How To Become A Professional Photographer

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1 PHOTO 230 INTERMEDIATE PROFESSIONAL PHOTOGRAPHY A,B,C,D SYLLABUS Professional Class FALL 2011 Wednesdays: 9:00am-10: 30am Lecture Lab: 10:30am - 2: 30pm OFFICE HOURS- Monday: 2:30pm - 3: 30pm Michael Moya- Office# Cell# [email protected] INTERMEDIATE PROFESSIONAL PHOTOGRAPHY 230 will require more participation with each student in his role as a professional photographer. By focusing on a specific photographic style best suited to the student s preference. We will look at more detailed work assignments and how they are applied in the Commercial Market. There will be a greater emphasis on the creative approach to your photography using traditional and digital medium. Extensive applications with Studio lighting will be covered throughout this semester. Each assignment in this course will be considered as an actual working job. As part of the class each student will be considered as WORK FOR HIRE. This particular semester will specifically approach the COMMERCIAL MARKET and working assignments will be geared towards the pre and postproduction aspects of your photography. There will be opportunity for students to participate as interns on professional work assignments. There will be a greater demand for students to schedule their photography more productively in meeting realistic deadlines. I. INSTRUCTIONAL METHODS: Each student with the guidance of the instructor will analysis a specific topic for his or her COMMERCIAL ASSIGNMENT. There will be considerable preparation with concept and story design. Basic design will be consider in evaluating each ASSIGNMENT Final criteria for this assignment will be the strength of its visual statement. A. STUDENT LEARNING OUTCOMES: 1. Demonstrate the operations of digital mediums. 2. Photographing in both artificial and available light with proper color balance. 3. Maintaining consistent quality control using pre and post production Applications. II. STUDENT REQUIREMENTS: Intermediate Professional Photography 230 Requires completion of 8 units of Beginning 220 or its equivalent and instructors approval to fulfills prerequisites. Intermediate Professional Photography 230 is an Open Entry /Open Exit 1

2 Class, which means you, may work at your own pace, assuming you complete at least 2- unit per semester. TEXTBOOK: Photography by London and Upton Edition Five. The textbook is also available in the Laney Library. Camera: 35mm or lager SLR or Digital camera with manual operation. Ideally a camera with built in exposure meter and interchangeable lens. Digital camera ideally will have a minimum 5 MB file. CD or DVD: for burning digital images to archive. Flash Drive: used to transfer and download digital files. FILM: This department uses Kodak chemistry; therefore, Kodak film is preferable. You may use other brands. If you choose to bring in your own developer to match your choice of film/developer combination you may do so. Plus-X, Tri-X, and T-Max films are good favorites. We do not have T-Max developer in the department, which give best results for T-Max films. Ilford HP5 is also a very good all-purpose film with great latitude and can be developed in Kodak chemistry. Suggestion: 75% of your film should be ISO 100 or 125. The remainder being ISO 400. Think about teaming up with someone and buying bulk film and paper and sharing costs! Anti Static cloth or Negative brush: Paper: All black and white assignments require 8x0 Resin Coated (RC) paper. Students must consult instructor before using fiber paper. You may use graded or Multigrade (Polycontrast) paper. It is recommend to invest in a box of100 8x10 sheets if you can afford. Your savings will be considerable. Filters: If you use multi-graded paper you will need to use contrast filters to print/ The best savings Is to purchase Ilfords Student Pack which contains a set of 6x6 filters, an instruction booklet and a 25 sheet package of Ilfords Multigrade Delux paper. Developing Tanks & Reel: It is advisable to set yourself up to develop at home. While it is not necessary, you will save a great deal of time by bringing your film to class already processed and sleeved. You may discuss with instructor on home setup! If you choose to develop at Laney, you must provide your own reels (2). Patterson plastic reels or equivalent. We do have Nikkor stainless steel tank for steel reels. I prefer stainless steel because of the speed and durability! Talk to me about demonstration. Grain Focuser: This is optional but I highly recommend investing in a good Micro- Sight grain focuser with X10 power. If you are going to be doing a lot of printing this is the ultimate in quality sharpness. 2

