C. D. G. about us. company. our services. contacts. corporate identity MILANO

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1 C. D. G MILANO about us company our services contacts corporate identity

2 WHO WE ARE DIGITAL PLATFORM TIGHT TEAM PREMEDIA LAB 2

3 We strongly believe the work we do provides great value to our client s brands and businesses. At CDG we focus on delivering best-of-breed premedia, e-business & web services for your marketing communication needs. Since 1968 we strive to help you create, transform and distribute your brand message and marketing content across media. What we do changed over time, with great enthusiasm and determination, we have driven the change in our business through the pursue of excellence. Through technology evolution we have delivered quality, productivity and reliability - along with our core business values of integrity, business ethics, customer orientation and quality-ofservice. Founded in 1968 to serve the production needs of Ad agencies, CDG has gradually shifted its focus toward digital premedia and web services. Throughout our evolution we have broaden our know-how and service portfolio becoming the provider of a number of important brands in the fashion and automotive industries. 3

4 COMPANY Our dedication to core ethical values, respect for the individual contribution and aspirations to grow and the constant investment in continuous education has created the CDG team. We are a team of professionals striving to achieve and maintain the highest standard of quality, service and productivity. Our long established partnerships with key leaders in IT and technology solutions guarantee CDG can offer best-in-class services addressing the changing needs of brand and marketing communication. We do this with a proactive approach while maintaining the excellence in quality and service we have been recognised for. CDG has always operated on the principle that our offer must be a win-win solution for the client. For this reason we work to create offers that are flexible and deliver the best possible value/cost ratio for each of our services. 4

5 chi siamo la struttura i nostri servizi trovaci 5

6 SUPPORTING YOUR BRAND IDENTITY advertising dynamic publishing Digital media services Photography automation billboard verification service 6

7 our services Building on our premedia services, long recognized for their quality in color reproduction, image retouching and page assembly, we have added an array of e-business services addressing our client s needs in digital communication and multichannel marketing. Through our strong technical partnership with Hyphen-Italia we have implemented our digital asset management based platform supporting all phases of media production for brand and product marketing communication - from concept to delivery. Our solution is customized to address our clients specific needs. It also guarantees the greatest supply chain integration among all parties participating in our clients marketing communication processes. 7

8 SUPPORTING YOUR BRAND IDENTITY To complement our long established premedia production services, we offer a state-of-the-art Digital Asset Management solution that puts you in full control of the digital content created for your company s brands and products marketing communication across all media. Our web-based suite of applications is the perfect solution to streamline the content creation, design and production of your brand and marketing communication products for any media, performed by your company users and other authorized third party graphic and web professionals working with us to serve you. We have the technology, know-how and experience to implement the most comprehensive digital and content management solutions, including all necessary software customization and system integrations with your existing back-end. 8

9 CHALCO.IDB It allows you to catalog and organize contents directly from your desktop: Submit, approve & fulfill orders for digital assets Research, select and download digital assets CHALCO.FORPRINT It is the application for on-line annotation and approval of layouts that allows: Enter annotations and share them with all other users. Download and/or print to your local printer content posted for approval. Receive notifications for approval events. Review approval log/history, notes, through revisions. CHALCO.FILEMANAGER It allows you to easily exchange and share digital content: Send/Exchange images, layouts and any other asset/digital content. Share project s files with other members of your team. Receive notifications for all file management events. Allow one click file upload or download through link. 9

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11 advertising Serving the needs of the advertising market has been the core business of CDG since day one. Along the years we assumed a leadership role in shaping the evolution of the advertising industry by investing in technology and workflow improvements while anticipating our client needs and the industry trends. The portfolio of e-business services we offer to our clients allows for the complete management of ad campaigns for brand and corporate marketing communication. This includes planning, concept development, campaign content creation, content archival and asset management. MEDIACHAIN This application allows for the complete management of ad campaigns Ad campaign media booking & planning and ad placements to publication issues, ad rotation scheduling. Order management for ads size adaptation to publication s page sizes. Campaign media budget management and reporting. 11

12 Dynamic PUblishing Since 2009, C.D.G. has integrated its E-Procurement services with its on-line Dynamic Publishing application for Point of Sale/Dealership collaterals personalization and distribution. The service provides easy centralized management and controlled distribution of personalized collaterals and promotional campaign materials to client s Point of Sales, Dealerships or Sales Force. C.D.G Dynamic Publishing system is fully integrated with an accurate database of national publications offering both business and technical specifications to streamline an ad s size adaptation to the publication s page sizes. The system features a sophisticated function performing automatic ad size adaptation of the Ad Master Template to the page size of the designated publication. 12

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14 Digital media services Ever since product and marketing communication has become a multi-channel cross-media business for our clients we have established an array of services and applications to help you convert, repurpose and distribute your content to any digital media - web, smartphones, tablets, etc. - with a high degree of automation. C.D.G. BOOK SYSTEM Multi-format publication of e-books, e-magazines and e-catalogs. Enhance digital publications with rich media content and interactivity. E-catalogs: direct link to product s pages on web sites and e-commerce. Measure advertising hits access reports and analytics. C.D.G. QR Code QR Code generation publishing of data/information intended for smartphone QR code readers. Hits/access monitoring and reporting. 14

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16 Photography automation You can take advantage or our innovative cross-media solution for the automation of product photography. It encompasses a fully automated product photography set, a product database and a 360 interactive product viewer (hyphen still life). Our HSL system guarantees great productivity for your product photography: from photo shooting to publishing in less than 10 minutes! A satellite version of our HSL system photography set can be installed at the client location to automate product photography and streamline the presentation of the products through the HSL 360 interactive product viewer on e-commerce sites and other web/social media channels. 16

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18 billboard verification service To complement our imaging and photography services we offer a billboard & outdoor signage posting verification service covering the entire Italian market/territory. The client billboard and signage posting is photographed on-site through our HSL Street system and it is made available for on-line reference to the authorized client users. HSL Street ensures verification that the posting took place on the locations and for the duration of the contractual terms. It also ensures for the billboard or signage image/content integrity. 18

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21 CONTACTS Via Garofalo, Milano, Italy tel fax mail. cdg@cdgmilano.it 21

22 C. D. G MILANO CDG MILANO P.IVA REA N CAPITALE SOCIALE ,00 I.V.