Oracle Telesales. Comprehensive Customer Management. View of Business Activities Across Operating Units
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- Abel Lambert
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1 Oracle Telesales Oracle Telesales is an inside sales application, optimally designed for contact center professionals, whether they are inbound or outbound telesales agents. Oracle Telesales provides a versatile set of tools to manage the sales cycle - from prospecting to booking orders. It offers a true multi-channel selling solution that leverages all sales channels contact center, web and field sales. Key features include contact, task, lead, opportunity, quote and order management, as well as event registration and collateral fulfillment. Oracle Telesales can easily be configured to support post-sales activities such as service and collections. No other vendor can offer this broad array of functionality out of the box from a single application. Oracle Telesales drives selling effectiveness from prospect to opportunity by providing qualified selling information for sales agents to close deals faster. Oracle Telesales is part of the Oracle E-Business Suite, an integrated set of applications that are engineered to work together. K E Y F E A T U R E S Maintain customer and contact information View of business activities across operating units Lead and opportunity management Quote and order management Forecast management Event registration Collateral fulfillment Computer telephony integration In-bound and out-bound calling Centralized access to work queues Work management tools that streamline sales tasks, track orders, invoices, payments and returns Comprehensive Customer Management Business-to-Business and Business-to-Consumer Selling Models Selling to businesses and consumers requires different processes and approaches. Oracle Telesales supports both Business-to-Business and Business-to-Consumer selling by providing telesales agents with all the information they need to efficiently sell and service customers. Telesales agents can easily switch from selling to a contact at a company to selling to the same person as an individual consumer. Tailored relationship plans specific to one or many organizations or consumers can be created to help guide the agent during the interaction with the customer. View of Business Activities Across Operating Units Oracle Telesales offers the ability to access customer and contact business activities, specifically quotes and orders, created in different operating units without requiring the user to switch responsibilities. Telesales users can be setup to access multiple operating units independent of their responsibility. A Telesales user is able to view quote and order details for all operating units that they can access regardless of their responsibility.
2 Figure 1: E-Business Center One stop access to customer information. Unified ebusiness Center Provides Customer Information Across the Spectrum Telesales agents are constantly challenged to provide the best possible customer experience. As such, access to customer information across all lines of business to fully address the needs of the customer is paramount. Traditionally, a telesales agent had to access many different sources and systems to get necessary information to conduct the interaction. Telesales agents would like to know about escalated service requests and pending collection items before making a sales call. Service agents would like to verify payment status and pending opportunities for their customers before providing service. Leveraging the power of the Oracle E-Business Suite, Oracle Telesales ebusiness Center offers easy access to customer information across all lines of business from a single, unified contact center desktop. From this desktop, telesales agents have access to both pre and post-sales information such as targeted marketing campaigns, customers, customer accounts, contacts, leads, opportunities, quotes, orders, service requests, collection items, sales and service contracts, and install base. A single, configurable dashboard summarizes the customer s status by providing key business indicators ranging from pending opportunities and service requests to delinquencies. Prevent / Eliminate Duplicate Customers Given that the customer is the most important entity in any business transaction, the importance of customer data quality cannot be over emphasized. Historically, telesales agents have contended with the existence of multiple records of the same customer leading to confusion, customer dissatisfaction and lost productivity. Oracle Telesales Data Quality Management feature resolves existing duplicate customer data and helps prevent the possibility of creation of duplicate customer records in the 2 ORACLE TELESALES DATA SHEET
3 system. It also provides powerful fuzzy matching logic and scoring to assist the agent in identifying records for carrying out online updates to customer information. Complete and Integrated Business Processes Campaign to Cash Using both sales and marketing data, Oracle Marketing generates target lists, creates campaigns, assigns call guides, and targets the execution of the campaigns across all channels: contact center, web, and field sales. Telesales agents execute these campaigns in the contact center for both inbound and outbound call campaigns. Leads are created, ranked and immediately routed to the correct sales representatives based upon territory definitions. Qualified leads are converted into selling opportunities, and budgetary and sales information are updated for accurate and up-to-date forecasting. Within seconds, quotes can be created using the opportunity information. Additional price adjustments and terms/conditions can be applied to the quotes before placing the order. Order placement triggers back-end applications for shipping, inventory management, and payment. Whether it s a long sales cycle (Lead to Opportunity to Quote to Order) or short sales cycle (Call to Order), Oracle Telesales maintains campaign information with each transaction for accurate ROI analysis. Lead Management With Oracle Telesales, prospects can be converted into predictable sales leads across the enterprise. The central Leads Management Engine automatically manages the generation of leads, evaluating, distributing and tracking them in real time. This engine also tracks lead follow-up across Oracle Marketing and Partner Relationship Management solutions. The leads management engine encapsulates lead qualification, prioritization, and distribution logic using business-specific rules appropriate to different campaign strategies, regions, products, and customers for each stage of the lead