjoy your time with us, and benefit not just from the knowledge you will gain, but the friendships and memories that will be with you for a lifetime. The very best of luck in your studies. Professor David Brooksbank Dean Cardiff School of Management

3 The three important things you MUST do before you arrive 1. Visit the web page concerning the Week One Welcome Event ( Monday 21 st September 2015 at NIAC. Please note this day is based at the Cyncoed campus. 2. Make a note of when you need to arrive on Tuesday 22 nd September 2015 at the Cardiff School of Management which is based at the Llandaff campus. Please ensure that you arrive on time; attendance is essential as important information will be given out during the first week. 3. Read this booklet. This Booklet This booklet is by way of saying hello and welcome to CSM, and also offering you some valuable information before you shortly arrive with us. It sets out the timetable we have planned for Induction Week. Lectures start week commencing 28 th September There is also some basic information concerning background reading and study for those who would like to get a headstart. Induction Timetable The induction timetable for students on the BA (Hons) Marketing Management programme is set out below. More details will be given to you when you arrive. Induction: Week 1 Monday 21 st September Tuesday 22 nd September 11.00am: Cardiff Metropolitan Week One Welcome Cyncoed Campus 9.30am to 4.00pm, Cardiff School of Management, Room CSM Wednesday 23 rd September 9.30am to 1.00pm, Cardiff School of Management, Room CSM Thursday 24 th September 9.30am to 4.00pm, Cardiff School of Management, Room CSM 00.20

4 Pre-Induction Activities Marketing Students Favourite Adverts In order to introduce you to the world of marketing, you are required to you are required to collect your three favourite adverts. Your three adverts should fall into the following categories identified below: Printed: Print media has always been a popular advertising option. Advertising products via newspapers or magazines is a common practice. Newspapers and magazines sell the advertising space according to the area occupied by the ad, its position in the publication (front page/middle page, above/below the fold), as well as the readership of the publication. TV: The holy grail of advertising for more than 50 years, television advertising remains the most sought-after mode of advertising even in the 21st century. It reaches the maximum number of target customers, and has a variety of programming schedules which can be effectively used for the insertion of advert content. Social Media: Social media has become a platform that is easily accessible to anyone with internet access. Social media advertising programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Social media serves as a relatively inexpensive platform for organisations to implement marketing campaigns. Important: All three adverts must be different. Articles can be taken from any reputable news source but this must be identified for each advert. All adverts (or a screen shot) must be printed, along with any reference sources. They must interest you for some reason please write 100 words explaining why they interest you, what was good or bad about them. All three articles must be submitted on Tuesday 22nd September 2015, in an envelope marked with MARKETING and YOUR NAME.

5 Pre-Induction Activities Business in a Global Context: What s in the Business News? In order to introduce you to the world of business and the environment that shapes and determines its performance, you are required to collect three business/business related articles (i.e. things that have or might have a significant impact upon business). These articles will form the basis of the opening few weeks of teaching to your module Business in a Global Context. Your three articles should fall into the three categories identified below: Article One. This article should focus upon a domestic economic/business issue. Domestic refers to the country in which you reside. For all international students this article should be in English and focus on your home country. Article Two. This article should be on an international or global business/economic issue and not be something specific to any one country, but be relevant to many if not all countries or all business. Article Three. The world of business is changing, businesses are constantly facing new threats and opportunities all of the time. For this article you are to identify either a new threat or a new opportunity that business is currently facing or might in the future. Important: All three articles must be different. The articles can be on any aspect of business, so long as it is contemporary. If possible, select articles that interest you, or are in some way important to you. Articles can be taken from any reputable news source, paper based or on-line e.g. The Times, Financial Times, The Guardian, The Independent or All three articles must be printed. Include a separate sheet with details of where you sourced the information, i.e. the newspapers or websites from where you obtained the articles. All three articles must be submitted on [date to be confirmed], in an envelope marked with your name.

6 Reading Guide All the modules you study this year, and in subsequent years, will have core reading. Such reading is seen as central to understanding the module and the issues and debates it raises. Below are the core texts for your Year 1 BA (Hons) Marketing Management programme. Marketing Specific Text (you only need 1 for Intro to Marketing) Introduction to Marketing Marketing an Introduction Masterson, R. & Pickton, D. (2014) 3 rd Ed, Sage. Introduction to Marketing Palmer, A. (2012) (3 rd Ed), Oxford University Press. Principles of Marketing Kotler, P., Armstrong, G., Harris. L. C. & Piercy, N. (2015) 16th European Ed, Pearson, Marketing Research Bradley, N. (2013) Marketing Research: Tools and Techniques (3rd Ed), Oxford University Press

7 Text for Other Modules Managing People and Organisations Robbins, S.P. & Judge, T.A (2014) (16 th Ed), Organizational Behaviour Harlow, Pearson Personal Development Planning 1 Cottrell, S. (2010) Skills for Success; The Personal Development Planning Handbook Basingstoke; Palgrave Macmillan Pears, R. and Shields, G. (2013) Cite Them Right. Basingstoke; Palgrave Macmillan Business in Global Context No core text. Core reading and articles will be provided to the student and guidance will be given to additional reading relevant to the specific issue(s) being explored. Finance for Managers Black, G. (2009) Introduction to Accounting and Finance, FT Prentice Hall Foundations of Law Adams, A. (2014) Law for Business Students (8 th Ed), Pearson Should I buy the books above? We carry multiple copies of these books in the library, although as you might imagine they are often in high demand. We encourage you to consider purchasing such texts, although this is not compulsory, and with good time and library management you should be able to borrow texts to complete work, ready for workshops and seminars. Some texts are available as e-books and are accessible online via the library. I look forward to meeting you in September. I hope you will enjoy studying with us. Dr Paula Kearns Programme Director BA (Hons) Marketing Management