One-Minute Strategic Demand Generation Benchmark Survey Results
|
|
- Deirdre Stafford
- 8 years ago
- Views:
Transcription
1 One-Minute Strategic Demand Generation Benchmark Survey Results How do you compare to your peers on critical components of strategic planning for leading-edge demand generation? This survey of visitors to the Bulldog Solutions booth at the BtoB LeadingEdge Virtual Trade show in June 2009 shows how BtoB marketers are handling today s challenges. Strategy Research firm SiriusDecisions says that when you apply best practices to the demand creation process, you ll drive 200% more leads and close more deals than your less sophisticated peers. SiriusDecisions notes, A shared demand funnel between marketing and sales that is consistently measured drives accountability and improvement over time (Demand Creation: Performance Anxiety, SiriusDecisions 2007). High-performing organizations develop agreed-upon definitions of the pipeline stages, such as Inquiry, Marketing Qualified Lead, Sales Accepted Lead, Sales Qualified Lead and Closed Business. This enables them to measure baseline conversion rates as a step toward implementing lead scoring, lead nurturing, improved routing and other technology-enabled marketing processes to drive better ROI. Has your organization defined specific stages of the demand pipeline (such as Marketing Qualified Lead, Sales Accepted Lead and Sales Qualified Lead)? 63% 3 2% t sure 1
2 Do you have a lead qualification process for the specific stages of your demand pipeline (per the previous question)? 54% 41% t Sure Message Development Top performers make relevant content available when and how buyers are ready to view or listen to it. Research firm Frost & Sullivan and Bulldog Solutions recommend marketers develop clear-cut buyer personas for each of their target prospects, and rely on those personas to drive clearly defined content and message strategies to engage and convert prospects. The development of buyer personas was the spearhead to be able to drive messaging and also to get everybody pointed in the same direction in terms of how we are pursuing our nurturing and our realization of leads, says Michael Rapp, director of emedia for Bulldog Solutions client Fujitsu Network Communications. Have you developed buyer personas defining the pain points, motivators and sources of validation for your prospects? 2 30% 38%, but we re working on it 7% t sure 2
3 Have you developed messaging to map to prospects at different stages of the buying cycle (as opposed to a common message sent regardless of buying stage)? 20% 41% 36%, but we re working on it 3% t sure Do you have sufficient content to support multiple messages and calls to action? 42% 21% 32%, but we re working on it t sure Segmenting MarketingSherpa notes the power of segmenting with a range of statistics indicating segmented lists yield substantially higher engagement than un-segmented lists. For example, Open rates for segmented versus non-segmented campaigns are as much as 20% higher on average for the first 30 days ( Marketing Benchmark Guide 2008, MarketingSherpa 2008). High performers build a robust database by using progressive calls to action, from low-barrier permissions (simply an and company name) to engagements that require prospects to share more information in return for higher-value offerings. 3
4 Is your house database sufficiently robust to allow you to create audience segments based on industry, geography or other key data points relevant to your organization? 69% 26% t sure Marketing Automation Marketing automation leader Eloqua says that marketers can close 50% more sales by automating the communications process to create mass one-to-one communications (Automating Demand Generation: The Power of Factory Thinking in Sales and Marketing, Eloqua 2008). SiriusDecisions notes marketing automation and CRM integration are critical to marketing ROI but also concedes there are danger zones where companies that have deployed basic marketing automation are unable to unleash the full power of that solution. Frost & Sullivan and Bulldog Solutions recommend identifying the specific roadblocks (use the responses in this survey as a starting point), defining a plan to address them, then identifying internal and external experts to own cross functional initiatives for improvement. Do you use a marketing automation platform to drive communications and assess online behavior of prospects and clients? 29% 52% 18%, but we plan to implement one soon 1% t sure 4
5 If you selected to the question above, which one do you use? 8% Eloqua 2% 37% 6% 47% Vtrenz/Silverpop Other t sure Does not apply What is the biggest roadblock in maximizing your marketing automation platform? 17% 31% 8% 9% 22% 2% 11% We re having trouble rolling out acceptance across the organization We don t have the right number of people The platform is overwhelming in terms of complexity We don t have sufficient content We don t have the right processes Our data from third party promotion channels is silo'd roadblock, we have been able to maximize sufficiently 5
6 Is your CRM tool mapped to a marketing automation platform? 19% 61% t sure 1 We don t have a CRM tool Learn More For more information about this report or to learn how Bulldog Solutions can help your organization reach best practices in online demand generation, info@bulldogsolutions.com or visit: /solutions Webinars, white papers and other complimentary resources are available at: /resource-library 6
THE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
More informationB2B Lead Nurturing. The How and Why...
