Index. Corporate Profile. Page 2 360Global Company Profile

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1 Index Corporate Profile. Page 2 360Global Company Profile 1. Introduction Of SMS.. Page What is SMS? 1.2 Comparison Of SMS Against Other Means Of Advertising 1.3 Where does SMS fit in? 2. Bulk SMS & SMS Advertising. Page Introduction 2.2 How Does Bulk SMS Work? 2.3 Advantages Of Bulk SMS 2.4 Why buy Bulk SMS from 360Global? 2.5 Corporate SMS solutions 3. Features Of SMS... Page Sender ID (You can send Customize the sender id of the SMS) 3.2 Flash SMS 3.3 Unicode SMS (Unicode Characters, Multilingual Support) 3.4 Standard Features 4. Who Can Benefit From Bulk SMS, SMS Advertising? Page 5 5. Types Of SMS Marketing..Page SMS Advertising 5.2 Picture Message Advertising 6. Benefits Of SMS Marketing...Page 6 7. Pricing..Page 6 8. Two-way SMS..Page Two- Way SMS Applications 8.2 Short Code Services 9. Mobile Applications.. Page Introduction 9.2 Mobile Enabling 10. M-Commerce... Page Introduction 10.2 Our Technical Expertise 11. Contact Details.. Page 8

2 360Global Corporate Profile A Messaging Specialist providing professional solutions to clients from the corporate and public sectors, mobile operators, aggregators, resellers and others, giving them a new communication medium and new added value. Founded as a company in 2000, we began as a project aimed at improving communication between a small community and their members. This experience has now evolved into globally established Company the wide range of our user-friendly, flexible messaging solutions. We remain firm in our orientation to in-house design of all our products and solutions, intent on providing our clients and partners with control and flexibility only experience and proprietary development. 1. Introduction 1.1 What is SMS? SMS refers to Short Message Service and involves the delivery of text messages to mobile handsets. SMS is a general name for the technology that enables users to send and receive text messages via mobile phones. SMS has an extremely high consumer usage, but it s picking up fast in business adoption. In Countries like Uk, Singapore, Malaysia, SMS has changed the means of advertising With more and more organizations realizing the benefits of SMS, and using it as a new media within their traditional marketing communications strategies. 1.2 Comparison Of SMS Against Other Means Of Advertising SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Standard communications mediums available to marketers and advertisers are usually rated on three factors: Reach, Cost and Effectiveness / Retention Medium Reach Cost Retention Television One of the Highest Very High Good Radio Medium Medium Poor Website Banners Medium High Dropping Medium Low Extremely Low Print Media Low High Good Billboards Medium Medium Medium Moving Media Medium High Low Telephone Medium High Medium Fax Low Medium Low Standard Mailers Good High Medium Personal Interaction Low High Good As a New Strongest Medium available, SMS has the following Advantages Above all Mediums SMS Very High Reach Low Cost High Retention Page 2 of 7

3 1.3 Where does SMS fit in? WAP, 3G, GPRS, MMS and other wireless protocols have been touted as the next big thing for quite some time. SMS on the other hand has grown into a worldwide phenomenon. As marketing professionals, CRM specialists and business people there is a great opportunity to harness this medium and be able to serve our customers better as a result. Improved client services, direct target clients, communications and value delivery will in turn result in greater returns and business success. 2. Bulk SMS & SMS Advertising 2.1 Introduction Bulk SMS Service will allow corporate clients to submit bulk SMS via HTTP, FTP or SMPP interface from any web server. Additionally the user can send single, group or bulk SMS, without using any browser. 2.2 How Does Bulk SMS Work? Companies can personalize the sender, the recipient, and the body of every SMS sent to their customers, prospects, contacts or web visitors using a standard PC connected to the Internet. All one needs to do is select the recipient or group, type the message, and the SMS will be sent instantly. Personnel can use the SMSC to send or respond to messages via their cell phones as well. Whatever method you select to connect to our SMSC MultiGateway all SMS messages are instantly forwarded to mobile phone destinations. 2.3 Advantages Of Bulk SMS Bulk SMS is the ideal platform to distribute important information instantly to multiple Mobile phone users at a single click. - Dissemination of product or financial information to valuable clients and members - Communication with mobile support staff and site staff. - Communication with club, society and workgroup members. - Notifications of meetings, sales and new products. - SMS sent via the Bulk SMS service will be enhanced with speedy and reliable delivery to reach faster, since the SMS will be routed through a special SMSC maintained for routing customer traffic only. - SMSC is completely devoid of the normal bandwidth that a cellular service provider s SMSC would face. This SMSC and its route are specifically designed for corporate usage. - Bulk SMS facility is garnered to route large volumes and will ensure quick delivery. - A SMS sent via the application will be sent a URL, from wherein it will be routed through the 360Global SMSC and safely into the recipient s inbox. Page 3 of 7

