Aligning Sales and Marketing with Oracle CRM On Demand and Oracle Eloqua CON9420
|
|
- Todd Barber
- 8 years ago
- Views:
Transcription
1
2 Aligning Sales and Marketing with Oracle CRM On Demand and Oracle Eloqua CON9420 Christopher Campbell, Senior Product Manager Caryn Reddick, Senior Director, Product Management Oracle Marketing Cloud October 1, 2014
3 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.
4 Program Agenda Benefits & Overview Integration Details Demonstration
5 Marketers are Under Immediate Pressure to Drive and Attribute New Revenue The CEO Mandate 75% of CEOs want their CMOs to become 100% ROI-focused The CMO Vision 92% of CMOs want to be datadriven in how they quantify value The Reality 80% of CMOs can t quantify ROI Sources: Fournaise Group and Columbia Business School s Center for Global Brand Leadership. 5
6 Buyers are 60% through their decision process BEFORE engaging with a Sales person. - Google and Corporate Executive Board study
7 Marketing AND Sales Drive the Process THEN NOW MARKETING SALES MARKETING SALES Education Active Buying Closing Education Active Buying Closing Sales Dominated One-way, single channel, relationship-driven Marketing plays critical role Internet-driven, analytics-driven
8 Disparate Data Creates Marketing Complexity and Lost Revenue Unable to pull together all their data, marketers fail to target the right customers. 82% of enterprise marketers have no synchronized view of customer data 8
9 The Ongoing Marketing and IT Divide Prevents Progress What CMOs Want What CIOs Want Source: Accenture #1 Deploy better marketing execution and platforms ( #6 for CIOs) Only 1 of 10 CMOs and CIOs feel that collaboration between the two is at the right level. #1 Better marketing measurement and campaign optimization ( #8 for CMOs) 9
10 Oracle CX Complete Customer Experience Platform Oracle Marketing Oracle Sales Oracle CPQ Oracle Commerce Oracle Service Oracle Social Integrated Customer Experience Foundation Social Network Mobile Analytic KPIs & Predictive Dashboards Analytics Integrations
11 Sales and Marketing Integration Benefits Sales and marketing are connected across the buying cycle Sales and marketing alignment improves the customer experience Key capabilities are synchronized
12 Close the Loop Across the Entire Buying Cycle Oracle CRM On Demand Eloqua Profiler Oracle CRM On Demand Eloqua Engage Integration Feature Set Synchronization of customers, prospects, contacts, leads, and opportunities between Oracle Marketing Cloud and Oracle CRM On Demand. Includes embedded digital profile in CRM On Demand and achieves full ROI reporting.
13 Build an Actionable Customer Profile Leverage your data across the marketing and sales cycle with a Universal Customer Profile Behaviors Activities Sentiment Preferences 13
14 Eloqua Engage Templates for Sales! Create branded templates for sales to send from Oracle CRM On Demand Personalize with field merges and signatures All easily configurable
15 Program Agenda Benefits & Overview Integration Details Demonstration
16 Integration Data Flow List Upload Eloqua Contacts Eloqua Custom Object Business Logic & Field Mapping Eloqua Account Form Submission Optional CRM On Demand Inbound synchronization is scheduled CRM On Demand Leads CRM On Demand Contacts CRM On Demand Accounts
17 Inbound Data Flow: CRM On Demand to Oracle Eloqua Oracle CRM On Demand Leads Contacts Accounts Opportunities Optional Oracle Eloqua Custom Object (Leads) Contacts Accounts Opportunities Leads from CRM On Demand are imported into an Eloqua Custom Object for segmentation purposes only They are uniquely matched on CRM Lead ID Contacts from CRM On Demand are linked to the accounts in Eloqua that are designated primary in CRM On Demand Accounts are uniquely matched on CRM Account ID Opportunities are uniquely matched on CRM Opportunity ID
18 Field Mapping These CRM On Demand objects are currently supported: Lead Contact Account Opportunity
19 Oracle Eloqua to Oracle CRM On Demand Data Flow
20 Outbound Data Flow: Oracle Eloqua to CRM On Demand Oracle CRM On Demand Oracle Eloqua Leads Contacts Accounts Opportunities Custom Object (Leads) Contacts Accounts Opportunities Depending on which lead management option is selected, Eloqua will: Create a new Lead Update an existing Lead Update an existing Contact Field values from the Eloqua Contact record are written to CRM On Demand
21 Best Practice The most common practice is to use CRM On Demand as the CRM customer master and capture the prospects generated from Marketing Cloud as Leads in CRM On Demand For net new prospects generated from Marketing Cloud, leads are created CRM On Demand. Sales reps qualify these leads, determine its opportunity potential, then create an account or contact in CRM On Demand. This ensures customer master data quality in CRM On Demand. For Marketing responses from existing customers, leads are created in CRM On Demand with reference to the corresponding accounts and contacts in CRM On Demand.
