Bomi Kang, Ph.D., CHE Associate Professor Department of Marketing, Hospitality and Resort Tourism Management Wall College of Business Administration

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1 Bomi Kang, Ph.D., CHE Associate Professor Department of Marketing, Hospitality and Resort Tourism Management Wall College of Business Administration ACADEMIC BACKGROUND Degrees Ph.D. Hotel Administration, University of Nevada, Las Vegas, NV, 2005 M.S. Hotel and Food Service Management, Florida International University, Miami, FL, 2001 P.G.D.M. Hotel and Tourism Management, DCT, Luzerne, Switzerland, 1999 B.A. Social Welfare, Ewha Woman's University, Seoul, Korea, 1998 WORKING EXPERIENCE Present Consulting, Downtown Redevelopment Corporation, City of Myrtle Beach 2011-present Associate Professor, Coastal Carolina University Assistant Professor, Coastal Carolina University Graduate Assistant, University of Nevada, Las Vegas Graduate Assistant, Florida International University 2001(February-July) Rooms Division Supervisor, Hyatt Regency Pier 66, Ft.Lauderdale, FL (January-August) Front of House, P.F Chang s, North Miami, FL Manager in Training, F&B, Hotel Ambassador, Bern, Switzerland Student Intern, Ewha Woman s University, Seoul, South Korea Private Tutor, Seoul, Korea INTELLECTUAL CONTRIBUTIONS Refereed Articles *student collaboration Kang, B. & Tan, S. (2014). Interactive Games: Intrinsic and Extrinsic Motivation, Achievement, and Satisfaction, Journal of Management and Strategy, in press. *Kang, B., & Magehee, C. (2014). Advancing facilitators and deterrents theory of students study-abroad decisions. Advances in Management, 7 (12), Twigg, N. W. & Kang, B. (2012). The effect of leadership, perceived support, idealism, and selfesteem on burnout. Journal of Behavioral Studies in Business, 4, Kang, B. (2012). Customers' evaluations of video clips in upscale versus midscale hotels' websites. Review of Management Innovation & Creativity, 5 (14),

2 *Kang, B., Warne, K., & Keels, K. (2012). Importance-Performance Analysis of Relocation Attributes in the Carolina Coastal Region. Coastal Business Journal, 11 (1), Kang, B. (2011). The impact of channel knowledge on shopping orientations in consumer buying behavior. Anatolia: An International Journal of Tourism and Hospitality Research, 22 (1), Kang, B., Twigg, N., & Herzman, J. (2010). An examination of social support and social identity factors and their relationship to certified chef's burnout. International Journal of Hospitality Management, 29 (1), Kang, B. & Brewer, P. (2008). Examination of contingency, innovation adoption, and channel power theory relating to electronic distribution channels in the U.S. lodging industry: An integrated view. International Journal of Hospitality and Tourism Administration, 10 (1), Kang, B., Brewer, K. P., & Bai, B. (2007). Biometrics for hospitality and tourism: A new wave of information technology. FIU Hospitality Review, 25 (1), 1-9. Kang, B., Brewer, K. P., & Baloglu, S. (2007). Profitability and survivability of hotel distribution channels: An industry perspective. Journal of Travel and Tourism Marketing, 22 (1), Tsai, H., Kang, B., Yeh, R. J., & Suh, E. (2006). Examining the hotel room supply and demand in Las Vegas: A simultaneous equations model. International Journal of Hospitality Management. International Journal of Hospitality Management, 25 (3), Papers Under Review Kim, Y., Damonte, T., Kang, B., & Cha, E. (2014). "The use of Social Network Analysis: A case study of wine and food festival at a top U.S. vacation destination," submitted to Tourism Management. Kim, Y., Cha, E., & Kang, B. (2014). "TROTPHES: A TPACK-based Personality Education Program for Korean PE Class," submitted to The Asia-Pacific Education Researcher. Working Paper Kim, Y., & Kang, B. Analysis of Variance of the Leisure Conflict Induced Factor Kang, B. Antecedents and Consequences of Self-directed Learning Tools. Damonte, T. & Kang, B. Tourist Segmentation for Lifestyle and Spending Patterns Kang, B., & Damonte, T. Spatial Map of Visitor Activities: Like, Hate, and Love Damonte,T., & Kang, B. On-and-off season comparison of Visitor Patterns: Social Network Analysis Refereed Proceedings Kang, B. & Damonte, T. (2014). Understanding Destination Image: The Case of the Myrtle Beach Boardwalk Southeast InfORMS annual meeting. Kang, B., Latta, M., Burney, R. B., Black, J. A., Twigg, N. W., McKean Nowlin (2013). Publisher vs instructor built classroom management program Southeastern InfORMS Conference. Kang, B. & Damonte, T. L. (2012). Expenditure-based Segmentation at Wine and Food Festival Decision Sciences Institute annual meeting.