B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth
More informationTHE STATE OF DEMAND GENERATION 2012
THE STATE OF DEMAND GENERATION 2012 By Bulldog Solutions This executive brief summarizes a recent online panel discussion, The State of Demand Generation 2012:, presented by Bulldog Solutions, with guest
More informationDestination: Sales and marketing alignment.
Destination: Sales and marketing alignment. DemandGen International helps Concur, a leading B2B provider of integrated travel and expense management solutions, target prospects. SITUATION The primary obstacle
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationThe B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6
Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationThe Nine Essential Nurtures Every Business Should Use MARKETING IN HD
9 ADVANCED LEAD NURTURING: The Nine Essential Nurtures Every Business Should Use MARKETING IN HD EXECUTIVE SUMMARY ADVANCED LEAD NURTURING: THE NINE ESSENTIAL NURTURES EVERY BUSINESS SHOULD USE Today s
More informationThe B2B Marketers Perfect Pairing
The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics
More informationPreview Agenda. Lead Planning & Nurturing that Converts More Customers
Lead Planning & Nurturing that Converts More Customers Marketing Profs B2B Forum 2010 Preview Agenda Who is The Annuitas Group? The Changing B2B Buyer Today s B2B Marketer Lead Management Defined Nurturing
More informationBASIC LEAD NURTURE SEGMENTATIONS
BASIC LEAD NURTURE SEGMENTATIONS WHY DO YOU NEED SEGMENTATION? Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success particularly
More informationLead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle.
Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can
More informationHow To Create A Successful B2B Marketing
Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing
More informationTHE HIGH-PERFORMANCE MARKETING PLAN: A 6-STEP BLUEPRINT TO EXCEEDING YOUR GOALS
THE HIGH-PERFORMANCE MARKETING PLAN: A 6-STEP BLUEPRINT TO EXCEEDING YOUR GOALS One Week Remains... One week before Liz, a marketing director for a midsize software firm, must stand in front of her executive
More informationTHE STATE OF MARKETING DATA NetProspex Annual Marketing Data Benchmark Report
THE STATE OF MARKETING DATA NetProspex Annual Marketing Data Benchmark Report 2014 Over Hundreds of Companies Thousands of Files 61 Million Records Analyzed 84% of marketing databases are barely functional.???????
More informationData Driven Marketing
Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.
