Mr Harrington Everglades Leyland Lancashire. Date 20/10/2008. Dear Mr Harrington

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1 Fusion Web Development 2 Church Road Leyland Lancashire PR25 3EJ T: M: E: chris@fusionwebdev.co.uk Mr Harrington Everglades Leyland Lancashire Date 20/10/2008 Dear Mr Harrington Further to our recent conversation and reviewing your requirements for the web design and development of your new site for Everglades and the ongoing search engine optimisation of the website. I now have pleasure in confirming our proposal. I trust you will find this quotation of interest and I look forward to being of service. Sincerely yours, Chris Hatton 1

2 Table of Contents Outline of work Web design and development Page Web design and build 2. Content management system 3. E-commerce system front end (customer facing) 4. E-commerce system back end (admin facing) 5. Additional features 6. Training and Hosting Search Engine Optimisation Page 5 7. Payperclick set up 8. Payperclick advertising 9. Onsite and offsite search engine optimisation Budget Page 6 Timescale Page 7 3 2

3 Outline of Work WEB DESIGN AND DEVELOPMENT 1. Website design and build Logo design for new everglades brand Design of the everglades website using new branding and supplied photography. Web design site structure tree diagram. Web design page layout wire frames. Content Itinerary document. Visual design templates for proofing. Use of standards compliant xhtml technology to maximize disability access. Highly optimised search engine friendly page code. Addition of supplied content to none shop pages (e.g. about us, contact, etc). Addition of up to 10 initial products. Design and integration of up to 20 main category images. Image manipulation for home page and category images (photography to be supplied). 2. Content Management System (CMS) Integration of intelligent back end content management system offering complete management of pages and content. Easy to use content editor with right click context sensitive menus. Add/Edit/Delete/Copy pages and sections. Edit and manipulate titles and text on none shop pages. Image editor and resource manager for uploading images, jpegs. E-commerce system using coldfusion scripting language / mysql databse 3. Customer Facing Website (Front End) Features High Profile Key Product Links Products Category Pages Highlighting All Products in a Section Product Details Page Sale Price Top ten best sellers Add to Basket User Friendly Category Driven Navigation (for novice based website visitors) Clear Crumb Trail Backwards Navigation Shopping Basket Including Quantity Control Product Search Facility box (for knowledgeable based website visitors) Multiple Product Images Simple and Fast Checkout Facility Customer Accounts and Addresses 3

4 4. Admin (Back End) Features Product Manager Edit/Add/Remove products Offers and Promotions Special offer prices (apply a discount or voucher), discount groups Customer management Order manager with order status feature (e.g. pending to dispatched) Statistics for tracking traffic and site visitors. 5. Additional Features Other Features Data Capture System for allowing the input and storage of customer contact details for use with newsletters and other promotions. Payment Processing Payment processor management.a Link to protx/secpay, this will be linked to a compatible merchant account (i.e. Streamline) Credit cards details will not be stored for security reasons. Automated Auto responder on order Website Completion and Sign off Testing and approval of content management system. Testing and approval of payment processing. Testing and approval of system. 6. Training 1-2 Hour online or inhouse training session Tutorial manual supplied 7. Hosting, Support and Annual Updates 12 months hosting of site and months cms licence fee. 12 month ssl certificate. Annual maintenance agreement for priority updates and alterations. 4

5 SEARCH ENGINE OPTIMISATION Project Aim Obtain Google, Yahoo and MSN. Ensure top five positioning for all High traffic industry specific search terms (as listed at the end of the proposal) Project Proposal I have provided the quote in the following format 1. Pay per click setup 2. Pay Per Click advertising 3. Onsite optimisation 4. Offsite optimisation 1. Pay Per Click (PPC) set up Build an optimal keyword list Design an Ad group structure Set up analytics 2. Pay Per Click Management (PPC) Build an optimal keyword list Development of Ad group structure Write targeted creative Develop a bidding strategy Ongoing building of keyword list Optimise Daily Monthly search engine ranking report (statistical data on progress) 3. Search engine optimisation (onsite and offsite) Meta tags, meta descriptions and title tags all to be integrated at time of web build Monthly Website Optimisation to further increase online visibility Monthly Link Building External Link Building Premium Directory Submission Hand submission to multiple web directories Article Creation and Hand Submission (4 per month) If supplied, distribution of additional articles Press Release Creation & Submission Ongoing Advice and/or on other on page factors Monthly Reporting Monthly search engine ranking report (statistical data on progress) 5

6 Table of Contents Please find to follow details of both the web design and development cost and the ongoing search engine optimisation costs. The search engine optimisation campaign is a 12 month project to gain top five positioning for selected keywords. Web design and development Description Quantity Cost Branding and web design (look and feel of site) Web development (technical shopping system with Content management system) 12 months hosting of website and per annum 12 months CMS and shopping cart licence fee per annum 12 months secure SSL security certificate per annum 12 months phone and support per annum Subtotal Gross Search engine optimisation Description Quantity Cost Pay Per click setup Pay per click monthly management fee (15% of spend) 1 Dependant on spend Natural Onsite and Offsite web optimisation per/month Expected results: Instant revenue and unique visitors from pay per click campaign. Natural optimisation will take in between and 6 and 12 months to obtain top 5 ranking on google, yahoo and msn. 6

7 Schedule Date Client approval Planning Visual Design Basic Coding Coding of CMS Launch Week 1 Navigation and structure approved Navigation and structure diagram Week 2 Main template approved Main template design proof Week 3-6 All templates approved All template design proofs Main template coded E-commerce system integrated Week 7 Test site approval Finishing elements Test launch site Week 8 Finished site approval Finishing elements Code amendments Launch site Points in the red column require considerable client input and therefore must be completed by their scheduled dates in order to meet the final launch. 7