3 Kang, B., Kim, Y., & Damonte, T. L. (2012). Application of Social Network Analysis at Wine and Food Festival International InfORMS annual meeting, 62. Kang, B. & Teets, J. M. (2011). Antecedents and consequences of self-directed learning tools. Intellectbase International Consortium Academic Conference. Kang, B. (2011). An examination of motivational factor influencing university student s decision to study abroad. 14th GBDI International Conference. Kang, B. (2010). In-migration to South East Coastal Region Southeast InfORMS annual meeting. Kang, B. & Tan, S. (2008). Impact of Digital Games on Intrinsic and Extrinsic Motivation, Achievement, and Satisfaction Society for Information Technology and Teacher Education, Kim, Y., Kang, B., & Bergman, C. (2008). Mature restaurant customers in the Las Vegas' market: What influences their dining choices? 14th APTA Annual Conference, Jun, J., Kim, S., & Kang, B. (2008). Strategic use of event advertising: Attitudinal and behavioral changes toward event-hosting city. 14th APTA Annual Conference, Kang, B., Twigg, N. W., & Kim, Y. (2008). Examination of social support and social identity factors of burnout in the culinary sciences. 14th APTA Annual Conference, 244. Tan, S., Kang, B., Hiratsuka, H., Osborne, C., & Zhou, J. (2008). A Comparison of International Educational Systems and Curriculum Celebration of Inquiry. Twigg, N., Kang, B., & Ernst, M. (2007). Stressors of burnout and its consequences: An empirical model of personal and work characteristics in chefs Southeast CHRIE annual meeting, 11 (1), 1-4. Kim, S. & Kang, B. (2007). Understanding Casino Profit and Customer Satisfaction Using Flow Pattern: A GIS Approach Southeast CHIRE annual meeting, 11 (1), Kang, B. & Kim, S. (2007). An examination of satisfaction with visual images on hotel brands website: Upscale vs. mid-scale segment Southeast CHIRE annual meeting, 11 (1), Kim, S., Kang, B., & Thapa, B. (2007). An exploratory study about satisfaction measures in an electronic era: Gap scores vs. satisfaction-only measures? 2007 Annual Conference of Travel and Tourism Research Association. 38, Kang, B. (2007). Mediating impact of channel knowledge on online shopping orientations: An examination of tourism product Southeast InfORMS annual meeting, Kang, B., Damonte, T., & Collins, M. (2006). Comparison of online educational games and reward on students' motivation to learn. Southeast CHRIE, 10 (1), 1-3. Collins, M. & Kang, B. (2006). Psychological contact fulfillment, psychological empowerment, job satisfaction, and turnover intention in an upscale, causal quick-service restaurant. Southeast CHRIE, 10 (1), Kim, S. & Kang, B. (2006). Flow management and optimizing profits in Las Vegas casinos: An implication of GIS application. Hawaii International Conference on Business, Mitchell, M., Kang, B., Taylor, A.J., Latta, M., & Damonte, T. (2006). Seeking Win-Win-Win Outcomes: The Introduction of WebSurveyor at Coastal Carolina University Southeast InfORMS annual meeting, Kang, B. (2006). Application of Contingency, Innovation Adoption, and Channel Power Theory to Electronic Distribution Channels of U.S. Lodging Industry: An Integrated View. International CHIRE annual meeting. Lee, J. & Kang, B. (2006). Evaluating the design quality of international tourism bureau Websites: Usability and interactivity dimensions. Advances in Hospitality and Tourism Research, 11,

