Integrations: SnapApp & Oracle Eloqua

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1 Integrations: SnapApp & Oracle Eloqua

2 Get More Out of Your Oracle Eloqua Investment SnapApp isn t just about creating great content. It s also a tool for amplifying your marketing ecosystem gathering better data to feed your marketing automation and CRM systems so you can score, nurture, and convert leads, and report on your results. Content built on the SnapApp Platform can be embedded on websites, blogs, mobile-optimized landing pages, and social channels, and within campaigns. Seamless integration between SnapApp and Oracle Eloqua ensures all leads and data collected are available in real time for marketers to take action. Why It s Awesome Quick Setup: Each element of the SnapApp-Oracle Eloqua integration can easily be added and configured within your Oracle Eloqua Campaign Canvas or in your system back-end. Fewer Steps: No need for additional lists and segmenting; data flows directly into your Oracle Eloqua system and integrates with your existing automation infrastructure. Data Customization: Use the SnapApp integration to populate campaigns, Global Contacts, Custom Objects, and Shared Lists. Campaign Report: Keep all your campaign reporting in one place, with lead data sourced via SnapApp automatically integrated into your existing campaign reports. How SnapApp + Oracle Eloqua Work Together Deliver lead and engagement data into Contacts, Static Lists, and Custom Objects Customize SnapApp lead form behavior for known prospects with progressive profiling Integrate with Oracle Eloqua campaigns and campaign reporting Embed SnapApps in s and landing pages 4 5 Support for IP Whitelisting Integrations: SnapApp and Oracle Eloqua 1

3 How We Integrate Audience App The SnapApp Audience App enables Oracle Eloqua customers to deliver leads from their SnapApp interactive content seamlessly into any Oracle Eloqua campaign, right in the Campaign Canvas. With simple drag-and-drop functionality, the SnapApp Audience App lets marketers serve better lead data into Campaigns, Contacts, Custom Objects, and Shared Lists. Send more targeted s Get the right content in front of the right person at the right time score accurately and efficiently Send alerts to the sales team when a prospect is ready to talk Cloud Component App The SnapApp Cloud Component App enables Oracle Oracle Eloqua customers to enhance the interactivity of any Oracle Eloqua Landing Page with SnapApp content, right within the landing page editor. Using Oracle Eloqua s Cloud Content menu, simply drag-and-drop the Cloud Component into your landing page, and select a SnapApp to use from your account. Offer a more engaging user experience Convert more prospects on every landing page Create more interesting, visually-stimulating landing pages quickly and easily Integrations: SnapApp and Oracle Eloqua 2

4 Post to an Oracle Eloqua Form Do you already have Oracle Eloqua forms set up with automation rules, processing steps, and reporting? SnapApp can push lead and engagement data straight to your existing forms to keep all your existing form submit behavior in tact. Setting up Post-to-Form is quick and easy, with customization options for every new SnapApp you create. Save time by importing your SnapApp engagement data right into your existing demand gen infrastructure. Streamline new data entry into Oracle Eloqua Augment existing Oracle Eloqua flows and rules with more detailed, nuanced prospect information Send more qualified leads to Sales with the information they need t o have a powerful conversation Smart Lead Forms With Smart Forms, Oracle Eloqua customers can customize SnapApp lead form behavior for known prospects in their Oracle Eloqua database. Pre-fill your lead form with available data while collecting more information with each SnapApp. Or, create a frictionless experience that drives results by not showing the form at all. The choice is yours! Increase form conversion rates by offering shorter lead forms Improve the user experience by reducing form fatigue Speed MQL creation by gathering more advanced prospect data to send to Sale Integrations: SnapApp and Oracle Eloqua 3

5 Future Enhancements to Oracle Eloqua Write Engagement Data to Prospects in Profiler We re developing an integration with Oracle Eloqua s Profiler tool to bring SnapApp engagement data to the forefront for your sales team. Once completed, Oracle Eloqua customers will be able to directly link SnapApp activity to prospects in Profiler, and ultimately Salesforce.com (or other CRM system). Your sales team will be able to see contextualized interaction data to have a better, more informed sales conversation and close more new business. Marketers will use this to... Increase sales/marketing alignment by sending more detailed, nuanced profile data to sales Speed the sales cycle by offering key information about pains and needs within the lead record Reduce manual data entry time between marketing systems Oracle Eloqua Customers Trust SnapApp Ready to see what interactive content can do for you? REQUEST A DEMO Integrations: SnapApp and Oracle Eloqua 4