The Software-Defined Enterprise

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2 The Software-Defined Enterprise Thriving in the Mobile-Cloud Era Marc Groetelaars, Regional Director Benelux

3 The best way to predict your future is to create it. Abraham Lincoln

4 IT Challenges in the Mobile-Cloud Era IT Technology Eras Mainframe Client-Server Mobile-Cloud Millions of Apps Billions of Users The exponential increase in business expectations is unsustainable for IT Business Expectations Ability of IT to Deliver Steady IT Budgets* $ $ $ $ $ $ What leading enterprise customers tell us they need: A self-service infrastructure that conforms to Enterprise IT requirements * Source: Gartner, 2013: Hunting and Harvesting in a Digital World: The 2013 CIO Agenda

5 Virtualization Bridging Past and Future > $10B Saved Annually* Liberate Resources from the Client-Server World 2/3 of IT-as-a-Service Build the Customers Mobile-Cloud Re-invest Savings World in Innovation Source: VMware Journey Benchmark Survey, 4 th Wave 2013

6 Liberating Resources to Drive Innovation IT Maintenance Apps take too long Device management requires human intervention 30% Industry Average: IT Spend on Innovation Provisioning takes weeks Production workloads are managed via * Source: Gartner, 2013: Hunting and Harvesting in a Digital World: The 2013 CIO Agenda

7 Liberating Resources to Drive Innovation IT Maintenance 40% VMware Customer Average IT Spend on Innovation Source: VMware Journey Benchmark Survey, 4th Wave 2013

8 Liberating Resources to Drive Innovation IT Maintenance Any user, any device, any app automatically Apps get rolled out at the speed of business Provisioning a production environment takes minutes 50% Goal: IT Spend on Innovation You can routinely deploy any workload anywhere 1/3 of VMware Customers Have Already Achieved Source: VMware Journey Benchmark Survey, 4th Wave 2013

9 VMware Can Help Bridge the Gap IT Technology Eras Mainframe Client-Server Mobile-Cloud Business Expectations IT at the Speed of Business Ability of IT to Deliver Steady IT Budgets* $ $ $ $ $ $ The Business is Innovating because IT makes it Possible * Source: Gartner, 2013: Hunting and Harvesting in a Digital World: The 2013 CIO Agenda

10 The Journey to the Software-Defined Enterprise Phase I Cost Center CapEx Savings Through Consolidation IT Production Phase II Business Partner QoS and Reliability Through Automation Business Production Self-Service Phase III Service Broker OpEx and Agility Through IT as a Service ITaaS Financial Tradeoffs, ROI Virtualization & Abstraction End-User Virtual Workspace Management, Automation & Predictive Analytics

11 Two Different Paths Forward: Hardware-Defined or Software-Defined Architecture? Hardware-Defined Approach Software-Defined Approach Software Layer Manual Operations Software Layer Proprietary Hardware Intelligence Automated Operations Existing Hardware Intelligence IT Struggles to Keep Up IT Moves at the Speed of the Business

12 Capabilities Required for the Mobile-Cloud Era Any IT Service on Demand Unprecedented Service Quality Policy-Based Management Extensibility and Integration

13 VMware Delivers: The Foundation for the Software-Defined Enterprise End-User Computing Desktop Virtual Workspace Mobile Applications Traditional Modern SaaS Software-Defined Data Center Policy-based Management & Automation Cloud Automation Cloud Operations Cloud Business Compute Abstraction = Server Virtualization Virtualized Infrastructure Abstract & Pool Network Abstraction = Virtual Networking Storage Abstraction = Software-Defined Storage Private Clouds Hybrid Cloud VMware & vcloud Data Center Partners Public Clouds Physical Hardware Compute Network Storage

14 End-User Computing End-User Computing Desktop Virtual Workspace Mobile Applications Traditional Modern SaaS Software-Defined Data Center Policy-based Management & Automation Cloud Automation Cloud Operations Cloud Business Compute Abstraction = Server Virtualization Virtualized Infrastructure Abstract & Pool Network Abstraction = Virtual Networking Storage Abstraction = Software-Defined Storage Private Clouds Hybrid Cloud VMware & vcloud Data Center Partners Public Clouds

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16 IT Challenges in the Evolving User Landscape Enable User Freedom

17 IT Challenges in the Evolving User Landscape Keep Security IT Management Control Compliance/Costs

18 VMware s Vision for End-User Computing PCs, Laptops Thin Clients Tablets, Smartphones Desktop Management and Delivery Enterprise Mobility Management and Security Mission: Secure Virtual Workspace for Work at the Speed of Life Desktop Laptop Tablet Phone Machine

