AOPA Jason T. Kahle, MSMS, CPO, FAAOP
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1 AOPA 2014 Jason T. Kahle, MSMS, CPO, FAAOP
2 Clinical Research Technology
3 My Story
4 What do you need to know (besides OP)? In today s environment a clinical practice manager should be well versed in: referrals needs patient resources outcomes measures web development revenue generation latest evidence product selection community outreach programs EHR practice management
5 OP Differentiation Why? What s your purpose, cause, belief. Why anyone should care. You must be real; truly be your core and people must trust you. How? What makes you different. Do this by making your products different than your competitors. What? The Service or job. We service OP patients. This should be the last consideration in your company s message. Start With Why -Simon Sinek
6 OP specific Resources Reimbursement Services Otto Bock Reimbursements Services SPS Code Ossur R&R Hanger RAC Audit OP Solutions
7 Otto Bock Visit website
8 CODE Program McCoy Consulting, LLC One on one help Each case reviewed individually Focus on clinical information & technical writing Free service for SPS customers Resources Quick tip short videos Current case based webinars Molly McCoy, L/CPO 20 years experience in O&P Makes the insurance policies easy to understand & apply
9 CODE Program McCoy Consulting, LLC One on one help Each case reviewed individually Focus on clinical information & technical writing Free service for SPS customers Resources Quick tip short videos Current case based webinars Molly McCoy, L/CPO 20 years experience in O&P Makes the insurance policies easy to understand & apply CODE SPS
10 Downloads Free
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13 Hanger
14 OP Solutions
15 Let s transition to other market success ideas.
16 Designing in the Digital World Audacity to to believe that the thing your making is something that is needed and wanted Humility to understand as a designer its not about you, or your company its about the people you re designing for and how your work might help them live better lives. Design for your audience, not yourself Margaret Gould Stewart, Facebook s director of product design
17 Branding yourself Simple Scalable Across medias
18 Designing in the Digital World - at scale Facebook like button 22 billion times a day 7.5 million websites 280 hours to re-design this button, over months Design at scale
19 Inside Sales >90% Content Website Infographics Environment
20 Website Content, content, content Users: MDs, PTs, OTs, Case workers, Insurance contracts CMS - Content Management System RWD - Responsive Web Design SEO - Search Engine Optimization New delivery method and collection point
21 Website Cost Website cost calculator Give it a try!
22 Smart Marketing E Mail Campaigns Mail Chimp, Constant Contact Remarketing - Flowers vs. Flights Facebook Twitter PR WEB Smart Brief
23 Videos Photography Start with a solid foundation and repurpose that content! OP Solutions Client: Kenney Orthopedics
24 Build a Form Google Form Builder Survey Monkey Wufoo
25 Community Outreach Give 1,000 bucks, nice? Get involved, it paints a vivid picture Camp No Limits Amputee Coalition Local support groups
26 EHR/PM Systems 750 EHR Systems #1,2,3 Billion/year #25 has 200,000 clinics Pricing similar to O&P Specific EHRs - FREE! Top 100 EHRs - Learn more
27 Research Resources Google scholar Pubmed Web of Science EncyclOPedia Research Center Grant Opportunities
28 Google (enterprise) Search Engine >50 data points from you, changing algorithm from them Translater, define, measurement conversion, FAA 1 billion search queries daily Add words Search Analytics Shared Docs
29 Community Collaboration MIT Fab Lab APP for personal inventions, 2D turns to 3D Communities grow around the why Open Sources Open Communities
30 Britannica vs.wikipedia Individuals are better than one big organization IP address can connect to any other data that has and IP address Not if your mindset is to compartmentalize Not if your not working together
31 OP Solutions Provide a resources for OP, with a delivery method We have to create useful tools for OP to find us valuable Websites, print media, research collaborations
32 Time, Money, Resources. Choose what is most important to you. Your time is important, spend it once, and spend it right. Resources = Time (or) Money Meeting cost timer - Check it out!
33 Amputee resource content deep & wide website Research, education, PVP Research Summit Insurance coverage & Reimbursement Primarily funded by CDC Unique visitors in the last year: 591,489 Hits to their website in the last year: 1,439,435
34 How does AC handle How to find a Prosthetist? Consultants are asked how to find a prosthetist Peer visitation program Registry of clinics
35 Amputee Coalition Resource for OUR end user Current registry of clinics and amputees OP Solutions Finder and clinical tools Research and Educational Background
36 Why? Providing resources for amputees How? Non-bias, evidence-based, search tool What? Prosthetist finder
37 How does an amputee currently find a prosthetist? Registries Internet Advertising Word of mouth
38 Currently there are clinic + CP registries ABC AOPA OPIE BOC Amputees Resource? Current registries are for the clinics Current registries are not amputee focused
39 How should an amputee find a prosthetist? Facts, education, non- bias neutral resource Locations Credentials Experience Languages spoken and more
40 How does it work? Travelocity NOT Angie s List Database 1. Register your clinic 2. Register your profile Amputee enters the App Enters zip code Enters queries -based on AC s decision Result = User Success!
41 How is this beneficial to the amputee? Pure agenda Neutral necessary resource Education Allows the user to decide, what is important
42 How is this beneficial to the clinic and prosthetist? Neutral Resource Fact based, your facts Credential Experience Languages spoken Certifications Equal playing field
43 What OPS + AC are going to do with the information? Build a better tool Promotion, Advertising Research, Grants
44 You can be for, or you can be against something. The Prosthetist Finder is a resource for amputees
45 Conclusion Thanks to the AOPA selection committee for choosing this presentation as a Hamontree finalists Download this presentation right now at:
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