Awareness 2.0. David Lineman. Spreading the Security Awareness Message Using Social Media. President and CEO
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1 Awareness 2.0 Spreading the Security Awareness Message Using Social Media David Lineman President and CEO
2 Presentation Overview Awareness Losing the Cyber War - Rapid Diffusion of Cyber Crime Awareness Awareness Concepts - Awareness Tools - Example at MySecurityIQ.org Get Involved!
3 Awareness 2.0 Proposition What if the security solution (awareness) could spread as fast as the problem? What if we could use the very tools that criminals use against us to fight back?
4 Awareness 1.0: Losing the cyber war Incidents and losses are growing - Criminals are more motivated, organized, financed and networked - More networked and mobile users create more risks Widespread agreement that this is fundamentally a human problem - 85% of incidents involve human error, - Yet less than 1% is spent on awareness!
5 Examples of Rapid Diffusion Spread of botnets Virus/Worm Infections Adoption of YouTube, Facebook Use of Social Networking Widgets
6 Awareness 2.0 Proposition #2 We will continue to lose until the message of security awareness spreads just as fast and efficiently as an attack.
7 Diffusion Research Part 1 The study of how an innovation is communicated through channels over a period of time through members of a social system. Examples: - New Corn Seeds in Iowa Farmers - Radios in Ships - Birth Control in Africa - Cell Phones in US
8 A Classic Diffusion Curve
9 Diffusion Research Part 2 Conclusion #1 - The rapid adoption of any idea/innovation relies at some point on the network of peers Conclusion #2 - The population needs some type of motivation to adopt the innovation Social status, money, self-preservation
10 Security Awareness 1.0 Classroom and online training Security Awareness Day Awareness Reminders - Cups, posters, pens, electronic Unidirectional Messages
11 Security Awareness 2.0 Compact, Engaging messages Delivered on familiar platforms From trusted peers, rather than management Leverages new technology Has a feedback, forwarding and rating system. Available real time when users need it. Has a motivational advantage - Prestige, Job Security, Money, etc.
12 Security Awareness 2.0 Use the network to work for us, rather than against us! Use modern communication tools to spread awareness messages - Blogs, RSS, SMS, Widgets, Video Re-purpose the messages the fit into these communication channels Use incentive systems to spread the message
13 Example: MySecurityIQ Goal: Every internet user should have basic knowledge of security principles Free Security IQ Quiz & Certificate Based on Information Protection Made Easy Web 2.0 Tools - MySecurityIQ Awareness Blog - Security Awareness Widget - Security Awareness Quiz Widget - Social Networking Features
14 Awareness 2.0: RSS Real Simple Syndication (RSS) News Syndication Model Structured Message Dozens of free tools - Create RSS feeds - Readers/Aggregators Security Awareness Widget
15 Awareness 2.0: Blogs Inexpensive/Free Web Publishing - WordPress, Blogger Easy imbedding of multi-media Easy to Use Built-in feedback, RSS Example - MySecurityIQ Blog
16 Awareness 2.0: Widgets Small, portable applications - Easily post on blogs, web pages, social network sites - Based on common standards - Free creation/publishing - Enables network effect MySecurityIQ Quiz Widget - MyStudiyo
17 Awareness 2.0: Video Visual Learning Experience - Easily post on blogs, web pages, social network sites - Dozens of free tools for creating/publishing - On Demand training Example: Password Video - YouTube.com
18 Awareness 2.0: Social Networking Peer-to-Peer Social Networking - Integrates other web2.0 tools - Enables network effect Examples - Communities Facebook, LinkedIn, MySpace. - Rating: Digg, de.licio.us, yelp - Micro-blogging - Twitter
19 Get Involved!
20 Awareness 2.0 Summary Goal: To protect our critical infrastructure by ensuring that every user understands basic security principles Method: Rethink our approach to enable the network effect within our user population. - New Tools, Delivery Platforms - New Message Structure - Peer-to-Peer Feedback - Motivational Systems Get Involved at MySecurityIQ
21 Contact Information David Lineman, President - [email protected] - (888) MySecurityIQ/Blog/Tools - Book - Information Protection Made Easy
22 Research and References Diffusion Research - Diffusion of Innovations (Everett M. Rogers) - Made to Stick Chip and Dan Heath - The Tipping Point Malcolm Gladwell Web 2.0 Examples WidgetBlox - MyStudiyo
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