IMPLEMENTATION PLANNING CORPORATE

Transcription

1 IMPLEMENTATION PLANNING CORPORATE Vision, Mission, Strategy Values Culture Executive Compensation Internal Communications Strategy Deployment Budget Alignment Mergers & Acquisitions Research & Development Data Analytics Dashboards Brand concepts integrate into company aspirational positions Brand concepts integrated into company directional information Recognition programs oriented to brand consistent behaviors (be the brand) Brand concepts and leadership are part of compensation consideration Brand messages permeate routine communications Methods to ensure company positioning is communicated to all employees and contractors Resources allocated to ensure the right talent and training is in-place to execute the brand position Expansion includes integration of branding position Embrace proactive innovation at all levels of the company Systems designed to fuse multiple databases for competitive and customer analysis Systems to track company performance and marketplace influences using real-time metrics Foster company growth by embracing innovative technologies Connect compensation to improved business systems Internal idea sharing program tied to a reward if implemented Commitment to the integration of new technologies 1) Expand the digital footprint 2) Bring emerging and relevant technologies to the marketplace Encourage the enhancement of creative content Install a belief that successful campaigns are predicated on good creative content Policies to refuse or enhance "poor" creative content Strive to constantly improve professionalism at all levels Policies to refuse sexuallyoriented business (SOB) content Commitment to the exclusive use of TAB Connect compensation with customer satisfaction Demonstrate Accountability accepted professionalism is a valued as a responsibility at all behavior levels of the company Investments in industry data for competitive analytics (i.e. Scarborough, Kantar, Dunn & Bradstreet) Develop customer experience dashboards with management diagnostics Stated standard business practices and contractor requirements Connect compensation with customer satisfaction Program to quickly integrate new business units with company standards Develop dashboards to monitor business efficiencies Industry positioning at all levels of the company Promote audience as a company product not locations Use common nomenclature across all business units Commitment to well maintained inventory Reward operations crews for accurate and swift performance execution Commitment to ongoing inventory maintenance programs Program to quickly align new inventory with company standards Develop new products and enhance existing inventory

2 IMPLEMENTATION PLANNING MARKETING Correct Skill Sets Availability/Use of TAB Ratings Hire, train, and compensate people whose behavior and approach are brand consistent Shift from location to audience Employ higher level creative directors with bonus compensation Employ marketing professionals to lead transformative behaviors Ongoing training program to ensure a full understanding of metrics Use audience metrics for all major OOH formats Develop compelling collateral based on audience metrics Research Creative Business Development Partnering Ongoing focus on ROI measures and other vital metics es to ensure creativitiy is celebrated and harnessed Core benefits communicated to customers are consistent with brand Operators and specialists are aligned with overall industry brand positioning Before/after creative improvement programs for entering national and international award shows Develop relationships with creative agencies to improve the creative product Create alliances with OOH specialists to improve awareness about OOH in agencies Invest in ongoing campaign metrics Position audience as a core benefit in pitches Alignment with strategic groups within agencies and clients Post Campaign Analytics Quality online photography provided to clients showcasing the medium Online tools that track post-campaign performance metrics Creative Library Systems to ensure creative assets are readily available to the marketplace Online examples of quality campaigns Solutions Development for ongoing evaluation and adjustment of service expectations

3 IMPLEMENTATION PLANNING Sales-Sales Ops AE Job Description Compensation Training Hire, train, and compensate people whose behavior and approach are brand consistent AE/SM/Chartist/Marketing Compensation programs consistent with brand All customer interaction includes brand references Ongoing sales training program Ongoing training and testing on overall brand positioning Full understanding and use of TAB OOH ratings (for measured Business development compensation plan Cross media and network selling strategies Sales Leadership Selection includes brand consistent criteria Promotion consideration includes an understanding of brand positioning and its importance to the company Availability/Use of TAB Ratings Shift from location to audience Ongoing training program to ensure a full understanding of metrics Use audience metrics for all major OOH formats Research Ongoing focus on ROI measures and other vital metics Invest in ongoing campaign metrics Creative es to ensure creativitiy is celebrated and harnessed Provide high level creative consultation Business Development Account Management Core benefits communicated to customers are consistent with brand AE assignments take into account customer needs for innovation and creativity Align innovative solutions as part of sales pitches 1) Standards for executing social media/mobile program 2)Policies for utilizing multiple digital copy changes Align creativity as part of sales pitches Policies for implementing custom creative installations Policies within a stated sphere of professional behavior Policy standards for contracting with 3rd party processors Pricing/Revenue Management Systems that assist management to evaluate company performance & customer satisfaction Dashboards that track customer feedback Yield management tools Proposal Generation Inventory Management Systems that maximize yield management Open source content available internally (and industry-wide where appropriate) Contracting/Invoicing