22 Lead Management Solution depends on your team structure and method of reporting Options: Point of Interest Create Unique Hybrid Approach
23 Lead Management Option: Point of Interest A new Lead is created for every marketing qualified lead (even if there is an existing Contact record with the same address) Using this model you may adopt the CRMOD revenue attribution model and leverage out of the box CRMOD ROI reporting. Attribution is determined by the lead that is converted. Considerations Helps to keep the contact and opportunity database clean. May result in duplicate unqualified/qualified leads in CRM On Demand Leads are used for segmentation in Eloqua
24 Lead Management Option: Create Unique A new Lead is created ONLY WHEN there is no Contact record or Lead record with the same address If there is an existing CRM Contact record, the Contact record will be updated Considerations Once a lead is created, no other leads are generated by Eloqua in CRM On Demand. Only existing lead and contact are updated going forward. If a lead is converted/deleted/rejected, Eloqua can again create a new lead. Merging of duplicates and leads is not required.
25 Lead Management Option: Hybrid Approach A new Lead is created IF there are no unconverted Leads with the same address (even if there is a Contact record with the same address) Typically used if you have a sales qualification function (telemarketing, inside sales, etc.) for leads before handing them to field sales Considerations Lead information is stored both on the Contact and Custom Object Record in Eloqua If there are duplicate leads with the same address that are not converted they will be merged on the contact in Eloqua
26 Sales Enablement
27 Eloqua Profiler Sales user can view the Eloqua profile of a specific Contact or a Lead
28 Eloqua Engage Sales users have direct access to browse Marketing Cloud campaigns and templates to send follow up communications
29 Program Agenda Benefits & Overview Integration Details Demonstration
30 Questions?
31 Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.
32
33
Driving Sales by Leveraging Analytics with Oracle Cloud. Presented by: Elizabeth Kensicki October 2, 2014
Driving Sales by Leveraging Analytics with Oracle Cloud Presented by: Elizabeth Kensicki October 2, 2014 BizTech Oracle advisory, resale, implementation, hosting, management, and support. BizTech Clients:
More informationOracle Buys Eloqua. Adds Leading Modern Marketing Platform to the Oracle Cloud to Help Companies Deliver Exceptional Customer Experiences
Oracle Buys Eloqua Adds Leading Modern Marketing Platform to the Oracle Cloud to Help Companies Deliver Exceptional Customer Experiences February 8, 2013 1 Cautionary Statement Regarding Forward-Looking
More informationProven Enterprise Results
Proven Enterprise Results 20% faster decision making on approvals 3% improvement in net margin rate year 1 $5.5MM in contribution margin Days into seconds (time to produce large proposals) 75% reduction
More informationThe Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry
Accenture Life Sciences Rethink Reshape Restructure for better patient outcomes The Rising Opportunity for CMO-CIO Collaboration in the Pharmaceutical Industry Demographics Life Sciences Pharma/Biotech:
More informationThe Marketer s Dilemma
The Marketer s Dilemma For Love or Money Jocelyn Brown Senior Director, Market Readiness Oracle Marketing Cloud January 19 th, 2016 Copyright 2015, Oracle and/or its its affiliates. All All rights reserved.
More informationEloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.
Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly
More informationThe Digital Transformation
The Digital Transformation Driving Multichannel Engagement in Life Sciences with Oracle Marketing Cloud Peter Rojas Sr Director Life Sciences Marilyn Cox Marketing Principal - Industry Center of Excellence
More informationOracle Siebel Marketing and Oracle B2B Cross- Channel Marketing Integration Guide ORACLE WHITE PAPER AUGUST 2014
Oracle Siebel Marketing and Oracle B2B Cross- Channel Marketing Integration Guide ORACLE WHITE PAPER AUGUST 2014 Disclaimer The following is intended to outline our general product direction. It is intended
More informationOracle Fusion CRM Fixed Scope Cloud Implementation Offering
Oracle Fusion CRM Fixed Scope Cloud Implementation Offering C Centric Solutions September 2013 Key Business Challenges Proposed Solution Scope of the Offering Implementation Methodology and Timeline Integration
More informationOracle CPQ Cloud Product Overview. Sergio Martini CX/CRM Master Principal Sales Consultant CX Organization June 11, 2014
Oracle CPQ Cloud Product Overview Sergio Martini CX/CRM Master Principal Sales Consultant CX Organization June 11, 2014 Copyright 2014 Oracle and/or its affiliates. All rights reserved. Oracle Confidential
More informationORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE
ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE KEY FEATURES Global social media, web, and news feed data Market-leading listening quality Automatic categorization Configurable dashboards, drill-down
More informationSara Zittergruen Miller, Director of Marketing and Stephanie Ayers, Team. Software
Salesforce CRM and Eloqua Sara Zittergruen Miller, Director of Marketing and Stephanie Ayers, Team Lead Inbound Marketing of Perceptive Software How Marketing Automation Turned Us Into Modern Marketers
More informationiextensions CRM v6.3 Marketing Datasheet
iextensions CRM v6.3 Marketing Datasheet What Does iextensions CRM Do for Marketing? Helps Me Effectively Manage and Measure the Success of My Marketing Campaigns Overall Benefits: Lets me plan, develop
More informationDriving Insurance Profitable Growth Using CRM On Demand. Oracle Capital Markets Solutions Footprint
Driving Insurance Profitable Growth Using CRM On Demand Oracle Capital Markets Solutions Footprint Safe Harbor Statement The following is intended to outline our general product direction. It is intended
More informationREDEFINE CUSTOMER EXPERIENCE with ITC INFOTECH
REDEFINE CUSTOMER EXPERIENCE with ITC INFOTECH Partner of choice for CX Cloud The customer is being rediscovered giving rise to the need for a defined and actionable enterprise customer experience strategy
More informationEvolution of the Marketing Cloud 4.18.2104
Evolution of the Marketing Cloud 4.18.2104 What Trends Are Driving This? IT Spend $2.069 Trillion Customer IT Spend $1 Trillion Company IT Spend $1 Trillion Company IT Spend $1 Trillion 82% Maintenance
More informationOracle CRM On Demand Roadmap CON7334
Oracle CRM On Demand Roadmap CON7334 Joe Blau, CRM On Demand Product Management Jeff Lumsden, CRM On Demand Product Management September 30, 2014 Copyright 2014, Oracle and/or its affiliates. All rights
More informationOracle Sales Cloud Configuration, Customization and Integrations
WINTER 15 Oracle Sales Cloud Configuration, Customization and Integrations Oracle's standards-based, open and flexible platform makes it easy to rapidly build and deploy rich applications or integrate
More informationThe Data-Driven Marketer s Guide to Interactive Content and Event Data. 8 Tips to Attract, Engage, and Convert More Event Leads
The Data-Driven Marketer s Guide to Interactive Content and Event Data 8 Tips to Attract, Engage, and Convert More Event Leads Events are about more than just the planning of logistics. Events are about
More information- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING
- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING Digital Marketing Strategies, Trends and Best Practices for Today s Enterprise Executive Content
More informationSafe Harbor Statement
Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment
More informationIn 2001. in the Wasatch mountains of Utah Agile manifesto was signed
The Agile Company In 2001 in the Wasatch mountains of Utah Agile manifesto was signed Manifesto for Agile Software Development Individuals and interactions over processes and tools Working software over