19 Horizon 6 Key Areas of Innovation Application Delivery Management from the Data Center to Devices Virtual SAN for Low and Predictable Cost Cloud

20 AirWatch - Enterprise Mobility Simplified EVERY Mobile Device EVERY Mobile Platform EVERY Mobile Deployment Phones & Tablets Laptops Rugged Wearables & Peripherals Corporate Multiuser BYOD Line of Business Apps Content Browsing

21 AudioNova: Efficiente Windows migratie met Horizon Mirage Windowsmigratie van 1200 vestigingen Efficiency & kostenbeheersing Jan Rubingh IT Director AudioNova

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23 Software-Defined Data Center End-User Computing Desktop Virtual Workspace Mobile Applications Traditional Modern SaaS Software-Defined Data Center Policy-based Management & Automation Cloud Automation Cloud Operations Cloud Business Compute Abstraction = Server Virtualization Virtualized Infrastructure Abstract & Pool Network Abstraction = Virtual Networking Storage Abstraction = Software-Defined Storage Private Clouds Hybrid Cloud VMware & vcloud Data Center Partners Public Clouds

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25 IT Can Not Keep Up with Business Demands Rigid physical infrastructure IT Siloes Positive experience with the the Public Public Cloud Cloud Slow Provisioning Slow Provisioning of of Applications Applications Preventing Preventing Full Automation Full Automation Growing Growing shadow IT shadow IT

26 VMware s Vision for the Data Center Compute Software-Defined Data Center All infrastructure is virtualized and delivered as a service, and the control of this data center is entirely automated by software. Abstract. Pool. Automate. Storage Network Mgmt.

27 Since 2010, Servers have gone Virtual! 70% 65% 60% Virtual Machine Crossover 59% 50% 40% 42% 51% Majority of Workloads are Virtual since % 30% 20% 14% 22% The Virtual Machine Crossover made IT Rethink Management 10% 9% 0% Source: VMware, Industry Analyst Data, & Crehan Research

28 Policy-based Management and Automation Mgmt. On-Demand Access to Any Service Cost Transparency Automated Operations Any Cloud, Any Platform

29 Policy-based Management and Automation Automate the delivery of applications, infrastructure, and desktops as a service Manage the health, risk, efficiency, and compliance of dynamic workloads and heterogeneous infrastructure Improve Business/IT alignment; accelerate IT transformation by delivering complete transparency into costs and quality of all IT services Deliver and manage IT services across heterogeneous private, public, hybrid clouds, and physical environments On-Demand Access to Any Service Automated Operations Cost Transparency Any Cloud, Any Platform Heterogeneous, Policy-based Cloud Management Platform

30 ANWB verbetert dienstverlening aan interne gebruikers door self service & automation Doelstellingen IT-dienstverlening verder automatiseren Effiency & kostenbeheersing Oplossingen Self service klantportals Verbeterde beheers- & capaciteits management Uitwijkmogelijkheid Public Cloud connectie vcloud Suite Enterprise vsphere vcenter Operations vcloud Automation Center Site Recovery Manager Michiel Fellinga ICT Architect ANWB

31 Extending Compute Virtualization to the Entire Data Center Programmable + Policy-based Management Compute Network Storage Mgmt.

32 Since 2012, Networks have been going Virtual! millions of units 60 Majority of Network Ports are Virtual since 2012 Network Transformation is Already Underway Network Virtualization is The Network Operating Model of the Future Virtual Ports Physical Ports Virtual Port Crossover 0 Source: VMware, Industry Analyst Data, & Crehan Research

33 Conventional Network Approach Virtual Network Approach VM Minutes + Switch Router Firewall Load Balancer Minutes Days X

34 Schuberg Philis: Verbeterde Flexibiliteit met Network Virtualization Een nieuwe server opzetten is niet langer een kwestie van netwerken optuigen, machines inrichten en de bekabeling in orde maken. We kunnen VMs én netwerken snel modelleren en het applicatielandschap razendsnel uitrollen. Dit proces kostte voorheen al snel een paar weken. We kunnen het nu in ruim 18 minuten. Dat is enorme tijdwinst. Funs Kessen Cloud Architect & Mission Critical Engineer

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37 Public Cloud The Cost of an Agile New IT-Silo? Your Data Center / Private Cloud Proprietary Platform Optimized for New Apps Only Limited Network Integration Separate Management Tools Separate Processes, Skillsets Incompatible Public Clouds Leads to increased OpEx due to the additional staff and training required to manage all these disparate tools.