4 IMPLEMENTATION PLANNING HR Leadership and Development skills Job profiles/hiring Compensation Recognition Training Employee Communications Succession Planning and Career Development e-learning Capability Hire/contract people who can innovatively bring brand consistent skills to the workforce Ensure all HR processes are brand consistent Compensation includes a brand consistent component Recognition includes brand consistent component All skill performance orientation and training includes brand references Brand messages permeate routine communications channels Selection includes brand consistent criteria All skill performance orientation and training includes brand references Reward employees for innovative ideas that are implemented Online training modules support brand in all areas of the company Hiring process that includes measured professionalism as core competencies Job profiles address brand Sales and marketing personnel are compensated, in part, based on communication of brand Ongoing sales training programs Programs to consistently communicate brand positioning to customers and communities Evaluation process that rewards consistent brand Leadership compensation is tied to quality customer experiences Bonuses, advancement, and award programs are consistent with brand Include brand positioning as a consistency feature with company communications Advancement based, in part, on support of brand Operational personnel are compensated on efficiencies that support quality customer experiences Ongoing customer satisfaction training program

5 IMPLEMENTATION PLANNING OPERATIONS Training Compensation Safety Posting Maintenance Structural Safety Subcontractor Management Scheduling of Posting Scheduling of Personnel Description Innovation Creative Impact Professionalism Accountability Audience Driven High Quality/Main. Develop high quality people who can execute the brand in the field Compensation programs based on consistent quality performance Procedures that ensure a safe work environment Install technology and processes that facilitate the delivery of customer expectations A focus on high quality maintenance Procedures that ensure a safe infrastructure Checks and balances to ensure subcontractors operate within company culture Systems that meet customer contract requirements Systems that ensure consistent quality performance Improve and (where possible) standardize single sheet installation systems Design and deploy architecturally enhanced structures (where appropriate) Policies for accepting custom installations Programs that ensure worker and community safety Training and evaluation program based on within company culture Train operations crews for accurate and swift performance Reward operations management for accurate and swift performance to enhance customer experience Programs for the swift placement and removal of ad campaigns Program that ensure rigorous restoration and maintenance program with a high level of aesthetic appeal Rigorous safety programs that will not compromise customer expectations Inventory management tools Programs that ensure accurate and swift performance

6 IMPLEMENTATION PLANNING REAL ESTATE Inventory Expansion Procedures to evaluate business opportunities Program to identify expansion opportunities Program to align new inventory with company standard Digital Conversion Procedures to evaluate business opportunities Program to identify digital expansion opportunities Program to implement digital conversion Mergers & Acquisitions Procedures to evaluate business opportunities Program to identify expansion opportunities Program to quickly integrate new business units within company culture Program to align new inventory with company standard

7 IMPLEMENTATION PLANNING FINANCE Econometrics Forecasting and Competitive Benchmarking Contracts Billing/Resolution Data Analytics Systems to track company performance and marketplace influences using real-time metrics System to predict future performance and evaluate influences within the marketplace Systems designed to fuse multiple databases for competitive & customer analysis Consider cloud-based exchange that enhances customer experience Customer service processes that enhance customer experience Investment in industry data for competitive analytics (i.e. Scarborough, Kantar, Dunn & Bradstreet) Performance tracking process Personnel responsible for revenue management Develop dashboards to monitor business efficiencies

8 IMPLEMENTATION PLANNING IT User Requirement Development Training for proper use of internal company technologies Training programs for systems integration Solutions Selection for evaluating technology for integration into business systems Committee to evaluate software needs Solutions Customization Protocol for adapting technology to business uses Committee to evaluate software integration Solutions Maintenance for upgrading technology to upgrade software Software Development/Updating for evaluating technology for integration into business systems Personnel responsible for software design and integration Training/User Support Training for proper use of internal company technologies Training programs for technology integration Strategy Development for understanding needsrelated technology for integration into business systems Committee to evaluate new technology that can apply to business systems Standardized social media/mobile platforms (used industry-wide) Integration of TAB ratings The systems and tools that allow the company to deliver audience metics routinely to customers Incorporation of metrics for all major OOH formats with the company Pricing/Revenue Management Systems that assist management to evaluate company performance & customer satisfaction Dashboards that track customer feedback Yield management tools Proposal Generation Inventory Management Systems that maximize yield management Open source content available internally (and industry-wide) Contracting/Invoicing Post Campaign Analytics Quality online photography provided to clients showcasing the medium Online tools that track post-campaign performance metrics Creative Library Systems to ensure creative assets are readily available to the marketplace Online examples of quality campaigns Cloud System Cloud-based architecture to support broad enterprise objectives System that simplify data sharing internally and externally Web Portal Adequate band width to support the company's online presence Personnel responsible for upgrading band width requirements as needed Data Analytics Systems designed to fuse multiple databases for competitive and customer analysis Investments in industry data for competitive analytics (i.e. Scarborough, Kantar, Dunn & Bradstreet) Digital Network Ops Centers Systems that streamline the deployment of digital content Networked digital assets (internal and external)