4 Kang, B., Brewer, K.P., Baloglu, S., & Tsai, H. (2005). Profitability and survivability of hotel distribution channels using multi-dimensional scaling: An industry perspective. Advances in Hospitality and Tourism Research, 10, Tsai, H., Kang, B., Yeh, R. J., & Suh, E. (2005). A simultaneous equations model of hotel room supply and demand in Las Vegas. Advances in Hospitality and Tourism Research, 10, Kang, B. & Brewer, K. P. (2004). Technology Interface Standard. International CHRIE conference, Kang, B. & Brewer, K.P. (2004). Challenges in managing electronic distribution channels: Strategies in a changing environment. Advances in Hospitality and Tourism Research, 9, Kang, B., Bai, B., & Brewer, K.P. (2004). Biometrics for hospitality and tourism: The forthcoming competitive edge. Advances in Hospitality and Tourism Research, 9, Kang, B., Erderm, M., & Brewer, K.P. (2003, July). Diagnosis of lodging web sites as interactive marketing tools International CHRIE annual meeting. Presentation *Edmund, C., Damonte, T. & Kang, B. (2015). Understanding Seasonal Differences in Markets for the Myrtle Beach Boardwalk, accepted to the 20th Annual Graduate Student Research Conference in Hospitality and Tourism, Tampa, FL. Kang, B. & Twigg, N. (2010). An examination of social support and social identity factors and their relationship to certified chef's burnout. Wall Interdisciplinary Talks Series (WITS), Conway, South Carolina. Warne, K., Kang, B., & Oswald, A. (2010). Grand Strand In-migrants Satisfaction Study. Celebration of Inquiry, Coastal Carolina University, Conway, South Carolina. Kang, B. (2007, April). Impact of Digital Games on Student's Motivation to Learn: An example of Management Information Systems Class. Wall Interdisciplinary Talks Series (WITS), Conway, South Carolina. Kang, B. & Tan, S. (2007, February). Effects of digital games on students' achievement, motivation to learn, and course satisfaction. Scholarship of Teaching and Learning, Conway, South Carolina. Research Grants 2014: Coastal Office of Online Learning (COOL) Grant recipient. Proposal for Online Hospitality Degree Program, Coastal Carolina University. 2009: Professional Enhancement Grant, Principal Investigator, Coastal Carolina University. 2007: Professional Enhancement Grant, Principal Investigator, Coastal Carolina University 2006: Center for Effective Teaching and Learning grant. 2003: Managing electronic distribution channels: Issues in a changing environment, Principal Investigator, Center for Hospitality Research (Cornell University). Research Reports 2006: Kang, B. & Tan, S., Effects of online educational games on students learning, satisfaction, and motivation, submitted to Center for Effective Teaching and Learning, Coastal Carolina University. 2004: Kang, B. & Brewer, K. P., Managing distribution channels in hotel booking: Issues in a changing environment. Submitted to Center for Hospitality Research, Cornell University. Other Intellectual Activities

5 2005: Kang, B., Education Institute, News Article. Contributor By AHLA EI, available on : Contributor, International Encyclopedia of Hospitality Business. By Pizam, A., & Holcomb, J. Butterworkth-Heinemann. ISBN: TEACHING Courses Taught Resort Operations, Event and Convention Management, Research Methods, Hospitality Information Systems, Current Issues in Resort Tourism, Introduction to Hospitality Management, Business Management Information Systems, Cruise Operations (study abroad), International Business, Hospitality Managerial Accounting Invited Lecture 2014: Baden-Württemberg Cooperative State University, Bad Mergentheim, Germany. 2014: Chung Ang University, Seoul, Korea. 2012: CIDD General Meeting, Conway, South Carolina. 2011: Xi'an International Studies University, Xi'an, China. 2011: ENGL 451 Introduction to Study of Language and Modern Grammar, Conway, South Carolina. 2007: CIDD, German Participants, Coastal Carolina University, Conway SC 2008: Youngstown State University, OH 2006: University of Florida, Gainesville, Gainesville, Florida Course (New) - Creation/Delivery: 2014 Degree (New). Global Studies Minor 2014 Convert 3 courses to online: Introduction to Hospitality, Tourism Research, Conventions and Event Management 2013 Course (New). Cruise Operations 2012 Degree (New). Hospitality and Resort Tourism Management Minor 2012 Degree (New). Marketing Minor 2012 Course (New). Conventions and Event Management 2011 Convert 2 courses to online: Hospitality MIS, Business MIS 2010 Course (New). International Business Study Abroad to Asia 2009 Degree (New). Asian Studies Minor SERVICE: Professional Associations Membership Decision Science Institute, 2013 informs, 2013 Myrtle Beach Area Hospitality Association, Grand Strand, South Carolina ( ) Southeast InfORMS, present Grand Strand Technology Council (task force), ASIANetwork, 2008-present TTRA (Travel and Tourism Research Association), 2007 SC chapter board member, HFTP (Hospitality Financial & Technology Professionals), HSMAI (Hospitality Sales & Marketing Association International), I-CHRIE (International Council on Hotel, Restaurant, and Institutional Education), HEDNA (Hotel Electronic Distribution Network Association), Certifications Master Teacher, 2010 Certified AMOS User, 2006

6 Research Consortium, Career Advancement Academy, 2006 Certified Hospitality Educator, AHLA Educational Institute, 2005 Honors-Awards 2013: Colonel Lindsey H. Vereen Endowed Business Professor. Coastal Carolina University. 2011: Beta Gamma Sigma. 2011: Best Paper in Service Systems, 14th Global Business Development International Conference. 2001: Eta Sigma Delta. International Hospitality Honor Society 2000: Hilton International scholarship 2000: School of Hospitality Management Scholarship. School of Hospitality Management Scholarship 2 times Computer Skills SQL, Oracle, Moodle, Blackboard, ANGEL, Windows, Mac OX, Microsoft Office, Internet

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