More informationSales Process Map. A step-by-step guide to reach prospects, qualify leads, and close deals
Sales Process Map A step-by-step guide to reach prospects, qualify leads, and close deals z Website Visitors Sales Plan and Execute Marketing Campaigns Organic web traffic AdWords referrals Email responses
More informationFueling the Revenue Engine:
ELOQUA WHITE PAPER 2 2 3 4 5 7 9 Introduction 1) Feeding the front end of the funnel 2) Turning responses into qualified leads 3) Measuring the impact of investments 4) Identifying qualified opportunities
More informationThe ROI of Customer Acquisition: Aligning Marketing & Sales
The ROI of Customer Acquisition: Aligning Marketing & Sales Table of Contents Best Practice #1: Build and implement ongoing email lead nurturing programs. Best Practice #2: Leverage inbound tactics to
More informationThe Lead Nurturing. 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success. Act-On Best Practices for Email Delivery
& The Lead Nurturing 5 & 10 5 Reasons You Can t Ignore Lead Nurturing; 10 Fundamentals for Your Success i The Lead Nurturing 5 & 10 Five Reasons You Can t Ignore Lead Nurturing; Ten Fundamentals for Your
More informationMarketing 101 for MSPs: Marketing Automation
WHITE PAPER OCTOBER 2014 Marketing 101 for MSPs: Marketing Automation Strategies for Boosting Leads and Sales 2 WHITE PAPER: MARKETING 101 FOR MSPS: MARKETING AUTOMATION ca.com Table of Contents Introduction:
More informationImproving Qualified Lead Generation and ROI with Lead Nurturing
Improving Qualified Lead Generation and ROI with Lead Nurturing Brian Carroll, Executive Director of Applied Research Kaci Bower, Senior Research Analyst Today, we re going to discuss 1. Key findings from
More informationTHE OPTIMIZER HANDBOOK: HOW DOES LEAD MANAGEMENT HELP BUSINESSES?
THE OPTIMIZER HANDBOOK: HOW DOES LEAD MANAGEMENT HELP BUSINESSES? 1 When a business is serious about customer relationship management, commonly known as CRM, having the proper lead management program to
More informationIncreasing qualified lead generation and ROI with lead scoring
Increasing qualified lead generation and ROI with lead scoring Jen Doyle, Senior Research Manager, MarketingSherpa Kaci Bower, Research Analyst, MarketingSherpa Today we re going to discuss: 1. Key findings
More informationA Business Owner s Guide to: Lead Nurturing
A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of
More informationGetting Started With Marketing Measurement
Introduction To Integrated Marketing: Getting Started With Marketing Measurement The B2B marketing world has changed a lot over the past decade. One especially important new trend is the growing emphasis
More informationClient Engagement. Email Marketing and Marketing Automation. Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
Client Engagement Email Marketing and Marketing Automation Generate More Leads, Convert Them To Revenue, Prove Marketing ROI Our new email product suite Content personaliza.on Lead genera.on Automa.on
More informationFOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE. Read this e-book before planning your 2014 media budget
FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE Read this e-book before planning your 2014 media budget 1 THIS USED TO BE SO EASY For many enterprise software and services companies that specialize
More informationPresented by. Sponsored by
Presented by Sponsored by Executive Summary BtoB marketers have embraced more interactive content formats to provide prospects and customers with valuable information in an engaging, informative manner.
More informationLead Nurturing Benchmarking Study
2014 A Lead Nurturing Benchmarking Study look at strategies and best practices for engaging prospects at all stages of the sales funnel SURVEY 2014 Lead Nurturing Benchmarking Study 2 Lead Nurturing Pro
More informationOnline Lead Generation:
Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of
More informationMarketing As A Strategic Weapon. Laz Gonzalez Service Director Channel Management Strategies
Marketing As A Strategic Weapon Laz Gonzalez Service Director Channel Management Strategies What We Do Kirby Wadsworth VP of Global Marketing F5 Networks Donald Friedman EVP and CMO CA, Inc. SiriusDecisions
More informationB2B LEAD GENERATION THE DEFINITIVE GUIDE TO GUIDE 1. INTRODUCTION TO LEAD GENERATION
B2B LEAD GENERATION THE DEFINITIVE GUIDE TO GUIDE 1. INTRODUCTION TO LEAD GENERATION 01 CONTENTS WHAT IS LEAD GENERATION? WHY IS LEAD GENERATION SO IMPORTANT? WHAT IS A LEAD? MARKETING AND SALES LEADS?
