Aligning Your Cloud Service Delivery to Your Customer s Needs
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1 Aligning Your Cloud Service Delivery to Your Customer s Needs Eric M. Hui Director Service Provider Markets Asia Pacific September, Equinix Inc.
2 Context Control Flexibility Management Choice Best of Breed Management 2014 Equinix Inc. 2
3 More Choices in a Growing Cloud Provider Market Cloud is an essential ingredient for participating in the next 20 years of growth and innovation in the IT industry, as well as every industry that depends on IT Gartner (Feb 2013) Global Public Cloud Market Size is Growing 14% Annually Gartner MQ IaaS May 2014 ~$212B ~$110B Management & Security IaaS PaaS Equinix Inc. 3
4 Top Barriers to Cloud Adoption Security, cost, and loss of control are the largest challenges Through 2015, at least 50% of Cloud deployments will suffer from business-impacting performance issues, requiring extensive network redesign to address them - Gartner 50% Many of these challenges arise from accessing the cloud over the public Internet Data Cost-uncertain security savings Loss of control Regulatory Compliance Reliability Data portability SW Performance compatibility Lock-in Source: AlphaWise, Morgan Stanley Research 2014 Equinix Inc. 4
5 Vision of Cloud Exchange A network is as elastic as the cloud services it enables Seamless intelligent interconnection Mapping of multiple resources within a single VLAN API will create a new service creation environment Provide differentiated value to the CSP / NSP / ENT Enterprise: Seamless access to the multi-cloud, multi-network Cloud Provider: Access to the enterprise globally and right NSP for delivery Network Provider: Access to ecosystem of margin-rich services from the CSP 2014 Equinix Inc. 5
6 Equinix Cloud Exchange An Ethernet switching service that enables private virtual connections for direct cloud access with automated provisioning Benefits One to many virtual connections to multiple cloud providers Direct, secure, private connection Automated, near real-time provisioning Consistent throughput and low latency Cost-effective Flexible connectivity options Features Layer 2 Ethernet service 200M, 500M, 1G virtual connections on 1GB or 10GB physical ports % High availability platform 19 Global markets supported Integrated APIs and Portal 2014 Equinix Inc. 6
7 Enabling Workload Connectivity Latency & Throughput-sensitive, Control & Security-Oriented Enterprise Applications Storage, backup, and recovery BI/big data Dev/test lab Hybrid apps Media Productivity apps Workloads Addressed Latency & Throughput-sensitive Virtual Desktop Service Chaining Big Data, Business Intelligence & Data Store Control & Security-oriented Disaster Recovery Compliant Data Unified Communications Transient and Short-term Development/Test Hybrid apps 2014 Equinix Inc. 7
8 APIs and Portal Making direct access to the cloud easy, real-time and scalable APIs Cloud Exchange Portal NSP NSPfacing API CSPfacing API Cloud Service Provider API Roadmap Leverages Ethernet Exchange platform and expertise Equinix manages API mapping sparing customers from reacting to multiple API updates Normalized interface Uses APIgee enterprise-grade API Management End Customer Process 1. Select location and cloud provider 2. Select virtual circuit speed 3. Enter cloud service key or service identifier 4. Virtual circuit provisioned in 5 minutes 2014 Equinix Inc. 8
9 Equinix Cloud Exchange Availability Deployment plan includes 19 top-tier metros globally Asia Pacific launched July 1 st Hong Kong Singapore Sydney Tokyo Asia Pacific To Launch Q Osaka 2014 Equinix Inc. 9
10 Cloud Exchange Use Case: Disaster Recovery Secure and cost-effective data protection 2014 Equinix Inc. 10
11 Disaster Recovery Challenges Common problems with connecting an enterprise data center to public clouds NetApp Private Storage Replication to Secondary Site 1. Unreliable performance, especially when using public Internet Infrastructure as a Service Compute, Storage, and Other Services Public Cloud Customer Premises Branch Location 2. Security and compliance concerns 3. IT skill gaps in integrating clouds 4. Inflexible infrastructure and limited connectivity options on the enterprise side 2014 Equinix Inc. 11
12 Cloud DR on Platform Equinix Enabling Performance, Security and Scalability NetApp Private Storage Disaster Recovery Use Case A Replicate application data from customer facility to array at Equinix B Use AWS/Azure via Cloud Exchange for cloud-based compute while keeping data on array Customer Premises NetApp Private Storage C Private Link A C NetApp Private Storage (Optional) Replicate setup between multiple AWS availability zones over private link B Equinix IBX Data Center Cloud availability zone: Singapore Equinix IBX Data Center Cloud availability zone: Tokyo/Hong Kong 2014 Equinix Inc. 12
13 Cloud Exchange Use Case: VDI Scaling Secure and scalable VDI deployment 2014 Equinix Inc. 13
14 VDI Scaling Dynamic Cloud Bursting AWS Azure A A VDI Scaling Use Case Leverage Application Delivery Control Solution to control bursting B Use AWS or Azure via Cloud Exchange for secure VDI access VDI Farm Virtual Circuit VDI Farm Virtual Circuit Remote Users C Keep Windows AD or LDAP authentication in Equinix DC B A C Windows AD / VDI Customer Premises 2014 Equinix Inc. 14
Hybrid and Multi Cloud Deployments Via Cloud Exchange
Hybrid and Multi Cloud Deployments Via Cloud Exchange Eric M. Hui Director Service Provider Markets August, 2014 2014 Equinix Inc. www.equinix.com Context Control Flexibility Management Choice Best of
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