3 COLOR FILM: If you choose to shoot some of your assignments with color transparency film I recommend FUJI CHROME professional emulsions. Fuji film is very saturated and produces vibrant colors, which I prefer. Students must have the necessary equipment & materials by the 2 nd week of class III. GRADING PROCEDURE: Your final GRADE will be based on 4-CRITERIA: Completed assignments, Final Project, notebook and final exam will be averaged to determine your final grade. The number of assignment you complete successfully along with your notebook and final exam will determine the number of units you will complete for credit, regardless of the number of units enrolled! 1. Attendance: Wednesday: Lecture: 9am-10:30AM Lab: 10:30-2:30PM ATTENDING AND BEING ON TIME FOR LECTURE IS A MAJOR CONSIEDRATION IN THE PROFESSIONAL CLASS. Your attendance requirement will be based on the number of units you are attempting. Unexcused absences and tardiness will be a factor in determines your final grade. Being on time in a vocational photography class is considered an essential part of satisfactory performance. AS A PROFESSIONAL YOU CAN NOT BE LATE ON DEADLINES! SUCCESS IS BASED ON YOUR PRODUCTIVITY a. 2-units require weekly attendance for your particular section. b. 4-units require weekly attendance for your particular section plus one additional section each week. c. 8-units require weekly attendance in all sections for the week. EACH SECTION INCLUDES COMPLETE LECTURE AND LAB PERIODS 2. SEMESTER Assignments: FINAL CRITIQUE a. Each assignment is worth 1 UNIT of CREDIT unless other wise specified In your contract. Assignments must be completed by the indicated DUE DATES or as arranged by special agreement. YOU ARE EXPECTED TO COMPLETE ASSIGNMENTS IN THE PRESCRIBED TIME. You will also be allowed to participate in the advanced levels for grade credit if you choose to do so unit student completes two- assignments unit student completes four assignments unit student completes each assignment twice b. These FINAL CRITIQUE assignments will be of your choice. There will Be specific requirements for each assignment you choose and must be followed exactly. These assignments will be considered your final and best work. YOU MUST SHOOT HALF OF YOUR ASSIGNMENTS YOU CHOOSE WITH B/W FILM AND THE OTHER HALF DIGITAL! THERE WILL BE NO EXCEPTIONS! DEC. 14 FINAL ASSIGNMENT CHOICES DUE c. WEEKELY ASSIGNMENTS ARE DUE THE FOLLOWING WEEK FOR 3

4 CRITIQUE. EACH ASSIGNMENT IS WORTH 100 POINTS 3. Final Exam & Lighting Test Failure to take the final exam will result in a penalty of one full grade. The Exam will be considered as one assignment in your final grade. 4. Notebook: Required in the notebook will be lecture and demonstration material. All handouts and assignment work orders. Remember this will be your working Text Book to be used with future assignments. ASSIGNMENT WORK CAN ONLY BE USED FOR PRO 230 ONLY AND NOT REUSED GRADING SCALE: A % A % B % B % B % C % C % C % D % D % D % IV. GRADE WEIGHTING: Your final grade will be determined based on the following ATTENDANCE:.10% ASSIGNMENTS: 50% FINAL EXAM / MARKETING ANALYSIS: 25% NOTEBOOK:..25% IV. MAKE-UP POLICY: Students will have the opportunity to make up weekly assignments by the following week. 4

