Turn Internet Traffic Into Healthcare Sales Using Our Turnkey Marketing Program

Transcription

1 Turn Internet Traffic Into Healthcare Sales Using Our Turnkey Marketing Program

2 Westcon Lifecycle Services Prepare/Plan/Design Vendor Certified Product/Technical Expertise SolutionBase (Web-based Product/Services Solutions & Positioning Tool) Architecture Assistance Implement/Operate/Optimize Staging and Configuration World wide Implementation Network Contract Management Services Global Call Center Resources Day 2 NOC, Smart Care Services, consultant resources Flexible Financial Services Credit Extension Leasing Personal Guarantee to Grow Your Business Joint Purchase Order No risk to low risk options Global Logistics Asset Tagging Custom Delivery Programs Short-and Long-Term Warehousing Quality Assurance Returns

3 Welcome to Today s Tele Track Program Notes All lines placed on mute until the question and answer period Today s session is being recorded Archive recording of the presentation and audio available after the event on the ConvergencePoint Westcon web site Follow the operator s instructions for help with technical issues Agenda Kurt Ruesch, VP Product Sales, Westcon Group Daniel Nissan, President & CEO, Structured Web

4 Healthcare Marketing Program Managed Healthcare Marketing and Sales Enablement Program for Nortel s Partners Brought to you by

5 Meet Your New Marketing Team Nortel, Westcon Group, and StructuredWeb have teamed together to provide you with a professionally managed marketing program to help you with: Advertising Branding Lead Generation Sales Enablement Execution

6 Develop brand recognition within your target hospitals Position you as an expert Nortel solution provider for the Healthcare industry Promote your key Nortel technology solution focus Identify sales opportunities and initiate discussions between you and potential customers Provide you with a turnkey, managed program Program Objective

7 Healthcare Focused Program Primary Solutions Focus Asset Tracking & Management Mobile Device Checkout Clinical Alarms & Alerts Patient Discharge Secondary Solutions Focus Dynamic Team Formation Stat Paging & Dispatch Patient Follow-up

8 Program Deliveries Marketing Tools Your own Nortel healthcare focused web site Advertising Direct Mail marketing Local Google SEM Outbound Telemarketing Sales Support Inbound Leads Qualification Leads Management Dashboard Free Hosted CRM Application Tracking and analysis tools

9 Nortel Healthcare Focused Web Site Your branded Nortel Healthcare Solution web site loaded with content and product information to promote your services, Nortel solutions and help generate leads.

10 Direct Mail Monthly direct mail campaigns targeted at Hospitals key decision markers. Generate awareness, branding, support telemarketing and generate leads. Professionally designed, branded with your logo, contact information and trackable phone number. Linked back to your Nortel web site for additional information and leads capture

11 Marketing Campaign Monthly campaigns to your in-house mailing list. Generate awareness, branding, support telemarketing and generate leads. Professionally designed, branded with your logo and contact information. Linked back to your Nortel web site for additional information and leads capture

12 Google Local SEM Campaign Our expert team of search engine adverting use product and location targeting to find Healthcare professionals who search for your products and services and drive them to your Nortel Solution Center web site

13 Nortel Certified Sales Professionals make followup calls to direct mail recipients to proactively generate leads and increase direct mail response rate Telemarketing

14 All inbound leads from web, , chat and phone calls are first qualified by Nortel Certified Sales Professionals and then transferred to you with a detailed leads report Leads Qualification

15 Leads Dashboard Track and manage all new leads from a single, easy to use dashboard. Listen to inbound calls, assign leads to sales people, set target follow up dates, manage stages and run reports.

16 Hosted CRM Application Get unlimited access to Structuredweb' s leading hosted sales force management software. Manage activities, calendar, opportunity pipeline and even create custom customers portal. Professional setup and training is available at an extra fee

17 Tracking and Analysis Tools Detailed tracking and analysis tools provides you with the information you need to dive into the details of your marketing program. or you can just leave it to our experts.

18 Tracking and Analysis Tools Detailed tracking and analysis tools provides you with the information you need to dive into the details of your marketing program. or you can just leave it to our experts.

19 End to End Marketing Process Streamlined to Drive More Sales, Higher Average Sales, Faster Sales Cycles and Better Conversation Rates Reach Engage Capture Enable Manage Targeted Segmentation Direct Mail Marketing Nortel Microsite Healthcare Marketing site Cusom Forms Trackable Toll Free Sales Guides and Data Sheets Sales Rep Lead Alerts Sales & Marketing Database marketing Live chat Campaign kit templates Local Google SEM Custom products and solutions landing Pages Quote request Sales Messaging Webinar Analytics

20 Program Cost Nortel Program Nortel Healthcare focused web site Included Quarterly Direct Mail Units 1,500 Quarterly Telemarketing Hours 45 Google Local SEM marketing Leads Qualification Included Unlimited your list Unlimited Quarterly Minimum A Leads 3 Leads Dashboard Hosted CRM Included Included Monthly Program Cost $4,000 One Time Setup Fee $1,250

21 Save more than 40% Activity Program Cost Third party/in house Program Cost Direct mail campaign design, print and postage Included $3,000 x 6 = $18,000 Telemarketing and lead qualification Included $1,600 x 6 = $9,600 Search engine marketing campaign development and execution Included $500 x 6= $6,000 Nortel marketing web site development and maintenance Included $4,000 Marketing automation, lead tracking and analysis Included $500 x 6 = $6,000 Program coordination and suppliers management Included $1,000 x 6= $6,000 Total six months cost $24,000 $49,600 Monthly Cost $4,000 $8,266 Saving 50%

22 Summary of Program Cost Monthly cost $4,000 x 6 month program: $24,000 If you are one of the first 25 partners to sign up by Sept 4 th, Nortel & Westcon will pay ½ of this cost for you ($12,000) YOUR total program cost (for 6 month program) $12,000

23 Your Payment Options You may choose to use your Nortel Marketing Allowance Funds (MAF) funds to participate in this program. You would need to follow the normal process and work thru your Nortel marketing prime to get a prior opened and approved for $12,000 When opening the prior in the description include: Structured Web Healthcare Marketing Program and open under custom marketing activity. Once your prior is approved see the notes and attachments on the approved prior for specific proof of performance (POP requirements) Provide Structured Web with the Prior (PF #) and they will invoice you directly (2 invoices of $6K each) If your funds have already been allocated into a spend plan that does not give you enough monies you can contact your Nortel marketing prime and or your account manger and ask about realigning your funds to cover this. If you currently don t have enough MAF funding, you can choose to pay the remaining balance via credit card or check directly to Structured Web. You may choose to pay the full $12,000 via credit card or check directly to Structured Web

24 Process to Register You can contact your Westcon Account Manager. They will send you the paperwork you will need to sign up or you may Jim Jarvie, Westcon s Reseller Marketing Services at jjarvie@westcon.com If you need further details or have questions contact your account manager who can then arrange a call back from our marketing team

25 Registration and Payment for Program Once you have completed the application for program inclusion you will be contacted to gather certain data needed for web site setup, development and rollout. Payment Options and or Method

26 Thank You for Attending Registering for the Program Three Options Use the registration form (provided via after today s call). Contact your Westcon Account Manager and say you are requesting information about the Structured Web Healthcare Program Contact Jim Jarvie at jjarvie@westcon.com or Contacts Kurt Ruesch: Kurt.Ruesch@westcon.com or Daniel Nissan: Daniel.nissan@structuredweb.com or