Microsoft AB Business Development manager / Anti Piracy Manager Microsoft Sweden - Overall objective;

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1 Curriculum Vitae Johan Rodén Adress: Endalsvägen 6, Täby Telephone: Mobil: e-post: Networks: Part of LinkedIn Married to Merit and happy father to two boys; Erik and Jakob. Time-off is spent as coach/trainer in downhill skiing, sailing with the family boat, golfing, wilderness living and sportsman (hunting). Summary: With my long background in sales and marketing in different positions within Microsoft I have the competence and experience to drive and develop any job within sales and marketing. I am result oriented and are always trying to reach and over perform my objectives. I am a team player, good planner and I am also very flexible and creative in order to find new solutions in doing better business. In my current role as Business Development manager I am use to work with people cross departments, Europe and United States, I have 18 years of experience working at Microsoft. Specialties: Business Leadership, Business Management, Performance Management, People Management, Direct Sales, Channel Sales, Channel Marketing, Channel Development, B2B Marketing, Marketing Communication, Business Process, Project Management, Telesales, Telemarketing, Outsourcing, License Management, Software Asset Management (SAM), Intellectual Property Rights Management. Employments: 2006 Microsoft AB Business Development manager / Anti Piracy Manager Microsoft Sweden - Overall objective; Overall mission is to reduce the economic loss from software piracy while maintaining usage share and a good customer and partner experience (CPE). Rationale to support; WIN customers and Partners through socket attach and long term SAM adoption GROW the business through piracy conversion and legalisation initiatives DRIVE satisfaction with SAM engagement models and promote the value of Genuine Consumer piracy is driven by cost sensitivity, ignorance, lack of Intellectual Property Rights (IPR) respect, and the ease with which software can be copied. Business piracy driven by confusion, apathy, and the technical challenges (and costs) associated with managing software assets Channel

2 piracy is a significant overlay that is driven by competitive pressures, OEMs and competitive pressures within the broader software reseller partner base. Corporate entities need better tools & resources to manage their software assets in order to mitigate risks, including legal and financial exposure due to compliance issues, and for public companies this is an imperative. Governments are promoting and even mandating the use of genuine software. With increased differentiation between the Genuine (licensed) and non-genuine (unlicensed) experience with the Vista/WGA (Windows Genuine Advantage) and OGA (Office Genuine Advantage) changes and external pressures from government and other key influencers, there is increasing customer demand for a means to address legalization. Software Asset Management (SAM), Genuine Software Initiative (GSI) education and Installed Base legalization solutions provide our customers with the means to ensure genuine, licensed software in an effective, sustainable manner through a community of trusted SAM partners, thus optimizing their IT and software assets investments. These result in reducing non-compliance while enabling participation in an upgrade path and access to updates, downloads, add-ons and creating ongoing value to the business. - Convert piracy by legalizing the installed base - Increase intellectual property rights (IPR) awareness; prevent piracy by make SAM easier to increase long-term revenue per sockets. - Prevent piracy: Make SAM easier to increase long-term; drive up value of genuine software and drive down value of non-genuine; increase OEM attach of genuine Windows OS. - Accountabilities; o Total revenue >21 M USD o Managing 2 vendors working as SAM Engagement managers o Managing 3 vendors working as SAM Tele agents Microsoft AB - License & License Compliance Manager Microsoft Small and Midsize Solutions & Partner div. (SMS&P) * Responsible for License Compliance processes towards volume license customers; reviews * IPR Intellectual Property Rights marketing responsible * SAM - Software Asset Management responsible * BSA Business Software Alliance, Microsoft s representative in the local Swedish committee * Licens specialist (LSS) Year off; studies * Literary historie * Mattematics * Organisation and leadership * Webdesign

3 Microsoft AB - License & License Compliance Manager Microsoft Small and Medium size Businesses (SMB) * Responsible for License Compliance processes towards volume license customers; reviews * IPR Intellectual Property Rights marketing responsible * SAM - Software Asset Management responsible * BSA Business Software Alliance, Microsoft s representative in the local Swedish committee * Licens Marketing Specialist (LMS) * Programmatic responsibilities for Microsoft Open license program; Open bus., Open Vol., OSL and MYO Microsoft AB - Key Account manager combined with Licensing Marketing responsibilities for Microsoft Small and Medium size Businesses (SMB) ( ) * Key Account Manager strategic partners for SMB * Licensing Marketing specialist for Microsoft Open license programs * Programmatic responsibility for SMB licensing programs Microsoft AB - Nordic Marketing communications (Marcom); Project manager / Marketing specialist ( ) * Project lead for following marketing projects; * Microsoft Office 2000 Launch * MSN Launch in Nordic * MSN web services (web community, messenger service) * E commerce campaign with Compaq * Microsoft Windows Me launch * Microsoft Home Licens launch * Microsoft HED Christmas campaign 01 * Microsoft Office XP launch * Smaller DM (letter campaigns) projects * Smaller advertesing projects Microsoft AB - Partner Account Manager ( ) (Key account manager) Microsoft other: * Partner Account Manager; Macintosh partners ( ) * Partner Account Manager; Direct Marketing Resellers ( ) * Partner Account Manager; Dustin AB, Dustin Partner AB ( ) * Partner Account Manager; Alfaskop AB (16 offices)( ) * Part of large sale launch projects * Microsoft Tittarsuccé tour 1993

4 * Launching Microsoft Mac Office 1994 * Launching Microsoft Windows 95 * Launching Microsoft Office 95 * E-commerce sales project MacGruppen AB (IT reseller) Computer sales, project lead in sales projects HTH Kök i Stockholm AB Back office work Projectleader building contractors IT responsabilitys Sales privatmarket part-time fulltime McDonalds Sweden AB Crew (part-time) Supervisor (part-time and fulltime) Education: Microsoft Business school * Economic skills * Presentation skills * Marketing skills * Projectlead skills * Dealmaking skills 1996 Master of Forestry degree Collage School of economics, Östermalms gymnasium Stockholm

5 Kennebunk High school Maine, USA Nine-year compulsory school Language: Swedish, English fluent Military: Military Service Swedish Infantry I5 Östersund Officer Reference; Mats Bäckman, Microsoft AB Bengt Hasselgren, Vasakronan AB Suzan Alm Kalleberg, Almi Mikael Ramnö, Antoma AB Helene Schöldsten, Microsoft Corporation More rekommendations/references on Linked In