38 VMware s Vision for the True Hybrid Cloud Private Cloud Seamless Security Public Cloud VMware vcloud Suite Based Seamless Networking Common Management VMware vcloud Hybrid Service vcloud Data Center Partners Software-Defined Data Center One Support Call Software-Defined Data Center Seamlessly Extend Your Data Center Any Application. No Changes.

39 Along with Hybrid Management Hybrid Management VMware vsphere and vcloud Suite Cloud Consumption Cloud Operations VMware vcloud Hybrid Service Your Data Center Cloud Security Cloud Business Software-Defined Data Center

40 5 Starting Points for Hybrid Cloud Dev/Test Packaged Applications Disaster Recovery New Enterprise Applications Next- Generation Applications

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42 Bitbrains biedt Hybrid Cloud oplossingen voor bedrijfskritische applicaties Wat de vraag ook is, de Cloud maakt het mogelijk om snel, on- demand schaalbare capaciteit te leveren Gjalt van Rutten, CTO Bitbrains

43 It is not the strongest of the species (IT) that survives, nor the most intelligent that survives. It is the one that is the most adaptable (Software-Defined) to change. Charles Darwin

44 By the end of 2016, every relevant IT organisation will have standardised on a software-defined approach to IT the key to creating an agile enterprise. VMware s mission is to help our customers transform to this new model as fast as possible Pat Gelsinger CEO, VMware

45 Software-Defined Enterprises Are 37% more responsive to IT requests While saving 30% of both operations and development staff time Increasing revenues 26% due to new applications and IT services Investing 50% of their budgets in innovation Able to secure nearly 66% more budget than their less-mature counterparts Source: VMware Journey Benchmark Survey, 4 th Wave 2013

46 VMware Benelux

47 Movie Carl E

48 Agenda & practical details

49 vforum Nederland 2014 Agenda Limousin 2 & GENERAL SESSION: "De Software-Defined Enterprise: succesvol zijn in het tijdperk van de mobiele cloud" Marc Groetelaars, Regional Director Benelux Implementing and Managing Cloud? Follow These Top 10 Actions to Succeed. Will Cappelli, VP Research Gartner Koffie in de expo ruimte STORAGE VIRTUALIZATION De volgende stap in Software-Defined Storage met Virtual SAN Rob Groenhuis, Senior Systems Engineer VMware CLOUD OPERATIONS vsphere with Ops Mgmt en vcenter Operations Jorg van Doornmalen, Business Specialist, EM Alain Geenrits, Senior System Engineer EM Redefine Cloud: bridge the gap between old IT and new IT for efficiency, choice and control in the software defined enterprise - EMC Lunch in de expo ruimte VIRTUAL WORKSPACE Beyond VDI: desktop resources bieden aan elk apparaat - als een service! Ton Hermes, Specialist System Engineer EUC Robert Van Schayk, Specialist Sales EUC CLOUD AUTOMATION Automatisering van uw Software-Defined Data Center met vcloud Automation Center Jorg van Doornmalen, Business Specialist, EM Willem van Engeland, Snr Specialist System Engineer Cloud Cisco Unified Computing System The Best Platform for Any Application From datacenter to client new insights and latest technologies from Dell Koffie in de expo ruimte VIRTUAL WORKSPACE Introductie van AirWatch: Enterprise Mobility Simplified Peter Schuchmann,Enterprise & Government Account Executive Netherland AirWatch Mystery Guest Netwerken en bezoek expo ruimte NETWORK VIRTUALIZATION Netwerkvirtualisatie implementeren in VMware-omgevingen met NSX Geordy Korte, Networking and Security BU (NSX) System Engineer

50 NSX Seminar Agenda Limousin Algemene sessie vforum Nederland Koffie in de expo ruimte Het Software Defined Datacenter Paul Fazzone, Vice President, NSBU Product Marketing Netwerkvirtualisatie Georgina Schafer, Senior Product Marketing Manager, NSBU Lunch in de expo ruimte NSX Deep Dive Max Ardica, Technical Product Manager Samenvatting & afronding

51 Platinum & Gold sponsors CONFIDENTIAL 53

52 VOOR U OM TE WINNEN

53 Transforming to a Software-Defined Enterprise The Right Technology The Right Operating Model The Right Partner

54 Thank You! Enjoy the Conference!

55 Thank You! Enjoy the Conference!