More informationSTATE OF B2B MARKETING AUTOMATION 2015
STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising
More informationThe 4 Key Actions That Define and Build A Sales Funnel That Won t Leak
The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak We do the Heavy Lifting for You Today s Speakers Matt Smith @3FORWARD Co-Founder, EVP, 3FORWARD Strategic Sales Expert 25 years sales
More informationCourtesy of. E-Book. 12 Steps. To Ensure You Are Marketing To The Right B2B Prospect Lead Database
A Courtesy of E-Book 12 Steps To Ensure You Are Marketing To The Right B2B Prospect Lead Database Executive Summary Marketing managers know that the best messaging, graphics and drip campaigns are doomed
More informationModern Marketing Transformation
Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO
More informationBest Practices in Segmentation
Best Practices in Segmentation Table of Contents Introduction Chapter 1: Best Practices for Setting Up a Lead Scoring Program Chapter 2: Gather Explicit Data Through Forms Chapter 3: Progressive Profiling
More informationTargeting. 5 Tenets. of Modern Marketing
5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies
More informationROI of Marketing Automation a comprehensive look at how marketing automation delivers exceptional return on investment for users
ROI of Marketing Automation a comprehensive look at how marketing automation delivers exceptional return on investment for users one CHAPTER ONE The FYI on ROI Of the newest breed of marketing tools, marketing
More informationCOPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER
COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding
More informationBenchmark Survey: Marketo Benchmark on Revenue Performance Custom Report For: Justin Gray
Benchmark Survey: Marketo Benchmark on Custom Report For: Justin Gray Dear Justin Gray, and sales executives are constantly asking their organizations questions such as: How much should we be investing
More informationMARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.
MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4
More informationUsing SugarCRM for a Lead Generation and Inbound Marketing Hub
Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:
More informationThe Sales and Marketing Alignment Awards. 10 Companies Fueling Growth And Maximizing Collaboration Via Marketing Automation Technology
The Sales and Marketing Alignment Awards 10 Companies Fueling Growth And Maximizing Collaboration Via Marketing Automation Technology 2011 Introduction Collaboration across sales and marketing teams can
More informationSTEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM
STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM
More informationB2B Content Marketing Playbook
B2B Content Marketing Playbook B2B Content Marketing Playbook This white paper will outline a series of factors that are the backbone of a successful B2B Content Marketing strategy, addressing not only
More informationBulldog Solutions Packaged Offerings
Bulldog Solutions Packaged Offerings Every product offering, marketing plan and initiative we create for our clients is developed through the lens of the key strategies reviewed in this briefing. Our primary
More informationWhite Paper. Sales and Marketing Alignment: Creating a B2B Revenue Engine
Sales and Marketing Alignment: Creating a B2B Revenue Engine Sales and Marketing Alignment: Creating a B2B Revenue Engine Fueling the B2B Revenue Engine Sales and marketing alignment is not new, and it
More informationPowering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology
Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING
More informationAll statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.
About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed
More informationMARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems
MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing
More informationmarketingcopilot Find Customers. Keep Customers.