4 2.4 Why buy Bulk SMS from 360Global? Bulk SMS from 360Global comes with a lot of benefits: - 360Global s extensive background in e-business and human interface design can create customize interfaces for you to execute operations revolving around BULK SMS - Our past experience with SMS applications can help to develop any application you need to interface with the SMS service to completely look after all your communication requirements. - Our deep technical expertise allows us to take care of all your integration requirements - With 360Global as your Technology Partner you will have a one-stop-shop for all your technologybased needs. 2.5 Corporate SMS solutions - Any corporate website, existing software or intranet to enable authorised users to send SMS messages to any or specified mobile handsets 3. Features 3.1 Sender ID (You can send SMS by your Own Name or Desired Number) You can set the sender name (for e.g. your personal or company name) of SMS or from field of the message with 11 Alphanumeric characters to any desired numbers of yours. It will display as the sender address, which will replace the from number that is typically displayed when a message arrives on a mobile. For Example: If you send the SMS by the name OMWESTEND Then the sender name in the mobile will appear as shown below. 3.2 Flash SMS Flash SMS is a specialized SMS feature which enables a standard text SMS to be delivered directly to the screen of the mobile device. In other words, instead of the SMS message being delivered to the inbox of the mobile phone, it appears directly on the screen automatically. This way, it can make the SMS less intrusive or disruptive than normal. Since it can take a few seconds for a recipient of a message to browse to that message in a mobile phone s inbox, this is a powerful SMS protocol for important messages that do not need to be stored but should be read quickly. The recipient is able to save any flash SMS by selecting that option once the message has been read. 3.3 Unicode Characters (Multilingual Support) This includes the ability for mobile phones to support multiple languages. To assist with the transfer of languages (each with their own alphabets) in different countries and between different systems, a standard called Unicode was developed. Unicode is an alternative representation of all alphabetic characters into four digit codes, which are then interpretable on other systems. Using Unicode, a message can be delivered through the system in any language, including Chinese, Greek, Arabic, Russian etc and displayed in that language. Page 4 of 7

5 3.4 Standard Features Output of SMS/sec Global Network coverage of over 850 GSM & CDMA Networks worldwide Send simple text messages of 160 characters, personalized & non-personalized. Send Unicode messages of 69 characters for non-english support Send long ring-tones, operator logos, group graphics, EMS World-class and dedicated infrastructure Competitive prices 4. Who Can Benefit From Bulk SMS, SMS Advertisement? Advertising, Marketing & Events Management Companies SMS campaigns can leverage the time at which a consumer is most responsive to a company's creative message. Offering a higher hit ratio than that of other direct marketing techniques, SMS campaigns have proven their effectiveness in getting the message across, at the right time! Customer information Systems Giving retail customers of banks access to their account balances, last transactions etc. when on the move, goes a long way in serving customer needs. Network/Device Monitoring Device or network failures can trigger off SMS alerts that may be broadcasted to support personnel to enable speedy recovery of systems Lead Management Services Uses SMS as a medium to provide sales personnel on the field with alerts on leads on a real time basis. SMS alerts may be broadcasted from a central database to allow efficient co-ordination among sales personnel/agents on the field 5. Types Of SMS Marketing 5.1 SMS Advertising We will Send customized bulk SMS messages to our lakhs of registered users. Here are some examples: 50% off on all mens and ladies wear in any of our chain of stores. Offer valid till 5th March. Just flash this message and get 10% discount on all orders above Rs.250/- at Pizza Hut- offer valid till 31st July, Show this message at any Levi's company outlet between the 15th and 20th of July and get 10% off on all your purchases 5.2 Picture Message Advertising We will create your logo and send it as a picture message to Cell phones For Example: Page 5 of 7