5 PHOTO 230 INTERMEDIATE PROFESSIONAL PHOTOGRAPHY:A,B,C,D LECTURE/DEMONSTRATION SCHEDULE Fall 2011 WEDNESDAY: 9am-10: 30am Aug. 24 ORIENTATION / SYLLABUS: TOUR STUDIO, COMPUTER Mike/Mike CENTER BRING DIGITAL CAMERAS FOR NEXT WEEK DEMO Aug.31 Lighting for PURPOSE: light is what it is all about. Form, contrast quality. Light direction and how to use it. DAYLIGHT and INDOOR Color balance. Available light? DEMO: light color balance TUNGSTEN & DAYLIGHT Small product in studio Sept. 7 THE DIGITAL CAMERA: operations and functions? Get to know our camera. The body, lens, controls, monitor Display (set-up, functions, menu.) JPEG, RAW, DNG. DEMO: digital histogram and white balance! ASSIGNMENT-1 SHOOTING THE HISTOGRAM & WB READ: Chapter on DIGITAL CAPTURE Sept. 14 DEMO: DIGITAL ASSET MANAGEMENT: DAM how we use it in our Mike/Mike Workflow. DAVID HANKS INTRODUCTION IT Sept. 21 Critique: ASSIGNMENT-1 SHOOTING THE HISTOGRAM & WB DIGTIAL PROCESS & EDITING: batching, labeling, processing, indexing and Color balancing? ASSIGNMENT-2 YOUR DIGITAL FILE Sept. 28 LOCATION LIGHTING: what you need to shoot on location? Pro & Cons with available lighting? Mix it up? Hot lights or Strobe? What do you use? In studio still life. ASSIGNMENT-3 SHOOT THE FRUIT 5

6 Oct. 5 DEMO: TETHER WITH CAPTURE 1 Mike/Mike THE RAW FILE: what RAW us all about. DAVID HANKS Critique: ASSIGNMENT 2 & 3 FRUIT / YOUR DIGITAL FILE DEMO: Still life TETHERED Oct. 12 Oct. 19 Oct. 26 SHOOTING GLASS: basics shooting glass products. What you should know. Lighting, background, horizon lines, floating backfground. DEMO: Lighting glass ASSIGNMENT-4 Glass product LETS EAT? Food photography: make it look good with available light. High key & drama. Create emotion with your food DEMO: Lighting FOOD for effect? ASSIGNMENT-5 Food still life Critique: ASSIGNMENT-4 GLASS PRODUCT TO FOCUS OR NOT TO FOCUS: lets play with focus? Compose and Light with FOCUS? How do you do that? Lens Baby, focal length f/stop, tissue, Vaseline, framing etc. ASSIGNMENT-7 shoot SOFT FOCUS FINALIZE INDIVIDUAL PROJECTS? Nov. 2 Critique: ASSIGNMENT-5 Food still life WHERE DO YOU GO NOW? The market choices. A business plan and marketing that works. Networking and business identity, Logo, name and business collateral. Nov. 9 DEMO: POST PRODUCTION with LIGHTROOM Mike/Mike Basics importing and processing. DAVID HANKS DEMO: LIGHTROOM Nov. 16 THE COMMERCIAL PRODUCT with MODEL: your clients needs. promotion, publicity, reproduction. Composition: mixing product with model and how they relate togher.visualization. Lighting basics with strobe, ratios, and quality of strobe. DEMO: Bike with model: composition & lighting ASSIGNMENT-8 THE COMMERCIAL PRODUCT/MODEL 6

7 Nov. 30 PAINT with LIGHT: how to enhance and add highlights. Enhance with basic hotlights: studio lamp and flashlight. Mix and balance with strobe. DEMO: Paint with LIght Dec. 7 Critique: Assignment-8 The Commercial PRODUCT/MODEL OPEN STUDIO Dec. 14 FINAL PROJECTS DUE! Class CRITIQUE! NOTEBOOKS DUE! Mike/Mike FINAL EXAM! MANDATORY DEADLINE! -20 points if late! 7

8 PHOTO 220 & 230 PROFESSIONAL PHOTOGRAPHY A,B,C,D REFERENCES Photography, London and Upton A World History of Photography, Naomi Rosenblum The Camera Book, AMPHOTO Photography in Focus, Mark Jacobs & Ken Kokrda The Craft of Photography, David Vestal The Photographers Handbook, John Hedgecoe Painting with Light, John Alton DAM book Ansel Adams Series: The Camera, Ansel Adams The Negative, Ansel Adams The Print, Ansel Adams 8