More informationMarketing Automation User; 2010 marketing review notes and 2011 plans
Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the
More informationSafe Harbor Statement
Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment
More informationElevate Customer Experience and Engagement in the New Digital World
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
More informationSales Process Map. A step-by-step guide to reach prospects, qualify leads, and close deals
Sales Process Map A step-by-step guide to reach prospects, qualify leads, and close deals z Website Visitors Sales Plan and Execute Marketing Campaigns Organic web traffic AdWords referrals Email responses
More informationDelivering Great Customer Experience. Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013
1 Delivering Great Customer Experience Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013 Daniel Burian CX Solution Architect 2 1 Proč vlastně? 3 Customer Advocacy In
More informationA Guide to Marketing Automation
A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking
More informationEmail Marketing and Marketing Automation in Complex Buying Processes
Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation
More information1 Copyright 2011, Oracle and/or its affiliates. All rights reserved.
1 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only,
More informationTHE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
More informationCopyright 2015 Oracle and/or its affiliates. All rights reserved. 2
2 Sales Performance Perfected Caesar Peter Senior Director Global Cloud Go to Market CX Applications 3 Safe Harbor Statement The following is intended to outline our general product direction. It is intended
More informationWork in Email CRM On Demand Desktop CON7384 Jeff Lumsden, Senior Manager CRM On Demand Product Management
Work in Email CRM On Demand Desktop CON7384 Jeff Lumsden, Senior Manager CRM On Demand Product Management Vlad Voskresensky, CEO invisiblecrm Lee Thompson, Oracle Account Manager invisiblecrm September
More informationData Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
More informationSILVERPOP Step-Up Plan
Big Scary Cranium SILVERPOP Step-Up Plan Evolve from Email marketing to behavioral marketing automation Get more from your investment in IBM Silverpop See your personalized road map to better performance
More informationModern Marketing Transformation
Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO
More informationBizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl
Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,
More informationIntegrated Social and Enterprise Data = Enhanced Analytics
ORACLE WHITE PAPER, DECEMBER 2013 THE VALUE OF SOCIAL DATA Integrated Social and Enterprise Data = Enhanced Analytics #SocData CONTENTS Executive Summary 3 The Value of Enterprise-Specific Social Data
More information4How Marketing Leaders Can Take Control of Data for Better
Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform
More informationSCi Sales Group, UK s Top 5 B2B Sales Accelerator, Increases its Business Impact and Achieves ROI of About 1281%
SCi Sales Group, UK s Top 5 B2B Sales Accelerator, Increases its Business Impact and Achieves ROI of About 1281% SCi Sales Group (SCi) is a top 5 UK based B2B telemarketing agency. SCi provides inbound
More informationIntegrations: SnapApp & Oracle Eloqua
Integrations: SnapApp & Oracle Eloqua Get More Out of Your Oracle Eloqua Investment SnapApp isn t just about creating great content. It s also a tool for amplifying your marketing ecosystem gathering better
More informationez Marketing Automation
ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase
More informationHow To Create A Successful B2B Marketing
Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing
More informationMarketing Automation Request for Proposal
Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted
More informationData as a Service for Sales Better Data, Better Sales
Data as a Service for Sales Better Data, Better Sales Copyright 2015 Oracle Corporation. All Rights Reserved. The big deal with DaaS for Sales: What At the heart of a sales organization is customer You
More informationPRODUCT DESCRIPTIONS AND METRICS
PRODUCT DESCRIPTIONS AND METRICS Adobe PDM Adobe Campaign On-premise (2014v1) The Products and Services described in this PDM are subject to the applicable Sales Order, the terms of this PDM, the General