6 6. Benefits Of SMS Marketing SMS marketing uses the global reach of the Internet combined with the widespread growth of the mobile phone market to provide marketers a direct, cost-effective and personalized medium to reach the customer. Wireless device usage is growing at phenomenal rates and has created an entirely new medium for publishing content. These devices provide convenient access to news, stock quotes, scores and other timely information. For the first time, customized (permission-based) content is being delivered to consumers' personal communication devices. We realize the power and potential of this medium and have developed robust wireless advertising solutions that will meet your needs. Every mobile phone is SMS enabled Complements advertising campaigns using other media such as TV and print Exciting and fun - creates an impact among the youth market Works along with WAP and 3G mobile technology Database connectivity for greater dynamism and interactivity. Targeted and Direct Permission based marketing. Higher recall and readership rate of advertisements read via Mobile Phones compared to reading advertisements on the Internet or in print. Advertising campaigns can be executed regionally or globally to increase value 7. Pricing For best pricing us at: [email protected] 8. Two-way SMS - How it works? Receives the request via SMS from a mobile user, feeds it to your database server as a query, retrieves the relevant information from the database server and then sends the information received from the database sever to the mobile user. - Opportunities are limitless to customize interactive applications like polling, market research, contests, stock quotes, cricket or any match results, Train ticket status, School/colleges results, Bank account alerts and much more - We can customize & implement this service according to your company needs 8.1 We also provide Two- Way SMS Applications For Events Management Companies Courier Companies Alert Mechanism for Insurance Sector & Banks Send Birthday Alerts, Reminders & Bills automatically to your clients Group Messaging Alert 8.2 Short Code Services - We can help you in getting your own four digit dedicated short code - We can also put your contests or info services or promotion on the various existing short codes Page 6 of 7

7 9. Mobile Applications 9.1 Introduction We Create information services for wireless devices such as mobile phones and Java enabled mobile Phones. Our software compatibility spans a wide range of devices and networks. We work on Mobile technologies like WAP, SMS, GPRS. 9.2 Mobile Enabling 360Global helps Companies to mobile-enable their core services. With our expertise, you can reach your customers anytime and anywhere. Services like travel facilities, hotels, couriers, school/college results and airlines are typically, the most sought after by the people on move. Facilitating your customers to contact you while they are on move would make it very convenient for them; while at the same time it means more business for you. Using our cutting edge technology your employees can access companies information and can send mail anywhere any time from their handheld devices or mobile phones without actual login to there desktop. Our Mobile Solutions: 10. M-Commerce Mobile CRM Enterprise SMS Solutions Contact Management System Document Management System Sales Force Automation Airline/Railway Booking System 10.1 Introduction As we have seen with the expansion of B2B and B2C market, a huge amount of online transactions are being conducted over Internet using secure connections. With increasing use of mobile devices to access Internet, a demand would also be there to provide secure financial transactions over the Internet using mobile devices. This market is still evolving and the standards are being laid out. We can provide m-commerce solutions by providing secure transaction over mobile devices by clubbing the transactional services provided by other industry majors by implementing micro payment solutions. For you there would be single interface for interaction 10.2 Our Technical Expertise Java Platform, Micro Edition (J2ME) 3G & 4G Networks Compatible Binary Runtime Environment for Wireless (BREW) WAP/WML/WML Script SMS, GPRS, Bluetooth SIM Application Toolkit (SAT) Mobile Station Application Execution Environment (MExE) 11. Contact Details For Inquiries & Sales: [email protected] Page 7 of 7