lifecycle. The flexibility of the engine helps design rules that fit the entire lead lifecycle, enabling optimization of lead quality and predictability, and lead coverage. Opportunity Management Beyond just placing orders, Oracle Telesales provides robust opportunity management features for selling cycles that require extensive follow-up. It allows agents to successfully manage their sales activities beyond just tracking purchase interest. Using pre-defined and proven sales methodologies, the sales team is aware of the necessary tasks to be performed at each sales stage. Sales credits for each purchase interest can be shared among the team members, ensuring accurate sales forecasting and compensation. Agents can quickly respond to customer enquiries for products and services in a professional manner by generating proposals directly from an opportunity. For better understanding of how an opportunity has progressed, agents can view the audit history of how the opportunity changed over the entire sales lifecycle. Together with Oracle Partner Relationship Management, partners can automatically be selected to help close the deal. Whether a deal is won or lost, the win/loss analysis feature provides telesales agents the ability to assess why and how a deal was closed or not; competition and customer decision factors are recorded. The information gathered during the sales process is valuable not only to other sales agents in similar selling opportunities, but also to sales management to create future sales strategies for better win rates. 3 ORACLE TELESALES DATA SHEET
4 Reduce Sales Cycle and Cost True Team Selling Maintaining a large field sales force is costly. Telephony-based sales force is a cheaper alternative to field sales, and can be brought into the deal whenever possible. To manage and close deals successfully, sales teams often cross group boundaries, territories, channels and organizations. Oracle Telesales works seamlessly with Oracle Sales and Oracle Partner Relationship Management to create a virtual sales team that enables the sharing of contacts, leads, opportunities, quotes, notes, tasks, and other pertinent customer information between internal and external sales team members. Leads and opportunities can be automatically or manually assigned to sales agents and partners. Field representatives have access to valuable information about their accounts as they prepare for onsite meetings. Automatic assignment of indirect resources ensures that the partner with the best skills is assigned a role on the team to shorten the sales cycle. Oracle Sales applications complement each other and provide the perfect solution for team selling in a dynamic selling environment. Oracle s security component is flexible enough to handle this level of complexity and eliminates the risk of account or customer information breaches. Territory Management Having qualified and knowledgeable agents matching customer s needs significantly shortens sales cycles. Oracle Telesales leverages Oracle Territory Manager to determine the most qualified sales team. Territory administrators can define territories based on geography, customer profile information such as industry, market segment, product interest, and sales channel. The territory engine can be invoked in real time or at a scheduled interval. The indirect channel can be part of the mainstream territory creation process and can therefore take advantage of the automatic assignment of indirect resources to the customer sales team. The territory structure can be shared by other Oracle E-Business Suite applications, enabling a consistent, cohesive view of customers across the organization. Sales Methodologies for Improved Close Rates With global and virtual sales teams becoming common, sales executives feel the need for driving consistent and tested processes for the sales team members to follow. Proven sales methodologies can streamline the sales process, provide uniform, yet flexible approaches to opportunity management, and improve close rates by enforcing winning strategies. Oracle Telesales offers sales executives the ability to configure sales methodologies and administer them on their sales force. Sales methodologies consist of pre-defined sets of sales stages and tasks, where the best sales practices are automatically enforced through the creation of next steps and planned sales stages. Interaction Center Technologies for Enhanced Productivity Computer Telephony Integration (CTI) Telesales agents need to quickly and effectively manage every customer interaction in order that it is successful. No matter what channel the customer chooses to do business over the phone, in person or on the web telesales agents need to be able to provide fast, quality service to customers. Leveraging the telephony technology of 4 ORACLE TELESALES DATA SHEET
5 RELATED PRODUCTS The following products are available from Oracle: Oracle Telesales Oracle Proposals Oracle Sales Offline Oracle Sales for Handhelds Oracle Marketing Oracle Incentive Management RELATED SERVICES The following services are available from Oracle Support Services: Oracle Application Solution Centers Oracle University Oracle Consulting Oracle s Interaction Center suite of products, Oracle Telesales improves the productivity of the agent by automating the delivery of inbound and outbound phone calls and customer data to the correct agent. When the interaction is completed, a single click dispositions the call allowing the next one to be delivered. Call scripting functionality provides previously authored scripts that act as call guides during a customer interaction. When agents resume a suspended script, they will be able to pick up where the conversation had left off. Oracle E-Business Suite - The Complete Solution Oracle E-Business Suite enables companies to efficiently manage customer processes, manufacture products, ship orders, collect payments, and more all from applications that are built on unified information architecture. This information architecture provides a single definition of your customers, suppliers, employees, products all aspects of your business. Whether you implement one module or the entire Suite, Oracle E-Business Suite enables you to share unified information across the enterprise so you can make smarter decisions with better information. C O N T A C T U S For more information about Oracle istore, visit oracle.com or call ORACLE1 to speak to an Oracle representative. C O N N E C T W I T H U S blogs.oracle.com/oracle facebook.com/oracle twitter.com/oracle oracle.com 5 ORACLE TELESALES DATA SHEET Copyright 2015, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group. 0115
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