More informationWork in Email Siebel CRM Desktop for FINS
Work in Email Siebel CRM Desktop for FINS Sonia Wadhwa, Director Siebel CRM Product Development Lee Thompson, Oracle Account Manager invisiblecrm September 29, 2014 Safe Harbor Statement The following
More informationTHE STATE OF DEMAND GENERATION 2012
THE STATE OF DEMAND GENERATION 2012 By Bulldog Solutions This executive brief summarizes a recent online panel discussion, The State of Demand Generation 2012:, presented by Bulldog Solutions, with guest
More informationSocial Business Intelligence For Retail Industry
Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media
More informationAccenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud
Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on the
More informationwww.rpmgi.com USING REVENUE FORECASTING INNOVATION AND PREDICTIVE ANALYTICS TO DRIVE GROWTH AND PRODUCTIVITY IMPROVEMENT
USING REVENUE FORECASTING INNOVATION AND PREDICTIVE ANALYTICS TO DRIVE GROWTH AND PRODUCTIVITY IMPROVEMENT 1 2 3 Adapt or die. Billy Beane General Manager Oakland Athletics 4 Productivity A measure of
More informationValue Proposition. Ringostat. Intelligent call tracking
Value Proposition Hi, I m Oleksandr Maksymeniuk, CEO of. offers an intelligent call tracking solution that brings in more customer calls, tracks the effectiveness of multiple advertising channels, and
More informationMarketing Automation with Microsoft Dynamics
Marketing Automation with Microsoft Dynamics Deliver impactful marketing campaigns and consistent communications with Microsoft Dynamics CRM for Marketing Provide marketing professionals with robust data
More informationInfoGlobalData specialise in B2B Email Lists and Email Appending Services.
InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight
More informationTechnology meets Marketing meets Business Processes
SERVICE OVERVIEW Technology meets Marketing meets Business Processes Whether you are responsible for sales, marketing, IT, an entire country division, or the whole company, you want to be successful and
More informationSCALABLE ENTERPRISE CRM SERVICES
SCALABLE ENTERPRISE CRM SERVICES Scalable Systems Email: info@scalable-systems.com A majority of customer relationship management solutions have been designed and tested to solve yesterday's problems and
More informationThe B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6
Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you
More informationMarketing Automation
An Introduction to Marketing Automation Simon Harvey Managing Director Demodia GmbH Agenda Introduction What is Marketing Automation? Vendor Overview Using Automation Successfully Case Studies About Me
More informationUse Case. TouchSell TM Use Case: Lead Capture
Use Case TouchSell TM Use Case: Lead Capture Lead capture is commonly understood as merely an exchange of information. Your prospects provide you their contact details in exchange for something that helps
More informationSun Bear Marketing Automation Software
Sun Bear Marketing Automation Software Provide your marketing and sales groups with a single, integrated, web based platform that allows them to easily automate and manage marketing database, campaign,
More informationEvent Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014
Event Marketing Best Practices that Drive ROI Brian Ludwig September 9, 2014 Agenda The Importance of Events Event Marketing Best Practices Ensuring Event Effectiveness and ROI Case Study: Moody s Analytics
More informationOracle Business Intelligence Applications: Complete Solutions for Rapid BI Success
1 Oracle Business Intelligence Applications: Complete Solutions for Rapid BI Success Lara Chedid Associate Project Manager Youssef Halawi Sales Consulting Manager Safe Harbor Statement
More informationAmp up your Business with Marketing Automation A Success Kit
Amp up your Business with Marketing Automation A Success Kit PE R O F R M A N C E P R O D UC T I V I TY P R O $ F IT A B IL I TY Define P ros pec t P ro fi les Def ine P rospe ct P rof iles Manage M u
More informationThe Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing
More informationHOW MARKETING PERFORMANCE MANAGEMENT IS CHANGING THE ROLE OF THE CMO
THE SMART MARKETER S SECRET WEAPON HOW MARKETING PERFORMANCE MANAGEMENT IS CHANGING THE ROLE OF THE CMO www.allocadia.com hello@allocadia.com 1-866-684-0935 2 TODAY S CMO FACES NEW CHALLENGES Across industries,