The Marketing CoPilot Guide to understanding 4 main questions we tackle: 1. Do I need marketing automation? 2. What data should I have before I launch into marketing automation? 3. What roadmap should
More informationThe ROI of Marketing Automation
The ROI of Marketing Automation The ROI of Marketing Automation 1 Introduction Today s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and
More informationMarketing Automation Simplified. The Small Guide to Big Ideas
Marketing Automation Simplified The Small Guide to Big Ideas Table of Contents Introduction What is Marketing Automation?...4 The Role of Reactive Marketing Using Behavioral Insights....6 The Role of Database
More informationAn Introduction to Marketing Automation. The process; The content; The benefits
NuSpark Marketing An Introduction to Marketing Automation The process; The content; The benefits www.nusparkmarketing.com, @nusparkmktg About NuSpark Marketing emarketing Firm focusing on lead generation,
More informationLead Management Best Practices
WhitePaper Lead Management Best Practices An effective, integrated approach using the 6 pillars of lead management: content marketing, lead capture, lead nurturing, lead scoring, opportunity handoff, and
More informationBuyer s Guide: Evaluating Content Marketing Solutions
Buyer s Guide: Evaluating Content Marketing Solutions Evaluating Content Marketing Solutions 2 Executive Summary Across industries, companies are looking for smarter ways to attract and engage customers
More informationEngagement. Integrating Quality Data To Optimize. Marketing Campaign Performance
End-to-End Engagement Integrating Quality Data To Optimize Marketing Campaign Performance Presented by Sponsored by 2 Executive Summary Quality prospect data is critical to assure that any company s marketing
More informationA Quicker, Simpler Path to Lead Management ROI
A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,
More informationTurning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing
Turning Leads Into Quality Sales by Aligning Sales & Marketing Presented by NuSpark Marketing Sales & Marketing Fight Bicker, Bicker Let s Unite Less Lead Loss! Better Conversion Rates! Align Your Organization
More informationTransform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
More informationEloqua Insight The data you need, the way you want it, when you need it
Datasheet Eloqua Insight The data you need, the way you want it, when you need it Freedom from Spreadsheets Marketers are under pressure to demonstrate the impact their programs have on revenue. But it
More informationModern Marketing Maturity Model
@annroskey BOSTON Modern Marketing Maturity Model What s your level? Ann Roskey Sr. Marketing Strategist 3 5 Tenets of Modern Marketing Targeting Engagement Conversion Analysis Marketing Technology B2B
More informationTHE FIVE CATEGORIES OF LEAD NURTURING 1 THE FIVE CATEGORIES OF LEAD NURTURING
THE FIVE CATEGORIES OF LEAD NURTURING 1 THE FIVE CATEGORIES OF LEAD NURTURING Most marketers roll out lead nurturing primary for new customer acquisition. This makes sense, as most leads are not sales
More information- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING
- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING Digital Marketing Strategies, Trends and Best Practices for Today s Enterprise Executive Content
More informationReshaping Field Marketing. in a Digital World
Reshaping Field Marketing in a Digital World CONTENTS Introduction... 2 Challenge... 3 Reshaping Field Marketing for a Digital World... 3-6 Digital World Introduction The increasing use of the Internet
More informationImpact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes!
Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! CASE STUDY The Challenge Impact Radius is a global leader in cross channel marketing
More information8 Critical Success Factors for Lead Generation
8 Critical Success Factors for Lead Generation Measurement for the Complex Sale Start with a lead 8 Critical Success Factors for Lead Generation Brian Carroll, CEO InTouch and author of Lead Generation
More informationManaged Service Marketing
Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the
More informationFive Strategies for Increasing the ROI of Marketing Events
Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester
More informationClick-to-Close Converting Inbound Leads to Sales
Click-to-Close Converting Inbound Leads to Sales Why have sales reps in the senior living industry typically de-prioritized website and online directory leads? No. 1, they don t like to waste time. It
More informationThe Essential CMO Guide to an Agile B2B Marketing Plan
The Essential CMO Guide to an Agile B2B Marketing Plan Executive Brief 7600 N. Capital of Texas Hwy Bldg C, Ste 250, Austin, TX 78731 877.402.9199 Fax: 512.652.2558 Executive Brief The Essential CMO Guide
More informationON24 WEBCASTING. Marketing Performance Suite
ON24 WEBCASTING Marketing Performance Suite The New Marketing Challenge Buyer behavior is changing Business decision makers are increasingly self-educating before they engage in a sales conversation. In
More informationWhy Automation Should Drive Your Marketing Engagement, Starting Now
