Miele goes Virtual Reality. The Miele RTT success story

Transcription

1 Miele goes Virtual Reality The Miele RTT success story

2 AGENDA Miele, Design & 3D - Visualisation Project 3D4Miele Contents Methods Results Further activities Questions and answers 2

3 Miele fokussiert seine Aktivitäten auf zwei strategische Geschäftsfelder ÜBERBLICK: STRATEGISCHE GESCHÄFTSFELDER Hausgeräte International Professional 3

4 Gates Strategy- Projects Development Process Release for Series Production Qualification Functional Designfreeze Specification Ready for Serial Production Maintenance Brand Strategy Pre-Development Product Development and Manufacturing Marketing & Sales Visualisation of Ideas Designmodels and Mock-Ups Prototypes Demosamples Virtual Models and Prototypes

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9 Example: Costs of Designmodels Project B6 Primarily planned: Need of 10 Mock-Ups Total costs est EUR Duration: 12 month Savings by virtual prototypes 7 Mock-ups Realized gain: EUR Shortage of time needed to take decisions: 1 month 9

10 Projekt 3D4MIELE Scope: Use of advantages to interactive with the costumer by using CGI Proof of concept, accordingly the Miele - requirements Implementation of effective processes and tools for data management and visualisation Increase of the CGI usage / use cases Analysis: Interviews with data - producers (engineering, design and sales) Identification of structures and requirements together with related improvements Tasks: Decrease of the existing cost - drivers Timely, correct, and completely use of all relevant information and features face to the customer Increase of flexibility, speed and reliability Integrated processes and tools for data management and CGI production Goal: Deduce of decisions for the following implementation! 10

11 CGI process - approach design development production past: digital content 3D Design Tools digital content 3D - CAD data hardware products marketing & sales digital content images, film, configurators consumer digital content PC, internet, DVD, POS design development production today: digital content 3D Design Tools digital content 3D - CAD data hardware products marketing & sales digital content images, film, configurators consumer digital content PC, internet, DVD, POS general use of the existing CAD - data! 11

12 First use case: Print media, images for brochures, factual images 12

13 Implementation production of factual images - Requirements - Data / Product - correctness - Approvals Challenge: Existing schedules had to be considered! 13

14 Communication - flow historical structures new CGI structures costumer costumer marketing/ sales agency marketing/ sales agency Befähiger Prozess : Medien-Produktion / Produkt-Visualisierung Befähiger Prozess : Technisches Produkt Daten Management design development design development 14

15 Results / examples of factual images 15

16 Results of factual images DA / H

17 3D4Miele, first benefits / highlights / quick wins New possibilities in visualisation and quality Early communication and collaboration between different departments along the development process Flexibility to product changes and variants Cost savings because of reducing physical models 17

18 CGI process-integration into the binding Miele development process Miele Development Process: 10 phases CGI process Requirements for marketing and advertising Virtueller Prototyp DET 2 erstellt Approval CGI - Prototype Konstruktion abgeschlossen Auftrag virtuelle Medien bestätigt Qualification of CGI - process CGI Change - Management Integration into PLM! Finish and approval CGI-media 840 Marketingmaßnahmen umgesetzt 18

19 Business organisation for CGI 19

20 Organisation 3D4Miele data - platform for Miele - multiple channels Factual images Detail images and ambiance Animations, movies. POS Important: own, internal expertise in all applications! reliable steps that you can build the next step on. 20

21 Many thanks for your attention! Matthias Knoke GTZ/KEW/Virtuelle Produktentwicklung Miele & Cie. KG Gütersloh Carl-Miele Str.29 Andreas Enslin GTZ/Design Miele & Cie. KG Gütersloh Carl-Miele Str