More informationLeads Best Practice: Lead Generation, Management & Performance
Leads Best Practice: Lead Generation, Management & Performance Best Practice: Leads Business Driver Best Practice Overview Best Practice: Leads Marketing Effectiveness Lead Generation and Integration Lead
More informationAMA Marketing Effectiveness Online Seminar Series. Bob Wallach American Marketing Association
AMA Marketing Effectiveness Online Seminar Series Bob Wallach American Marketing Association A wealth of information is available for marketing professionals at www.marketingpower.com The #1 marketing
More informationhybris Solution Brief Hybris Marketing Market to an Audience of One
hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What
More informationCRM Resellers: Grow Your Business by Reselling Inbound Marketing Software
CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software 2 CRM Resellers: Grow Your Business by Reselling Inbound Marketing Software Introduction We wrote this ebook for CRM resellers
More informationHow to Select a Lifecycle Marketing Automation Solution
How to Select a Lifecycle Marketing Automation Solution rightoninteractive.com It s a brutal world out there for marketers. After years of having budgets slashed, it doesn t look like it s getting better.
More informationModern Marketing Maturity Model
@annroskey BOSTON Modern Marketing Maturity Model What s your level? Ann Roskey Sr. Marketing Strategist 3 5 Tenets of Modern Marketing Targeting Engagement Conversion Analysis Marketing Technology B2B
More informationHow To Buy A Cloud Based Salesforce.Com For $99.99 Per Month
SMB On-Demand CRM Comparison Guide January 2012 Overview Vendor Product Target Environment SMB Team/Department Basic Pricing How To Buy Year Founded Financials Partner Eco System Premium Edition Yes Yes
More informationMarketing Analytics: If you don t measure it, you can t market it. www.demandspring.com
Marketing Analytics: If you don t measure it, you can t market it What is a Springboard? Let s be honest, modern day marketing is not always easy. The transition from marketing as art to marketing as science
More informationMarch 19, 2008 SES: New York B2B Tactics Karen Breen Vogel CEO
Business-to-Business Search Marketing The Considered Purchase March 19, 2008 SES: New York B2B Tactics Karen Breen Vogel CEO Agenda B2B: What s Different from B2C Case for SEO in B2B Key Challenges and
More informationDigital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)
Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content
More informationFive Ways to Grow Your Agency with Inbound Marketing
Five Ways to Grow Your Agency with Inbound Marketing 1 2 3 4 5 The inbound marketing opportunity for agencies The way B2B prospects research and buy products has changed dramatically over recent years.
More informationNurturing Beyond Your Current Pipeline. TechTarget
Nurturing Beyond Your Current Pipeline Globally consistent trend: purchasing decisions shaped online before sales contact Over 2/3s of the buying process occurs before sales is even contacted (Sirius Decisions)
More informationhybris Solution Brief HYBRIS MARKETING Market to an Audience of One
hybris Solution Brief HYBRIS MARKETING Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately observe both explicit and implicit cues that signal that person
More informationCRM On Demand Implementation for a leading Insurance Services Provider. Case Study
CRM On Demand Implementation for a leading Insurance Services Provider Domain Insurance Founded 1931 Profile Case Study Leading short term Insurance Service Provider since 1831 Products Insurance for individuals
More informationBest Overall Marketing Strategies and Tactics for 2015. Mary Canady October 15, 2014 comprendia.com/2015best #comprendia
Best Overall Marketing Strategies and Tactics for 2015 Mary Canady October 15, 2014 comprendia.com/2015best #comprendia Search Engine Optimization (SEO) and inbound marketing 3% Social media best practices
More informationTargeting. 5 Tenets. of Modern Marketing
5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies
More informationI am not a prospect I am a partner
IntelliRx, Transforming Prospect to Partner I am not a prospect I am a partner Scalable Systems Life Science & Healthcare Practices Improve Your DNA Data, Numbers & Analytics Intelli Rx Scalable Systems
More informationWhere have all my marketing investments gone?