Why Automation Should Drive Your Marketing Engagement, Starting Now Do we need a marketing automation system? If you re planning on marketing in 2016 and beyond, the answer is Yes. The truth of the matter
More informationEstimating the Cost of Marketing Automation
Estimating the Cost of Marketing Automation 345 Millwood Road Chappaqua, NY 10514 www.raabassociatesinc.com Compliments of: Estimating the Cost of Marketing Automation Introduction The cost of marketing
More informationA Modeling Approach to Lead Generation
A Modeling Approach to Lead Generation It s no surprise that marketers have to deal with more data, coming from more places, than ever before. But few marketers really utilize that data to optimize their
More informationBRINGING THE PIECES TOGETHER
SALES & MARKETING ALIGNMENT: BRINGING THE PIECES TOGETHER the power of simplicity TM Executive Summary: As business professionals, we are always looking for that next big thing. The thing that drives business,
More informationCreating & Qualifying Sales Ready Leads
Creating & Qualifying Sales Ready Leads Sell More Outsourcing Series Produced and Sponsored by: Today s Speakers Dan Goodstein Outsourcing Institute Managing Director 3forward.com Dan Hudson 3forward President,
More informationMARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015
MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP
More informationThe Ultimate Guide to B2B Lead Nurturing
The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that
More informationB2B Sales Benchmarks. Compare Yourself to your Peers & Discover the Best Tactics and Channels that Drive Revenue
Compare Yourself to your Peers & Discover the Best Tactics and Channels that Drive Revenue 1 13% of leads convert to opportunities, which takes on average 84 days. 6% of opportunities convert to deals
More informationSupercharge Your Demand Generation with Marketing Automation:
Supercharge Your Demand Generation with : The Power of Knowing Your Buyer and Your Buyer Knowing You Sue Hay, CEO, BeWhys Marketing, Inc. Cari Baldwin CEO, Bluebird Strategies The days of spray and pray
More informationWhy Marketing Automation is a Must-Have For Every B2B
Why Marketing Automation is a Must-Have For Every B2B VP of Sales Robert M. Walmsley President and CEO, Tailwind Strategies In the age of Internet marketing there is no salesmarketing alignment issue more
More informationThe Top FIVE Metrics. For Revenue Generation Marketers
The Top FIVE Metrics For Revenue Generation Marketers Introduction It s an old cliché but true: you manage what you measure. One implication is that when a business changes, measures should change as well.
More information#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE
contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly
More informationLEAD NURTURING 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS
LEAD NURTURING 5& 10 5 REASONS YOU CAN'T IGNORE LEAD NURTURING 10 FUNDAMENTALS FOR YOUR SUCCESS According to a report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready
More information3 Building Blocks for Demand Generation
Demand Gen Coach 3 Building Blocks for Demand Generation Presented by Jay Hidalgo, Demand Gen Coach November 14, 2013 Agenda About Demand Gen Coach The State of Demand Generation Today Overview of the
More informationPersonalization Strategies for Powerful Digital Experience
Personalization Strategies for Powerful Digital Experience Asmita Singh Vice President, Digital Experience & Marketing Optimization PR Newswire Disruptive Communication is The Reality 1. Fragmented media
More informationHigh Performance Lead Nurturing and Lead Scoring: The Step-by-Step Guide
High Performance Lead Nurturing and Lead Scoring: The Step-by-Step Guide Most marketing organizations build a lead scoring system based on how the prospect has engaged and the frequency of engagement.
More informationInbound Marketing Report for Anchor Computer Systems. September 2015
Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove
More informationNurture Registrants with Triggered Email Follow-up
Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and
More informationHow To Get More Out Of Leads
Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one
More informationWHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI
WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them
More informationez Marketing Automation
ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase
More informationInbound Marketing Methodology
White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been
More informationFOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT
FOUR STEPS TO EFFECTIVE INBOUND RESPONSE MANAGEMENT 02. TABLE OF CONTENTS STEP 1. TIME TO CALL PAGE 4 STEP 2. EFFECTIVE LEAD QUALIFICATION PAGE 6 STEP 3. CATEGORIZING / DISPOSITIONING LEADS PAGE 8 STEP
More informationLEAD NURTURING STRATEGY WHITE PAPER. November 2013
LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA
More informationWhy consider Marketing Automation?
What is inbox25? Why consider Marketing Automation? Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates
More informationend to end marketing automation
end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T Act-On Marketing MARKETING MADE EASIER. MORE
More information