WELCOME TO SNOW SOFTWARE PARTNER FORUM 2015 JOHAN RODÉN NORDIC PARTNER MANAGER
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1 WELCOME TO SNOW SOFTWARE PARTNER FORUM 2015 JOHAN RODÉN NORDIC PARTNER MANAGER
2 AGENDA INTRODUCTION AND WELCOME (Johan Rodén, Hans Andreasson, Fredrik Spolén, Marko Alén) SNOW FROM A NORDIC PERSPECTIVE (Urban Bucht) SNOW SOFTWARE HIGHLIGHTS (Axel Kling, CEO Snow Software ) COFFEE BREAK MAXIMIZING THE VALUE OF SNOW LICENSE MANAGER (Erik Särnbrink, Product Manager at Snow Software) LUNCH NORDIC UPDATE TRENDS WITHIN THE PARTNER COMMUNITY (Johan Rodén, Nordic Partner Manager at Snow Software) SNOW BEST PRACTICE (Walter Mauricci Davil, License Manager at Folksam) SERVICES & SUPPORT 2015 (Annika Holmqvist, Global Service Delivery Manager at Snow Software) SNOW OFFERINGS AND CAMPAIGNS 2015 (Jenny Karlsson, Nordic Marketing Manager at Snow Software) COFFEE BREAK SNOW IN THE ENTERPRISE (Martin Tureniec, Senior Technical Consultant, Snow Software ) DISCUSSION PANEL OPTIONAL AFTERNOON MINGLE
3 WHO IS ATTENDING FROM SNOW Axel Kling, CEO Urban Bucht, Manager Nordic Erik Särnbrink, Product Manager Annika Holmqvist, Service Manager Jenny Karlsson, Nordic Marketing Snow Sales Sweden Norway Finland
4 Mute your mobiles Ask quastions during the presentations or in the breaks
5 PARTNERS POWERING SNOW SNOW PARTNER FORUM, MARCH 2015 HANS ANDREASSON, FREDRIK SPOLÈN & MARKO ALÉN SALES MANAGER, SWEDEN, NORWAY & FINLAND
6 THE SALES TEAM Nordic Partners Johan Rodén Finland Marko Alén Sweden Hans Andreasson Mats Grönlund Torbjörn Ågestam Jens Iwarson Norway Fredrik Spolén Glen Ove Pedersen Pre Sales Sweden and Finland Martin Tureniec Mail; Pre Sales Norway Johannes Hovda
7 SNOW SALES GOING FORWARD Snow Software have or will meet all your customers... Snow pushes up the interest of SAM... The customer always choose which partner they want to work with Partners need to get their message out broader about there SAM offer
8 SNOW SOFTWARES PARTNER FORUM 2015
9 AGENDA INTRODUCTION AND WELCOME (Johan Rodén, Hans Andreasson, Fredrik Spolén, Marko Alén) SNOW FROM A NORDIC PERSPECTIVE (Urban Bucht) SNOW SOFTWARE HIGHLIGHTS (Axel Kling, CEO Snow Software ) COFFEE BREAK MAXIMIZING THE VALUE OF SNOW LICENSE MANAGER (Erik Särnbrink, Product Manager at Snow Software) LUNCH NORDIC UPDATE TRENDS WITHIN THE PARTNER COMMUNITY (Johan Rodén, Nordic Partner Manager at Snow Software) SNOW BEST PRACTICE (Walter Mauricci Davil, License Manager at Folksam) SERVICES & SUPPORT 2015 (Annika Holmqvist, Global Service Delivery Manager at Snow Software) SNOW OFFERINGS AND CAMPAIGNS 2015 (Jenny Karlsson, Nordic Marketing Manager at Snow Software) COFFEE BREAK SNOW IN THE ENTERPRISE (Martin Tureniec, Senior Technical Consultant, Snow Software ) DISCUSSION PANEL OPTIONAL AFTERNOON MINGLE
10 NORDIC UPDATE TRENDS WITHIN THE PARTNER COMMUNITY Johan Rodén Nordic partner manager
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12 TRENDS WITHIN THE PARTNER COMMUNITY Partners are investing heavily in SAM right now! SAM departments are growing and partners are hiring The trends goes towards SAM as a service - hosted solutions integrated in the SAM Service The partners that can show the best SAM service and value to the customer will win the deal (both VL and SAM) Important to have a SAM driven growth plan in place Invest in SAM knowledge
13 TRENDS WITHIN THE PARTNER COMMUNITY SAM is getting more specialized and customers have higher demands towards the partner delivery SAP, Oracle, IBM, DC, etc. Who is auditing? What vendors? The trend is that partners know Microsoft and Adobe but have less or bad control and knowledge about SAP, Oracle and IBM We can see that there are new partners coming in to the market that advice customers in amore specialized way KPMG, E&Y, Deloitte, CAP, Accenture etc.
14 TRENDS WITHIN THE PARTNER COMMUNITY According to Gartner - By 2018, the SAM skills shortage will make 50% of organisations who have implemented, or are currently implementing SAM dependent on managed SAM services. By 2017, enterprises will spend 10 times more on software asset management services Shrinking software reseller margins and vendor subsidization of SAM/audit activity are driving resellers to increase both value-added and paid-for SAM services, giving software asset managers access to SAM services with a relatively low cost entry point SAM is now seen as strategically important to many resellers' businesses, with SAM tool vendors such as Snow running extensive partner programs. Source; Gartner Software Asset Management: Understanding the SAM Services Market for Effective Third- Party Support Published: 19 January 2015
15 TRENDS WITHIN THE PARTNER COMMUNITY My recommendations (three things to remember) Knowing SAM gives you an advantage towards other partners Become a Snow Software Gold Partner in order to market your knowledge Be transparent with Snow Software in order to close more deals together!
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SNOW IN THE ENTERPRISE PRESENTATION AT SNOW END USER FORUM MARTIN TURENIEC, SENIOR SAM CONSULTANT MARCH 18, 2015
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