IBM Software Business Analytics Business Analytics for marketing organizations Where have all my marketing investments gone? Addressing accountability with marketing performance analytics 2 Where have
More informationHOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you...
HOW TO Sell Marketing to Executives Automation You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... 1 making inroads with the corner office
More information10 Tips For Lead Management
10 Tips For Lead Management Demand Generation Software Buyers Kit Ten Tips For Best Practice Lead Managment Only 25% of new leads are sales-ready. 25% are disqualified. How do you handle the remaining
More informationStrategic Solutions Innovative Consulting Rapid Results
Strategic Solutions Innovative Consulting Rapid Results Multi-Color Corporation: Streamlining Sales in 12 Weeks CON5959 Brian Uhlin Multi-Color Corporation Jason Carr everge Group Agenda The Business Situation
More informationCOPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER
COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding
More informationAgenda Overview for Multichannel Marketing, 2013
G00245870 Agenda Overview for Multichannel Marketing, 2013 Published: 3 January 2013 Analyst(s): Jennifer S. Beck, Adam Sarner Consumers are in the driver's seat, with high expectations for multichannel
More informationCONTENT MARKETING is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
CONTENT MARKETING CONTENT MARKETING is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. 2 CONTENT MARKETING B2B buyers go through
More information2013 SIIA Strategic and Financial Conference New York, NY
Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing
More informationORACLE SOCIAL MARKETING CLOUD SERVICE
ORACLE SOCIAL MARKETING CLOUD SERVICE KEY FEATURES Universal navigation between all social marketing functionality Single-platform management for Facebook, Google+, Twitter and other social communities
More informationG-Cloud III Services Service Definition Accenture Cloud Integration Services
G-Cloud III Services Service Definition Accenture Cloud Integration Services 1 Table of contents 1. Scope of our services... 3 2. Approach... 5 3. Assets and tools... 5 4. Pricing... 6 5. Contacts... 6
More informationTurn Internet Traffic Into Healthcare Sales Using Our Turnkey Marketing Program
Turn Internet Traffic Into Healthcare Sales Using Our Turnkey Marketing Program Westcon Lifecycle Services Prepare/Plan/Design Vendor Certified Product/Technical Expertise SolutionBase (Web-based Product/Services
More informationAppendix A: Case Studies
Appendix A: Case Studies 1. CiscoServiceOne (CSOne) Project Salesforce Service Cloud Implementation Background Currently the majority of service operations for Cisco are handled through Oracle ebusiness
More informationEMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY
EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY Email Media Solutions for the Hospitality Industry Our Email Media Offering allows you to add targeted, centrally-controlled signatures and marketing
More informationHow Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.
24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and
More informationIntroduction: The Anatomy of Inbound Marketing
Introduction: The Anatomy of Inbound Marketing There are dozens of inbound marketing solutions available today but just four key players: HubSpot, Pardot, 1 Marketo, and Oracle Eloqua. 2 You may consider
More informationORACLE CRM ON DEMAND INSURANCE DISTRIBUTION MANAGEMENT SOLUTION
ORACLE CRM ON DEMAND INSURANCE DISTRIBUTION MANAGEMENT SOLUTION For many insurance carriers, sales through indirect channels form the largest proportion of their business. However, most carriers do not
More informationwww.pwc.com Next presentation starting soon Next Gen Customer Experience Enabled by PwC & Oracle s Cloud CRM & CX Applications
www.pwc.com Next presentation starting soon Next Gen Customer Experience Enabled by & Oracle s Cloud CRM & CX Applications Agenda Introductions & Customer Experience / CX Defined Why CX is Critical Today?
More informationData-Driven Marketing
Marketing Practices and Performance Benchmarks Data-Driven Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Data-Driven Marketing Research
More information